Your whole online presence is based on Keywords and keyword research is crucial. Keywords are considered one of the major components of SEO technique, which can give significant results if applied in the right way all along the content.
If you can find the right keyword with the right user search intent you can easily make a blog/website successful in 2022.
Keywords are also considered as one of the major components of SEO technique, which can give significant results if applied in the right way all along the content.
Think of a keyword as the dragnet that websites use in drawing online visitors into their sites. So without Keywords, you can’t rank in the SEO. A keyword is the lifeline of SEO, you should already know that.
As important as keywords are to website performance, Choosing the right keywords for your blog post can be a challenging task, but it’s an important part of optimizing your content for search engines.
Here are a few tips to help you get started
#1. Use keyword research tools
To find the most relevant keywords that reflect the searcher`s intent, you need to use keyword research tools to determine which keywords are most relevant to your topic.
Audience targeting can help in this regard since it will help you with a clear picture of who your audience is and what he or she likes and maybe be searching for online.
You can use keyword research to learn what your client’s prospects may be looking for and if there is a large enough audience to tap into. Then you start with well-chosen keywords as you write your client’s website content.
Effective keyword research helps draw your target audience into your website via search engines. That’s why choosing relevant keywords with the help of keyword research tools is important to make your business reach the right people.
The good news is that choosing the right keywords for your website pages is a fairly simple process, one that’s made all the more simple and quick when you use the right tools to perform your keyword research
These tools do all the heavy lifting for you, procuring relevant keywords in seconds, which would have taken longer.
These tools have an integrated keyword database as well as other metrics, such as volume, cost per click, and competition, serving invaluable insights on your platter.
Examples of Keyword Research Tools
#1. Google Keyword Planner
Google has a few tools that make it easy to conduct keyword research, and their free AdWords tool called Keyword Planner is a great place to start, especially if you use AdWords for some of your campaigns.
You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.
#2. Google Trends
Google Trends is another free tool from Google. It lets you enter multiple keywords and filter by location, search history, and category.
When market dynamics change rapidly, it can be hard to grasp how people’s needs are evolving. Google Trends allows you to see the topics people are or aren’t searching for, almost in real-time.
#3. Moz’s Keyword Difficulty Tool
The keyword difficulty tool from Moz is one of the most useful components of their paid suite. It’s a fantastic resource for analyzing the competitiveness of a keyword and for unearthing low-hanging fruit.
When you input a keyword into this tool, it’ll find the top 10 rankings for that keyword. Then, it’ll assign that keyword a “Difficulty Score” based on the pages that currently rank for that word. You can look at search volume data for your keywords, and then pull up the SERP to see the top 10 results for each term.
#2. Think like A Customer
Identify your target audience put yourself in their shoes, and try to picture them and what they might probably be searching for online.
For instance, if your market offers dental services, ask yourself if you were your customer, what are the possible questions you will use in searching for such services online?
You can also consult others, such as friends, family members, or even current customers to get their opinion on phrases they would use when searching for your products and services.
Summarily, use the words your audience would use, or what words you would type into Google if you were searching for the service you offer.
#3. Study your competition
Studying your competition helps to uncover the keywords your competitors are ranking highly for in an attempt to create content that outranks them in search results.
Targeting competitor keywords helps you appear on the same SERPs as your competitors, you can also use competitor keyword research to reveal weaknesses, such as valuable keywords they have yet to target.
With this information, you can perform a competitor keyword analysis to find out which keywords to focus on next.
#4. Understand the long tail keyword
Long-tail keywords contain usually three words or more and are more focused than short-tail keywords.
For example, “digital marketing” is a short-tail keyword whereas “digital marketing for dummies” is a long-tail keyword aimed at beginners who need an introduction to digital marketing.
This keyword is more targeted and will draw in more of the right traffic.
Long‐tail keywords are unpopular and highly focused search queries that tend to convert exceptionally well.
There’s a common misconception among SEOs practitioners that shorter search queries have higher search volumes than longer ones.
But hell no, long-tail keyword phrases have significantly more search volume than the two‐word phrase.
#5. Analyze the Results
Analyze the results for a particular keyword phrase by running the search yourself. Take stock of how many people find your site on their own.
Analyze trending keywords or phrases, along with new keywords your competitors may be using. Analyzing the results, allows you to draw broader conclusions about your audience and what keywords are succeeding and which are failing.
You can use the result from here to implement changes to suit your content in the eyes of the search engine.
#6. Search volume
Keyword search volume reveals how many times a certain keyword is searched for within a defined time frame.
Professional SEO marketers will look at keyword search volume averages over predefined periods to determine just how popular and competitive a keyword is.
The search volume of a keyword is one of the most important metrics to consider when doing keyword research.
Knowing the search volumes of the keywords you want to target can help you prioritize the content topics and also see the search trend of the keyword.
#7. Relevance to content
The right keywords are those that are relevant to your blog post and that people would search for. They should be keywords that people will type into Google when they want to find out more about a topic.
Relevancy is how Google and other search engines determine what your content is all about. It’s how the search engine giants decide which terms your page will rank for when there’s a user query.
Conclusion
We all know that most people never look past the first page of search results. So take time to do the keyword research. It will help you learn what will attract your audience’s attention.
A June 2013 study conducted by Chitika Insights reported that 91.5% of Google traffic stays on the first page, and only 4.8% of users click through to the second page of a search.
More than 90% of people never click on the second page of Google search results.
Judging from these stats, there is every need to understand how to choose keywords that put you on the first page of the search result page else your content would be buried where no one ever goes.
