We are in the second quarter of 2023, If you are reading this, I assume you are among the many other marketers willing to tuck you their conversion rates before this year comes to a wrap.
As marketers, every waking day we have, it’s an opportunity for us to improve our businesses and place them on the right track.
If you are a savvy businessperson, you understand that marketing strategies take months in advance to plan. And now is the best time to look into the trends you can integrate into your yearly marketing plan.
The introduction of social media platforms like TikTok is leveling the ground for up-and-coming creators to shine, and it has opened doors for brands to communicate with consumers in new and exciting ways.
While it’s always laborious to predict trends, it’s good to know the latest ones and where these trends and industries are going so businesses can prepare a thorough defense and attack marketing tactics.
Without further ado, let’s get riding into the latest trends of influencer marketing in social media platforms that will catapult your business to success.
Table of Contents
Influencer Marketing Trends You Need to Know
#1. It’s TikTok O`clock
TikTok is here to stay, for the fact that it survived Trump`s hate and waxing stronger means it can withstand whatever force is in its way, so believe it when I say TikTok marketing is here to stay.
Thanks to Microsoft and other brands for stepping up, one of the most used apps today will be a big trend in 2023.
With one-of-a-kind filters and editing functionalities, TikTok is a unique platform where brands, users, and influencers can show off their creativity.
With so much happening on TikTok, it is not coming as a surprise to see influencer marketing campaigns up the ladder of trends now.
The popularity of TikTok has been nothing short of amazing and I am a fan standing and cheering it on the sidelines as I see it winning more attention to itself as we go into the future.
TikTok became a preferred social media platform for users to share and watch short interesting video content during the worldwide lockdown and it continues to be the best-performing app in 2023.
TikTok, similar to Instagram in the early days is a platform especially populated by content creators instead of brands, where creativity is the reigning demand.
Given this, it makes sense why companies would want to leverage TikTok influencer marketing to promote their products.
Influencers on TikTok can help businesses in creating more authentic content, increase exposure, and gain the trust of their target audience.
By allowing key opinion leaders (KOLs) to create appealing content themselves, your team can unwind a little more from content creation and focus on other aspects of your business which is a big plus to your brand. You should have your hand on this trend already.
#2. Influencers Convert into social media managers
Gone are the days of simply collaborating with influencers.
Brands are now bringing influencers on board to run their socials like a pro.
Brands started recognizing that these social media celebrities have the skills and expertise to create a killer online presence for them too.
Think about it this way: if an influencer can build a loyal following and keep their followers engaged, why not put that talent and effort to work for a brand?
These influencers have a sound understanding of the social media landscape and can even help brands reach new audiences by tapping into their existing connections with other brands and influencers.
#3. Instagram is still the top platform for influencer marketing
Are you ready to rock your influencer marketing campaigns to success?
Here is the insider scoop: Instagram remains THE hotspot for influencer and brand collaborations.
Instagram has taken the top spot on social media platforms for influencer marketing campaigns. 68% of brands consider it the most crucial platform for their efforts.
Stats reveal that 81% of people use Instagram to research products. And 35% of Instagram users will make a purchase on the platform.
Instagram normally skews towards younger audiences. 31.7 percent of U.S. Instagram users are between 25 and 34 years old with the second-largest user group being 18 to 24-year-olds with a 25.7% share.
Instagram influencers can drive high engagement on both standard Stories and feed posts. Stories, in particular, are an effective alternative for sponsored content, as it has a rough-and-ready and timelier feel than a user’s regular feed.
As a result, sponsored content can feel more authentic and relatable.
Additionally, features like live streaming and linking outside the platform help drive real-time engagement and sales action.
Instagram has continued to add new and interesting features with Instagram Shop, Instagram Guides, and Instagram Reels.
All of these add value to influencer marketing efforts and are exciting developments for the platform.
If you are targeting a younger audience or focused on visually-oriented verticals Instagram definitely has the right elements for success.
#4. Twitch Influencer Marketing is rising
To keep up with the rising influencer marketing trends, it’s important to look beyond the usual social media platforms of YouTube, Facebook, Instagram, and Twitter.
In 2023, marketers are experimentalizing new social media platforms for influencer marketing.
And so far, the latest influencer marketing trend shows that the popularity of Twitch is on the rise.
What is Twitch?
Twitch is a social media platform that enables influencers to make video live streams of whatever they are doing.
On the platform, influencers can stream videos of gaming, painting, washing, cooking, music, and other activities.
If you are unfamiliar with the Twitch social media platform, it may be hard to understand why this influencer marketing trend is picking up.
On the surface look, Twitch may sound a lot like YouTube. However, Twitch targets to provide a community experience to its users. So, they do not allow sponsored links on the social media website.
To advertise, companies can either sponsor an influencer’s gaming session or a tournament. Brand mentions and sponsored videos are another emerging influencer marketing trend on Twitch.
Twitch started as a platform to support gaming streams, but it has grown beyond that. It’s catching the attention of brands in the beverage and food industry as well.
The collaboration between Twitch influencer Tyler Blevins and UberEats was a huge success. In just one day, they received a lot of responses that UberEats had to end the offer prematurely.
As a part of the influencer marketing campaign, Blevins played the game, Fortnite, while doing a live streaming of it on Twitch.
For every result that he managed to get, UberEasts would offer a discount of 1%. He had to round off this task before the brand delivered food to his place.
At the end of the time limit, Blevins was able to win a discount of 25% for his followers. After the gaming session, fans worldwide could avail of a discount of 25% by leveraging the code NINJAMOS.
Because of the amazing response, UberEats decided to cancel the offer at the end of the day. Initially, the marketing strategy was supposed to run for three days.
This kind of huge response that UberEats got reveals how Twitch is set to become a treasure for marketers and social media influencers.
Twitch is a relatively new platform, so not many marketers are aware of it. If you are an early bird, you can use this influencer marketing trend to your advantage.
#5. Live shopping to play a greater role in influencer marketing campaigns in India
Live shopping is the latest trend in influencer marketing that has gained significant traction in India. With the growth of e-commerce and the increasing use of social media platforms, live shopping is becoming a common way for influencers to promote and sell products directly to their target audience.
With its high engagement, convenience, increased conversions, personalization, and cost-effectiveness, live shopping offers a powerful marketing tool for brands to reach and engage with their target market.
#6. Influencer subscriptions
Social platforms are trying out paid subscriptions. This has enabled certain newsletter services to also ride the wave and witness remarkable growth.
Content creators can also leverage the subscription model to directly offer exclusive access to their audience to certain curated content.
This can be beneficial to brands as well, as it would help them to focus on a more targeted subscriber community.
Many people are turning to YouTube and Instagram for searches rather than being limited to only Google searches or Maps.
Brands should keep this new avenue in mind when developing their marketing strategy, especially around themes related to travel, restaurants, beauty, and recipes. The right Instagram or YouTube campaign can help remarkably boost brand-associated search results
#8. Short-form video
YouTube is garnering billions of daily views via its new feature, YouTube Shorts. audiences prefer short-form to long-form videos; with a preference metric of 2.5x for the short-form video format.
Influencers who are already sharing bite-sized videos on Instagram Reels can reuse them for YouTube Shorts.
For brands that are willing to explore, YouTube’s foray into short-form video content is worth experimenting with.
While TikTok presently dominates the short-form video space in terms of cultural conversations, Google has been focused on spreading Shorts to compete and take over a large share of that space.
It is already planning heavy investments to speed up the projected trajectory. Besides, with the restriction placed on TikTok in India since 2020, YouTube has had a remarkable advantage with respect to developing and growing YouTube Shorts in the country.
The social media landscape keeps evolving around the clock, and 2023 is not ready to be an exception in this advancement.
It is vital to keep up with the latest influencer marketing trends, especially in our unforecastable post-pandemic world, with new, innovative, and volatile trends that tend to sporadically emerge.
As technology continues to evolve and user behavior shifts, it’s important to stay on top of the game to keep one’s brand relevant and effective in the fierce online competitive world
This article rolled out the latest trends in Influencer Marketing In Social Media Platforms