International advertising is moving at a neck-breaking speed, and it will only continue to get even faster in the future.
As digital marketing continues to gain more momentum, so does the need for businesses to reach customers wherever they may be.
With consumers becoming more aware of what businesses are doing, brands need to be fast and agile to stay ahead of the curve.
International advertising presents some new challenges and also new opportunities. It has never been easier for brands with a global presence to connect with customers in overseas markets, which will only become more important as time goes on.
You have set up a brand. Now you would like to go ahead and inform people about your products. Firstly, you create brand awareness about your products in your city. Then you slowly expand to other cities within your country.
Congratulations. You have a multi-million dollar brand. However, that is not enough. Now, you want to take it a step forward. You want to take your brand to the world. This is where international advertising crawls in.
In this article, we will be discussing all aspects of this international advertising, so let’s get into the topic properly.
Table of Contents
What is International Advertising?
International advertising is the application of marketing principles by industries in one or more than one country. It is possible for brands to conduct business in almost any country around the world, thanks to the advances in international advertising.
The Future of International Advertising
The progress of international advertising depends on how the brand can ultimately benefit the society it serves.
Besides providing convenience and satisfaction to customers or enabling them to lead better lives. Can it also lighten the lives of the local communities?
Brands must also look for partnerships with local advertising agencies to market their product better.
Also, in a world where data privacy is gaining impetus daily, brands need to reconsider their digital advertising strategies.
Brands that are expanding internationally need to anchor on providing the ultimate in-store, online, and after-sales experience to earn and secure the trust of their customers.
Why Your Brand Should Embrace International Advertising
Here are some of the remarkable trends that we see as the driving force behind international advertising going forward.
#1. Consumers Understand What They Want
Consumers have the power to determine what companies produce and run campaigns for. Today, consumers are more powerful today than ever, with the ability to tell a brand how they want to be marketed, what product to be advertised to them, who they want to hear from, and what they want their engagements to look like.
This shift will progress as people become more aware of their power in choosing their marketing strategies, and brands must adapt.
This change has also caused international markets to place online marketing methods above traditional ones.
Many people are turning towards social media platforms because they are a more interactive way of connecting with companies, have greater conversion rates, and provide an inexpensive way of reaching customers than traditional forms of advertising.
Social media platforms have been progressively popular in international markets, which helps explain why Facebook is one of the most powerful ways for companies to advertise abroad.
#2. Consumers’ Tech Habits Are Evolving Faster Than Ever
As consumers lead a more mobile lifestyle, they have shrinking patience for anything that doesn’t allow them to continue with their daily lives.
That means that there is a growing need for companies to reach customers wherever they are via just about any device.
In particular, it’s crucial for businesses to stay on top of the latest trends in technology so they can give their customers what they want.
The rise of social media has created an ever-increasing demand for brands that can connect seamlessly with these platforms.
More specifically, it’s important for companies to develop apps that respond to their customer’s needs and meet their expectations.
As convenience becomes more critical than ever, we will see this trend continue into the future as well.
#3. Pay-For-Content Is On the Way Up
Pay-for-content is a trend that we see continuing to gain impetus. Consumers are more likely to engage with and share content when it is offered to them for free and rewarded in some way.
The key here is that the content should be valuable, informative, and entertaining. To successfully implement this as an international advertising strategy, you want your content to be engaging and beneficial to your target audience.
We also expect this trend to continue going forward as businesses shift their focus from brand awareness to driving sales through outstanding consumer engagement.
#4. Robots and Automation Are Taking Over
The future of international advertising is still uncertain, but one thing we can be sure of is that robots and automation are taking over. It’s predicted that by 2030, there will be 50 billion connected devices globally.
The robot and automation revolution is happening now, and people are speedily becoming more dependent on technology.
Not only will this create new opportunities for brands to reach consumers globally, but it also creates challenges for marketers because businesses have to start thinking about how they can connect with customers separately.
#5. More People Will Be Travelling Abroad
With more people traveling internationally, there is a more remarkable opportunity for brands to reach out to them.
This is especially true with the rising trend of global tourism, which means more people travel within their country and across borders to other countries.
As consumers become increasingly aware of what brands are doing, it’s inevitable that they will demand better service from international brands.
These businesses will need to stay on top of trends like blockchain and artificial intelligence so that they can give customers an experience worth traveling abroad for.
#6. Improve your turnover
Going international is an excellent opportunity to reduce your risks and boost your revenues. Indeed, exporting offers access to greater potential markets, increasing your customer portfolio.
The acquisition of new customers creates an improvement in your turnover.
When brands have exhausted growth opportunities at home, they turn to global expansion to help grow their brands.
For a lot of businesses, international advertising and expansion provide a chance to explore markets and gain access to millions of customers, thus increasing sales and conversion.
#7. Gain More Access To Talent
Another excellent benefit of taking your business global through international advertising is that you get access to a much greater pool of talent.
Hiring international talent can bring many benefits including advanced language skills and various educational backgrounds into a room.
In addition, expanding globally also allows brands to employ local talents with the expertise to communicate and serve their customers (within the same time zone) without any stumbling blocks.
#8. Win Competitive Advantage
Go to markets with international advertising before your competitors do. Expanding abroad allows you to get out of a saturated market where you can longer capture any.
Expanding abroad offers you access to new customers and in a market that your competitors are yet to penetrate.
#9. Boost your brand image
Deciding to expand your business abroad through international advertising offers you the opportunity to strengthen your brand image and visibility.
First of all, communicating about your international growth implies an image of a successful and reliable brand.
Reaching out internationally brings credibility to your companies and improves the confidence prospects may have in your products.
It is an excellent selling point that will make it easier for your target audience to adopt your product.
Internationalization helps you to expand your network of partners and at the same time boost your brand image with them.
As for your customers, your partners will have greater confidence and will be reassured by a brand that is already exporting.
A good reputation with partners can grow your network and provide you with new opportunities in these and other new markets.
International advertising is important because it opens your business to larger, international prospects. On a brand level, international advertising is an opportunity for wider exposure, brand awareness, and increased sales and conversion.
Opportunities abroad are innumerable and tap into a wider customer base than a brand has access to if it conducted business domestically and nowhere else.
This article has covered the various benefits that come with international advertising and why brands should include it in their marketing strategies in the future.