If you want to raise money for your startup, you’ll need to create pitch decks. This document is used to persuade potential investors to part with their hard-earned cash. But how do you make sure your pitch deck is effective?
Below are nine secrets to creating a successful pitch deck. If you follow these tips, you’ll be well on your way to securing the funding you need to take your business to the next level.
Table of Contents
Secrets of Successful Pitch Decks
#1. Keep it simple and uncluttered.
You want to make sure that your pitch deck is attractive and easy to follow. You don’t need anything fancy in terms of graphics—just good old-fashioned text and images will do. The last thing you want is for potential investors to be distracted by a cluttered design when they should be paying attention to your pitch.
#2. Use color sparingly and with care.
You want to attract potential investors, not put them off. One way of doing this is by using a limited number of colors on each slide. Using too many will reduce the impact of the message you’re trying to convey – like shouting in someone’s ear. (That would be very annoying and it would get you nowhere).
#3. Don’t get bogged down in jargon.
You may know what terms like “articulate,” “utilize” and “incentivize” mean, but not everyone else does. And in a pitch deck, jargon is a big no-no.
People who are reviewing your pitch have probably heard it all before. Make sure that you define the uncommon words that you do use in your pitch deck so that everyone can understand what you’re trying to say.
#4. Keep the tone conversational.
Your pitch presentation is not about you; it’s about how much value your product or service will create. You need to be able to convince investors what a fabulous opportunity this is for them.
The best way to do this is by creating an informal tone in your pitch deck that will engage the reader and draws them in so they feel confident about investing money in you.
#5. Highlight the unique selling points of your product or service.
Everyone knows that there is a ton of competition in every industry, so you have to find a way to stand out from the crowd.
The best way to do this is by highlighting “unique selling points,” which will be different for every company depending on what they offer. The more unique selling points your company can highlight, the better.
#6. Keep it short and sweet.
The best pitch decks are brief. You only have about ten seconds to convince potential investors that your business will be a success, so make sure you don’t waste any time with lengthy explanations.
Remember, you want to show off what your business has to offer – not give a history of the company.
#7. Avoid spelling mistakes and grammatical errors at all costs.
No one wants to do business with people who can’t even get the basics right. If you use poor grammar, make spelling mistakes or slip up on your punctuation in your pitch deck, potential investors will think that this reflects the quality of your product or service. So make sure you proofread, proofread and then proofread again before handing over your pitch deck to anyone.
#8. Show people what they will get out of it.
It’s not enough to say that you’re creating an amazing product or service in a pitch deck; potential investors need to know what they will get out of the deal as well.
So make sure that you talk about how their investment can benefit the business financially as well as create opportunities for them to make a name for themselves in the industry.
#9. Be confident, not arrogant.
Being arrogant could put potential investors off. You need to be confident about your business and the value that you can bring without sounding too cocky.
There is a fine line between being confident and arrogant, so make sure you draw this line by showing how valuable your business is in a way that’s inviting and not off-putting or intimidating.
One great way to make the best pitch decks is to use Venngage — a free infographic maker that offers awesome pitch deck designs for everyone.
To give you an idea, here are some pitch deck examples from their website!
A well-designed presentation deck is an integral part of your business. So it’s important that you have one prepared before you start pitching potential investors.
There are a ton of resources out there to help you create the perfect pitch deck, so take advantage of these and design something that will highlight what makes your product or service so great.
You’ll be able to get the funding you need in no time at all after creating a pitch deck that is both informative and exciting.