Other link-building experts will agree with me when I say that link-building is a challenging task. With search engine algorithms constantly updating, you need to be flexible with your strategies. Today, we’ll look at successful examples of natural backlink building that work in 2024 and beyond.
From these examples, you’ll learn how to apply these strategies yourself. A link-building agency can also help you secure guaranteed backlinks. But if bloggers like Neil Patel can do it, so can you. They relied on their SEO knowledge, hard work, and a lot of patience. And once they saw their blog posts rank on Google, they didn’t stop there.
Instead, they kept optimizing their content to stay ahead of their competitors. Now, let’s go into the examples of the strategies they used to achieve success in link-building. These successful examples of natural backlink building will show you how to elevate your SEO game.
Successful Examples of Natural Backlink Building Strategies in 2024
Here are some successful examples of natural backlink building strategies that work in 2023. These proven methods have been used by various websites and delivered positive results. We’ll learn from their experiences and discuss how they earned these valuable backlinks.
#1. BLOGGER OUTREACH
Blogger outreach has always been a cornerstone of a solid link-building strategy. Without reaching out to real bloggers, your efforts could fall flat. This go-to strategy for link builders remains essential.
For this approach to succeed, be genuine about your intentions with the webmaster. Clearly explain the purpose of your outreach and ask for a backlink in exchange for a guest post.
This is a give-and-take opportunity, so be prepared to offer substantial value to the host website. Explain how your guest post can drive more organic traffic to their site and make it impressive enough to gain their acceptance.
Always be polite when asking for a favor. These webmasters receive countless emails with the same requests, and you don’t want to add to their daily stress. By being courteous and offering real value, you’ll stand out. This is one of the most successful examples of natural backlink building.
Example:
They secured this link for their client by asking for it professionally. These kinds of emails are effective when you pitch to the right person.
That’s why aligning your outreach with niche websites is crucial. The more relevant your content is, the more value you both can gain. This is one of the successful examples of natural backlink building.
#2. CONTENT LINK BUILDING
Content link building can be split into three main strategies:
#1. Industry statistics from real data
#2. Evergreen content
#3. Linkable assets
Each of these can generate hundreds, even thousands, of backlinks. Most of these backlinks are natural, which are highly valued by Google. Here are some successful examples of natural backlink building using these strategies:
#1. Creating Industry Statistics From Real Data
Industry statistics are highly valuable and often linked to by others. If your data is original and relevant, other websites will naturally cite your research. This method not only positions you as an authority in your field but also attracts backlinks from various sources.
Even if you don’t have your own data, you can still curate existing statistics and create a comprehensive summary. By presenting this information in a useful and accessible way, you can still gain significant backlinks.
#2. Curating Evergreen Content
Evergreen content remains relevant over time and continuously attracts organic traffic. This type of content addresses common questions in your industry, provides tutorials, and offers definitive guides on important concepts. Evergreen content naturally attracts high-quality backlinks because it serves as a valuable resource that others will want to link to.
When creating evergreen content, it’s essential to write in a way that is accessible to both experts and beginners. Optimizing this content with the right keywords further enhances its visibility and backlink potential.
#3. Developing Linkable Assets
Linkable assets are a great way to earn high-quality backlinks. Examples of linkable assets include:
#1. Infographics: Visual representations of data that are easy to share.
#2. Video content: Engaging videos that provide valuable information.
#3. Online tools: Useful tools tailored to your niche.
#4. Product reviews and roundups: Comprehensive reviews that attract attention.
#5. Original research: Unique studies that provide new insights.
These assets are inherently shareable and attract backlinks because they offer valuable information and tools. They are particularly effective at drawing in niche audiences and establishing your content as a go-to resource.
These strategies showcase some of the successful examples of natural backlink building. By focusing on creating valuable, relevant, and high-quality content, you can attract backlinks organically and strengthen your website’s SEO.
Example:
This link-building survey article is a prime example of effective content-driven link building. It includes valuable industry statistics that are not only useful but also highly shareable. This kind of content stands out because it provides data that people in the niche can reference and share, enhancing its link-worthiness.
Additionally, it qualifies as evergreen content. The survey-based information remains relevant over time, continually providing value to readers and industry professionals alike. This enduring relevance means the article can consistently attract links long after its initial publication, making it a powerful asset in your link-building strategy.
#3. “SKYSCRAPER” TECHNIQUE BY BRIAN DEAN
The Skyscraper Technique, introduced by Brian Dean, is a creative and effective way to gain links. Although it was conceptualized a few years back, it still works in 2021 and beyond. Implementing this technique requires extra effort, but the rewards are worth it.
The technique works like the skyline of a city – the tallest buildings get noticed the most. Similarly, in the content world, the best and most comprehensive content attracts the most links. Linking to high-quality content boosts your chances of ranking for competitive keywords.
Here are the three easy steps to implement the Skyscraper Technique:
#1. Explore Keywords: Find the keywords you want to rank for.
#2. Analyze Top Content: Study the top 10 articles in Google SERP for those keywords.
#3. Create Superior Content: Make your content better than the top-ranking articles.
While it sounds straightforward, creating content that surpasses existing top-ranking articles is challenging. However, it’s not impossible. Tools like content optimization software can help you enhance your content based on what’s already ranking.
When you follow these steps, you can leverage the Skyscraper Technique as one of the successful examples of natural backlink building. This approach ensures that your content stands out and attracts high-quality backlinks, strengthening your SEO efforts.
Example:
The success story of TopSpeed clearly demonstrates the effectiveness of our link-building strategy. By focusing on highly competitive keywords, our efforts boosted TopSpeed’s organic traffic by an impressive 60%. Our approach involved providing strategic backlinks to a key article, which significantly improved their Google rankings.
This case highlights how targeted link building can drive substantial growth. By securing quality backlinks for competitive content, we not only enhanced their visibility but also solidified their position in search engine results. This proves that with the right strategy, you can achieve remarkable results in even the most competitive niches.
#4. BROKEN LINK BUILDING
Broken link building is a legitimate link building technique used to reclaim broken backlinks. It’s considered a white hat method and is relatively straightforward compared to other strategies we’ve discussed.
To implement this technique, you simply search the internet for relevant broken links and replace them with your active content. A practical way to find these broken links is by examining your competitors’ backlink profiles. By identifying broken links on their websites, you can step in and offer your content as a replacement.
Broken link building is one of the successful examples of natural backlink building because it leverages existing opportunities that already existed but were lost due to broken URLs. This method not only helps in gaining backlinks but also contributes to improving the overall health and usability of the web.
Example: IMAGE
Once you identify broken backlinks from your competitors, you have an opportunity to reclaim these links for your own site. Create content that closely matches the theme of the broken page and reach out to the webmaster suggesting they link to your live, relevant page instead.
This proactive approach not only helps in recovering lost opportunities but also strengthens your site’s authority by acquiring valuable backlinks that were previously directing traffic elsewhere. It’s a strategic method to enhance your site’s visibility and credibility in your industry niche.
#5. COMPETITOR BACKLINK ANALYSIS
Analyzing your competitors’ websites is another effective strategy to discover high-quality backlinks that are relevant to your own site.
The concept behind this approach is straightforward: if your competitors have linked to certain websites, those links are likely beneficial for your site as well. However, it’s crucial to proceed with caution because not all competitor backlinks are necessarily relevant or valuable. This is where thorough analysis comes into play.
You need to assess these opportunities carefully to determine if they will truly add value to your website. If they do, you can replicate the approach your competitors used to acquire those backlinks.
However, it’s important to note that relying solely on this technique won’t necessarily set you apart from your competitors. While you may gain access to similar links, you won’t necessarily surpass them. Therefore, it’s best to view competitor analysis as a supplementary strategy to complement other effective link building methods.
Competitor analysis for backlinks remains one of the successful examples of natural backlink building because it allows you to leverage existing strategies that have proven effective in your industry.
Before you decide to build links, it’s crucial to analyze the backlinks thoroughly. For instance, if your website isn’t optimized for languages other than your primary one, it’s wise not to link to international websites. Filtering out irrelevant backlinks when examining your competitors’ backlinks is a best practice.
This ensures that the links you pursue are relevant and beneficial to your site’s SEO strategy, aligning with your target audience and content focus. Taking this approach helps maintain the quality and relevance of your backlink profile, which is essential for improving your site’s authority and search engine rankings.
#6. ENGAGE WITH THE LINK BUILDING COMMUNITY TO ENHANCE YOUR STRATEGY
Building a community is crucial for successful backlink building. Platforms like Facebook, LinkedIn, and Twitter offer excellent opportunities for link building professionals and content marketers to collaborate and share ideas.
The aim of this strategy is to foster a sense of community, exchange insights on effective white-hat link building techniques, and stay informed about market trends.
Engaging in online communities is one of the successful examples of natural backlink building because it allows you to connect with peers, learn from their experiences, and collectively enhance your link building strategies based on industry trends and best practices.
Outback Team Building and Training is renowned for its expertise in team-building exercises, focusing on uniting people and cultivating strong teams. Leveraging platforms like LinkedIn, they expanded their client base significantly, successfully achieving their goals.
By tapping into online communities, Outback Team Building not only doubled its expected website traffic but also boosted its domain authority from 48 to 62.
This success story exemplifies effective natural backlink building, showcasing how engaging with online communities can lead to substantial growth in visibility, traffic, and domain authority for businesses in the team-building and training niche.
#7. CREATE CONTENT THAT ATTRACTS LINKS NATURALLY
To successfully attract natural backlinks, focus on creating content that naturally compels others to link to it. Link-worthy content typically appeals broadly and often sits at the forefront of the marketing funnel.
Editors and publishers prefer linking to pages that resonate with their audience. Thus, the more relevant your content is to their readership, the higher the chances they’ll link to it.
Effective link-worthy content is not only informative and educational but also addresses common issues or questions within your industry in a distinctive manner. This uniqueness is crucial for standing out and attracting backlinks organically.
Examples of such content include how-to guides, data-driven insights, industry research, educational resources, entertaining pieces, inspirational stories, and evergreen content.
If your goal is to enhance your link-building strategy, consider auditing your current content to identify areas where you can fill gaps and create more compelling, link-worthy material. This approach exemplifies successful examples of natural backlink building in action.
When you review the various tactics mentioned earlier, you can strategize which content to prioritize and determine the required resources.
#8. ESTABLISHING ONESELF AS A THOUGHT LEADER
Becoming a thought leader in your industry means establishing yourself as an expert whose insights and innovations are highly respected. This status not only builds trust among your audience but also enhances your credibility as a go-to source.
Being recognized as a thought leader can significantly benefit your SEO efforts. When others in your industry reference and link to your content, it signals to search engines like Google that your material is authoritative and valuable. This can lead to improved rankings as Google prioritizes content that provides genuine value to users.
Google’s priority is delivering useful content to its users, and thought leadership content aligns perfectly with this objective.
To successfully establish yourself as a thought leader, consider these effective strategies:
#1. Guest blogging on relevant websites to reach new audiences and showcase your expertise.
#2. Providing insightful answers on Q&A platforms to demonstrate your knowledge and help others.
#3. Creating engaging content on social media that sparks discussions and shares industry insights.
#4. Developing online courses or certifications that position you as a teacher and leader in your field.
#5. Keeping your audience informed about industry news and trends through regular updates.
#6. Hosting webinars or podcasts where you can discuss industry developments and engage with your audience directly.
Remember, thought leadership begins with original research, building a strong online presence, and staying current with industry developments. These strategies exemplify successful examples of natural backlink building by establishing you as a trusted authority
How To Build Links Faster?
As an online business, few things are as important to your success as acquiring links. Each link to your website contributes to enhancing your visibility, authority, and relevance – all essential for growth.
According to research from Ahrefs, the number of backlinks correlates directly with the amount of organic traffic a website attracts. But how do you kickstart this process effectively? That is what I am going to cover under this section
#1. Refresh Your Content
To earn links, focus on producing content that captivates and engages your audience, sparking discussions and shares.
When it’s time to refresh your content, start by reviewing what you already have. Assess whether the topics covered are still relevant. If not, it’s crucial to approach your material from a new angle.
If you’re stuck for ideas, monitor industry trends and social media conversations. These platforms often provide valuable inspiration. Additionally, consider curating content from various sources, adding your unique insights to create fresh blog posts. This approach not only keeps your content current but also enhances its appeal for natural backlink building.
#2. Develop visual content assets
Visuals have a powerful impact on communication, conveying information quickly and engagingly. For instance, when crafting a blog post on social media statistics, consider creating an infographic to complement your text. Infographics distill complex data into an easily digestible format that appeals to a wide audience.
When other websites utilize your visuals to enhance their own content, they typically link back to your site for attribution. This practice not only ensures compliance with copyright norms but also boosts your link-building efforts effectively, contributing to successful examples of natural backlink building.
#3. Broken Link Building
Broken link building presents a strategic opportunity to boost your link velocity effectively. When you discover a broken link on a website, reach out to the site owner and propose replacing it with a link to your content.
This approach empowers you to guide the types of links pointing to your site, while also fostering relationships and securing valuable backlinks. To maximize success, ensure the content you offer is relevant, valuable, and high-quality.
This ensures that your link serves as a valuable resource rather than just another addition to a list of outbound links, exemplifying successful examples of natural backlink building.
#4. Guest Posting
Guest posting remains one of the most effective strategies to accelerate your link velocity. It involves creating and publishing an article related to your niche on another website in exchange for a backlink. This approach not only helps you tap into new audiences but also enhances brand visibility, drives traffic to your site, and improves search engine rankings.
Depending on the target website’s guidelines, you might collaborate with an editor and provide supplementary content like images or videos. When executed thoughtfully, guest posting benefits both parties involved by delivering valuable content and establishing a natural backlink to your website, exemplifying successful examples of natural backlink building.
#5. Identify the Valuable Backlinks of Your Competitors.
Another effective way to enhance your link velocity is by strategically acquiring backlinks that your competitors already have. This method not only helps you outpace competitors but also strengthens your search engine rankings.
Utilizing tools like Ahrefs or Majestic SEO, you can easily analyze the backlink profiles of your competitors to identify potential link sources.
Once you’ve pinpointed promising opportunities, focus on building relationships with these sites. Initiate contact through email or social media, introduce yourself and your business, and explain why linking to your website would be mutually beneficial. This proactive approach exemplifies successful examples of natural backlink building in action.
Backlink Strategies to Avoid
If we discuss effective link building strategies, it’s equally important to touch on the link building approaches you should steer clear of.
Attempting to acquire every possible link is neither sustainable nor organic in the long run.
Using tactics that Google considers spammy can lead to penalties for your website. These unethical practices include:
#1. Purchasing links.
#2. Offering incentives for links.
#3. Spamming links in comment sections.
#4. Participating in link schemes.
#5. Using misleading redirects.
While it might seem tempting to accumulate as many links as possible, Google values quality over quantity. It’s crucial to focus on acquiring links that are relevant and come from authoritative sources.
Building links requires a strategic approach and ongoing effort; it’s not a quick fix.
When you adopt a well-planned strategy and implementing effective tactics from the list above, your website can gradually earn valuable backlinks over time. This approach aligns with successful examples of natural backlink building, ensuring that your site gains credibility and visibility in the months ahead.
Conclusion
Wrapping up this blog article on “Successful Examples of Natural Backlink Building,” we’ve explored various effective strategies that can significantly boost your website’s SEO in 2024 and beyond. These strategies, used by top marketers and SEO experts like Neil Patel, emphasize the importance of authenticity, value, and persistence in link-building efforts.
From blogger outreach to content link building, each approach exemplifies how to naturally attract valuable backlinks. Blogger outreach, for instance, remains a cornerstone where genuine connections and mutual benefits drive successful link placements. By offering valuable guest posts and aligning with niche websites, you can secure organic backlinks that enhance your site’s authority and visibility.
Content link building strategies such as creating industry statistics, crafting evergreen content, and developing linkable assets also prove effective. These methods not only attract natural backlinks but also establish your content as a go-to resource within your industry. Whether through data-driven insights or engaging infographics, these assets naturally compel others to link back to your site.
Moreover, techniques like the Skyscraper Method and broken link building showcase proactive approaches to link acquisition. By creating superior content that surpasses competitors or reclaiming broken links with relevant replacements, you can strategically enhance your backlink profile and improve your site’s SEO performance.
Establishing yourself as a thought leader and engaging with the link-building community further solidify your position. By sharing valuable insights, participating in industry discussions, and contributing thought-provoking content, you not only build credibility but also attract natural backlinks from peers and followers alike.
In conclusion, successful examples of natural backlink building underscore the importance of creating valuable content, fostering genuine relationships, and staying attuned to industry trends. When you implement these strategies with diligence and creativity, you can elevate your SEO efforts and achieve sustainable growth for your website.
