16 Free Facebook Ad Templates You should be using

Facebook Ad Templates
Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit
Share on whatsapp
Share on tumblr
Share on stumbleupon

Facebook ad templates make it easier for creating new Facebook ads each time you are about to launch a new campaign is taxing and overwhelming.

Let’s assume you have already created your Facebook audience and set your Facebook Pixel and all other Facebook marketing implementations you need and now ready to create a new ad.

The fact is, you have a lot to do and does not always remember which ad templates to use on various campaigns especially when you are an advertising agency or running many ad units.

By creating your Facebook Ad Templates, you will save a lot of time. Your created ad templates can also be used by your entire company employees.

Apart from that, for each ad template, There are specifications you need to closely observe for your ad copies to be approved and also perform well.

These ad specifications are:

  • File type – (.jph or .png)
  • Resolution – (e.g. 1080 x 1080)
  • Aspect ratio (e.g. 1.91:1 to 1:1)
  • Text (e.g. 125 characters
  • Headline – 25 characters
  • Link description – 30 characters

It is always important to follow Facebook advertising guidelines to get your campaigns to perform at the maximum. We have decided to design and list all the Facebook advertising templates and specification to make it easier for you to create and run Facebook Ads successful.

Facebook Ad Templates

Here are the 16 Facebook Ad Templates for Advertisers.

Here we show you all the specification depending on each ad type you choose to run

Facebook image ad templates

  1. Facebook desktop feed recommended ad specs

IuV2I35amp6 u7VWcwDk nvaTzkIKEt33MU GA6YRLobolLdVmPAFxTOEVq3IZ7EDlIr2ULmTdJfRzxMwwbANcOQdNvp5JiTvjfUvGPxeUQrDwqlTNHzLVPHeM6m5FDZ2DO Ga6v

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Aspect ratio: 1.91:1 to 1:1 allowed; 4:5 recommended
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters
  1. Facebook mobile feed recommended ad specs

EEZLuxSebpvz8fcASaadV4M4fhQ8ilvnzKVonvN lEAP9l5lw I62EsM68Qi9DD5vrhcD6PuSgJ3 UxsXC 9dXHmSI8Ji1KJIy78fpJ7lbR m rWzycMLQGaJD p2NqNyKQcMCSL

  • File type: .jpg or .png
  • Aspect ratio: max-height 4:5
  • Text: Character count not yet known but the text will end with a “see more” prompt after three lines (instead of 7)
  • Headline: 25 characters
  • Link description: 30 characters
  1. Facebook right column recommended ad specs


  • File type: .jpg or .png
  • Resolution: At least 1200 x 1200
  • Aspect ratio: 16:9 to 1:1
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters

When to use Image ads

Image ads are best for beginners and work best for ads that are targeted to bring website traffic. Many experts including Facebook confirms Facebook image ads work best this way.

These ads are also very easy to create and can be done in less than 3 minutes by simply boosting a post that contains an attractive image. However, It’s best you create your audience or create a new audience while boosting a post on Facebook.

Tips on creating image ads

  • Use images with people – One of the best ways to use these type of images is to get people displaying your products.
  • Don’t mistake Animated GIFs as images. Use them as video ads and not images
  • Don’t overuse visual elements in your images. It will be confusing
  • Keep your images simple and easy to understand by using the right amount of text and images to tell your story.
  • Check your Image by using Facebook free image text check to make sure your images meet Facebook image ad requirements.

Facebook video ad templates

  1. Facebook desktop feed recommended ad specs

Rzw3pY9JXniVshy6XNM8rMeGWFIb3chP7pSY7bjbRdRVIuVsuunDHCDkMWWWYuhX16JGgLSPHqOEdKrusZV31HkHj XEHUiQgxRa1EXFmM07ul9Saf LkQTMi1AXzZlI2wgoQpk7

  • Duration: 1 second to 240 minutes
  • Aspect ratio: 9:16 to 16:9 allowed; 4:5 recommended
  • Max file size: 4GB
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters

When to use Facebook Video Ads

Video ads are a great way for brands to tell their stories and evoke emotions among their target audience. Research has shown that people are happier watching video ads and in turn engage with video ads more.

Create video ads when you want people to understand the benefits of your product or service and also telling your brand story.

Some video ads tips

  • Use high-quality videos for your video ads. (upload high-resolution videos)
  • Use your link description to convince your audience on why they should follow through your call to action (CTA) buttons. Do all these in the link description space.
  • Avoid letterboxing as they may affect the shape of your video
  • Avoid too much text in your video thumbnails
  • Avoid using GIFs where your target audience are known to have a poor internet connection. Note also that GIFs do not work very well with all mobile devices.
image 4
  1. Facebook mobile feed recommended ad specs

IHvnHN25JIXLxDyB8fqgM4m yF bXQH8bJ7w1lMpRa3ViDf8K7BN57hulfqh3McYIj

  • Aspect ratio: max height 4:5
  • Text: Character count not yet known but text will end with a “see more” prompt after three lines (instead of 7)
  • Headline: 25 characters
  • Link description: 30 characters
  1. Facebook in-stream video recommended ad specs

TUL0roe1DY8IxW XpMlc91BHc9H02yoQnX2 NlsQxmHCVc2zyj7M88 O15tHaSmtCtCxuGha jV0BEXaEpqHVmlBDUiz5gtYNLhsfs4f2zGHUgjcOgNp4HaDQdA5cDbWcIR 575y

  • Duration: 5 to 15 seconds
  • Aspect ratio: 1.91:1 to 2:3 allowed; 16:9 recommended
  • Max file size: 4GB

Facebook Stories ad templates

  1. Facebook Stories video recommended ad specs

zl7TiHg75cTF r1GapkxOsOoh4otvMuIGrONH01AEHUMDmKKAfDPZjCLG3DbegAFmHu2Ua

  • Duration: up to 15 seconds
  • Aspect ratio: 9:16
  • Max file size: 4GB

8. Facebook Stories image recommended ad specs

sB0 4wdxwQnjvMguAWlWXSRjiwLtLOW57Fsx h2osG04UOTPE4bXYzlCDXJ CRh dG8PkUOZBWdn rdfdx

  • Duration: 5 seconds
  • Aspect ratio: 9:16

Facebook Carousel ad template

  1. Facebook feed recommended ad specs

uC7VWqAfLRIMkx9pzaJhKUNJQRGzVvE8YXVYwhidZXXZ rWNIfBvBpMzEhnJf7y AC4sp0OUu2WAH15nmjfkD5cmzhF50RMJpLyVzmS10pBlPNozhdW0K RUunI JXKKNPAKhvSG

  • File type: .jpg, .png, GIF, MP4 or MOV
  • Number of images or videos: 2–10
  • Max video file size: 4GB
  • Max image file size: 30MB
  • Max video length: 240 minutes
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1080
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 20 characters
  1. Facebook right column recommended ad specs

YiFeTfZDIEDGfVguosbWZwCR0tBefZ GteIPiXRAVzzbTTdrN53cdReSqaqTIeN3

  • File type: .jpg or .png
  • Number of images: 2–10
  • Max image file size: 30MB
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1080
  • Headline: 40 characters
  1. Facebook Messenger Inbox ad template, Recommended ad specs

  • File type: .jpg or .png
  • Resolution: Minimum 254 x 254
  • Aspect ratio: 1:1
  • Text: 125 characters
  1. Facebook Collection ad template, Recommended ad specs

5vnTIspHoT8dJjThU 9hYStC3ctWl9cnpNV5dmAT5psiMZbGBrla4mFhLFgJVygnlkFUWIT2gd7OJqFa8g7YVwes YLe3bYGrROr17Ewijiijo9EFafc

  • Cover image or video aspect ratio: 1:1
  • Number of secondary images: 4
  • Text: 90 characters
  • Headline: 25 characters
  1. Facebook Instant Experiences ad template, Recommended ad specs

aRqbIajoPkr6EzQ GSwQbc9 UzGcwY UC4rYv wqpYDp4F8Dwf ql bf AOogNvToRj7tqSF4VmMM7iI89mBVtPguqagKBq3LD 2vGF4ecK FtS5WnkIQgSIUrpNspafGpHGjl

  • Number of images: Up to 20
  • File type: .png, .jpg, MP4, or MOV
  • Image resolution: 1080 x 1920
  • Video resolution: Minimum 720p, but higher is better
  • Video duration: 2 minutes
  • Text: Multiple text blocks allowed; max 500 words each
  • Font: 6–72 pt
  • Button text: Max 30 characters
  1. Facebook slideshow ad template, Recommended ad specs

iaEo0zQlebkyh6LIeD9pRswR9iaDoMEfwXudrjcI1uz7zq6T3RDlgyRVXehQc 6efaPDnVfFliRLtNhNEIWz4aQV7myYkZzC3lkNP rUe2nFQBHaOm7KIjpjJdrEYS3TJegPk9yK

  • Duration: Max 15 seconds
  • Resolution: Minimum 1280 x 720 pixels
  • Aspect ratio: 19:9, 1:1, or 2:3
  • Number of images: 3 to 10
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters

Facebook lead ad template

  1. Lead form recommended ad specs


  • Headline: 60 characters
  • Image resolution: 1200 x 628
  • Number of questions: Up to 15
  1. Facebook offer ad template, Recommended ad specs

PImKGafWq3A OJqNmGynwgRjpIQh qjMWCh9MSkiSAZP8jVQFoZLScri6vQWis 6s5LqU2 bGClkTSauMR p8J9aDjh4YzRB3KsIq9jlpAJSPMDy0Qd RRBV F7vCR8zHEg1KZK

  • Title: 50 characters
  • Details: Up to 250 characters
  • Terms and conditions: Up to 5000 characters

When to use lead ads

Facebook lead ads turn out to be one of the most effective performing lead ads online today. This means they are very effective when it comes to attracting and keeping prospects.

Gathering new prospects and segmenting them in your sales funnels to get them to convert is what most businesses do always. These means using the right Facebook lead ads could potentially get you a lot of leads to market to.

Tips for effective lead ads

  • Make your lead forms as simple and concise as possible. The longer your forms are, the fewer people will be willing to complete them.
  • Use a thank you page to your lead ads to be shown to customers when they complete a task.
  • Use exclusion function to exclude all the people that already took action on your previous ads or visited your website and took actions such as download files or signing up.


Facebook ads are effective and can easily give your brand the visibility it needs online. However, these ads need attention and care means you have to follow Facebook recommended Ad specifications.

This is will get your ads approved and also enable them to perform at the optimum delivering great results.

Ignoring those specifications will lead to your ads not getting approved or making your ads perform very poor.

Facebook cares so much the quality score of your ads which measures how well your audience is engaging with your ads.

We make it easier in this post for you to understand which ad type to create per each campaign requirement particular campaign need.

Eugene Agoh

Eugene Agoh

Co-founder at AdsTargets | Online advertising expert | Search engine optimisation expert | Social media marketing expert. Eugene is a Passionate writer on topics relating to online advertising, branding and generally interested in creating digital marketing content. He is curious about the future of digital advertising. Follow Eugene on LinkedIn @ eugeneagoh

Leave a Reply

Your email address will not be published. Required fields are marked *