CTR Calculator: Free Click through rate tool

CTR Calculator
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CTR calculator helps you understand the percentage of people that click on your ads during an ad campaign based on the total number of people that saw your ads. In other words, the number of clicks as a percentage of the total impressions per ad campaign.

It also helps you estimate the number of clicks you will get by spending a specific amount of money (Ad spend) per a particular ad campaign.

Let’s take a look at it in detail

What is CTR (Click-through rate)

CTR is a short form for Click-through rate is a measure of how many clicks are compared to the number of people that have seen your PPC ads during an ad campaign. It is measured as a percentage of the clicks compared to the total impressions.

CTR gives you more insight into your Google ads campaigns as well as when advertising with AdsTargets. You have more idea on your ad performances than just looking at the number of clicks.

Use our free online CTR calculator to help you increase your click-through rate.

CTR Calculator

Find CTR

Find Impressions

Find Clicks

Let’s take a look at how CTR is calculated

Click through rate formula

CTR uses a simple and basic formula which is the total number of clicks is divided by the total number of impressions and multiplied by 100 to get CTR%.

For example:

Let’s say you run two ad campaigns as follows:

Campaign number one got: 3,000 impressions and 500 clicks.

This can be calculated as follows: CTR = (3,000 ÷ 500 ) X 100 = 0,167%.

Campaign number two got: 5,000 impressions and 1200 clicks.

This can be calculated as follows: CTR = (5,000÷1200) x 100 = 0,24%.

You may also like Free CPA Calculator for advertisers and CPC Calculator: Free CPC campaign cost Calculator.

Eugene Agoh

Eugene Agoh

Founder at AdsTargets | Online advertising expert | Search engine optimisation expert | Social media marketing expert.Eugene is a Passionate writer on topics relating to online advertising, branding and generally interested in creating digital marketing content. He is curious about the future of digital advertising.Follow Eugene on LinkedIn @ eugeneagoh

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