Do banner ads still work?

Banner ads have been one of the most used forms of internet advertising for so many years since it first appeared online in 1994. It was a welcome development by all digital and non-digital businesses.

Though it was a great breakthrough by online media, not all traditional media welcomed it with open arms.

However, from 1994 till date, banners still maintain a large portion of the online advertising market as one of the most popular online ad types.

Recently though, there has been a lot of speculations and misinformation that banner ads do no longer work which triggered many questions and mixed impressions about the value of these forms of digital advertising.

This article explains all these misunderstandings about banner advertising. Also, we have tried to answer the question in detail of why banner advertising is still effective and how you can actually benefit from it.

So let’s get to understand the basics of this form of digital advertising.

What are Banner ads

Banners are basically a form of web advertising in the form of banners displayed on web pages to get users attention to click on it and visit the advertiser’s website.

There are various types of banner advertising which come in various sizes and designs. There are various types of banners that will be discussed in another subheading.

By looking at the above banners, you will notice everything is used proportionally. The Text, the colours and images. These are the types of banners that get more clicks.

Getting ad networks to accept your banners and also get more visibility require expert banner design skills. You could also hire someone on Fiverr to get your banners designed in other to get the maximum exposure you need to the break-even point.

Display ads Facts and Figures

Just to clarify before I go into details, let’s take a look at facts and figures on display advertising in the U.S.

According to Statista, a total of $203,103 was is spent so far in 2020 on today display advertising. This is the distribution.

• Display online video – $61,358
• Display social media – $109,270
• Display other – $32,476
• Classified – $22,345
• Search – $123,314

In 2019, search advertising spending stood at nearly $106.5 billion worldwide.

This amount is estimated to grow to about $132 billion by 2022. Display advertising, which reached 161 billion U.S. dollars, accounted for the largest ad spend share in 2019.

This figure, in general, should give you the impression that display ads are still effective. What matters is how you run your display campaign.

Clickable Banner ads Examples

Banner ad designing plays a very important role in getting your banners in front of your customers and possibly increasing your reach and engagement.

It is important you make sure your banners are attractive enough to get people clicking on those banners to visit your landing pages or websites.

You can take a look at these clickable banner ads examples here in order to design similar banners for optimal banner campaign performance.

Banner Ads sizes

Making your Banner ads effective

So here, we will explain why banner ads are still effective and work great.

Whether you like these ads or not. They are not going anywhere anytime soon. Banners will be part of digital advertising for a long time and will still remain one of the most popular web advertising formats.

There are the steps you can take to get your banner ad campaign to deliver the most value for your advertising money.

Data collection

Just like many other advertising formats, banner ad campaigns work great when the data is collected and used for retargeting.

In many cases, advertisers often create display ad campaigns without taking into accounts the importance of data. These ads should be mostly used for retargeting/remarketing campaigns.

This simply means creating display ad campaigns to target people that have already visited your websites through your initial search ads or video ads.

This will help get your banner ads more targeted and more effective. Do not ignore this tactic.

Start your banner ads Campaign Today

You will be surprised by the number of clicks you will receive during your subsequent banner ad campaigns. Data collected and used for remarketing campaigns have seen on average a 500% increase in click-through rate (CTR) and ROI and ad engagement.

When data is used effectively and people are sent to the right funnels, your ad campaigns will obviously show some significant improvement. This is why we recommend collecting data before starting your display retargeting or remarketing.

Landing pages

Alongside the use of intelligent data to track your customers, you definitely have to do a great job designing your landing page.

Your landing pages helps a lot in getting your ads to perform better. Your landing page should be able to do the following

• Load fast (less than 3 seconds).
• Easy to locate CTAs buttons (Placed first half of the landing page).
• The message should the same with what your banners are saying.
• Should be mobile friendly.
• Should be secured (SSL certificate installed).
• Show must relevant information first.

These will enable your visitors to take the right actions as fast as

Wrap up

This was to clarify the doubt by so many advertisers and digital marketers out there having mixed impressions about banner ads still being effective which often brought out the question.

“Do banner ads still work?”

The answer is an absolute yes! Banners ads are still very effective and work great if:

• The right targeting and retargeting is done.
• If display ads are used for remarketing/retargeting campaigns.
• If these banner ads are designed to attract customers attention.
• If the landing pages are optimised.

Planning to start your banner ad campaign, please click below to start your campaigns.