Meta – For influencers and digital marketers, the iPhone works as a smart device that can help in creating stunning visuals and highly engaging content. Here are the best tips on how you can do it at a pro level and achieve your desired goals.
Your iPhone is a powerhouse in many ways and you may not even realize it. If you are an influencer or a digital marketer, creating content that woos the audience from the word go is a primary requirement.
And if we tell you that achieving this is really easy if you know some iPhone hacks, you will definitely be left surprised. Yes, that’s how some creators do it. They use their iPhones to create visuals and some other form of content that makes their marketing campaigns or influencer content one step ahead of others.
Using its best-in-the-league camera and other in-built features, they up the game in every sense. Here’s how you can do it and be at par with the best.
Use the Rule of Thirds
The Rule of Thirds is a very popular concept in photography and visual arts. With this principle, you divide an image into nine equal parts. This is done by using two horizontal and two vertical lines. Whatever you create, place it along these lines or at their intersections.
This will help you in creating a more balanced and visually appealing image. On the iPhone, activate the grid feature in the camera settings as per the Rule of Thirds. This simple yet powerful technique will make your photos look professional – something that your audience would want more of.
This blog is intended to help you in the content creation process but if you need deeper details, try the Backlight Blog. The ideas have been compiled by professionals who have done it on an iPhone themselves and seen the brilliant results it brings in.
An iPhone is much more than a simple device for communication or social media scrolling. For content creators who wish to make it big with their digital marketing campaigns, this blog is a must-read.
Post intriguing content and narratives
It’s said that a picture is worth a thousand words. Mostly, it is true. But in content marketing, adding words to that great picture can take things even further.
Great visuals certainly capture attention, but when you combine them with intriguing content and narratives, it becomes a different ball game altogether. People love stories in the form of text and catchy captions and topping it with a great CTA is the thing you should aim for.
So whether it is a behind-the-scenes glimpse of your business or showcasing a product, tell a compelling story.
Make it resonate with your audience. Use captions that provide context, share interesting facts related to your product or service, and ask thought-provoking questions. The idea is to involve them as much as you can and then make them click on the CTAs or the desired links.
Ask questions
Social media is all about interactions that can lead to a conversion. Posting content that is bland or maybe rich but without the defining factor that can lead to conversations or interactions is good for nothing. To overcome this situation, engage with your audience by using questions in your content.
This strategy will prompt viewers to engage with your posts. This will also help you in compiling data which you use to get valuable insights into their preferences and opinions.
Also use the polling feature on platforms like Instagram, X, etc. to gather feedback or ask open-ended questions in your captions to start conversations. Your final idea should be to create a sense of community around your brand.
Know your orientation
Orientation holds a key role in creating content for various social media platforms or even your blog website. See these examples to understand it better – Instagram primarily favors a square or vertical orientation.
YouTube is better suited for horizontal videos. You should always optimize the content for the platform you wish to run your campaign on.
Besides optimizing for SEO, your videos and blogs should carry rich content for the intended users. The same applies to social media – beyond hashtags, the content has to be nothing less than appealing. This strategy is important to maximize the visual impact and reach.
Crop photos without diminishing quality
While framing your shots, it’s not uncommon to realize that a different composition might better suit your vision. Fortunately, the iPhone allows you to crop photos without sacrificing quality.
Take advantage of this feature to refine your compositions and eliminate distracting elements. By experimenting with different crops, you can find the optimal framing for your images, making them more visually appealing and effective for your marketing efforts.
Use visuals to tell a story
Incorporating images and videos can significantly boost engagement in comparison to text-only posts. Platforms like Instagram and Facebook offer integrated features for video creation, eliminating the need for high-end production gear. However, it’s crucial to maintain a professional quality in videos shared on business pages.
A plethora of graphic design tools are at your disposal to craft high-quality visuals for social media. While having a creative flair is beneficial, user-friendly applications like Canva and Visme simplify the process of designing visuals that are perfectly sized for various social media platforms.
Conclusion
In today’s digital age, where millions of content pieces are uploaded to the internet daily, standing out is essential. To do this, you need a tool that excels in every aspect – from ease of use to quality of output.
This is where the iPhone shines. Its user-friendly interface makes it accessible to creators of varying skill levels, allowing both novices and seasoned professionals to produce compelling content.
An iPhone for creating content might not be the first thing to come to your mind because of the popularity of computers for this job. But with the power that an iPhone carries, especially the camera and content-creating apps/features, you will definitely experience a new level of creativity in your work.
Designing great visuals to framing great posts for social media or your blog, it’s possible on an iPhone. The content on the internet is posted in millions every day so to stand out you need something which is simply excellent in every aspect. Try it with an iPhone and see the results working in your favor.
