Facebook is still massive, but relying on it alone for advertising is like putting all your eggs in one basket. With billions of users and fierce competition, ads there are getting pricier and less effective for many businesses. The smart move? Diversify. Try other platforms where your audience hangs out and where your ad dollars can stretch further.
That’s why we’ve put together this guide to the best alternatives to Facebook Ads in 2025 — practical, proven, and ready to test.
In this guide, we’ll walk you through the 10 best alternatives to Facebook Ads, explain what each offers, and help you decide which platform fits your business best. By the end, you’ll have a clear picture of how to diversify your ad strategy and stop putting all your eggs in the Facebook basket.
Top Alternatives That You Can Pick
#1. LinkedIn Ads
If you’re targeting professionals or businesses (B2B), LinkedIn Ads should be high on your list. Unlike Facebook, where users are often in “personal mode,” LinkedIn users log in with business in mind — networking, career growth, and professional learning.
Why LinkedIn Works:
High trust factor: LinkedIn was voted the most trusted social media network in 2021.
B2B targeting: You can target by job title, company size, industry, or even specific skills.
Proven traffic: LinkedIn drives over 46% of social media traffic to company websites.
Ad Formats:
Text Ads (sidebar or messenger)
Sponsored Content (appears in the feed like a regular post)
Video Ads (strong for storytelling)
Carousel Ads (great for multiple offers or features)
Pro Tip: LinkedIn ads are pricier (CPC starts at $2), so they work best when your customer lifetime value is high — e.g., software, consulting, or enterprise services.
#2. TikTok Ads
TikTok has exploded in popularity, with over 1 billion monthly users. It’s one of the fastest-growing alternatives to Facebook Ads, especially for brands targeting Gen Z and Millennials.
Why TikTok Works:
Engagement is unmatched: People spend nearly an hour daily on TikTok.
Creative formats: Ads don’t just sell; they entertain.
Massive reach: From small creators to global campaigns, TikTok connects with diverse audiences.
Ad Formats:
Brand Takeover (full-screen ads when users open the app)
Branded Hashtag Challenges (invite users to join your campaign trend)
TopView Ads (video-based, pinned at the top of feeds)
In-Feed Ads (blend with normal TikToks)
Branded Effects (filters, stickers, AR tools)
Pro Tip: Even small businesses can succeed here by creating authentic, engaging content. Start with In-Feed Ads — they’re the most cost-effective.
#3. Display Ad Networks
Social media isn’t the only place to advertise. Display ad networks like Adsterra let you reach audiences across thousands of websites. These ads can take many forms — from native placements to pop-unders and push notifications.
Why Display Ads Work:
Massive scale: Adsterra’s Social Bar format alone delivers 1.5 billion weekly impressions.
Variety of formats: Native, video, pop-unders, push ads, etc.
Diverse traffic: You can promote apps, eCommerce stores, SaaS, VPNs, sweepstakes, and more.
Pro Tip: Use display ads to complement social campaigns. While Facebook and TikTok keep audiences inside their platforms, display ads reach people while they browse across the web.
#4. Twitter Ads
Twitter, now rebranded as X, has over 330 million monthly users. It’s one of the most conversational platforms, making it perfect for brands that want to join trending discussions.
Why Twitter Works:
Hashtag targeting: You can target users who recently tweeted or engaged with a specific hashtag.
Variety of objectives: Drive awareness, website clicks, or followers.
Broad appeal: Works for both B2B and B2C.
Ad Formats:
Promoted Tweets (look like regular tweets with a “Promoted” label)
Promoted Accounts (promote your whole profile to grow followers)
Promoted Trends (top of “Trends for You” section, premium option)
Pro Tip: Twitter ads are most effective during live events, launches, or trending discussions — when your audience is actively engaging.
#5. Quora Ads
Quora is a Q&A platform with 300 million monthly users. People visit to ask real questions and get real answers, making it one of the most intent-driven alternatives to Facebook Ads.
Why Quora Works:
Keyword & topic targeting: Place your ads under relevant questions.
Lower costs: CPCs start at $0.10, cheaper than most networks.
Authority building: Promoted Answers let you showcase expertise while advertising.
Ad Formats:
Image Ads
Text Ads
Promoted Answers
Pro Tip: Quora is best for mid-priced products and services, especially in the US market. Focus on niches where people are actively searching for solutions.
#6. Reddit Ads
Reddit is the “front page of the internet,” with 430 million monthly users across 100,000+ subreddits. Each subreddit is a dedicated community with its own culture.
Why Reddit Works:
Highly engaged users: People on Reddit are deeply invested in their communities.
Laser targeting: Reach users by subreddit, interest, device, or location.
Affordable entry: CPC starts at $0.75.
Ad Formats:
Promoted Posts (appear at the top of subreddits)
Display Ads (sidebar, requires $50,000 quarterly spend)
Pro Tip: Be authentic. Reddit users dislike obvious ads. Focus on value-driven content that fits into conversations.
#7. Pinterest Ads
Pinterest blends social media and search. With 322 million monthly users, it’s where people go to find inspiration for fashion, food, holidays, home décor, and DIY.
Why Pinterest Works:
High buying intent: Users often search with the goal of planning or purchasing.
Visual-first platform: Strong creatives perform best.
Affordable CPCs: Range from $0.10 to $1.50.
Ad Formats:
Promoted Pins
Shoppable Pins (direct purchases)
Promoted Video Ads
App Install Ads
Pro Tip: Pinterest is especially powerful for eCommerce brands selling lifestyle or seasonal products.
#8. Instagram Ads
Though owned by Facebook, Instagram has its own culture and audience. With 1 billion users, mostly aged 18–34, it’s perfect for brands with strong visual appeal.
Why Instagram Works:
Mobile-first: Built for scrolling on the go.
Visual dominance: Images and videos drive high engagement.
Variety of placements: From Stories to Explore.
Ad Formats:
Stories Ads
In-Feed Photo/Video Ads
Carousel Ads
Collection Ads
Explore Ads
Pro Tip: Use Stories and Reels ads to capture short attention spans with fun, creative visuals.
#9. YouTube Ads
YouTube is the second-largest search engine, with global reach across every demographic. If video is part of your strategy, YouTube is a must.
Why YouTube Works:
Huge scale: Billions of daily video views.
Cost-effective: CPV starts at $0.01.
High engagement: People spend minutes (not seconds) on content.
Ad Formats:
TrueView Ads (pay only when watched)
Skippable In-Stream Ads
Non-Skippable Ads
Pro Tip: Use tutorials, reviews, or storytelling ads for maximum impact.
#10. Snapchat Ads
Snapchat is the 6th largest social platform, loved by Gen Z and Millennials. With fun, interactive ad formats, it’s great for connecting with younger audiences.
Why Snapchat Works:
Interactive content: Lenses, filters, and AR make ads fun.
Mobile-first: Ads blend into users’ snapping habits.
Targeted reach: Perfect for age-specific campaigns.
Ad Formats:
Snap Ads (short vertical videos)
Collection Ads
Story Ads
Sponsored Geofilters
AR Lenses
Commercials
Pro Tip: Keep ads fun and authentic. Snapchat users don’t want stiff, formal marketing.
Conclusion
Facebook may still be huge, but limiting your ads to just one platform is risky. Costs are high, competition is tough, and audiences are changing fast. By testing new platforms, you can unlock untapped audiences, lower costs, and diversify your traffic.
Whether it’s TikTok for viral content, LinkedIn for B2B, Pinterest for shoppers, or Quora for intent-driven leads, the best alternatives to Facebook Ads give you flexibility, growth, and resilience.
The rule is simple: don’t put all your eggs in one basket. Explore, experiment, and scale across multiple platforms — because the brands that diversify are the ones that win.
