So let’s discuss yield management and how you can manage your yield in order to maximise your revenue. I bet there are a lot of publishers out there looking for various ways to increase their revenues by selling their inventory.
It’s not rocket science to know or understand that it’s more profitable when you get your yield management game together. However, there are a lot of publishers out there that have no idea how this is done.
Some publishers are really making it big because they have a lot of traffic. What they don’t realise is that they could even make far more than what they are currently making if they have the best strategies managing their yield.
So What is Yield Management?
It’s simply a process which allows publishers to maximise their earnings by selling their inventory to media buyers (Advertisers). This involves strategies that allow publishers to use multiple demand sources on a competitive platform being able to compete with each other for more quality inventory.
It’s simply getting media buyers to compete for your inventory using the bidding system which simply allows the highest bidders or the bid winners to acquire your inventory consequently making you more money.
Having understood that, let’s jump into the best yield management strategies that will increase your revenue.
Start Header Bidding
Header bidding is one of the best ways to increase your revenue as a publisher. The reason is simple. It is the most popular and the most demanded form of buying media by advertisers.
The header position in display advertising is strategic as it gets more impressions compared to any other part or position on the websites or blogs.
It is also considered as a new strategy used by buyers which allow them to analyse the ad inventory on the publisher’s website. Since the bidding process is done not on the main ad action server, the media buyers have the opportunity to select impressions based on their most valued priority.
Header bidding has evolved and fortunately become more profitable for both the demand side and the supply side.
Nowadays, Header bidding every impression if put on auction for all demand partners to compete for before it even gets the publishers ad server.
This way, all advertisers are able to see all the impressions and also able to handpick the most valuable impressions and win those based on their set prices or the prices they are willing to pay for those impressions.
This makes those impressions more valuable and publishers are also paid more or the maximum amount their impressions worth, as a result, making them more money.
Use Google DFP for Demand Management
DoubleClick for publishers is one of the most powerful Ads serving technology that allows publishers to manage digital ad operations on multiple platforms such as mobile, web and video.
The technology is designed to allow advertisers to compete for impressions and win those impressions based on their bidding power. This means the highest bidder is allowed to buy your impressions.
The Ad server gives publishers a broader reach to media buyers and advertisers including access to advertisers on Google Ads platform. This means you have a lot of potential competitors who are willing to pay higher amounts to buy your inventory.
DFP by Google also provides publishers with great insight tools which give them precise data on how much inventory was sold, to whom and even the unsold inventory.
Apart from the data, it offers publishers with recommendations on how to sell their inventory to maximise their goals based on the data they provide.
Native Ads and Recommended Content Ads
Another great way to boost your with yield management strategies which will boost your revenue is to use native ads, non-standard ads and recommended content on your website or blog.
As a publisher, you have to understand that native ads have higher impressions and viewability rate compare to standard ads. The reason is those ads are designed to blend with your content without affecting user experience.
Advertisers have been using this form of advertising to increase viewability and online exposure. It usually works great for both advertisers and publishers.
Native ads work in many ways such as promoted high-quality content which is listed on the publisher’s websites or blogs, news sites, forums, themed portals and blog posts etc.
These are the recommended content you below the main content. Another good thing with content recommendation is, it can also be adjusted based on users interest.
Another yield management strategy is to implement non-standard ads such as In-read, Interstitials, Out-stream ad formats, sliders, pop-ups and pop-unders etc.
These non-started ad formats have proven to be very efficient for brands and also cost-effective for advertisers. At the same time, they are very profitable for publishers.
One of the benefits of these type of Ad formats is that it allows publishers to blend these content in places that it will not cause any obstruction on their publishing channels which is also viewed as a way to boost your income streams and very often give great value for advertisers.
Affiliate marketing has also proven to be one of the most effective ways of making money online. Engaging in affiliate marketing as a publisher will have a significant effect on your income.
It is also an easy income stream as you don’t have to create products but rather help others sell their products and get a commission for each sale you make through your referrer link.
A lot of bloggers do engage in affiliate marketing which has proven to be effective and profitable. However, you need to promote products that will be of interest to your target audience in order to make sales and increase your income.
Publishers with a high amount of traffic are viewed not only as publishers but influencers in their particular niche. This attracts a lot of direct advertisers demanding to buy their inventory.
A typical example of these is popular bloggers, popular Instagrammers and social media influencers and celebrities using multiple channels. Even though you may not fall in that category. Your high traffic will attract a lot of advertisers.
In this case, you set your prices and ad positions on your website, blog or channel and ask advertisers to pay for a period of time.
This is proven to be another effective way of yield management that creates a lot of wealth for publishers. Use it to your advantage.
Direct product sales
As you grow your traffic, you most in a way be creative to create some digital products such as ebooks, e-courses and even T-shirts and Facecaps to be listed on your platform to increase your revenue.
This form of yield management has made a lot of money for some publishers. The good news is that you can buy some of these products with a re-sale licence and earn a lot of money selling them on your blog or website.
If you are lucky and have a lot of quality followers, it will be of great help to boost your sales and income. Use this direct product sale as a yield management strategy and see how it will affect your income positively.
There may be a lot of yield management practices out there that we haven’t listed here but your suggestions are all welcome to make this post better. Of course, there is always room for improvement.
Our goal here helps you maximise your revenue as a publisher and you are always welcome to join AdsTargets as a publisher and start earning 85% of the advertiser’s income.
You are also welcome to share your yield management strategy as an advertiser and as a publisher in the comment session.
Most publishers aim for higher earnings from Google AdX. However, only a handful of them actually try or implement methods that lead to improved Ad yield in Google AdX and also by increasing their auction pressure.
Auctions generally are designed in a way that the highest bidder is offered the product. In the real world of Ad bidding, the seller (publisher) usually sets the initial price while bidders (buyers) are allowed to bid for the product that is put up for sale.
What comes next is buyers are given the opportunity to propose higher prices and, usually, the price at which the product is sold is higher than the real value of the inventory.
In the case of programmatic advertising, things are a bit different and the auctioning in the case of second-price auctions are organized differently.
But to get things more clear here… Let’s first explain what Second price action is…
In cases like this, bidders set the price that they are willing to pay for per CPM (1,000 impressions). However, they end up paying a different amount than their initial proposal and rather they are allowed to pay slightly higher than the second-highest bidder which in most cases they pay $0.01 more than the second-highest bidder.
But still, the price they bid is rarely the exact amount they pay, since the winning bidder pays only $0.01 more than the second-highest bidder. Now, let me show how it works on numbers below.
Here is an example showing 4 bidders bidding for Ad impressions
Bidder A bids $1.5
Bidder B bids $2.5
Bidder C bids for $5
Bidder D bids for $4
As you can see in the image, the winner has to pay only $4.01 even though he bids for $5. Using the second price auction system, the winner has to pay only an additional $0.01 in addition to the amount proposed by the second-highest bidder at the end of the bidding section.
Regardless of the form of auction, publishers are constantly trying to increase their revenues, this is one of the reasons why Google Adx is created to help publishers by using either floor price optimization, or auction pressure increase.
What is Auction Pressure?
Auction pressure is simply can be said to be a process of enhancing of auction competition between media buyers. Auction pressure is used to stimulate media buyers to offer higher prices to the inventory they intend to buy.
In cases where the competition is high during an auction, it results in the following:
CPM and BID Value: This is a clear example of demand and supply. When you have a lot of buyers bidding for inventories, It results in higher CPM and Bid value increased.
Fill rate: Having more buyers participating in the auction results to more bids which end up reducing the stock of unsold inventory and rather increase the fill rate for publishers.
Ad Revenue: Another plus for publishers when there is auction pressure is that Their earning also increase as media buyers are willing to pay more to acquire their inventory.
The question of whether ad pressure benefit publishers or not can be clearly answered that it does favour them in many ways period.
One of the most effective ways of increasing Ad pressure is to get more buyers to compete for the available inventory within the Google AdX. This requires publishers to do away with some of the restrictions they place within the system which will make more buyers qualified to bid for their inventory.
Here are some of the tips that will increase your performance in Google AdX on your publishing website or blog.
1. Remove category blocking
In the quest for publishing only quality and relevant ads, some publishers put a lot of restrictions on some categories which limit some ads showing on their blogs and sites.
This is not always good as it leads to a low number of Ads in the auction. This affects the fill rate and revenues of those publishers.
It causes the CPM for the winning ads to be lower because every blocked category leads to decrease in ads number and respectively of competitiveness.
The advice here is to removed those blocked categories to the status of unblocked to increase the competitiveness among media buyers.
So, here are the steps to unblock those categories.
First, In-Ad Exchange, choose the Rules Tab and click Blocking in the menu; It will display all the blocked categories for each rule.
Second, you can unblock a category by clicking X next to the name of the category;
Third, assign rules for more categories that will enable more ads to be shown on your site or blog.
2. Do away with Advertisers URL Blocks
Hence publishers are given the opportunity to block some Advertisers URLs, publishers do often block just too many of the advertisers URLs because they want only quality ads to appear on sites, the negative effect of this is that it results in less auction competition.
If you have blocked too many advertisers URLs, please consider unblocking some of them to increase competitiveness.
Here are the steps to remove the blocked advertiser URLs:
Select the Rules tab in Ad Exchange and hit Blocking in the Navigation menu. For each rule you can see a list of each blocked advertiser URL;
To unblock the advertiser, Click delete to unblock the advertiser;
Move the block from Everything to specific rules to be able to display inventory at less restricted sites.
3. Enable Branding
Majority of media buyers opt for branded inventory because it is known to be premium. As a publisher, this should rather be an opportunity for you to increase your CPMs in the Google AdX.
Consider enabling branded inventory and follow the updated in the reporting section where publishers are updated on how Ads are performing as branded content.
Here are steps to enable branding in Google AdX.
Select the Rules tab;
Activate Branded under the menu;
Set a minimum price;
Repeat the same steps for each rule.
4. Use Responsive Ad Type
With the recent Google Adsense updates, one Ad type (Responsive) Ad types make it easy for publishers to publish all Ad types using one snippet Code. With this responsive Ad type, your ads will be able to adjust automatically to the required sizes and shapes.
Previously, you will have to set rules such as allowing images and text at the same point. This procedure is still on and you can also use in case you do not choose to use responsive code.
Using images and text to date also has a significant impact on your revenue as it improves your match on your site and also increases your fill and Ad yield which results to eCPM and consequently increase auction pressure.
Enabling both text and photo advertising to bid for your ad stock creates auction pressure, likely resulting in the price and eCPM increase.
Another thing you should have in mind is that creating line items in different sizes also can help increase your Ad yield and revenue. This is because some of those line items have different ad sizes and their prices vary as set by advertisers.
Here are the steps:
In Ad Exchange, click Rules, and then Ad Styles & Backup Ads. You can see which type of ad is allowed under “Ad Styles.“
To allow text and display ads, click Edit and choose Image / Rich Media Ads and Text Ads under Ad Types.
5. Allow Third-party vendors Opt-in
In order to prevent unwanted vendors from operating on your platform, Ad Exchange allows publishers to decide and Opt-in ad technologies if they choose to.
The fact is, many media buyers use various third-party vendors and their technology tools for buying media, remarketing and data collection which needs to be certified by Google before they are allowed into the system.
This is to tell you to trust them too since Google has given them access to your inventory. Allowing those ad technologies will increase the demand flowing through the network which will benefit publishers.
Follow these steps to Opt-in Ad Technologies:
Click Rules, then Opt-In;
Allow as many ad technologies as you feel comfortable running through your account in the Everyone rule.
As a publisher, monetising your traffic to get the maximum income benefit should be a top priority. Using Google Ad Exchange could be one of the greatest opportunities.
Though there is a lot involved in optimising your Ad display to improve your fill rate, eCPM and ultimately revenue can be possible in the above suggestions.
It is enormous opportunities also using tools like Google DFP to optimise Ad positions and sizes from various demand sources.
Maximising your revenue should be your focus but that does that mean you will allow all kind of Ads to be published on your site or blog is it’s against your principles. We advise you to carefully review these suggestions before implementing them on your publishing sources.
For many publishers in India, AdSense and other giant ad networks such as Media.net are the most prefered ad networks to monetise their traffic. However, the majority of their applications are not approved because of one reason or the other.
What most of the publishers don’t know is that there are several Indian Ad networks that could be a prefered option compared to Adsense and others. Because we care about your monetisation, we decided to bring you the list of the best monetisation channels in India.
Stay tuned and read till the end to make the best choices.
Here are some of the best Ad Networks to monetise your traffic within India. Although some of these ad networks are not based in India but highly welcome and accept Indian publishers.
Though AdsTargets is not based in India but has a significant presence in India, It works will Indian publishers allowing them to maximise their ad revenue on both websites and mobile Apps.
AdsTargets offer publishers in India a unique way of monetising their traffic while earning the maximum amounts they can earn just like AdSense.
The threshold here is just $25, it allows for withdrawals every day as soon as you have the minimum withdrawer requirement. We pay our publishers through Paypal and wire transfers.
#2. SVG Media
SVG Media was founded in India since 2006, is known to be one of the largest and promising among Indian ad networks plus online media networks with a global reach of over 33 million unique cumulative users, representing approximately 60% of India’s Web audience.
It offers publishers all media type to suit their publishing need. Some of their media examples are, Product Listing Ads, Affiliate Marketing, Dynamic Re-Targeting, Video and Native Ads and Social.
Today, SVG Media is present in India, South East Asia and the Middle East.
Incorporated in 2005, Affle (India) Limited is a mobile marketing company offering Consumer and Enterprise Platforms.
The platform is designed to minimize digital advertising fraud, help user privacy expectations and enhance the return on marketing costs by delivering mobile ads.
The consumer platform mainly provides the following services:
1. New consumer sales (acquisitions, investments, purchases) through specific mobile advertising;
2. Retargeting current customers to full payments of e-commerce businesses via relevant mobile advertising.
3. Online to offline (O2O) network that turns online customer interaction into in-store walk-ins.
Adchakra platform-wide Unified Online Ad product that can support online, phone and other digital media ads with real-time lead and affiliate sales optimization. It is based in India with offices in Mumbai, Bangalore and Delhi.
Adchakra is one of the country’s leading advertising network to focus on channel-based optimization campaigns.
Adchakra utilizes its in-house technology platform and strong partnerships with top companies to deliver campaign solutions to advertisers that deliver impressive results.
Collectcent is one of the top companies from India that deliver mobile ads that are created to be compatible with all mobile screens, delivering and monetizing millions of impressions a day.
They also developed self-learning algorithms in a big data setting that can target users who are more likely to be interested, tap and purchase.
Their fraud identification algorithms can also be used to differentiate between actual and bot traffic. Using this method, Collectcent disables the traffic of the bot before it enters the network.
Media.net is powered by Yahoo and Bing and controls a reasonable amount of the advertising industry. Media.net has one of the most advanced advertising technologies, it is one of the leading contextual advertising and monetizing platform in the market today.
the company has grown to employ over 1300 employees according to their latest figures shown on their about page. Their operations spread through America mostly the USA and Canada, Asia and Europe.
However, their traffic distribution by Ad Spend/Revenues in 2018 mostly comes from the USA with 90%, 5% in the UK and Canada while the rest of the world takes the last 5%. Of these, mobile takes 62% and desktop 32% by devices.
Media.net net is known for contextual ads, Native Ads which they run on desktop and mobile devices, they also run banner Ads and Interstitials also known as full-screen Ads. Their inventory is very similar to Google Adsense and AdMob which make it an Adsense alternative Ad networks for publishers.
Media.net Payment threshold is also $100 similar to Google Adsense. These similarities make media.net a top Adsense alternative ad network for publishers around the world.
In general, Media.net has almost everything you can get from Google Adsense.
Most publishers are okay with their payments terms and they usually pay through Paypal and Wire-transfers while Google AdSense does not use Paypal at all in paying publishers.
Since the company was started by an Indian and also used by a lot of Indian publishers, I think is fair to include it among Indian ad networks.
Seventynine is one of the SVG Media Company. It is a major mobile advertising software and monetization company providing a wide range of products and services for online publishers to increase their advertising revenues and also performance-driven advertisers who aim to reach, connect and transform the right audience.
It is focused on providing the best-in-class advertising solutions with revolutionary marketing formats, placements, targeting & monitoring techniques as well as in-depth audience insights.
#8. Adson Media
Adsonmedia is a professional ad network focusing on online advertising services.
Their strategies provide industry-leading platform-wide transparency that reveals unique and important insights into campaign results, placement, performance, and expense.
Through innovative ad management systems and an excellent customer service experience, they help online advertisers, media companies and brand marketers achieve their goals efficiently.
Adsonmedia offers integrated strategies for premium publishers to produce maximum revenue from their stock that is unsold or not guaranteed.
It offers creative advertising styles such as full-screen, vertical or in-feed video and native advertising. ADAttract was developed with a strategy to provide top-level experience and incomparable affiliate support to marketers and their publishers.
Their CPA Affiliate Network uses a stringent advertiser endorsement system and a dedicated team of affiliate record managers allows their members to check deals across a variety of media platforms and may offer different monitoring techniques.
Tyroo was founded in 2006 and based in New Delhi.
Nowadays, Tyroo is one of the top three customer acquisition channels for e-commerce, travel, BFSI and online business. Tyroo provides solutions such as Cost Per Lead, Cost Per Acquisition, Cost Per Download, Retargeting, Pay Per Call and Mobile Performance Marketing.
Tyroo, has grown to be one of the largest multi-screen performance network in India with over 90 million hits from different visitors every month. They deliver over 20 billion+ ads every month to consumers across 15 focus markets.
They have a physical presence across Mumbai, Delhi, Jakarta, Singapore, Dubai, Bangalore, and expanding across the world.
There are many companies on the market offering the digital marketing product, but Xapads is the first exclusive digital marketing agency to cater for the offerings of online display ads and online video ads.
Xapads Digital Advertising Company provides studies and strategic planning related to competition in the marketplace.
The company has offices in Delhi, NCR, Mumbai and Bengaluru, India, and has offices in Singapore and the United States. It draws 65% of its income from abroad.
Adgebra was founded in 2013, and this is a native ad platform that delivers local advertising with high impact.
Currently, Adgebra reaches an audience of up to 250 mm and servers 5 billion monthly impressions in over 10 Indian local languages including English.
Adgebra is one of India’s fastest-growing native CPM ad networks and provides its publishers with an interactive payout.
The ad network allows publishers to monetizes their blogs and websites with local material that are otherwise rejected by AdSense and other display ad networks.
Adgebra offers: CMP Payments, Innovative Mobile Ad units, One Time Integration, Audience Data Exchange, Real-Time Reports and Personalized Content Recommendation
Rajeev and Amar Goel formed PubMatic together with Anand Das and Mukul Kumar in 2006. Since then, PubMatic has consistently been the first to market products, services and systems for publishers that have changed the industry.
The PubMatic system empowers individual app developers and publishers to monitor and optimize their digital advertising business. The Publisher-centric strategy of PubMatic allows marketers to optimize ROI by targeting and engaging their target audiences in brand-safe, exclusive environments through media forms and platforms.
Komli Media is a digital technology platform offering display, mobile, video, search and data-related solutions. The company provides a network platform of strategies for lead acquisition, targeting audiences, rich media, online audience measurement and brand impact measurements.
Komli has concentrated on upgrading the software for the next few years, introducing digital and video advertising products to its portfolio.
In India, digital marketing opportunities rose from less than $50 million, when Komli was founded, to about $500 million this year, according to industry estimates. Goel says that Komli is the largest independent player in his space.
The Exponential Business Tribal Fusion offers multiple advertising solutions for advertisers and revenue opportunities for publishers.
The cost-per-thousand (CPM) network of Tribal Fusion provides personalized placements across 1,000 high-quality locations to premium brand advertisers.
More than 70% of campaigns are targeted or adjusted to the needs of advertisers. Tribal Fusion provides site-specific and exclusive placements, audience targeting, user targeting, geotargeting, and daypart marketing and tandem advertisement.
InMobi is an Indian worldwide provider of business platforms for marketers. It develops an advertisement that serves an algorithm that helps to optimize the ranking of advertisements on mobile phones.
They have recently acquired a mobile rich media company, Sprout, which allows them to offer premium mobile ads as well as an enormous amount of additional inventories. InMobi also provides marketers and publishers with access to near-real-time reports to track ad campaign quality and website monetization status.
As the leading technology company founded in 2007, InMobi was recognized as the 2019 CNBC Disruptor 50 company and the 2018 Fast Company Most Innovative Companies.
If you are in India and have used any of the above Indian ad networks, Please share your experience with us in the comment section. Let us know your favourite and reasons.
I believe most of these will work just fine for many Indian publishers both new and established publishers. The trick to choosing the best Ad network is to test as many Ad networks as possible and see which one work best for you and possibly in your region.
Ad viability is a serious topic for both advertisers and publishers across the advertising industry. It is estimated that the average ad view for an average publisher is about 50.2%. This means about 49.8% of the ad placement on web pages or mobile devices are not seen.
Usually, most of these ads are not seen by visitors because of several reasons. Reasons such are the ad placement and ad type, positioning on the webpage or mobile device among other factors hinder or reduce ads to be viewed.
This has serious consequences for publishers as it has a significant impact on their ad revenue. Also, Since Google consider Ad viability as a performance evaluation factor, Publishers need to take it seriously and do everything necessary to increase ad viability.
Considering the importance of this topic, we are going to discuss all you need to know about ad viewability and factors that prevent high rate of viewability and also how you can increase viewability as a publishers.
So let’s beginning
What is Ad Viewability?
This is simply the actual amount or the actual percentage of people that actually view your ads either on a webpage or mobile devices while visiting your pages.
The chances of these Ads to be seen vary based on several factors. For instance, Ads that are displayed on the top of the page (Above the fold) are more likely to be seen than the ads displayed at the bottom of the webpage (below the fold).
When publishers have high viewability rate, they have the advantage of bidding for higher ad rates since their content is considered high-value inventory which increases advertisers ads the chances of been seen by the publisher’s visitors.
How to measure ad viewability?
Understanding and tracking your Ad viewability as an advertiser has a lot of benefits. One of the benefits is that, it helps you make a better decision about your ad campaign.
The fact is that, more than 65% of advertisers loss big time on their ad campaign because their ads are not seen.
So, it makes sense if advertisers can track their ad viewability and this is how.
How to measure ad viewability: Google considers A display ad viewable if the ad is viewed 50% for at least a minimum of 1 second and 2 seconds for video ads. Similarly, video ads that are viewed 50% playing for two seconds are considered viewable.
Google calls viewable impressions “Active Views”. Ad viewability can be measured and verified using an ad viewability audit tool.
How to increase ad viewability?
It is important for both advertisers and publishers to maximise their ad viewability in order to maximise their ad spent budget and ad revenue as advertisers and publishers respectively.
Here are ways a publisher can increase their viewability rate and their ad revenue.
Place the ads in the right position, sizes and layouts
Some of the best viewable ad sizes are 728×90, 300×250, and 300×600. On the other hand, vertical ad positions such as 120×140, 240×400, 160×160, and 120×600 all make the list of most-viewed ad sizes.
What makes this ad sizes more effective is the positions they are placed on the webpages. The top ad positions are known to be more effective positions especially when placed right above the fold.
The combination of the position and size simply makes viewability increase by 25% to 40%. Another Ad formats such as vertical ads, sticky ads are known to also increase the viewability of ads because of their size. They stick on as the user scrolls down increasing their viewability.
It is also important to know which ad size you will place above the fold and below the fold as you can see the percentages varies. (68% above the fold and 40% below the fold)
Optimise page load speed
One of the things that prevent your ads from been viewed is the page load time (Page speed). It is important to make sure your pages are loading as fast as possible.
This will help reduce the bounce rate on your website and improve your ad viewability score. When your pages take too long to load complete content including your ads which cause your visitors to leave before the ads are displayed.
Here are some few things you can do to improve your page load speed.
#1. Use Google page insight to test your site speed to see the problems and fix them as recommended by Google Speed insight tool. Once you improve your page speed, you will definitely increase your ad view rate.
#2. Optimise your passback. This means reducing the number of ads you have on your page. The more ads you have on your page, the slower it will take those to load, the lesser you have, the faster it will take those to load which will mean an increase in viewability. make sure you have your ads at only in strategic positions on your webpages.
#3. Use the lazyload function. Display your content to your visitors only when it’s in their viewpoint. This will help increase viewability by decreasing the number of impressions served out of your visitor’s viewpoint.
Optimise your website for mobile
Mobile has became a big thing since 2015 when mobile search surpasses desktop. Google lay much emphasises on mobile as the number of mobile activity increase day by day.
Making sure your mobile pages display as fast as possible will have a great impact on your viewability and ad revenue. Apart from that, placing the right ads to fit mobile screens will go a long way in increasing ad viewability.
Here is how you can optimise viewability on mobile.
#1. Place 320×50 ad units with 320×100 unit size. This is considered a large banner for mobile devices and perform best when placed above the fold on the mobile device. Optimising ads on different mobile devices prove to have a significant improvement in your ad viewability.
Sizes that are known to perform best generally are 468×60, 300×600, 970×90, 728×90 and 300×250. While the most viewable ad sizes are the vertical since they stay longer on the page which are, 220×240, 240×400, 160×600 and 120×600.
#2. Place 300×250 ad unit to the mobile website. This is one of the most popular mobile ad sizes and it always has a 100% fillrate since most advertisers and publishers prefer it.
The best place to place 300×250 on mobile devices is below the fold as it has already proven to have high viewability rate.
Industry viewability rates
Viewability rate also varies across industries. This is because of content verticals or content that have the interest of most users. This means that publishers should consider creating content or placing ads that are related to industries with higher viewability rate.
Here are the top industries with the highest viewability rate (Reference, Online communities, Games, Arts & Entertainment and Jobs & Education). Also, Business & industrial, computers & Electronics, Science, Internet & Telecom, Hobbies & Leisure also made the top list of industries with the highest viewability rate.
Taking the necessary steps to increase ad viewability as a publisher will do a lot of good for your ad revenue. Even though this tactc is not targeted at making more money displaying ads, it will make sure you utilise your ad inventory to the fullest.
Sometimes it might require changing a lot on your website and also testing various ad sizes and ad positions to optimise your viewability potentials. In some case it involves fixing lags or page-level issues that often cause latency, and lastly, optimizing the site by A/B testing or a complete design overhaul.
Lastly, if you are a publisher who have experience high viewability rate, please let us know your best practices so we can let us know in the comment section to help other publishers.
Many publishers are comfortable monetising their traffic with AdSense and other ad networks in the industry. However, Google offers publishers with other monetising tools such as DFP by Google. What many don’t know is Adsense have limitations in several ways which also limit your monetisation and income.
In today’s world, everything is competitive and so monetising your traffic. To gain more than average from your blogging efforts, you will have to use ad management systems such as Double Click for Publishers (DFP).
DFP is a flexible ad management system that gives you more opportunities and privileges as a publisher to monetise your traffic displaying ads.
In this post, we are going to talk about all you need to know about DFP and ways you can use it to maximise your earning while publishing ads on your website or blog.
So let’s get into it by first understanding what DFP really stands for.
What is DFP?
This is an increasing question among publishers and it often goes like this… What is DFP? or what is Double Click for Publishers?
Here is the answer:DFP Stands for Double click for Publishers and also known as DFP by Google. It is an ad management tool that allows publishers to sell, schedule, deliver, and manage their ad inventory.
One of the most important factors or things to take into account is the functionality of the system. It’s a great tool that gives you complete control over your Ad inventory.
Since it’s built and managed by Google, you should rest assured of all the monetisation options and tools you need to effectively manage your ads as a publisher.
DFP is a robust ad management system designed to give you all the tools and functions you need to maximise your revenue while monetising your blogs and websites.
How does DFP for Google works?
DoubleClick for publishers is an Ad server which acts as a link or an intermediary between publishers ad inventory and several act networks and individual advertisers who are willing to buy publisher ad inventory.
DFP is packed with advanced ad management features such as ad trafficking and delivery, revenue optimization, inventory management, inventory forecasting, and granular reporting
DFP provides publishers with an entire toolkit for delivering ads on their websites/Blogs, mobile devices, Apps and video ad inventory. A full feature list of DFP is available at their website.
DFP for small publishers
This is also known as DFP for small businesses or DoubleClick for small businesses. It is a free version of DFP which is used by publishers and businesses with a small amount of traffic to monetise.
It’s best suited for small publishers or new businesses that are just building their traffic. However, you must have an existing AdSense account with a credible record for you to be accepted on the platform.
What is DFP Premium?
DFP premium is the paid version of the DFP. It is a premium service designed to allow publishers with high amoung of traffic and can at least generate about 90 million impressions monthly.
The DFP premium package comes with customer support. The user of the premium DFP is assigned with account managers which assist them to make the most out of DFP by Google.
What is the Difference between DFP, ADX and AdSense
There are distinct differences between these three Google-owned ad platforms and am going to explain each of them momentarily.
DFP by Google
You can think of DFP as ad management also owned by Google. It simply is known for allowing publishers to sell their ad inventory at higher prices organise their ad inventory more effectively and efficiently all to maximise their income selling their traffic.
One of its goals is to allow publishers to compete in real-time to maximise their revenue by bidding for higher ad prices (More expensive impressions).
Since it contains ads served by some of the biggest brands such as Apple, Nike, Coca-Cola, Microsoft, Visa and among many others, they pay more than the ads served within the AdSense platform.
Key DFP Terminology
In case you are confused about some of the terminologies used in the system, worry no more as we explain some of them here to make it easier for you to understand.
DFP Network – The entire platform which is everything in the DFP account.
Company – where 3rd party companies or agencies are set up by name in DFP to be associated with orders.
Advertiser – the agency, network, or direct brand advertiser that will be trafficking ads via DFP
Order – the organizational container for campaign line items which contain ad creatives or ad tags
Line item – the campaign consisting of flight starts and end dates, targeted ad unit or other Creative – the actual ad creative either in the form of an ad tag code snippet or script
Ad unit – the basic unit of web page inventory made up of one or more available spaces or slots where an ad can appear. Note that you can group one or more ad slots into an ad unit, for clear organization and tracking, you should keep a 1:1 relationship between ad slots and ad units.
Line item – the campaign consisting of flight starts and end dates, targeted ad unit or other.
Creative – This is the code, the ad creative either in the form of an ad tag code snippet or script.
Placements – groupings of the ad units.
This is one of the most popular Ad networks for bloggers and webmasters. The platform allows these individuals and small businesses to register and if approved, they create ads and insert some code on their website to display ads on their webpages and earn money.
Almost every publisher is allowed to use AdSense to monetise their traffic through CPC or CPM pricing models.
Also, all ad types are available on this platform such as contextual ads, display banner ads, interstitial ads etc.
Since Adsense allows advertisers to pay for low impressions, publishers here are limited to making some money on their ad inventory but not a maximum income as they can’t set floor prices for their ad inventory.
Google AdX (also known as Google Ad Exchange or DoubleClick Ad Exchange) is simply an ad exchange network that brings publishers, advertiser and agencies together.
AdX primarily objective is providing real-time biddings, private auctions, and preferred deals which gives publishers the opportunity to make more money as a result of the competition.
AdX (DoubleClick Ad Exchange) has its own network of advertisers and publishers, and third-party ad networks all working under the same platform.
Unlike AdSense, publishers need to manage their inventory (like giving the floor price for auctions and carry out preferred deals by choosing advertisers.
What is so interesting about the preferred Deals is the capability of bypassing the auction completely offering a one-to-one transaction between publishers and advertisers.
Also in a Preferred Deal, buyers get exclusive access to inventory even before they are made available for auction, securing placements, even if it means higher prices.
Getting access to become a publisher with AdX require a more stringent process. You will need to be verified by one of the Google representatives that will review your site/blog before approval.
Even though the ADX seems to be very effective and look like a money-making machine for publishers who are able to negotiate deals, set floor prices and offer inventory privately, Publishers can still make far less income compared to what they could have actually made from AdSense if they are not competitive and also set their prices too high.
One important tool publishers can use to maximise their revenue is Dynamic Allocations but what is Dynamic allocation?.
Dynamic allocation is a network-level mechanism designed to maximize your remnant and Ad Exchange revenue without compromising reservations.
With dynamic allocation, both remnant and Ad Exchange line items are given a chance to serve ads if Ad Exchange/AdSense is eligible for the request.
Configure settings in Ad Manager and Ad Exchange to control which inventory is eligible to compete, and how. Source: (Dynamic allocations)
AdServing differences from DFP, AdSense and AdX.
AdSense is a display ad network that serves contextual ads from Google’s Display Network (GDN). While Google Ad Exchange is an ad exchange that allows publishers to sell their Ad inventory directly along with ads that are displayed from the GDN.
One quality which makes a difference among these three Google products is how many ads publishers are allowed to serve per page, for example, AdX gives publishers the opportunity to serve up to five ads per page as compared to AdSense that only allows three ads to be served per page.
This feature is one of the key differences as determine how much a publisher can make serving ads on their pages.
DFP, in contrast to both, is a platform that allows publishers to serve and manage their ads from different sources, in and of itself, DFP alone won’t do anything for the publisher’s website. To get DFP work, the publisher will have to connect it to the right sources.
All these platforms are open to being used by publishers and advertisers to maximise their income and traffic respectively. However, using it to your advantage requires a skill set and a set of rules and a series of tests.
As a publisher, you will need to carefully study and understand which of the Ad system you need to use based on the quality and amount of your traffic.
As a small publisher, it will be more profitable for you to use AdSense while on the other hand, a big publisher with a lot of traffic should go for DFP by Google in order to maximise your traffic.
Let us know from your experience how you have been able to make money using any of the above-listed networks.
There are several ways you can monetise your blog traffic. The fact is there are too many confusing articles out there which makes it very difficult for small publishers and site owners to understand.
This means that new bloggers have a lot of information on their hands but can’t make use of it.
In this post, we decided to evaluate the best ways you can monetise your traffic as a small publisher and make the best out of it.
How to promote your blog content
Promoting your blog is an important task. You can’t do otherwise: for getting good results you must work on different fronts. But at first, you have to remember to always show what you’re good at.
You just need to follow some essential steps:
To publish quality contents constantly: your audience has to be interested in what you’re talking about.
To moderate spam with serenity: Its always better to remove all spammy comments and content linking to your blog in order to get better rankings in search engines as well as improved user experience.
To get more and more visibility.
How to increase your blog traffic
There are several ways you can increase your blog traffic before thinking on how to monetise your blog traffic. Most of them require hard work and constituency which lead to actual results of organic traffic.
As you might have heard or known, organic traffic is one of the most important traffic as it very targeted. getting organic traffic requires not just writing quality blog content but also optimising your content according to search engine requirements.
That’s where search engine optimisation practices come in. If you are interested in boosting your organic traffic, here is a great post that teaches you all you need to know about Blog SEO.
Other ways to boost your blog traffic include social media marketing. Using platforms like Facebook, LinkedIn, Pinterest, Instagram and Tailwind will increase your traffic dramatically.
However, all the above mentioned social media platforms have a lot in common except for TailWind. The different thing you can’t find in these other social media platforms is the TRIBE feature you can get in Tailwind.
Tailwind tribe is a powerful tool that allows you to join niche related Tribes and share your content and also share other content to increase your visibility.
There are so many special features you can find in the platforms which will definitely have a positive impact on your blogging traffic. My advice for you is to try and it out and see how effective it is for your blog traffic.
How to improve your blog Search engine optimisation (SEO)
There are several Ad types you can use to monetise your blog traffic, however, the most used and the most profitable ways are the pay-per-click also known as PPC and CPM which is paid by 1000 impressions. CPM or CPA.
These types of Ads are straight forward unlike other Ad types, publishers are paid based on the number of clicks or impressions their traffic is able to generate.
Using all forms of Ads on your website to monetise your traffic will generally increase your income especially when done the right way. The right way here means, putting Ads in strategic places in your blog pages and at strategic positions.
Pay per click Ads
The pay-per-click campaign is one of the most widely used types of advertising on blogs or websites. With this system, you get paid any time someone clicks on an ad. For example: if someone visits your website and clicks on an ad that is displayed on your webpage, you earn money.
The amount you receive varies based on several factors but can vary from a few cents to several dollars per click or a thousand impressions or views. In most systems, the amount you earn is determined by how much the advertising company is paying for space.
Another publisher’s ad network is Google AdSense, It’s a very popular advertising service offered by Google. Thanks to it, you can start earning money by placing automatic advertisements on your blog.
There is no activation fee and you will be paid for every view or click made on the ads by site visitors.
Cost per thousand impressions (CPM)
Another great way to monetise your blog traffic using display Ads is to do it using CPM Ads. Some online marketing companies offer pay-per-impression platforms. With this system, you are paid every time the advertisement is displayed on your site.
If someone visits your website and sees the ad, you earn, even if the ad is not clicked. Most of the time, the amount collected is counted for every thousand impressions of the ad. If you then display ads on multiple pages or use multiple banners, this figure increases accordingly. That’s how they earn news sites, have you ever thought about it?
To monetise with affiliate marketing
Affiliate marketing is a very simple concept: There are many affiliate programs out there that allow publishers to make money by promoting their affiliate links or banners within their web pages and earn a commission one their visitors purchase through those affiliate links.
Many companies allow anyone who wants to sign up for their affiliate programs where you can get an affiliate link for each product on the portal.
These links can be published on your blog or on your social profiles and, if someone clicks and buys something, you are paid 10% commission on the amount paid by the user.
Earning with affiliate marketing means earning money by promoting the products of others. The important thing is to choose products in line with your niche and quality, and those ones your audience needs.
Asking for donations
Many bloggers ask their readers for a donation to keep the blog alive. It is very easy to insert them directly on your site, to allow the aficionados to contribute to the quality content you are publishing.
When you are doing a great job, your blog readers will feel the need to buy you some coffee. That won’t just happen if you don’s ask for it. Don’t be shy, ask your readers to buy you a cup of coffee and they will especially if they value your content.
monetise your blog traffic as an influencer
Here is when influencer marketing comes in. It takes time though but once you are this point, you can do wonders. So what are talking about here…
Let me break it down for you.
Once you are able to have a lot of traffic and possibly become a famous blogger in your niche, you have the ability to control a large audience as many of your readers will become your follows on social media platforms.
Using social media could be a great way to monetise your blog traffic, we are talking about Instagram, Facebook, LinkedIn and others. You can actually charge businesses to advertise their product and services. Businesses are making it big these days by selling through influencer marketing.
Once you reach fame with your blog, you can convince your users to follow you on Instagram to increase your notoriety and your followers so that you can then contact companies related to your business that need to advertise their products, acting as influencers.
However, As I mentioned, you need to work hard for you to get famous before venturing into influencer marketing.
Create products and services
These days you don’t actually need to be a genius or a programmer to create APPs, Plugins or other web applications, you can actually hire a programmer to create anything you want for a token.
What you need to do is to figure out a good product or service that solve problems for digital marketers. Once you are able to figure out what you want, you can start messaging freelancers on Fiverr.com and freelancer.com explaining your idea.
Once you are done creating your product or service, you can add that to your blog and start marketing it. The best way you can market it is to create explanatory videos and write a tone of blogs about it.
Once people start noticing your product, you will start selling and making money especially when it solves problems for businesses.
Again, if you know how to program or have some programming skills, you can create free WordPress plugins. In this case, obviously, your income will be indirect, but I can guarantee you that, once your plugin is approved and appears in the WordPress.org directory, you will get excellent links and lots of traffic that will allow you to improve (so much) the positioning of your blog, and consequently to increase the earnings of your blog.
Were some valuable advice for bloggers if you are looking for ways to monetise your blog traffic
The first step is to not think about monetizing. You, who are reading this article, you are starting badly if that one is your first goal because it will come by itself, over the years. Invest today to see results in 2-3 years. And to “invest” I mean just thinking about creating quality content. You need value creation at the centre of your strategy. Always.
Niche Blogging is one of the most important digital marketing strategies. It has potentials to help bloggers and online businesses t generate massive and targeted traffic. This helps get your business up and running.
One of the most important decisions you can make as a blogger is to choose the right niche for your blogging and stick to it. When you choose the right blogging niche, you have the capacity and the opportunity to dominate your blog niche.
Moreso, you are more likely to become an expert within your chosen niche as you consistently read, learn and write about related topics. In many cases, you are more likely to make more money compare to someone who is writing generally.
That being said, Let me take you through the importance of niche blogging
Benefits of Niche Blogging
There are a lot of benefits that come along when you choose a niche to focus on and here are the few benefits
Search engine ranking factor (SEO benefits)
When you consistently write about related blog topics, search engines get to understand your content better which enables the algorithms to understand your blog niche and rank you higher over time.
Another important part of the SEO benefit is that search engines will easily rank you as they use user experience as a ranking factor. Be sure to optimise your niche blog to get higher rankings in search engines.
With better and higher search engine rankings, you stand a chance to get more organic traffic. The SEO benefits are numerous and the most important of them you need to know about is the amount of organic traffic you will get as a niche blogger.
As you consistently write about specific content, your niche blog attract an audience that is mostly interested in your niche related content, products and services.
This allows you to collect and maintain emails of a very targeted audience and get them coming back to read your blog.
Make money blogging
It is very important for you to have an email funnel to collect email and store emails of your target audience so you can share your content with them as soon as you publish.
This is where it gets interesting when your niche related brands recognise you have reasonable traffic, they always want to advertise on your blog. This is one of the most important benefits of niche blogging.
No matter what you do, in the end, you always want to monetise your traffic to make money. This is where you make very good use of your niche targeted traffic.
How to Choose the Right Blogging Niche
Choosing the right niche for you is one of the most important decisions you need to make as a niche blogger. This decision could have a serious impact on your blogging career and require critical thinking before making the right decision.
My best advertising for niche bloggers has always and will continue to be “Choose the niche you are passionate about”
The best niche blogging advice is to “Choose the niche you are passionate about”
The reason for this is that when you chose a niche you love and really passionate about, you never get tired of writing or having to worry about blogging topics.
Because you love what you do, you are always motivated to learn and write more and more. this way, you are able to grow faster, make more money and keep expanding your blogging career.
Secondary, research on what is trending and focus on it. If you are able to figure out what you love, you should be able to figure if it’s going to be attractive for your audience.
This is because, one of your main goals is to make money while niche blogging, that will only be possible if you are writing about a particular niche that people are interested in and want to always read.
So how do you know the best blog niche to choose? well,… In this blog post, I will review the best blogging niches you need to choose from as a blogger. These niches are considered the most profitable niches.
so let’s jump into it…
1. Food & Recipes
Food & Recipies are an evergreen niche blog topic to create your blog content. People are always interested in knowing what they eat which is why this niche has a lot of traffic.
In recent years, food and recipes online traffic has increased dramatically making it one of the most attracted blogging niche.
Even though most of us would have suggested working on this topic but how to make this niche content look attractive is the master niche factor in creating art.
Consider the following steps to make your content look different from other bloggers
Research and create content about the current food habits of people
Comparison of modern with ancient food style
Write about street food around the world
Easy meal recipes
how to cook restaurant class food at home
Adding this content on your blog will improve the number and quality of your readers especially when you include appropriate images and guideline on how to prepare that food and recipes. People are attracted to pictorial explanation rather than theoretical.
It is appreciated if you have any videos to show how things are happening with the food industry. Linking videos can make the viewers look back into your blog post very often.
2. Health & Fitness
Health & Fitness is one of the common and most talked about niche topics right next to food. This is because to maintain physical health a good amount of proper calories is needed.
Combination of food and health goes well with hand to hand preposition, writing something that can help people to measure the food intake along with a proper diet plan will help them attain their dream body figure.
3. Travel as a niche blogging
Who doesn’t like travelling? The common mistake most of us would do is writing something about places which are already familiar or popular to a lot of travellers.
Few bloggers actually take the board step to explore the unknown tourist places and create content to review it to others. If you can show travellers about the occasional events, festival recently renovated tourist attractions that can bring more people to your blog post.
Since most of us cannot visit the same place looking for a change over the time period, you may follow a famous travel blogger who posts their travel experience around the world.
Try to research and write about unpopular tourist places around the world. If possible include the current travel cost to the destination, because of the change in ticket fare.
Include the cost of living and the most important things to do and specific places to visit.
Comparing lifestyle with celebrities life is one of the commonly searched topics online. People mostly care about how others lead their life, instead of preparing a path that may lead them to such luxury one day.
Writing a blog post about celebrities lifestyle will dramatically bring you massive traffic, how about helping them to get through that lifestyle with what they have can make your blog posts unique among your competitors.
People generally like to keep up or know about celebrities especially their lifestyle and writing about them will literally make you a fortune.
5. Personal Finances
Personal Finance is closely related to savings and budget. Developing one’s financial asset will help the person to achieve their dreams by planning a goal and following the required steps to reach the final destination.
Bloggers can be key players in proving the people’s financial literacy helping them make the right savings plan based on their income scale, most of us do not fall under the same category everyone is different from others plans can be made based on the income saving percentage can be included, which will help people to plan accordingly.
As a blogger in this niche, you do not need to have a degree in finance, simple research on the internet will give you enough information you need.
Also, by watching YouTube videos, you will be able to learn a lot about budgeting and serving habits that lead to financial dependency.
Personal finance is considered by many as a great niche blogging to choose, make good use of it for your advantage.
6. Personal Development
First, let’s answer the question, What is Personal Development? Most people think it can be something that has to be acquired using health and fitness.
Well, it’s far from it. In recent years, awareness of personal development has widely spread across countries and regions of the world.
People are interested excessively interested in stories of successful people, these stories motivate them to work harder in developing their careers and life in general.
You mostly need to research on personal development stories and write quality content about them as a niche blogger.
List down the key points along with real-time example will boost the confidence level of people when they read and hear about people who came out of such a problem.
To dominate this niche, You need to write about successful stories which will motivate people to practice such skills in developing their life.
7. Money Making
Show me that one person who doesn’t wanna be rich theses day!
Making money the word itself has meaningful thoughts, who doesn’t like to make money? People of all ages and diverse background constantly search the internet on ways to help them make extra money.
Hence, there are a lot of illicit and scam ways listed on the internet.
Helping people in finding the right ways and the best ways to make money online will gain you the trust of your visitors and also they will be willing to refer others to your blog with their closed circle thereby it will increase your blog traffic.
The small business idea can also be giving to people who can start their own business by working on the current market needs and demand.
8. Beauty & Fashion
Another important niche on our list of niche blogging is Beauty & Fashion comes with a trend set making people go crazy on new fashion dress and beauty products, people do protest against chemical cosmetics product by highlighting the health hazard that can happen while using such products.
Bloggers can help people to make use of daily home products to glow and shine without facing any side effects.
Cost efficiency would be likely by middle-class people who cannot afford such costly products in their lifetime.
Writing on the following topic will improve the quality of blog content
Hairstyling tricks and tips
Bread style and growing tips
Entertainment is the most commonly spoken topic on recent days since most of us have to face work pressure and targets to fulfil within the given time frame.
Life without Entertainment is unimaginable, It is great that there are a lot of people go about entertaining themselves. The advantage is that there are tones of people searching about entertainment event every day.
The traffic potential of this niche is huge. write quality content on entertiamanet events and you will increase your traffic dramatically.
Entertainment can be a vast niche blogging topic to write, selecting the area which has potential customers is sometimes not easy but below are some few tips.
A hot topic on sports
Live or Free concert
Top rated films
Preview on the upcoming shows
Review on new releases
Facts about the film making
Different sports culture around the world
Gossip in the film industry
10. Tech/Gadgets Review
The growth of technology and gadget is booming on daily if you are a tech person then you are the right person to choose this blog niche. You will definitely have a lot to write about as there are new tech developments almost every day.
Since the majority of people do not have the technical knowledge to deal with the new tech devices, people rely on the manufacturer’s manuals to run or get their devices working.
Taking the time to review these modern tech devices could get you a lot of traffic as people are searching for these reviews on a daily bases.
Also, a possible review of such a gadget will encourage us to buy and use them on routine life.
The good news about writing tech/gadget review is that you can do affiliate marketing and make some extra cash apart from blogging.
Gaming is a part of the entertainment industry which can bring millions of users around the world using online as a platform.
Writing about the new games and features in modern gaming is most welcomed by everyone, if you are a player of the game then you write more details and shortcut that can help players to pass the hard stage of the gaming world.
The blogging platform can help you to write about gaming culture and career in the gaming industry.
Online competition and contest in the gaming world are the most searched topics, do write on these areas.
Hope these niche blogging techniques would have helped you to improve the quality of your content and help you be a successful blogger.
How to Monetise your Niche Blog?
Since your primary goal is to make money with your niche blog, you have to find various ways of making money as soon as you start getting traffic, below are some of the most popular ways you can make money with your niche blog
Selling your advertising space
Affiliate marketing e.g Amazon affiliate
Sell your products or other peoples products and take a commission
Use Ad Networks e.g AdsTargets Ad Network
Write sponsored content.
Now you have the most profitable and the most important blog niches to choose from, we wish you all the best with your niche blogging and hope you succeed with your blogging career.
Remember that nothing good comes easy and you need to be consistent in creating quality content.
Also, Let us know what you think of this blog post and your blog niche in the comment session
Blogging is one of the best and profitable things you can do either as your main job, part-time work or simply for fun and transfer your work into a source of income. As a blogger, you have the freedom to work when you want, how you want and the way you want. To me, it simply turning your passion into profit.
The good thing about blogging is that you can choose to Blog about anything and any topic of your interest. Anyone can choose to become a blogger, your age or location can’t restrict you as far as you want to blog.
The startup cost for blogging is about $40 to $100 depending on what you want. The Cost of starting a blog will be discussed in detail below.
Starting a blog is challenging as it comes with a lot of responsibilities. As a new blogger, you might want to take your time and do things the right way from the get-go in order to have a successful blogging career.
Blogging can be fun and a source of livelihood if you choose to do it for a living. There is no magic involved in blogging and becoming very successful just like other well-known successful bloggers is very possible.
The good news is that everyone that is willing to blog for a living can be extremely successful at it. it takes important steps in implementing good blogging strategy together with some tools, the rest comes naturally from your passion and love for the job and you will be on your way to making a good living while blogging.
In this post, we have laid down all you need to do to become a successful blogger. Take some time and read this post carefully till the end and you will have a reason to say thank you 🙂
Setting up your Blog
One of the first things you will need to do is to register a domain. My advice is you should register a domain that contains your keyword for the sake of search engine optimization (SEO).
You might choose to register the domain on your name as many others do but simply have it at the back or your mind that it will be better having a domain that contains your most important keyword will have some positive impact on your SEO results.
1. Domain and Blog hosting Plan
Once that is done, you can move to the next step and purchase a hosting plan. This can be also done at Godaddy or any other hosting company of your choice. Preferably, you can go for a hosting company that is based in your country or offer cheaper hosting plans.
You can use any hosting company of your choice to buy and register a domain. The most popular place to buy domain names and hosting plans are Godaddy.com, Hostgator.com, and Namecheap.com.
2. Blogging Platform
Nowadays there are multiple blogging platforms to choose from. The good news is, the majority of them offer free versions to get you started. The most popular blogging platforms are WordPress, Blogger, Tumblr, Wix, Joomla, Squarespace, Drupal, and Ghost etc.
To make things a bit easier for you, WordPress is highly recommended. This is because it is very easy to use and also gives you more control and customization opportunities.
Another good reason to choose WordPress is that Wordpress is built for Search engine optimization which helps your search engine visibility, traffic and overall exposure you need to grow your blog.
3. Cloudflare integration
Cloudflare is a platform that offers content delivery network services (CDNs), Internet security, DDoS mitigation, and distributed domain name server services. Their services sit between the visitor and the Cloudflare user’s hosting provider, acting as a reverse proxy for websites.
So why do we recommend you use Cloudflare, well, in lay man’s terms, it helps make your blog faster and prevent it from internet attacks that might cause damage to your server and Blog content.
Cloudflare has multiple servers around the word which makes their servers deliver content faster to any visitor regardless of their region or country. this is why we said it acts like a reverse proxy for your blog.
4. SSL Certificate
Another important security feature you need is the SSL certificate. SSL stands for (Secure Sockets Layer) which is the standard security technology for establishing an encrypted connection between a web server and a browser.
The primary reason for this is to make sure all data communication between the web server and the browser remain private and integral.
Google made SSL certificate as one of the ranking factors since 2015 which even makes it more important for webmasters to consider if you want your content to rank high in Google.
Cheap online advertising
This part of your blog is very important. You need to make your blog looks appealing to your readers in every sense as people are attracted to good-looking blogs.
The way your blog looks may make some visitors subscribe to your mailing list so as to keep coming back. To make your blog look beautiful, here are the things you need…
While choosing a theme, you need to consider some themes impact the speed of your blog and it overall looks. Depending on your blog type or niche, you may consider choosing a theme that suits your niche and looks appealing to your readers
Themes come in various designs, some themes are designed to suit video and photography, some are designed to fit news content, some fits general blogging while some fit better on tourist blogs or fashion blogs.
It is very important you choose a theme that suits your blogging style or niche and at the same time its fast and attractive.
Plugins come handy especially if your blogging platform is WordPress. There are thousands of plugins ranging from security plugins, search engine optimization plugins, and design plugins.
It depends on your need, you will always find a plugin to help you achieve your need. What you need to understand is that, minimize the number of plugins you use. This is because using too many plugins may make your blog speed slow and that’s the last thing you would want for your blog.
Templates are simply the equivalent of Themes when it comes to the Blogger.com platform. The good thing with Blogger.com is because it own by Google which comes with most of the things you need including built-in templates.
Apart from the built-in templates, you can always buy more customized templates to fit your blog niche or style. It is important to keep in mind the design and weight of your template so it won’t slow down your blog.
8. Font size and colors
Font size and colors give an appealing look to your blog content. Apart from that, the font size of your text makes it easier for your visitors and search engine crawlers to read and understand your blog better.
Google takes seriously and you should also. The trick is that make sure your font size is not too small, and the headings are specified correctly with the right font sizes.
Google has a massive list of font sizes you can choose from to make your blog more appealing and easier to read by both your visitors and search engine crawlers
Branding your Blog
Blog branding just like any other business makes you stand out among other similar bloggers within your niche or let’s say your competitors. For effective branding, here is what you need…
The logo gives your blog a unique identification and makes it easy for your readers to identify your content. It is very important you design a cool and attractive looking logo which can be used on all your content including images and email signature.
Keep things simple but with your logo but at the same time make sure is unique. keep in mind your logo serves as your identity and it should have the look possible.
10. Email Signature
Having an email signature serves as an extra layer of marketing. Your email signature should contain all the valuable contact information about you and your blog.
Adding your social media icons connected to your social media profile links, phone number and logo, address, domain, the name of the sender or the Blog title of your blog and obviously your email will go a long keeping you connected with your audience and new subscribers.
See the below email signature for example…
11. Claim your Brand name
This is another important part of the branding and marketing of your blog. make sure you have a unique and one name for all your social media profiles.
Claim one unique name for all your social media profile. People should always identify you by your name where ever they see your name or blog title on all the social media platforms.
12. Business cards
You can print business cards and exchange when you meet people or co-workers. This allows you to network easily and at the same time gives your blog an extra leg for more exposure.
13. T-shirt and Caps
This is not necessary both will sure have some positive impact on your blog within your community. T-shirt and face caps are a good way of branding any product, services.
If you have some extra cash, you can go for it. you can try selling them on your blog especially when your blog gets popular and is well known within your community.
Blog search engine optimization (SEO) is one of the most important if not the most important thing you would need to get right while setting up your blog and during your blogging career.
Search engine optimization basically helps get your blog indexed by search engines. Over time it helps your blog posts rank higher in search engines. This gives you a lot of organic traffic overtime and tremendously increase your exposure.
Here is a list of important SEO checklist for your blog…
There are two types of Sitemaps, the HTML and XML sitemaps. In the simplest form, these are files that contain all the list of your Blog or website URLs including their meta descriptions and their updates.
These files are uploaded in your public HTML folder to enable search engines to easily crawl, understand and index your content.
It is an important step to start a cordial relationship with the search engines. I always advise bloggers to make sure they have an XML sitemap and if possible both XML and HTML sitemaps to be created and submitted for both humans and search engines.
For more information about sitemaps and how to create and submit sitemaps, watch the video below.
15. Yoast Plugin
This is for bloggers who are using WordPress, Yoast SEO plugin is simply the best SEO plugin you can use to help rank your blog in certain keywords.
This plugin helps you check the quality of your content such as title, meta descriptions, keyword density, readability analysis, redirects, search appearance, social media, and other important SEO tools.
It is very important you use this plugin if you want to have your blog picture perfect in search engines and rank on your most important keywords.
16. Webmaster tools
Webmaster tools are essential tools for your overall performance. Make sure as a blogger, you are using all the search engine webmasters such as Google, Yahoo, Bing, and Yandex webmasters.
Using webmaster tools helps you find issues with your blog such as indexable issues, crawl issues, sitemaps issues that enable you to take actions and keep your blog healthy.
Another important feature of webmasters tools is, it enables you to have a clear understanding of which keywords you are ranking for and their overall performance. The same applies to all your blog post and pages.
It also shows you where you are getting backlinks from and which URL are getting the most backlinks and where those backlinks are coming from. There is a tone of feature and benefits of using webmasters so go for it.
As a blogger, you will find keyword tools as a close friend as you will be making use of it always. Each time you are about to write a blog, you will have to go through keyword research to determine which keywords are the most appropriate for your blog post.
The same applies when you are forming a title of your blog and writing your meta descriptions. One of the best and free keyword research tool is the Google keyword planner.
My advice for choosing keywords: As a beginner, always go for low competitive keywords with high research volume. You can choose to add at least two medium and high competitive keywords but make sure your focus and most dominant keywords are low competitive keywords with high search volumes.
The strategy here is that, as you rank higher for those low competitive keywords, with time you will be able to rank high on those high competitive keywords too.
18. Titles and Meta Descriptions
Title and meta descriptions are a very important part of your blogging career. You will always need to write great titles and meta descriptions that attract readers to click on your search results. That being said, the main page of your blog need a very descriptive title and meta descriptions that contain your most important keywords.
The reason for this is that It will tell search engines what exactly your blog or website is all about. This title and meta description must be added in the header section of your blog. see example below.
Blog title and meta description sample
Here is the requirement for Google title and description,
Titles: maximum of 78 characters
Descriptions: between 110 & 120 characters maximum.
This also gets your content optimized for both desktop and mobile devices. Another trick you need to know is to stick your most important keywords in your title and meta description all the times.
Marketing your Blog
After you get your blog set up and ready to start blogging, the next thing you need to care about is how you can market your blog so you will get readers. Your blogging career won’t be profitable if you don’t have readers coming to your blog. Here are few things you can do and use to start getting traffic to your blog.
19. Social Meia profiles
One of the best and free way to market your blog is through social media. There are millions of people who are interested in reading your blog on a daily bases and they can be found on social media.
You need to create many profiles on all the social media platforms so you can share your blog post each time you create one. That way you can get the exposure you need to grow your blog through social media. At least create profiles on Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest etc.
20. Forum registrations
The forums work similar to the traditional media but with even more advantage. one great thing with forums is the categories they provide, here you will be able to communicate and network with people who are directly interested in your topic or niche.
You can learn a lot from forums as well as share your experiences with others. Learn how to answer questions on forums, that way you get people looking at your profiles and visiting your blog. which will increase your traffic.
21. YouTube Channel
YouTube gives you the opportunity to share your video, learn watching a ton of videos to improve your blogging skills. It will be great if are able to create videos and share them regularly on youtube. Youtube gives you targeted traffic and another opportunity to monetize your videos and make money.
Networking is another great way to market your self and your blog. You should take networking seriously if you can. This is because it gives you the opportunity to connect with other bloggers in various online and offline platforms. The benefits are numerous but to highlight just a few, you will be able to get backlinks, promote your blog through influencers, and grow faster and better.
23. Email subscription list
One thing you won’t want to miss is to have an email list. You can do this by creating an email funnel for your readers and followers to subscribe to your blog. This way, you will be able to send them emails each time you create a blog post. Email marketing should be part of your blogging career right from the start.
24. Post schedule tools
There are several post schedule tools these days including a lot of social media plugins that allow you to automatically post your content to social media platforms. It makes your work very easy as you are not manually posting on each of the social media platforms. All you need to do is to create your post and get them scheduled, once done your blog post will go out and post even when you are sleeping.
Monetizing your Blog
All your blogging efforts comes down to making money. There is no denying that people make a living out of blogging and you can also. Blogging can be more profitable if you know how to monetize your blog very well and here are the most popular ways you can monetize your blog.
25. Ad Networks
There are a lot of Ad Networks out there, both big and small, regional and global. The biggest Ad network is the Google Adsense. however, they do not accept everyone because of their requirement. In any case, there is a way out of the situation as you can always use our Ad Network AdsTargets.
Make money blogging
We offer all the monetization possibilities just like Google Adsense. At AdsTargets, you can monetize your blog with Banners Ads, Text Ads, Interstitial Ads, and In-App Ads. across mobile and desktop devices. We accept publishers and advertisers all over the world.
25. Affiliate marketing
Affiliate marketing is another great way to monetize your blog. The idea here is that you help people or businesses sell their products or services and in turn, you get a commission for every sale you make with your affiliate link. Many bloggers actually utilize this method and make a lot of money.
26. Sponsored posts
You can as well write a sponsored post for celebrities, businesses or whosoever need a sponsored post. Politicians are good customers for this, however, you will need your blog to become very popular before you can start writing sponsored posts.
27. Sell Ad Space
Many bloggers actually seel their Ad space only to the general online advertisers, you can do this by putting a banner asking advertisers to buy those ad space on your blog.
This is a very profitable way of making money with your blog as you charge advertisers periodically. make absolute use of those Ad space on your blog pages and sidebars to make money with your blog.
28. Sell products
Seeling stuff on your blog can be another way of making money. You may not have your own products but you can definitely sell other people’s products on your blog for a commission.
Remember I talked about designing your T-shirts and face-caps for branding your blog, you can negotiate with those manufacturers and get a better deal and start selling them on your blog. This will be your own product as well a branding strategy.
If you read this post till the end, you might be making a lot of money within six months after starting your blogging career. This post contains almost everything you need to become a professional blogger and a very profitable one. If you have been blogging already, please let us know your experiences and suggestions in the comment section of this blog post.
There are some important Blogging SEO tips that you need. There is more to blogging than just writing and posting. You need more traffic and search engine visibility to make money blogging. Blogger SEO is basically the key to the organic traffic you need to make money. The more organic traffic you have, the better for you and your blogging career.
You may have heard or watched a lot from other experts or people that call themselves experts that you need to this and that to get traffic. All the black hat SEO strategies. You should know what am talking about by now… the fact is, there are certain Good SEO practices that you really need to boost your traffic not just for a few days but for a long time.
Your blogging SEO strategy should be for the long term and not short term. this means you might have to spend more time working on your blogging SEO strategy, the good news is that it pays and pays so much more than you can ever imagine. That been said, I will go ahead and lay down the best blogging SEO strategy that will boost your traffic and for a long term not just for a few days.
Blogger SEO Tips
Having done with the introduction explaining your blogger SEO strategy and practices, lets now jump into the main deal “Blogger SEO Tips”
But first, let’s look at what is Seo
What is SEO?
SEO basically stands for Search engine optimization. Basically, It includes all the technical practices you need to do both on-page and off-page your Blog or website according to search engines requirements which will enable search engines to rank your Blogs and websites better and faster in search engines.
Since we are going to lay the most important on-page and off-page SEO practices below, Let’s jump into it.
Creating XML and HTML Sitemap
The first thing you need to do and the as a blogger to boost your organic traffic is to make sure search engines especially Google crawls and sees all your pages and blog post. It is very important for search engines to crawl your pages for indexing at all times. This can be done by creating sitemaps and adding them to your site and Google webmaster tools.
It is pretty easy to create and add these sitemaps in the public HMTL folder of your website. The reason why this is must do is that It gives search engines all the information they need to know about your Blog or website structure and for humans, it also makes it easier for them to navigate your website during a search in the search engine as seen in the image above.
You much create and Add sitemap to your public HTML folder and if you have time, please create.XML and HTML sitemaps for your blog or website.
Creating quality and unique content
Among all the blogger SEO tips, the most important one and I repeat the most important of the blogger SEO tips is your content. many bloggers out there think is cool to just copy and paste other bloggers post as far as their audience will read through social media or other channels they share their links.
The fact is, those copy-paste post or blogs are doing a lot of damage to your rankings and growth. Google is sure smarter than you and DO NOT endorse copy paste or plagiarism content. In most cases, those posts are not even indexed by search engines. In some cases, you get penalized for plagiarism.
To avoid all that, here is what you need to do when creating quality and unique content
First, do your keywords research. select few keywords research that you want to write your blog post about, outline the structure of your blog post while you make sure those keywords are in strategic places.
Creating quality and unique content is the most effective SEO strategy
First, make sure the main keyword is included in the heading of the post, second, It is included in the first line or paragraph of your post, third, it is included in the subheading of your blog post, it is included in your meta description, and last but not the least, it is included at the end of your blog post.
Apart from that, make sure the keyword is mentioned a few times within the post to meet the keyword density test depending on the length of your blog post.
Another important blogger SEO tips related to content creation is, make sure your blog post is long enough. at least they are more than one thousand three hundred worlds and covers almost every related topic on the post you are writing about. this will really do you some good with ranking and search visibility.
Add Media to your blog posts
Among the search engine optimization tips you get here, You should understand that media such as images, videos and voice post cast are plays an important role in your Blog search engine optimization process. At least one image is recommended in your blog post.
This because your readers are attracted to images and would rather interact with a blog post with images than the ones without images or any media in it.
When adding images to your blog posts, Make sure you ad title to it and mostly it should be related to your main keyword. You can add this during upload and in the “alternative text”. You can spend just a minute to even give a little description of the image in the description section when uploading the image.
There are a few sources to create images and you should make good use those online sources if you can’t create them yourself.
Creating backlinks to your Blog
Another important tip among our blogger SEO tips is creating backlinks. This can be a very difficult thing too but it is necessary. However, I will recommend to all bloggers and publishers is that, If you can’t get dofollow backlinks, concentrate on building your content, when you have great content that rank high, with time you will get a lot of backlinks from other bloggers.
Link building it the most difficult of all these SEO strategies and somehow the most important. What you need to write short emails to bloggers who have the same or related content like yours and ask them for link exchange or link to them and ask them to consider linking your blog post also. This will play a huge role in your search engine rankings.
Mobile Friendly Blog
If your Blog is not mobile, Please do everything in your power to make it mobile friend. First of all, run a mobile-friendly text by using google mobile test as shown in the short video below. This test will confirm if your Blog is optimized for mobile devices.
This is an important step because of Google mobile ranking factor. It also gives your visitors an amazing browsing experience that makes them wanna spend more time on your browsing your pages on their mobile devices.
Since mobile search surpasses desktop search, it is vital to make your website mobile friendly for your visitors and search engines especially Google.
Website or Blog Speed Test
Another important tip among our blogger SEO tips you need to know is your blog speed. Are your pages loading as fast as possible? Recently Google has put a lot of attention to how web pages open up.
It is very important for your users to be able to access your blog posts or navigate your web pages as fast as possible.
It is very important for your users to be able to access your blog posts or navigate your web pages as fast as possible.
Many users will not be patient enough to wait for your slow website or blog to load for more than 3 minutes. This is will not only make you lose those visitors but also decrease your rankings in search engines.
It is important that you check and make sure your web pages are loading as fast as possible which to enhance your visitor’s experience and Google crawlers while crawling your website. See the video link below to see how you can test your site for Google speed test and see the recommendations on how to improve your site speed.
We are actually going to show you how to check your speed in Gmetrics.com and Google speed test
Link building is considered one of the much important SEO strategies by many online marketers. It is actually one of the most important blogger SEO tips. However, It is not easy to build links especially DOFOLLOW links from other valuable sites or blog to your own blog or website.
As I mentioned earlier, great content will get you backlinks over time as you rank on search engines and get noticed by other bloggers. Apart from waiting to be noticed by other bloggers and webmasters, I have some great link building tips for you to start with see below.
Reach out to other bloggers with similar post and ask them for link exchange
Do some press releases to get noticed and possibly you will be linked back from other bloggers
Create some Tumblr and Blogger blogs and write a short note and link back to each of your blog post with similar titles and keywords
Use forums such as Quora, Reddit to create mini Blogs there that link back to your blog post
Share your blog post on social media groups and through blog commenting
The few but effective listed backlinks tips will really help you through the ranks of SEO
Guest blogging is another way you can actually get exposed to the world of blogging especially if you are new. Sometimes you have to give in order to receive. When you get to guest blog, you have the opportunity to create quality backlinks to your blog or website, you are listed on those blog post so definitely, you get your profile also linked to the post that is linked back to your blog or personal webpage.
Through this process, you attract a lot of visitor because of your contribution to those popular blogs or sites. All you need to do is to search for popular blogs that accept guest blogging within your niche and contact for guest blogging opportunity.
Take a look at their requirements and craft a great unique post so it will be accepted. Make sure you are also gaining a lot from them before you can post on those blogs.
Use nice titles tags and meta description
Title tags are a great way to increase your CTR which stands for Click through rate. Google has been using CTR to rank post and content higher recently. this is because it shows that people are interested in your blog post and its value to them.
Google wants to show only valuable to content to users to enhance user experience which makes a lot of sense, this is where your title tags play an important role. Use titles such as How to create or do…, The Best…, The review…, and so on so they can push people to click on your post.
The more CTR you get on your post-overtime, the more it will help in improving your rankings. When your rankings are improved, you will increase your traffic and the likelihood you will make money blogging.
With the above blogger SEO tips outlined above, we hope you will surely do well with your blogging career. However, we also recommend you have your eyes on the watch out for Google ranking factors as they introduce new ones periodically.
We shall be pleased to hear your blogging experience in the comment section below. We are also open for your suggestions to improve the list of blogger SEO tips in this post.
Blogging can be very profitable if done right. the most important questions asked about blogging are how to start a blog and how to make money blogging. It can be frustrating when you are new into blogging especially if you lack internet marketing skills. The good news is that blogging is not rocket science and anyone can do it.
There are a lot of bloggers that actually do make money blogging and it’s no magic. It all depends on how you start a blog and persistently work on their blogging skills and blogging search engine optimization (SEO). It is important to constantly work on your blogging skills to keep up with the competition
We understand the difficulties new bloggers face and decide to address these challenges in this blog post by teaching you how to start a blog and make money blogging.
You will learn all the important tips you need to know about profitable blogging in this post so stay with us here till the end of this post.
First things first let us start with how to start a blog
How to start a blog
It will be surprising for you to know that “How to start a blog” is one of the most asked and search question on from bloggers on Google. Of cause It is important to know how to start a blog before asking “How to make money Blogging”.
There are several ways you can start a blog, one of the easiest is using blogger.com which is also free of charge and comes with great templates. Blogger.com is owned by Google which also comes with a lot of SEO benefits as you blog with Google’s own blogging platform.
All you need to do is to use your Gmail and register at blogger.com and start blogging. The good thing is that blogging with blogger is very easy and you don’t need any experience to start blogging using blogger.com. watch the video below to see how to set up your blogger.com blog and start blogging right now.
There are several other blogging platforms such as Tumbrl.com and WordPress.com. These blogging platforms are very effective when it comes to SEO and monetizing opportunities. WordPress is my favourite blogging platform as it has a lot to offer especially for professionals bloggers.
WordPress gives you options to chose from paid versions with optimal functions including a domain name. However, You can also buy your domain and hosting plan and still install WordPress on your hosting server to start blogging. WordPress is simply a powerful blogging platform with endless opportunities and SEO functionalities to help boost your Blog search engine visibility and blog traffic.
How to make money blogging
Blogging can really make you a lot of money if you are passionate about it and do it right. By doing it right here I mean several things such as choosing a niche you are passionate about, blogging frequently, optimizing your blog posts and keywords, writing on unique topics, monetizing with the right Ads units and Ad Network and using the right blogging platform etc.
One important thing you need to know which no one will tell you is that you won’t start making money blogging from the beginning. The fact is, it takes time before you start having reasonable traffic and then start making money while blogging. You need to be calm, patience and work smart consistently.
The good news is that, once you start making money with your Blog, It won’t stop and will continuously increase. There are several ways you can make money blogging. In the following video, we have over 33 ways you can make money blogging.
Monetizing your blog through ads and affiliate marketing are the most popular ways to make money blogging, however, there are several other ways which are all listed in the above video and will be of great help for your blogging revenue.
In the video below, we outline some of the most profitable blogging tips to help you boost your blogging revenue, these tips will easily make you a good living from blogging, you should take them seriously and implement as many as you can.
You can also use wordpress.com to start blogging for free, however, WordPress has premium options that comes with great benefits and optimizing functionalities that makes your blogging experience more fascinating.
How to boost your blog traffic
All your blogging efforts rely on the amount of traffic you get especially organic traffic. The number of visitors you have will determine how much you will make. This means the primary goal of working smart here is all focus on your blog traffic. Because of the importance of traffic, we outline several tips below that will help boost your blog traffic.
Tips to boost blog traffic
Here are the best tips to boost your blog traffic
Get your SEO right: Make sure you first research and choose the right keywords for the topic you are writing for and optimize your blog posts for those keywords.
Social media marketing: You have to make sure you share your blog post on social media. share in groups that are related to your niche and ask your readers to follow and subscribe to your blog.
Post regularly: Another important thing about blogging is consistency, whether you like it or not, the key to maintaining your blog traffic is the regular blog posting. This makes your readers keep coming back and also attracting new readers.
The use or graphics: Graphics are a very important part of blogging. Using media such as images, videos, and audio in your blog post keeps people coming back and also attract new visitors.
Watch the video below for great 15 tips to increase your blog traffic.
Basically, You have all you need to know about profitable blogging in this short blog post. Just to recap, you need to first choose a topic you are passionate about writing a blog. This way you will always find something to write about, you will not be lazy about writing your blog because you love doing it.
Ones you are able to determine your blogging topic or niche, you will have to do some keywords research to select the fittest for your topic. When selecting your keywords in the beginning, do not select keywords that have high competition. This is because you won’t be able to rank high on those keywords. Select keywords that have either low or medium competition, this way you will be able to rank faster and increase your traffic.
Blog post SEO checklist
Before you create and post your blog, here are some few SEO tips you need to make sure are in check. Some you need before posting and some are after your blog posts.
Make sure your main keyword is in the title, first line or first paragraph, in the subheading and meta description of your post.
Make sure you have nice tittle length and is interesting.
make sure you have at least one graphic (Image, video or audio) in your blog post.
Check your spellings and grammar.
Regularly submit your blog to search engines.
Share on social media and forums.
Internal linking is important and do not forget it.
Add tags to your blog posts.
These are simple stuff but yet very important for your blogging success.
We make things simple by giving you the basics on how to start a blog and make money blogging. We are open and will be happy to hear from your blogging experience in the comment section so we can develop this post even more. Share your best blogging tips with us in the comment section.