We discuss some of the best and most important tools for content creators. For those in the business of trying to pull organic traffic to their online stores, Google is the all-powerful place of conquest.
With such immeasurable power and influence, getting your small business on the first page of Google might seem impossible.
However, it is this very power Google possesses that makes it more possible than ever for small and local businesses to rank top in search results, all for free!
However, again, this ranking is not given, it is earned. Creating content that will competitively rank on the first page of the search engine is not a picnic.
It’s no secret that to rank high in Google, remarkable content is such a big deal. Google adores high-quality and unique content, that’s why if you need fast results with less effort; quality content can be your first requirement.
That said, just disgorging high-quality content isn’t enough.
For your content to rank high, it also needs above-board search engine optimization. SEO is never a one-step thing. It’s a nine-yard process of optimizing your content.
You would need to put round pegs in round holes for the content to be found, appreciated, and rewarded by Google. There isn’t any other way around that, you just have to use the one way the right way.
That’s not to suggest that the skills needed are less important, but you have plenty of effective writing tools at your disposal. Let’s take a detailed look at some of the most common and effective SEO Optimized tools for content creators
4 Tools For Content Creators
#1. Use Buzzsumo to Decide on the Topic
The first step in the journey to rank first in search engines is to identify a suitable topic for your content. You can have a bulk of brilliant ideas, but you will need to do a little research to make sure that your idea hasn’t been explored by someone else (or a thousand others).
It is almost impossible to do SEO right without this tool because SEO by itself isn’t enough to build a brand. The ultimate prescription for success is SEO plus hot topics, the topic your audience cares about now.
So, how can you discover these hot topics without leveraging Buzzsumo content development?
BuzzSumo is the paramount content discovery tool. It constantly gets updated with brand-new features, so you always know what kind of content your audience is searching for and exactly what they are interacting with online.
Here’s a list of great things you can do with BuzzSumo:
#1. Instantaneously generate tons of hot topic ideas
#2. Index over 3.5 billion articles & posts
#3. Get an updated list of the most successful influencers in your industry
#4. Keep track of your competitors
#5. keep an eye on everything that’s going on online
#2. Use SEMrush to Decide on the Keyword
Semrush is a great online visibility tool for everyone, from brand managers to a million digital marketers. Semrush helps you find top keywords & search phrases for your website, blog, or other online marketing platforms.
It also offers a single platform where you can compare top-performing competitors’ marketing strategies from all perspectives and niches.
Key Features of Semrush
#1. Provides competitive keyword analysis
#2. Effective content marketing
#3. Daily rank tracking
#4. Social media management
#5. Paid search campaigns
#6. Page grading
#7. Content creation and distribution
This SEO development tool allows you to find the most-shared content on any topic. You can use it to:
#1. Make sure that your idea is interesting to people right now. At the same time make sure your idea is not stale.
There is no need to write content on overused topics, especially if the existing articles are comprehensive and excellently written.
However, if there are a lot of posts on similar topics that are not up to the mark, then you can give it a try to tighten the loosed edges.
#2. Analyze competitors’ content to find out what they have missed out on as well as what their strong points are. You can brainstorm ideas this way, but make sure that you are not writing the same article.
#3. Find bloggers who also are interested in your topic and ask them to share your article.
Even if you find articles on the topic you have in mind, don’t give up hope. Analyze all these articles and figure out how you can write something far better, update it, add more research and statistics to it, make it twice or four times as long, and Include your point of view.
There is always a unique angle you can take in yours to improve and make it yours. Once you are done with this step, you are ready to move into the next.
#3. Utilize Grammarly to Check Mistakes and Avoid Plagiarism
Grammarly is a cloud-based typing assistant that reviews spelling, punctuation, grammar, clarity, engagement, and delivery mistakes in the text. It leverages artificial intelligence to identify and search for a suitable replacement for an error identified in a word or phrase.
If you are a writer and you want to make sure that your writing process is as smooth as a baby`s skin and without any pain involved, You might wish to get a grammar checker.
Grammarly delivers a strong punch as one of the most common and useful writing materials available. As it stands, the free edition is comprehensive, but some of the premium options identify even the most nuanced of errors to be tracked down.
The freedom to tailor your content to a target audience, sound, and the channel is one of my personal favorites about this tool.
Grammarly is a beautiful writing tool choice if you are interested in ways you can strengthen your writing, or unlearn common repetitive errors you make in crafting content.
The readability score is what tells you what level your readers need to have to comprehend your content. That means that it’s a very important angle if you want to know what is SEO friendly.
If you use a tool like Grammarly to improve readability, you can quickly find out about your readability score.
Grammarly also has a plagiarism checker which vets your text against over 8 billion web pages and highlights all parts that you should change to avoid being accused of intellectual theft.
Even if you are a native English speaker, this is a useful tool that you should have in your toolbox for creating SEO-friendly content.
Leveraging Grammarly also helps keep your content brief and clear. We all know best practices and rules for online writing which say short sentences, short paragraphs, subheadings, bulleted lists, and more.
As of 2016, more people are surfing the web using a mobile phone than a desktop, and when one long, rambling sentence occupies the whole screen, you don’t want to keep reading again and bounce off the page.
It offers you suggestions on how to make your article as easy to read as possible by highlighting specific errors and explaining the mistake with color coding.
It also gives your content a readability score. Again, don’t depend on it entirely. If you think your sentence should be a bit longer than this tool suggests, just ignore it. Believe me, at times you do know better than Grammarly.
#4. Use Keyword Density Checker to Avoid Being Spammy
Did you know that the percentage of times a keyword appears on your web page compared to the total number of words on the page can have a huge impact on the page’s ranking?
Sure it does, and it’s known as “Keyword Density.”
Mention a keyword or phrase too many times & search engines will most likely frown at your site. Do it a little less than necessary and search engines may still not pick up enough indicators to rank the page for that particular keyword.
That is exactly what I meant when I said that creating content that is SEO friendly is not a picnic.
Simply put, you ought to get your keyword density just right for the best search performance. Not too heavy, not too light.
But how can you start counting how many times keywords appear on a blog post or web page? Can you even do it accurately?
It turns out you will have to get help from a dependable tool. And that’s where the Keyword Density Checker comes to the rescue.
Keyword Density Checker is a tool built specifically to calculate the keyword density of a web page.
It was created after finding out that some marketers were still stuffing their content with loads upon loads of keywords even without realizing it.
This left their websites suffering neglect from Google as it will not recognize such a site that was abusing the use of keywords.
This tool solves that problem flawlessly. It enables you to analyze either a whole web page using its URL or a piece of text by copying & pasting.
The easiest method of calculating keyword density is usually to divide the number of times a particular keyword is mentioned in content by the total number of words in the content and then times the result by one hundred to get your percentage.
I don’t utilize this tool every time I edit an article because Grammarly helps me tackle the issue of giving me the result of how dense the keywords are in my content, however, it’s always a good idea to double-check with a different tool.
Conclusion
Know that these are multi-purpose tools and are used for several other purposes aside from the one focused on in this guide.
We have made a good list of the necessary 4 tools needed to create SEO-friendly content, from Buzzsumo through Semrush to Grammarly which does not require any introduction, as it is one of the best software to check grammar and spelling mistakes.
Apart from that, it also ensures you don’t have many passive sentences idling about in your content, as content for SEO prefers active voice and we rounded the fine list with Keyword Density Checker.
