Facebook Ads Targeting Ultimate Guide
Speaking from personal experience, Facebook ads targeting the right audience is the biggest determinant of any profitable campaign, even more, critical than ad copywriting. However, the fact that Facebook offers an intimidating wealth of targeting options leads to paralysis of choice for many advertisers. If you have heard anything about Facebook advertising, you know it’s […]
How to Make Online Ads
Creating online ads can be a fun and creative process if you approach them with a clear understanding of your marketing goals and target audience. Start by understanding your target audience’s needs and language. Some call it the audience`s “pain point”. For instance: I had a customer who was an acupuncturist who specialized in handling […]
Apple Search Ads Guide: Costs, Types, Targeting, and Placement
Are you ready to take marketing your app to the next level? Don’t know where to begin? Apple Search Ads might be a good place to start. Apple Search Ads is a platform that enables your app to be found on the App Store via the search functionality. It is a form of App Store […]
Playable Ads Types, Benefits, and Tips
When first opening an ad, users will come across a tutorial that quickly details how to play the ad, they will see which steps to take, usually with a sentence or two of text instructions. The text may include see-through overlays that go away as soon as the user starts interacting with the ad. The […]
Google Trends Guide For Digital Marketing
If you have ever thought that Google could do everything, I am to tell you that you are right. Now with Google Trends, you can search what’s trending all over the world; from news to videos, to top searches on the internet. You have got it all at your fingertips with the Google platform. For […]
Google Voice Guide: All You Need to Know
Though it seems like we can function effectively with just one phone number, it isn’t that simple in reality. Many people are shuffling multiple phones which is still not convenient. Almost everyone has a mobile phone number used for various things, but mainly for personal reasons. Some people may have a second mobile phone number […]
Advertising with Google: How To Create Google Ad Campaigns Plus Benefits
The last thing you want is for a competitor to swoop in, wash away the ground under your feet, and steal potential business because they ranked higher than you on important keywords and keyword phrases in Google. It won’t be coming to you as news if I repeat here that advertising on Google is one […]
Paid Ads Benefits, Costs, Types, Tips of Paid Advertising
There’s been so much noise regarding quality content in the past few years where people keep shouting that this or that content is the magic sauce to successful online marketing. You get to hear a lot of other folks tell you that content is king in the land of digital marketing. Okay, I am not […]
Understand Google SERP: Search Engine Results Pages Benefits and Tips
Getting your business on page one of the Google SERP is essential for customers to find you. First-page results earn 89% of all clicks. The other pages fight it out for the remaining sad 11%. Wouldn’t it be nice if any time a customer had a question about your product or service, they were referred […]
Google Ad Extensions: Types and Benefits To Improve PPC Campaigns
If you have run Google text ads before, you might notice how they have character limitations. It can be challenging to convey your message to the audience with such character restrictions placed in the algorithm to supervise your content outing. It is like being given five 15 seconds to summarise a 15 minutes speech, that […]