For e-commerce industry leaders, email list building is akin to grabbing the low-hanging fruits in the world of business promotion as it proves an effective tool to get your brand’s message out to your targeted audience on a more personal note.
According to the Direct Marketing Association, email marketing on average sees a 4300% return on investment (ROI) for businesses in the USA, so why won`t any serious marketer not build a strong list of subscribers to enable them to rake in the huge ROI.
You should spend more time and effort doing what guarantees higher results and that is learning how to get your first 100 email subscribers to shoot your marketing efforts for the stars.
Because whether you’re trying to sell information or physical products, email sign-ups can bring incredible results and you should be using them in your marketing journey already.
Who is a subscriber?
A subscriber is an individual who agrees to receive marketing emails from a business brand.
Effective Ways to Build Email Subscribers` list?
I will be giving a guided walk-through on building a simple email subscriber list. If you continue with me on the journey down the article as I hold your hand to the bright side of building an email list that is relevant to your business.
#1. Offer sign-up forms on your website
Email sign-up forms are the easiest way to capture subscribers` information for your email marketing activities.
When people sign up, you’ll have their contact information so that you can communicate with them in the way that is most comfortable for them.
This technique allows you to build a list of contact information for future email marketing campaigns.
As a tip, Make your sign-up forms very simple for your reader to sign up as a subscriber. Nobody wants to get caught up in the web filling long and complicated bank-like forms because they have chosen to become your subscriber.
#2. Ask customers to sign-up when they make a purchase
A customer is an individual who purchases a product from a business and the best time to capture and turn them into subscribers is when they’re most engaged with your online store.
When your customers make an online purchase, they have already shown an interest in your product; which means they are a prime candidate to buy from you again.
So use the opportunity to encourage them to sign up as they browse through the exit of your site.
#3. Offer exclusive deals, freebies, or discounts
Everyone loves free stuff, and to consumers, getting something for virtually nothing evokes an emotion- it just feels much better. Free products feel like rewards and, in most cases, influence their perspective about your business, inspiring loyalty among customers.
So you see, deals and discounts are great catch nets to get subscribers key into your brand. Letting them know they will receive free stuff is one of the best ways not only to get them to become subscribers but also to be returning customers.
#4. Give customers the ability to forward your emails to their friends
Email forwarding can increase subscribers and sales. This method helps because a large chunk of your potential audience won’t trust your marketing as a credible source of information but when they get it shared with them by someone known to them, it destroys the distrust factor.
#5. Deliver exclusive content
Offering Value-added content or exclusive content that your audience cannot get anywhere else is a great way to get your 100 email subscribers.
Always remember that your audience has needs and your business is designed to meet those needs, strive to always stay on that line as this helps lead your audience back to you always.
#6. Provide a content upgrade
A content upgrade is simply bonusing content that users can get access to in exchange for their email address. This strategy produces a great effect.
Content upgrades are hugely popular because of the powerful appeal they carry for potential subscribers, which is great.
But it also means that there are innumerable websites and blogs out there that have already queued into this method. So, as a tip, you need to stand out from the crowd.
#7. Utilize your author bio for list building
You’ve landed your guest posting opportunity; you’ve come up with a knock-out topic that you know the readers are going to love after going through your dazzling content, Your user is set on the edge of the seat to know who the author is.
It is your moment. Rise to the occasion and get that user signing up to your list he digs into the byline.
#8. Write killer CTAs on every blog and landing page
Create a clear value proposition and help the user feel in control. Writing the call to action often makes or mars your digital marketing efforts.
Make sure it is compelling.
#9. Allow subscribers to opt-in (and opt-out)
Staying on your subscriber`s list should not become like a prison sentence. Leave your doors open so subscribers can opt out at any time, by simply clicking the unsubscribe button.
Let your subscribers know that they have the option to opt out at any time they no longer wish to continue as your subscribers.
#10. Use email popups to catch them when they’re leaving
Email popups are the “Hey before you leave, why not take a look at this?” kind of popups. They are an incredibly useful asset for building your email list.
It makes the list one of the best practices used by industry leaders to grow email subscriber lists.
Use it too to get your first 100 email subscribers.
#11. Confirm the Subscription
A subscription confirmation email confirms that someone subscribed to your newsletter.
This strategy serves two purposes, one is to ensure that the message didn’t end up as spam and the other is to ensure that recipients are willing to receive more emails from the sender.
Readers who confirm their subscription want to receive your emails; there’s no chance they signed up by accident, so there you go with a new subscriber.
#12. Leverage Social Media like LinkedIn groups for mining potential email subscribers
If LinkedIn is not being used in your marketing strategies then you’re missing out on an effective and fast way of building your email lists.
The power is in the connection. Each time you connect with someone on LinkedIn, you acquire their email address. That is so easy but a deep well to fetch a huge email subscribers list from.
#14. Collect emails offline
Your offline events are a great way to connect face to face with customers, provide them instant value and then ask for their email addresses.
Use signup sheets at your store or checkout desk. Get creative – if someone at the changing booth requested an item that’s currently unavailable, nudge them to signup for stock updates or new arrivals.
Just make sure you get their full consent when collecting this information offline.
#15. Add value to Q&A Forums
If you want people to discover your website and content, you can be part of Q&A forums like Quora or Reddit and share valuable insights and answers.
After you provide value, you can inform people about what you do and where they can sign up to hear more from you.
Because email campaigns are designed to reach out to subscribers, email marketing will work only if there are subscribers.
It is for this reason that I have taken the time to put you through best practices that bring you up to speed on how to get your first 100 email subscribers.
If you don’t own your audience, it could be taken away from you. These are the top reasons why building your email list can be key to business success.
While you might not be able to reach an emailing list count of 100 email subscribers in a minute, following these well-outlined strategies will surely help you reach there in due time.
In 2022 and beyond, email list building will continue to come out top of the most popular and effective marketing strategies. Because engaging on a personal level with customers is where email marketing is unrivalled.
None of the other marketing models provides anything close.
Organized and highly personalized email subscriber lists are guaranteed to drive repeat business for your eCommerce website.
So, get down to work and build your first 100 email subscribers.