Pay Per Click Advertising Google Ultimate Guide
Are you looking for a powerful tool to drive traffic to your website? Look no further than Pay-Per-Click (PPC) advertising on Google. This form of digital advertising allows you to display ads on Google’s search engine results pages (SERP) and other websites, and you only pay when someone clicks on your ad. With PPC advertising, […]
Adsense Calculator: Ultimate Guide On How Your AdSense Revenue is Calculated
Updated 28/05/2025 Have you ever wondered how much revenue you can generate from your website or blog by leveraging Google AdSense? As a website owner, it’s important to have a clear understanding of your potential earnings to make informed decisions about your digital strategy. That’s where the AdSense Calculator comes in, Adsense calculator-a powerful tool […]
YouTube ads for beginners in 2023: A comprehensive guide
Youtube is the second most popular website with about 2 billion monthly visitors. It is one of the most effective advertising platforms today, as it allows businesses to reach their target audiences. Being the world’s largest video-sharing platform, businesses can now drive awareness, engagement and conversions. Campaign advertisements can now reach their full potential with […]
Smart Display Ads Targeting: 7 Powerful Options to Maximize Your Reach
Updated 21/05/2025 Mostly all advertising these days are targeted, especially the successful ones. It just means you are focusing your advertising dollars on reaching a specific set of people because you believe they are the most likely to respond well to your ad message. Try selling diapers to a non-parent for example and stand back […]
Facebook Ads Targeting Ultimate Guide
Speaking from personal experience, Facebook ads targeting the right audience is the biggest determinant of any profitable campaign, even more, critical than ad copywriting. However, the fact that Facebook offers an intimidating wealth of targeting options leads to paralysis of choice for many advertisers. If you have heard anything about Facebook advertising, you know it’s […]
How to Make Online Ads
Creating online ads can be a fun and creative process if you approach them with a clear understanding of your marketing goals and target audience. Start by understanding your target audience’s needs and language. Some call it the audience`s “pain point”. For instance: I had a customer who was an acupuncturist who specialized in handling […]
Lead Generation: 5 Powerful Strategies to Attract and Convert Quality Leads
Updated 16/05/2025 Now, I think we should dive straight into the topic without first taking minutes to beat around the bush, or what do you think? I think we should go straight into defining a lead, and then we will cover what online lead generation is, why you need lead generation in your marketing, how […]
Apple Search Ads Guide: Costs, Types, Targeting, and Placement
Are you ready to take marketing your app to the next level? Don’t know where to begin? Apple Search Ads might be a good place to start. Apple Search Ads is a platform that enables your app to be found on the App Store via the search functionality. It is a form of App Store […]
Playable Ads: Types, Benefits, and 5 Great Tips to Maximize Engagement and Drive Results
Updated 16/05/2025 When first opening an ad, users will come across a tutorial that quickly details how to play the ad, they will see which steps to take, usually with a sentence or two of text instructions. The text may include see-through overlays that go away as soon as the user starts interacting with the […]
Google Trends Guide For Digital Marketing
If you have ever thought that Google could do everything, I am to tell you that you are right. Now with Google Trends, you can search what’s trending all over the world; from news to videos, to top searches on the internet. You have got it all at your fingertips with the Google platform. For […]