Review of Top Ad Networks for Publishers

Review of Top Ad Networks for Publishers

Top Ad Networks for publishers are characterized by their track records and how satisfied publishers are working with them. There are hundreds of Ad Networks for publishers in every corner of the globe.

The number of Ad networks for publishers has skyrocketed in the past ten years. These Ad Networks have however used different Ad formats and different payment and pricing models with specific requirements for publishers.

The differences that exist among these Ad networks makes it difficult for some publishers to be accepted. In most cases, publishers are rejected because they do not meet the requirements of those Ad Networks or simply apply to the wrong Ad networks.

Understanding these problems, we decided to review the top Ad networks for publishers including their pricing models and other valuable information to help you make the right choices when choosing an Ad network to monetize your traffic.

Our review of Top Ad Networks for publishers

Now let’s begin the listing work…

1. Google Adsense Ad Network 

I guess it won’t surprise anyone that Google AdSense makes number one on our list of Ad Network for publishers. Google AdSense is known to be the largest and probably the best Ad Network for publishers around the world.

With a massive number of publishers, the Ad Network is run and managed by Google which uses pay per click (PPC) and per-Impression (CPM) pricing model to pay publishers. 

Google Adsense
Google Adsense has almost all Ad types which enable publishers to create Display Ads, Matched content Ads, Responsive Ads, Link rich Unit, Text Ads, Video Ads all in a customizable format and also responsive.

With these capabilities, Adsense did not only manage to become the world most loved Ad network for publishers but also one of the best performing among Ad networks for publishers. see the top performing countries for AdSense below
 

Getting approved by Google Adsense 

One of the most asked questions about Google AdSense is how to get approved by AdSense? It seems to many that getting your website or Blog approved is very difficult which is not necessarily true. Of course, all high standard services have principles and guidelines which applies to AdSense as well. To get approved by AdSense, Here are some few tips

  1. Make sure your content meets Adsense requirements;
  2. Show your site or Blog have spaces for AdSense;
  3.   Make sure the blog or site you are using is your content;
  4. Make sure your content is unique and clean;
  5. Make sure your pages can be navigated easily;
  6. Make your pages mobile friendly;
  7. Your site should comply with content language.

Before signing up for Adsense, please take some time and read these guidelines Before Signing up for AdSense

Google AdSense Best practices

As a publisher using AdSense, there are several things you would like to do in order to maximize your income. Applying the right strategy will massively increase your earning and get you some level of trust and respect while monetizing with AdSense. Here are the best Adsense practices

  1. Experiment with all the Ad units;
  2. Find the best ad placements for your type of site;
  3. Try out the responsive Ad units;
  4. Always create new content as a blogger;
  5. Never stop promoting your blogs and website;
  6. optimize your content for SEO.

Want to read more on how to make more money with AdSense, follow these step by step Google AdSense best practices.

The logic behind banner advertising and how it work

Google Adsense payment threshold

Google Adsense threshold is $100 for the first withdrawal. Before your first payment, You will have to Add your bank account and verify your address before your first payment will be deposited once you reach the threshold.

2. AdsTargets Ad Network

AdsTargets Ad Network is a CPC and CPM online advertising technology for advertisers and Publishers. The aim of the Ad Network is to become the most desired Ad network for advertisers and publishers. AdsTargets offers one of the best advertising and monetizing technologies in the market.

AdsTargets home page

It offers both cost per click (CPC) also known as pay per click (PPC), CPM = cost per a 1000 impressions and their ads are servers across desktop and mobile devices globally. Advertiser and publishers can advertise and monetize using their vast ad units such as Banner Ads, Text Ads, Interstitial Ads also known as full-screen Ads, Retarget Ads, and In-App Ads.

AdsTargets just like other Top Ad Networks for publishers has few requirements for qualified publishers. Don’t be scared its anything to worry about! AdsTargets require publishers applying to monetize their website or blog to have reasonable content and should be updated regularly. 

Secondary, As a publisher, your content should not have or include content that is related to violence, drugs, racism and any form of illegal activities and discrimination. Refer to Publisher terms during application for more details. Website and blog with such content will not be approved by AdsTargets.

AdsTargets Accept members from all over the world and currently in eighty-seven countries.  

AdsTargets Best practices

Ad a publisher, You may want to make the most out of your content, that is making money as much as you can while monetizing. If you agree with this statement then here are few things you would like to implement to maximize your earnings at Adstargets 

  1. Most use the 300×250, 728×90 Banner, and Text Ads
  2. Two Ads par page will give you a better chance
  3. 728×90 should be placed at the header and 300×250 at the right or left side widgets
  4. Other ad units work well in the body and bellow sections
  5. Always create new content as a blogger
  6. Never stop promoting your blogs and website
  7. optimize your content for SEO

Adstargets was created after several years of experimental studies done by interviewing top advertisers and publishers around the world. The founder took the complaints from both sides and worked tirelessly to create a platform that could finally offer the desired value for advertisers budget while at the same time making sure publishers are paid the maximum earning commissions they deserve.

AdsTargets Payment threshold

AdsTargets Payment threshold is only $35. AdsTargets pay publishers through Paypal and wire transfers.

AdsTargets advertising technology is capable of automatically scaling and optimizing advertisers Ads to reach the right people only while they also pay over 80% commission of the Advertising revenue to publishers. This makes AdsTarget one of the top ad networks for publishers globally. Even though they are new to the market. 

Start Monetizing at AdsTargets Today!

AdsTargets Review: Here is what other Publishers are saying about AdsTargets

3. AdMob by Google

AdMob by Google made our list of Top Ad Networks for Publishers. This is because AdMob is simply the biggest App monetizing Ad network in the market currently. AdMob is own by Google and covers the largest share of  In-App advertising. Ad run Native Ads, Video Ads, Interstitials full page Ads, and Banner Ads. Admob is available for IOS, Android Unity, and Cocos applications.

Google AdMob

To prove AdMob is the biggest and probably the most preferred by publishers and advertisers, let me break down the figures for you. AdMob currently has over 1 million App using AdMob, Admob has paid out to their publishers over $3.5 billion since the July of 2012, AdMob also increased their CPMs almost or more than 200%, They get over 200 billion global Ad request every day and last but not the lease, they have over 1,000,000 advertiser. see the photo below for more details

Google AdMob in figures

Now that you understand what Admob is all about, here are the few benefits you will get as an App developer willing to make money monetizing with them.

AdMob Benefits for App developers

  1. Google Ad technologies is considered by many as the best in the industry
  2. You can run Ads on across multiple platforms
  3. Auto update on Google play
  4. Fast payments without extra charges
  5. Great analytical and firebase for your campaigns
  6. You will have the ability to choose the right Ad units for your App
  7. You have the flexibility to filter out Ads you don’t want on your App
  8. You will be able to earn the highest Advertising CPM rates
  9. You will always have relevant Ads to show
  10. You will have access to all Google advertisers

Admob best performing Ads

When it comes to making the most money with Admod, the secret is knowing which Ads units are making you the most money. Admob claim the Native Ads and the video Ads. you will have that in mind when once you are ready to start monetizing your Apps.

4. Media.net Ad Network for Publishers

Media.net is number four on our list of top ad networks for publishers. No doubt the company has taken a large share of the advertising market. media.net has over 500,000 publishers websites, more than 70 million paid clicks each month, they have an estimated over 87 billion display Ads impressions per month according to their About page as at 10th 08 2018.

Media.net

With the above figures, its fair to say Media.net is massive and obviously in the top five list of top ad networks for publishers. Media.net was created to Run Yahoo and Bing Ads and was very successful doing that, some their top publishers include  Hearst, Meredith, Forbes, Yahoo, MSN,  Kiplinger, Reuters, The Street, Ziff Davis, NY Daily News and many more giant publishers in the advertising market.

Media.net biggest share of the market comes from the USA with over 90%, the UK and Canada only 5% while the rest of the world has only 5%. By device, Mobile got 63% while desktop got the rest 38%. The company has over 1300 employees and its headquarters in Dubai. More about Media.net can be found here

Media.net Ad types

Media.net net is known for contextual ads, Native Ads which they run on desktop and mobile devices. They also run a great deal of banner Ads and Interstitials also known as full-screen Ads.

Getting Approved by Media.net as a publisher

Even though the Ad tech giant did not specifically specify their publisher requirements, they approve sites with high-quality content and also a website that updates their content regularly. here we lay down few tips for getting approved by media.net

  1. Your content should be in English
  2. Update your content regularly
  3. Avoid content with violence, racism, drugs and other illegal activities as such will fail to get approval
  4. Show you have some space for running Ads on your website or blog

This brought us to the conclusion of the top ad networks for publishers.

Media.net Minimum payment threshold 

Media.net payment threshold is $100. They pay their publishers through PayPal and wire transfers.

Conclusions

We know this list might short when compared with a similar post, the reason is that we don’t just want to create a list of affiliate list of Ad networks like most others do, instead, we focus on bringing you the best list of ad networks for publishers based on their track records. we hope you find it useful and also tell us what you think about this post in the comment section.

Advertising Networks Frequently Asked Questions

Advertising Networks Frequently Asked Questions

Advertising NetworksThe world of advertising has many ups and downs but most importantly, it has been known to be extremely beneficial for marketers around the world. For newbies, Advertising is nothing short of an industry that is riddled with complected terms. these terms make it difficult to understand the differences between Advertising Networks and how to use them effectively. It is the duty of experts within the industry to make it easy for Advertisers and Publishers to understand the key terms and how to use them effectively. In this article, we state and describe all the types of advertising Networks.
What is Advertising Networks?

What is Advertising Networks?

Advertising Networks which is also known as “Ad Network” are online advertising technologies that make it easy for Advertisers to create and distribute Ads to publishers Ad spaces. this simple means, Advertising Network simply connects Advertisers and Publishers for easy advertising and monetization. One could simply say, the main function of Ad Network is to aggregate publishers inventory to fit advertisers demand. On the other hand, Advertising Networks provide advantages to advertisers as it enables them to create and target their Ads to a specific audience while at the same time, advertisers can track their results through impressions and clicks, video average watch time. The flexibility the system provides for publishers and advertisers is the simply the connection that benefits each party.

You May also like: Defining What is Ad Network and how it Works

What is Mobile Ad Networks?

Mobile Ad Networks work just like any other typical Ad Network, the difference is that these type of Ad Networks put more emphases in targeting only mobile traffic, these traffic are traffic that is generated only from mobile Apps, Mobile search results, mobile display Ads etc. The advertising industry has seen a massive change since mobile phones became smarter, the advertising industry has done a great job utilizing mobile device users and the results are fantastic. Mobile Ad Networks give advertisers to target specific mobile audience. For instance, markets advertising Apps could use mobile Ad Networks to target only mobile user who is mostly potential customers. it makes sense to use mobile ad networks as all types of ads can be displayed or shown on mobile devices such as banner ads, text ads, interstitial ads, In-App Ads etc.

The video below gives a very detailed explanation of the advertising ecosystem

What is PPC Ad Networks?

Pay per click (PPC) which is also known as Cost per click (CPC) is basically an Internet or digital advertising model used by Advertising Networks. This makes PPC Ad Networks be Ad Networks that specifically use only PPC pricing model for their adverting. It is one of the most used advertising price models which is easily understood by advertisers and some can argue it is the most preferred pricing model used by both advertising networks and advertisers. PPC advertising model comes in two different types: The Flat rate PPC and Bid-based PPC

The Flat rate PPC: This model of pricing specifies that the advertisers and the Ad network or the Publisher agrees on a flat rate price per clicks generated. For instance, the advertiser and the publishers may agree on 0.5 per each click generated. In some cases, Ad Networks or the publisher will charge based on each Ad space on the webpage.

Bid-based PPC: In this model, several advertisers compete against each other in an auctioning system hosted by the Ad network. The advertisers set the maximum amount they are willing to pay for each specific ad position on the publisher’s web pages. Keywords are often used to enhance the target while the auctioning system is triggered automatically each time a visitor triggers the ad position or spot.

What is CPM Ad Networks?

First I will like to explain what is CPM in the simplest way, Cost per impression (CPI), also known as Cost per thousand impressions (CPM) is an advertising pricing model which pays the publisher a fixed amount for every 1000 impressions or page-views generated. After understanding what CPM is, it will be easier to understand what CPM Ad Networks is which is, Ad Networks what specifically use this type of pricing method for both advertisers and publishers. Some publishers prefer this pricing model due to its flexibility. The calculation of CPM is taken from the set advertising cost and the number of impressions which expressed as Cost per impression ($) = Advertising cost ($) / Number of Impressions (#).

For example:

  1. Total cost for running the ad is $15,000.
  2. The total estimated audience is 2,400,000 people.
  3. ($15,000/2,400,000) = $0.00625
  4. CPM is calculated as: $0.00625 x 1000 (meaning per thousand impressions) = $6.25

What is eCPM?

Effective Cost Per Mille (eCPM) is a measurement system used by advertisers, Advertising Networks and Publishers to estimate the actual value of advertising cost. eCPM is calculated in the following manner: Cost-per-Click (CPC) auction calculated by multiplying the CPC times the click-through rate (CTR), and multiplying that by one thousand. (Represented by: (CPC x CTR) x 1000 = eCPM.).

Example

  • There are two banners: “Curious Apps” and “Sensor Apps”.
  • The publishers earn $1 per click.
  • Both banners were published for the duration of one week.
  • “Curious Apps” was viewed by 5000 visitors from which 20 clicked on it.
  • “Sensor Apps” was viewed by 5000 visitors from which 70 clicked on it.

This shows that:

  1. “Curious Apps” has an eCPM of $7 ($1 * 20/5000) * 1000
  2. “Sensor Apps” has an eCPM of $20 ($1 * 70/5000) * 1000

What is Video Ad Networks?

Video Ad Networks are Ad Networks that specifically sell online video inventory across multiple platforms and devices. These Ad Networks focus online video ads which mostly display before the main video is played also known as “Display video Ads” online video advertising comes in different forms: in-stream, out-stream, interactive, in-game and webpage based videos, creating video messaging before, during, and after consumers take in content on their mobile devices or desktop. Video advertising allows Internet marketers to engage their audience with engaging video ads in very effective ways. YouTube is the biggest video Advertising platform on the Internet while several other Ad Networks are also grabbing the share of the market. Video Ad Networks also use CPC and CPM methods for video advertising.

What is Banner Ad Networks?

To answer this we first have to understand what is banner advertising. Banner advertising refers to the use of a rectangular graphic display that comes in various forms and places on top, bottom or sides of a web-page. Now that you understand what is banner advertising, let’s jump into Banner Ad Networks: these are Ad networks that include banners in their Ad units. publishers or advertisers will be able to place ads in various banner sizes and formats of their choices while publishers also will be able to monetize with various banner sizes and formats from such Ad Networks. Many Ad Networks have banner advertising as part of their Ad units and ad inventory.

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What is Native Ad Networks?

First let’s look at what is native advertising: I would make this simple for you to understand, Native advertising is simply placing Ads on the platforms that match the content of the Ads. Thus, putting ads on content that matches the ads with the intent to target a specific audience. A typical example of this may display video ads on videos that are related to the ad video or putting sports equipment ads on sports blogs or advertising new cars on car review YouTube channels or car review websites and blogs.

What is Ad Exchange Networks?

Lets simply put it as an advertising technology designed to enable the selling and buying of media advertising inventory across multiple Ad Networks. Ad Exchange platforms use a bidding pricing system. This process is entirely technology driven. Some of the most popular Ad exchanges are AppNexus, AOLs Marketplace, Microsoft Ad exchange, OpenX, Rubicon Project Exchange, DoubleClick, and Smaato among many others.

Ad Exchange

What is Interstitial Advertising Networks?

It will be better to understand what is an Interstitial Ad before moving to Interstitial Ad Network. Interstitial Ads also know as the full-screen Ads are ads that cover your screen either on mobile or desktop as soon as you reach a webpage or open an App on your mobile device. These ads are most common in Apps. they are shown mostly between activities or some minutes after interacting with the App. Now that you understand what is an Interstitial Ad, let us define Interstitial Ad Network: These are specific Ad Networks that deal with interstitial ads as part of their Ad inventory. A lot of Ad Networks are beginning to offer advertisers and publishers the opportunity to advertise and monetize with interstitial Ads.

How do I know my Advertising Cost and ROI?

Understanding how to calculate your Advertising cost will definitely help you go a long way in your online advertising. You will be in a better position to know your advertising ROI and also make better decisions on your subsequent advertising. Here is a post that clearly shows you how to calculate your advertising cost and ROI

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Conclusion

These are some of the most asked questions by newbies in the advertising industry. we understand there more than a hundred questions that needed answers but can’t put all of them here in this list. however, we will be happy to know from you which questions you would want us to answer and add to this list. let us know your suggestions in the comment section below.

Defining What is Ad Network and how it Works

Defining What is Ad Network and how it Works

Online Ad network can be defined as a digital platform, created with the sole purpose of serving Ads to registered publishers. Those registered publishers are websites and Blog owners willing to earn some revenue from displaying Ads. It’s a simple concept that is aimed at connecting the advertiser to bloggers and website owners willing to show those ads on their web pages. In other words, “Ad Network” facilitate the connection between the advertisers willing to buy available Ad spaces (Inventory) from a group of publishers in different geographical locations across various categories (Niche).

1. Defining what is an Ad Network

Since the begging of internet marketing which includes online advertising in the early 90s, Ad Networks use to serve as intermediaries between advertisers and publishers. The technology has advanced today with many functions that allow for more advertising optimization and targeting tools to reach more target audience. However, There are always two important parts or groups on every AD network which are the Advertisers and Publishers. The Advertisers are business or individuals willing to promote their products or services online with the hope of getting more traffic and increasing their sales, on the other hand, Publishers are individuals willing to display Ads from particular Ad network to earn some income through their traffic’s clicks and impressions.

You may also like: Advertising Networks Frequently Asked Questions

The advertisers are often the businesses or individuals, they pay to the Ad network, create ads and submit those ads for approval by the Ad network admin. once the Ads are approved, they are shared on the publisher’s web pages. The Ads sharing follows a process and guidelines based on the preference of the publisher. While creating Ads from the Ad network inventory, they select specific Ad based on their location, keywords, and niche. To avoid the confusion, these ad networks include only online advertising and not the traditional advertising media that include television, printed media and radio.

The Pricing model mostly used by Ad networks is CPM, CPC or PPC, CPA etc. Ad Network like AdsTargets offers publishers the ability to create different Ad units like Banner Ads, Text Ads, Interstitial Ads, In App-Ads. Additionally, publishers can choose their preferred device to publish their Ads.

2. What is the difference Between Ad Server and Ad Network

This is one of the most asked questions by newbies in the advertising industry. To clear the confusion, we explain in simple terms what is an Ad server and what is an Ad Network below.

What is An Ad server? In simple terms, it is simply an inventory tracking, monitoring and managing advertising technology used by both Advertisers, publishers and Ad Networks to run and give specific accounts on Advertising campaigns. This is further categorized into two distinct types based on their users. The first one is “First-party Ad server which is mostly used by publishers (A publisher Ad server) while the third party ad server is used by advertisers (An advertiser Ad server). Another term that is widely used is the SSP “Supply-side platform”. This is also a similar technology that offers almost all the functions but a bit different in accessing the inventory and delivery method of distributing Ads which makes it different from the previous two. For more on Ad servers, see the video below.

What is an Ad Network? This is another form of advertising technology but unlike ad server, this technology is mostly used for the management of multiple advertising campaigns which store creatives use during transactions of media purchases between the publisher and advertisers. the next complications after understanding Ad servers and Ad Networks, one will ask how do they work which takes us to the next level.

3. How Does an Ad Network Work?

Just to refresh your memory, An Ad Network work by collecting and listing all the available inventory from publishers and sell them to potential advertisers willing to pay a premium price for them in form of PPC, CPA or CPM.

Here’s How an Ad Network operates

An ad network collects a massive number of publishers to deliver the required amount of inventory to the potential advertisers on a premium price or auction basis.

The Advertisers uses the Ad Network campaign management platform to set up Ads which are then automatically distributed to the publisher’s available inventory. Ad Network offers advertisers the flexibility to create multiple campaigns and consolidate the reporting metrics on the campaign performance.

Also, the advertisers set have the possibilities to set up their campaigns based on their desired prices per clicks, impressions and per action. Targeting through demographics, location, keywords, and budgets are all features offered by Ad Networks to advertisers.

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Once The Ad networks approve advertisers Ads, Advertisers are allowed to change their banners, Text, and targeting as they please. All these Ad management systems are offered within the Advertiser CPanel (Campaign management panel). No time limits or restrictions are placed as the system are managed online 24/7.

In the early 90s when there were few online advertisers and publishers, Publishers were fine using only one Ad Network to source their available inventory but as internet marketing business became more massive, they figured using multiple ad networks pays better and that’s why today you see most publishers use various ad networks on their inventory spaces which also forced Ad networks to drop their rates. the image below shows the risk associated and rewards when inventory is sold to different ad networks.

Selling Inventory on different Ad Networks4. How Advertisers and Publishers benefit from Ad Networks?

There many ways both advertisers and publishers benefit from Ad Networks. Ad networks serve as a bridge that connects the advertisers and publishers together. This makes marketing and economic sense for all parties but let’s discuss them differently.

Advertisers benefits from Ad networks

When through the primary purpose of Ad Networks is to provide an avenue for publishers to sell their available inventory, they also provide a lot of benefits for Advertisers in the following ways

Scalability: Advertisers have the opportunity to buy many inventories at a time through an Ad network and at the same time, Ad networks provide them the opportunity to monitor and manage their ad campaigns in a centralized system.

Campaign management: It helps advertisers save a lot of time as they are able to manage multiple ads within one system and not moving on many publishers inventory spaces or web pages. This could be the benefits as they reach more audience within one system.

Measurement and Campaign reach: The Advertisers have the ability to manage their measure their campaign performance and adjust them whenever they are pleased. They can adjust their campaigns either by increasing their budgets or targeting. Ad networks also give advertisers the ability to collect data and retarget individuals that visit their web pages.

Publishers Benefits from Ad Networks

The most beneficial factor for publishers using Ad network is to sell their available inventory which was not easy to be sold directory to advertisers or advertising agencies. Ad networks offer such opportunities and in some cases, they are able to make constant income from selling their inventory to ad networks.

5. What are the Targeting possibilities on Ad Networks?

The targeting functionalities offered by Ad Networks are many with many decision-making functions that allow the advertisers to manage their Ad campaigns. the Advertiser Cpanel gives them the opportunity to choose which web traffic is most suitable for their campaign, when to target a specific audience and how to targets them. the following are the targeting criteria offered by Ad Networks RON: Run on all sites in the ad network

    • ROS: Target specific domains/publishers in the ad network
    • IAB categories
    • Geolocation
    • Keywords (context)
    • Time of day
    • Browser type / OS
    • … and many others

    Here some examples of popular ad networks

6. Various Types of Ad Networks

Here we show the different types of Ad networks and their pricing models

  • Premium Ad Networks: These type of Ad networks offer their inventory to the most popular publishers in the market
  • Vertical Ad Networks: These are mostly focused on specific topics such as Technology Ad Network, Business Ad Network, Automotive Ad Network, and Fashion Ad Network etc.
  • Performance and Affiliate Ad Networks: These types primarily use revenue share methods such as the CPC, CPM or CPA pricing models.
  • Inventory-Specific or Specialised Ad Networks: Typically focused on specific types of inventory such as Mobile Apps. Mobile devices, Video, Native Ads etc.

The traditional Ad networks offer the advertiser the benefit to buy a package of impressions on a CPM pricing model.

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7. What is the Difference between Ad Networks and SSPs

Even though these two have similar functions, and serve almost the same purpose, there are still some differences that exist between them in terms of technology, inventory, clients, Ad optimization functions and targeting.

Inventory: SSPs tend to offer real-time bidding (RTB) and buy inventory that is available from the publishers known to be of “lower quality”. While on the other hand, Ad Networks sell their available ad inventory to brands by giving them access to premium and exclusive publishers.

Technology: SSPs functions allow only Ad delivery, the combination of SSP/DSP (demand-side platform) can be considered the partner of ad networks.

Optimization and Targeting: Ad Networks advertisers are allowed to manually target and optimize their campaigns to reach a specific audience. However, the combination of SSP?DSP uses special machine learning technology. SSPs utilizes programmatic technologies to automatically to optimize ads for publishers, Similarly, DSPs also optimize Ad campaign for various brands while allowing them to target specific desired audience.

8. How Ad Network evolved

As the digital advertising market evolved and became more competitive, Ad Networks have engaged in a battle to maintain a significant amount of their share market. they constantly offer more appealing functionalities to attract more publishers and advertisers. because of the competition, marketers are constantly searching for one in all solution. It forces the Ad network increasingly offering the same tools as SSPs which is massively closing the gap between them.

On the other hand, as SSPs also compete for more publishers, they tend to offer functionalities to attract more premium publishers. At the same time, they offer advertisers the opportunity to buy inventory directly which make them similar to Ad networks. SSPs have evolved a lot as they connect advertisers and publishers (the demand and the supply side). It will be self to say they have evolved towards programmatic direct.

This further closes the gap between Ad networks and SSPs. For instance, ad networks’ gradually transcend premium inventory as they integrate programmatic engines that optimize the procured RTB supply. In addition, they are also connecting their own available supply to specific DSPs in a bid to increase fill rates for their portfolio of publishers.

Advertising has evolved a lot in general since the first banner Advertising was publishers in the early 90s. We have experienced very high levels of competition among Ad network as they constantly introduce new advertising functionalities. recently, In-App Ads and push notification Ad format have been introduced which has also seen spikes in advertising budgets. the advertising industry will constantly see changes in the near future.

Conclusion

We have tried to explain most of what you need to know about Ad Networks and how they work for the benefit of the advertisers and publishers, however, we will continue to update this post to bring you more latest information about Ad networks. Feel free to share your experience, observations, and objections in the comment section below.