ROI Calculator

ROI Calculator

Many online businesses are kin to know about their potential online advertising ROI before investing their money into any ad campaign. This is actually important because it gives the marketer an idea of how much their ROI would be. We built an ROI calculator to make things easy for businesses and individuals marketers to calculate their potential ROI of their advertising campaigns.

To calculate your ROI, use the ROI calculator below…

Advertising ROI Calculator

To calculate, please enter your figures, click calculate, and your result will be displayed in the section below the calculate button. You can play with the figures to see what increases and decreases to see how it will impact your ROI.

* Note: Return On Ad Spend (ROAS) is called Value/Cost in AdWords. ROI subtracts the cost of advertising, but ROAS does not.

Expected Results

ROI formula

ROI Formula

Calculating ROI is pretty simple and straight forward mathematics. It is calculated in two ways and this will be demonstrated below.

The first is this:

As seen above in the first ROI formula, calculating ROI is simply taking the net return on investment and dividing it by the cost of investment and them multiplying it by 100%.

For a digital marketer, the net return on investment is equal to the total sales revenue derived from an advertising campaign while the cost of investment will be the total cost of advertising (Total Ad cost).

Once the division is done, then it will be multiplied by 100% to get the actual advertising ROI.

The second is this:

In the second ROI formula, the final value of the investment is subtracted from the initial value of an investment and then divided it by the cost of investment then multiplied by 100% to arrive at the ROI.

This will also work perfectly for online businesses when trying to determine their potential ROI on Ad campaigns.

ROI Calculator


We hope this post will help online marketers calculate their advertising ROI and determine if their investment will be profitable before investing their money.

In any case, we will be happy to hear your experience with the ROI calculator we have provided for you guys. Let us also know how we can improve this post and calculator.

CPM Calculator – How to calculate CPM

CPM Calculator – How to calculate CPM

To determine how much you need to spend to buy a certain number of impressions for a particular advertising campaign is not always easy for many marketers. On the other hand, publishers also need a CPM calculator to determine the amount they are going to make based on their traffic capacity. Hence, in this post, we teach you how to calculate CPM.

This will help make things easier for both advertisers and publishers at least to figure out their campaign cost and possible ROI on their advertising and publishing campaigns.

So let’s get into it…

What is CPM?

CPM is simply an advertising pricing model used by both advertisers and publishers to determine the cost of their CPM advertising campaign.

CPM stands for (costs per mille/thousand) which represents the cost of one thousand ad impressions.

Use the below CPM calculator to calculate your CPM.

CPM Calculator

Fill in your Campaign details below

Enter two out of three options then hit ‘Calculate’ to identify the missing field.

Total cost of a campaign

To find the cost of an online campaign, enter:

  1. CPM: (cost per 1,000 impressions)
  2. Number of impressions

Cost per 1,000 impressions (CPM)

Cost per 1,000 impressions (CPM)

  1. Total cost of campaign
  2. Number of impressions

Number of impressions

To find the total number of impressions you can get for your budget, enter:

How is CPM Calculated

Calculating CPM is a very easy division and multiplication mathematics and very easy to calculate. It is calculated by simply taking the total cost of the advertising campaign and dividing it by the total number of impressions, and then multiplying the number by 1000 (CPM = cost/impressions x 1000).

In most cases, the CPM rate is set by the Ad network or the publisher based on the amount and quality of traffic. Some publishers may decide to charge for $5 per 1000 impressions while some may charge for $3 per 1000 impressions.

Here is how to calculate CPM

How to calculate CPM

Doing the maths using the above figures

Let’s assume a given company is planning to spend $10,000 for a CPM campaign and wish to get about 400,000 impressions.

To determine the cost they are going to pay per 1,000 impressions, you have to take the $10,000 and divide it by 400,000 which is the desired impressions, and then multiply it by 1,000 to get the cost per 1,000 impressions which is $25 in our case.

You can use the above CPM Calculator to get all your figures. You have to input only two figures to get the other. This means you can use the calculator to figure out your cost per campaign or how much you can spend to get a desired amount of impressions.

One of the benefits of using the above CPM calculator is to know the approximate outcome of an advertising campaign, it will also help you have a better understanding of your campaign ROI


CPM is an important term and as a pricing model which makes it important for both businesses and publishers. For businesses, calculating advertising cost and the possible outcome is a necessity. An understanding of your CPM cost will give you an idea of how much to budget per advertising campaign.

As a publisher, you will be able to use the above CPM calculator to understand how much you will get publishing certain ads on your blog or website.

Using the above CPM calculator is in every way beneficial for both advertisers and publishers.

Free Business Advertising Platforms for Small Businesses

Free Business Advertising Platforms for Small Businesses

Executive summary

Small businesses have limited budgets which force most of them to use their scarce resource in a very careful manner. In most cases, some small businesses do not have advertising budgets.

However, they need to grow and scale up their visibility in order to get noticed by their customers and business associates.

The good news is… even with zero business advertising budget, small businesses can still promote their products, services, and tell their brand story to enable them to grow and become big businesses.

Typically, it’s possible and many small businesses have been grown through these means a million times over just by using free platforms that allow small businesses to advertise themselves for free.

In this blog post, I highlight the most popular and important free business advertising platforms to help small businesses grow for free.

Best Forums to advertise your business

Online advertising platforms are not limited to search engines and popular social media platforms. Other platforms such as forums are great ways to grow your business.

Forums often have a lot of people spending time on those platforms even more than search engines and social media platforms.

I will discuss some of the most important ones below.

Quora Ads

To me, Quora is one of the best forums online today. The platforms have hundreds of thousands of experts and people looking for solutions as well as sharing knowledge.

This platform actually has over 100 million active users monthly from all backgrounds. This presents a great opportunity for online businesses to reach their desired audience.

To gain massive traffic from Quora, you need to participate as an expert in your niche. Answer questions that are related to your niche.

It’s all about giving and take. Make sure your answers are as valuable as possible so you can attract followers and your answer will be seen by many.

One great tip here is, answer questions that have a lot of views and ad an image in your answers as well as your link below.

Quora Answer

Quora runs all major Ad types such as Image ads both on desktop and mobile ads with various sizes, contextual Ads.

They allow advertisers to use their list matching targeting by uploading emails list of people they want to target.

They also optimize their pixel to support multi-level conversion tracking and behavioural ad targeting options to allow businesses to get the traffic they need to grow their businesses.

Reddit Ads

Reddit is another great forum used by many businesses to get targeted traffic. With over 330 active users sharing links, images and text post in and contributing in several subreddits.

Small businesses have been using Reddit to gain a lot of traffic. It’s also great for networking and scaling up your businesses.

Since there are so many people spending a lot of time on the site. As a small business, you can create and optimise your business profile which will enable you to post your images, links and even create blog posts.

It will give you so much exposure and attract customers, followers and Kama.

Another good thing with Reddit is the subreddit that you can join. While joining those subreddits, you have to first read the rules to avoid been banned.

It will be great if you can maintain a high level of participation and please DO NOT spam.

These subreddit gives you the opportunity to contribute, learn and create a beneficial network.

It’s also a wonderful platform for paid and as well serve as a free business advertising platform.

Small businesses that are active on forums often use these platforms for free advertising. On Reddit, they do this by sharing their links, latest blog posts, images and text post.

As a small business, participating in Reddit subreddits leads to followers and many upvotes which help make your post get more popular.

Small businesses are encouraged to make use of these platforms to help them grow organically.


Digitalpoint is another good forum with a massive amount of digital markers. They share their knowledge on various topics most digital marketing.

DigitalPoint also allows for paid advertising using CPM and emails advertising models. Banner ads are based on a CPM (cost per 1,000 impressions) model.

If your services are related to digital marketing, This is another platform you can consider.


One of the oldest forums online but mostly used by digital marketers too. Contributing to this forum will give you the opportunity to put your posts and contributions in front of many potential customers

You can get powerful backlinks from this forum also which will helo our organic ranking in search engines. This will amount to so much traffic later when you rand on valuable keywords.

They also sell their Ad spaces to advertisers willing to buy them.

They rub banners and text ads on their platform while allowing participants to share their stories, ask questions and get answers.

Free Business advertising Platforms

Most of the platforms mentioned above are also great platforms that allow businesses to advertise their products and service and as well tell their brand stories.

These platforms give businesses a great opportunity to create their business pages and regularly update it with content meant to educate, inform, entertain and promote their businesses.

Let’s see how you can use these platforms for free businesses advertisement.

Free Advertising Platforms for small businesses

Facebook Business Page

A Facebook business page is an incredible way to advertise your business for free without paying a dine. The only difference between Facebook paid and free advertising is that your exposure will be limited compared to paid Ads.

In any case, you can do so much with Facebook free advertising and here is how

Optimise your business page with all the business information. Make sure your business page stands out so your potentials customers will easily access all the information they need.

After optimizing your page, the next thing you need to do is to create quality content, schedule your content on your Facebook page to post regularly on your page.

Facebook reward consistency and quality content, When you are posting on a daily bases, chances are people will be able to see your post more. This will lead to more page followers and page likes.

Once your page fans are beginning to grow, here is what you need to do next…

Join many valuable and interactive Facebook groups related to your business. There you can participate in those groups and also share your Facebook page post.

By doing so, your post-exposure will increase and more people will be able to find your content.

Another hack for more exposure is you have to make sure you reply to all comments and messages coming to your page. The more you interact with people, the more your post will be exposed.

Some businesses have used these means and grew their businesses into global business today.

You too can do it.

Twitter Business Page

Twitter gives small businesses a great tool to increase their visibility through tweets, trends and also gain followers. Twitter is one of the best platforms you can form great relationships that will turn into loyal followers and then to sales.

As a small business, using Twitter should be of strategic importance to your business for forming sales channels. You can engage your twitter followers by creating valuable content and as well as content that attracts your viewers to engage with your profile and website.

It will help you a lot if you create tweets that interest your follows. This will encourage them to engage with your content. Many small companies are able to do this successfully and you can as well.

The perfect example of companies that are successful in doing is NameCheap. They have managed to gain 121,000 followers as of the date of this post and still growing.

One good thing they have done well is to mix fun and business. Try this out your self and share your feedback with us.

Create tweets that stand out. You should understand that you have competitors and creating tweets that stand out will be a big plus for your business profile.

Some small businesses that use Twitter very well are able to gain a lot of followers and market share. Example of such is the Roger Smith Hotel with 15,000+ followers.

They knew they were too small to compete with bigger brands and rather turn to social media marketing and mostly Twitter to boost their visibility.

They were able to invite some influencers and journalist to try out their services. As those influencers turn to twitter to share their experiences, the Hotel’s twitter becomes so popular in the eyes of many.

Now, they offer discounts for people that book their hotel through twitter and also have a twitter kiosk at their hotel.

This is one of many other success stories of social media marketing.

Another way to boost your visibility on Twitter is to connect with people that need your products and services.

There are tons of professionals on Twitter that promote themselves and it another opportunity for you to build your network around them.

You can also use Twitter as a lead generation platform through the promotion of your tweets.

You will also need to listen to your customers on Twitter. I will end it here for twitter but here are few points to sum it up…

  • Listen to your customers
  • Promote products that are not easily found
  • Create Tweets that stands out
  • keep your followers interested
  • Be consistent
  • Balance work and fun
  • Optimize for mobile
  • Connect with people who need your products and services.

Use Twitter to grow your business for free.

LinkedIn company page

LinkedIn is mostly considered as a professional platform for professionals with over 330 million active users every month. This presents small business a great opportunity to promote their business.

Having a business/company page on LinkedIn gives your business a boost and opportunity to be seen by thousands of LinkedIn users.

The business page also comes with several features to enable you to publish content and connect with people looking for your business.

Here are several ways you can use LinkedIn to boost your small business

Lead generation – because LinkedIn offers businesses easy access to contact other members and also allow them to subscribe to your buttons, this platform can be used to reach your target audience to help you grow your business for free.

You can also choose to message your audience on LinkedIn to let them know about your business. It might be a mere messaging but it’s actually building a network for your business.

LinkedIn Boost SEO – Using LinkedIn as a small business can have a significant impact on your business search engine rankings. You can increase visibility and also increase your organic search traffic over time.

Sharing your content on your company LinkedIn page help connect your business with the right audience.

You can also join groups that are related to your niche and post your valuable blog posts to attract more audience. This alone could make you grow your company page followers and visibility.

Look at LinkedIn as a free business advertising site because of the great opportunities it presents to small businesses.

Treat your LinkedIn Business page as a marketing channel

LinkedIn can be a great platform for marketing your content such as your blog posts, Updates about your business, Display of your products and services.

You can always share your blog posts and if they are valuable enough, your content will be liked and shared over and over to increase your exposure on the platform.

That alone will give your business page the opportunity to attract new followers and eventually loyal customers.

Use it as a multi-channel marketing platform – It is a great channel for marketing your business product or service as a small business.

It gives you the ability to reach the local audience through this new channel and that’s massive because it opens so many doors in terms of online traffic and users interest in your company.

Use LinkedIn judicially to boost your visibility and grow your business for free.

Pinterest business page

One of the best ways to build an audience and grow your business is through Pinterest. A great platform for quality traffic for your small business.

Pinterest is a powerful image saving platform which is a bit different from other social media platforms such as Facebook and Twitter.

This means it also has a set of different rules and practices which enable small businesses to grow.

Here is how you can use Pinterest to grow your small business.

Feature your Blog Post on Pinterest

Even though Pinterest is an image platform, bloggers have been very successful using the platform to build their fortune for free. It’s easy.

After creating your blog post, you have to create a Pinterest size image to pin it to your profile in a way people can click on the post and visit your website.

Doing this the right way and consistently will enable you to increase your traffic so much especially when you feature it in one of your featured boards.

Promote your website

Pinterest boards come handy when you want to expand your website by creating a board that contains all the important information about your website.

You can choose to create “About us” visual page, “Testimonies” “Price List” “Your Products and services” and much other information necessary for disseminating information about your business website.

You can choose to feature this information in one of your featured boards to be seen by many.

Promote your Videos on Pinterest

Videos these days are a great way for businesses to boost their visibility online. As a small business, this might simply be one of the best ways to promote your business on Pinterest. In fact its like Free business advertising platform for many digital marketers.

Businesses that promote their videos on Pinterest have a lot of views and Pins from other interested and targeted audience. Consider using videos on Pinterest to boost your visibility as a small business.


There are so many other free ways to promote your small business and grow faster, however, I will allow some of you to tell us which ways you think work best for you in the comment section.

We have highlighted the most popular channels small businesses can use for free to promote and grow their business.

Each of the platforms has a unique way that can boost your business if used the right way. I will also encourage you to research more on this topic, use classified Ads sites to also promote your business for free.

I will end it all here for now but hope this helps you grow your business better and faster.

Paid Business Advertising Platforms for Small Businesses

Paid Business Advertising Platforms for Small Businesses

Just like many of us do when we are about to promote our businesses, We ask friends or dive into multiple online forums to ask questions concerning business advertising.

Particulary most starters will ask questions such as “What is the best way to advertise a business online?, How to advertise my business? Where to advertise my business online etc.”

In many cases, people ask of free ways to advertise their businesses online. Its all about creating awareness and to get visibility in order to grow your business online faster and beter.

It is a known fact that online paid adverising helps brands grow faster online, become more popular and profitable, expand into several markets and compate with other rivals to control a larger share of the market. 

The essense of this blog post is to help small business with all they need to grow their businesses through online advertising practices. 

Defining online business advertising

In my opinion, this is a set of practices businesses put ads on one or several niches related blogs or websites to gain some visibility.

It also involves buying display ads from ad networks or programmatic advertising platforms to get traffic with the hope of getting new or more customers.

online advertisers use several platforms for their paid advertising purposes. The primary aim is to acquire more traffic and dominate their niche markets.

Advertising methods such as display advertising contribute to more traffic and even organic traffic when those ads are placed on a good and popular platform.

We have discussed some of the effective ways businesses can use to grow their businesses.

Paid Business Advertising platforms

These are ad networks where businesses need to pay money for advertising their businesses. These Ads are sub-divided into categories such as PPC Ads and CPM Ads.

To elaborate more on PPC and CPM,…

PPC simply means Pay per click. This pricing model allows ad networks to charge advertisers for each click they get from the publisher’s traffic.

On the other hand, CPM is the Cost per 1000 impressions or Cost per 1000 views.

The CPM Ad rates are fixed for example the advertiser may be charged a fixed $5 for 1000 impressions or 1000 views in case of a video.

Let’s look at the most used, most popular and the most effective paid advertising platforms.

Google Ads

Google ads also known as Google Adwords is simply the biggest paid advertising platform online. It’s so big that over millions of individuals and businesses use the platforms as a source of quality traffic.

I won’t be able to say exactly how many customers Google Ads has but it is estimated that about 50% of all global businesses both online and offline use Google Ads for paid advertising.

Also, 80% to 90% of all online businesses globally use Google ads to advertise their business across all sectors and industries.

The good thing is that Google owns Youtube also which is the second largest search engine and Admob which also controls the largest share of mobile Ads.

Here are some interesting statistics about YouTube you should know

It has 2 billion active monthly users, over 30 million active daily users, over 300,000 YouTube TV paying subscribers, More than 5 billion YouTube videos have been shared on various platforms till date.

Over 50 million content creators on YouTube, Average viewing session on YouTube is about 40 minutes. 5 billion videos watched daily, 500 million mobile views per day, 300 hours worth of videos uploaded every minute

It will be fair to say Google Ads should be one of your first choices for paid advertising.

Yahoo/Bing Ads

Yahoo and Bing collaborated to form one big advertising network. Mostly I guess for competitive reasons making them one the of the biggest paid ad networks for online advertisers.

It is also one of the most effective paid advertising platforms due to their large size of audience and targeting options.

This year made Yahoo/Bing Ads added great features given advertisers more targeting options to reach a more precise audience.

They distribute Ads through the Yahoo email system, Yahoo and Bing search engines, and through other various outlets to reach a wider audience.

These are few but very effective paid advertising platforms, Let’s look at some social media platforms used for online advertising.

Paid adverting on Social Media

Social media platforms these days have consistent loyal audience making most of them one of the best paid and free online advertising ad networks for advertisers.

Advertising on social media sites could be one of the best opportunities to grow your small business into a big business.

Let’s discuss some of them.

Facebook Ads

Facebook is no doubt the largest social media platform on earth. It is also one of the most used social media platforms for online advertising.

Facebook has over 2.23 billion active monthly users, 1.8 billion monthly mobile users, 1.45 billion active desktop daily users, 1.57 billion active daily mobile users, Over 250 million Facebook stories daily viewers.

Facebook Advertising Statistics

What makes Facebook one greatest platform for business advertising is the number of people that use the platform all over the world with over two billion users.

Facebook also has an advanced advertising system with one of the best targeting options. Facebook also has an audience insight platform that allows advertisers to design their target audience, save them and use for precise targeting.

Instagram Ads

First, lets look at some statistics about Instagram, It has over 1 billion monthly active users, 500 million+ active daily users, 500 million+ Instagram stories active daily users, Over 50 billion photos, 25 million number of active businesses on Instagram, Over 4.2 billion Instagram likes per day, over 100 million photos and videos shared every day.

Instagram Ads has become very popular and also manage to attract over two million online advertisers. This made Instagram one of the biggest social media platforms for paid advertising.

Instagram for Business

Since Instagram was acquired by Facebook, They scared up the system to become more attractive for advertisers while making it also one of the most used social media platforms today.

On average, people spend more time on Instagram more than any other social media sites today making it a very good paid ad network for businesses.

Twitter Ads

Here are some demographics about Twitter, Over 330 million active users, 500 million tweets daily, 80% use Twitter on their mobile devices, 100 million active users daily.

The above figures present a great opportunity for small businesses to grow their businesses through paid advertising.

Twitter to some people is one of the most effective advertising platforms for businesses. With a large audience and a high level of engagement from its audience.

Twitter allows small businesses to promote their tweets and trends at smaller budgets to allow small businesses to grow and scale up their sizes.

LinkedIn Ads

This is another great platform for paid advertising. As a small business, using your budget to target a specific audience the key.

LinkedIn reported over 630 million active users and about 304 million active monthly users, It has over 30 million companies and about 20 million job listings openings,  100 million job applications on LinkedIn every month.

One of the most important figures of LinkedIn is most digital marketers believe is a great platform to generate leads with 79% of B2B marketers believe is an effective source of generating leads.

LinkedIn paid advertising work best when you are targeting specific professionals. If you are in B2B business, you might consider giving it a try.

It is a very effective ad platform to target a specific audience and increase your outreach.

Pinterest Ads

Pinterest is a super good platform for quality traffic. Many small businesses use Pinterest to promote their products and services.

Here are some Pinterest statistics.

It has over 250 million monthly active users and about 125 monthly users are from the US. Over 175 billion pins, over 3 billion Pinterest boards, about 81% of users are female, about 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.

Pinterest offers advertisers the opportunity to promote their Pins which allow users to promote their Pins. Pinterest Ad models are Traffic, Engagement and awareness. Small businesses drive a lot of sales through Pinterest paid ads.

All you need to do is to create a great Pinterest post and promote them to get quality traffic.


Another video and photo App that is used by millions all over the world. Their statistics present a great opportunity for online advertisers.

Here are some of the interesting statistics about SnapChat…

They have over 310 million active monthly users, about 190 million active daily users, 25% of the US population on Snapchat user other social media platforms also, 3 billion Snaps (Videos and photos) are created daily, average time on Snapchat is 30 minutes, average age of users range from 18 to 24 and about 73% in the US. 107 million monthly active users are from Canada and US users and 14 billion Snapchat daily video views.

Best Forums for paid business advertising

Online advertising platforms are not only limited to search engines and popular social media platforms. Other platforms such as forums are great ways to grow your business.

Forums often have a lot of people from all backgrounds spending countless hours on these platforms even more than search engines and social media websites.

I will discuss some of the most important ones below.

Quora Ads

To me, Quora is one of the best forums online today. The platforms have hundreds of thousands of experts and people looking for solutions.

Quora actually has over 100 million active users monthly from all backgrounds. This presents a great opportunity for online businesses to target their audience.

Quora runs all major Ad types such as Image ads both on desktop and mobile ads with various sizes, contextual Ads.

They allow advertisers to use their list matching targeting by uploading emails list of people they want to target.

They also optimize their pixel to support multi-level conversion tracking and behavioural ad targeting options to allow businesses to get the traffic they need to grow their businesses.

Reddit Ads

Reddit is one of the greatest forums used by many businesses to get targeted traffic. With over 330 active users sharing links, images and text post in and contributing in several subreddits.

It’s a wonderful platform for paid and free advertising.

Small businesses that are active on forums often use these platforms for free advertising. On Reddit, they do this by sharing their links, latest blog posts, images and text post.

As a small business, participating in Reddit subreddits leads to followers and many upvotes which help make your post more popular.

Small businesses are encouraged to make use of these platforms to help them grow organically.


Digitalpoint is also a good forum with a massive amount of digital markers. They share their knowledge on various topics mostly related to digital marketing.

DigitalPoint also allows for paid advertising using CPM and emails advertising models. Banner ads are based on a CPM (cost per 1,000 impressions) model.

If your services are related to digital marketing, This is another platform you can consider.


One of the oldest forums online but mostly used by digital marketers too. They also sell their Ad spaces to advertisers willing to buy them.

They run banners and text ads on their platform while allowing participants to share their stories, ask questions and get answers.


Paid advertising work for many businesses and have been proven to be one of the fastest ways to grow businesses online.

Many companies that are considered big today all became big by using their online advertising budgets judicially.

Some of the examples of such companies are Amazon which is the biggest company today and the first company to hit a trillion-dollar worth.

Others include eBay, Microsoft, Alibaba, Yahoo, Google, Wix, Tumblr, and so many other online businesses all benefited massively from paid advertising.

If you are new to online advertising, you would want to make sure your advertising dollars work for you. This will work only if you put your money in the right places.

If you already have tried out paid advertising as a small business, Please share your experiences in the comment session.

Programmatic Advertising -All You Need To Know

Programmatic Advertising -All You Need To Know

Executive summary

In the era of machine learning, many companies have shifted their digital advertising and media buying habits. Many companies are now replacing people with machines when it comes to decision making on buying Ads.

The fact is, most of the newly developed advertising systems are faster, better at making decisions and implementing more accurately than humans.

Digital marketing has embraced these machines in several ways to improve efficiency, save cost, increase growth faster and compete better.

Today we have programmatic advertising which is been widely used in the industry by many companies to grow their outreach attracting new customers all over the world.

It has become so important to the point that almost every marketer is getting to use one or two systems that deliver programmatically media buying solutions.

We notice the importance of these systems and decided to write about it to improve your understanding of these tools and shape your media buying habits for good.

So first let’s start with the definition.

What is Programmatic digital advertising

This is simply an automated way of buying and selling digital display advertising using big data and machine learning systems to make Ad placing decisions, cost of Ads, distribution channels etc.

Programmatic advertising trends

There has been a massive shift in the way companies across Europe and Americal has been buying digital advertising ads since 2016.

Let’s look at the trends for more insights.

According to emarketer, It is estimated that over half of the U.S ad spend will hit $45.72 billion dollars in 2019. This is a massive increase from $17.50 billion in 2016 all in the US advertising market alone.

In major parts of Europe, countries such as Germany and France, Programmatic ad spend has also grown but not as much as the U.S advertising market.

Programmatic Ad spend in the U.K

Despite the uncertainty on Brexit and the implementation of the GDPR, the UK still remains positive when it comes to programmatic ad spend. It is reported that nine out of ten digital display ad pounds will be spent on programmatic advertising.

The UK programmatic ad market is second to the U.S and the largest in Europe with an estimated 6.8 billion pounds in 2020. This shows a significant increase from 2.8 billion pounds in 2016 according to eMarketer.

Programmatic Ad spend in Germany

eMarketer estimated Germany programmatic digital ad display will hit €1.982 billion euros in 2020. This is an increment from €768 million euros in 2016.

Even though programmatic digital display ad spends in Germany dropped a bit in mid-2018 due to the European General Data Protection Regulation (GDPR), Programmatic advertising still accounts for 70% of total digital display Ad in Germany.

The GDPR also does not seems to have a long-term negative impact on programmatic advertising.

Programmatic Ad spend in France

In France, the figures are less but significant. Programmatic digital ad spend in France hit €1.04 billion ($1.18 billion) in 2018. Based on eMarketer predictions, Investment in programmatic digital display ads is estimated to approach €1.22 billion ($1.38 billion).

Here are some of the most asked questions about programmatic advertising

With confusing terms, marketers are confused with what means what, here are some of the answers to the most asked questions

How to do programmatic advertising?

Executing programmatic advertising is simply making the right decisions and allowing Ad networks algorithms to implement the process when needed.

Here is a list of things to consider when setting programmatic Ad Campaign

  1. Identify your target audience using Facebook Audience insight
  2. Target specific audience with about 50k to 60k size
  3. Collect and use your Facebook Pixel data
  4. Allow for automated placing
  5. Allow automated bidding
  6. Do split testing while using different targeting channels
  7. Set your budget, time and period and prefered cost per bid

These above listed can be applied on several platforms to maximize media buying in order to increase advertisers ROI.

How is programmatic different from real-time bidding?

These two advertising terms go hand in hand. Although there is a slight difference in their meaning and often misused by marketers.

Here is what it means…

Real-time bidding simply means a process where bidding of ad inventory is done between online advertisers and sold by publishers using an action model in an online ad exchange.

The bidder with the highest amount wins’ and make the purchase. The bidding process takes few minutes usually one to three seconds.

On the other hand…

Programmatic advertising involves the buying and selling of media by using ad systems to make decisions as regards to ad placement, audience size, devices, cost etc.

What is a Demand Side Platform (DSP)?

A demand-side platform also known as DSP is an advertising system which allows online advertisers to buy and manage multiple digital ad inventories from multiple ad exchange and data exchange accounts using one interface.

Benefits of programmatic advertising

There are many advantages to engage in programmatic media buying and here are some of them.

Programmatic advertising and DSP platforms


Most programmatic media buying systems allow advertisers to manage multiple channels in one system. This saves time, resources, energy allowing them to concentrate and improve efficiency.


In many cases, these programmatic ad technologies are accurate in their targeting making it very beneficial for advertisers.

With the use of real-time data, most campaigns are able to return very high ROI media buyers need.

What are the limitations of programmatic media buying?

Even though there are benefits of programmatic advertising, there are also some negative issues with it.

These disadvantages are as follows…


Advertising fraud has always been a problem with the advertising industry. It kept becoming sophisticated day-by-day. There is so much fraud associated with online advertising and programmatic is not left out.

Because it’s not done in real-time, some publishers have the tendency to cheat by sending bolt traffic to the buyer and claiming it’s real traffic.

Another disadvantage of this is that,…

It costly

Because most programmatic ad campaigns are highly targeted and narrowed down with precision. The Ad Networks charge a bit higher for such targeting when they have the capacity to deliver such Ads.

This is because quality stuff is often expensive and quality traffic is as well expensive.


Too often publishers have the habit of exchanging or redirecting ad to their affiliates which lead to misplacement on the wrong source of media.

Misplacement on wrong media which result in the wrong traffic as it’s shown to wrong audience resulting in a bad reputation for the brand.

Just imagine programming your media buying campaign for an adult site that might end up showing on teenagers game sites. Even though this might sound crazy, unfortunately, it has happened and will continue to happen.

What is programmatic advertising media buying

This simply means using software to purchase online advertising slots from publishers across several platforms. Or you can put it as it is an automated process of buying display advertising.

What does programmatic advertising mean?

Programmatic advertising refers to an automated system that allows advertisers to process online advertising transactions involved in dynamically placing ads on publishers websites or apps. 

It makes it easy to make targeting and pricing decisions, bidding and placing decisions and apportioning cost based on the best scenarios at the moment.

What’s the best programmatic advertising platform?

There are several ad networks that allow marketers to use their programmatic systems for digital media buying and selling campaigns.

These platforms are many and here are the few ones you can trust and work with.

This is simply one of the best and popular retargeting advertising systems known to marketers. The uniqueness of their programmatic ad targeting technology known as BidIQ makes them one of the best targeting platform in the industry.

Programmatic advertising Platform

Since precise targeting requires data, AdRoll focused more on social media such as Facebook and Instagram to make its programmatic ad campaign more effective.

Adobe Marketing Cloud
Adobe automation platform claims to be a Leader in Cross-Channel Campaign Management offering advertisers the best programmatic targeting tools.

Their Ad targeting allows advertisers to automate their advertising campaigns using machine learning tools while giving them access to monitor where their ads are placed and run.

Even though it was launched recently in 2017, the platform is an efficient and effective programmatic advertising platform for digital marketers.

Rubicon Project
Rubicon Project boasts of 900.000 advertisers bid, about 12 trillion bids per month, 5 million bids per second and 500, 000 ads per second shows how massive the programmatic platform is.

Many well-known brands such as eBay, CNN, Google, Spotify, SoundCloud US today sport and many thousands of brands across all industries use Rubicon for media buying to deliver their advertising to their targeted audience.

Known as one of the biggest and effective online advertising tools in the industry.

Google’s DoubleClick gives advertisers the opportunity to buy media and how to optimize them for better campaign results.

It offers publishers also a great opportunity to monitor their campaigns in realtime in order to identify what is performing and what is not so as to eliminate what is not working for optimal result.

This is another great programmatic platform for advertisers using big data from their trusted third-party partners and the advertiser’s data to scale and improve the precision of the media buyers campaign.

Their advertising software allows advertisers to liberate their video ads, display ads, mobile ads, Interstitial Ads with transparency in real-time. The company charge $99 for a monthly subscription with no minimum ad spend.

AdReady is an innovative Solutions for Advertisers, Publishers, and Agencies. Just like other programmatic platforms, AdReady gives advertisers the ability to customize their campaigns to drive the performance that they need for higher advertising ROI.

Its cutting edge technology allows companies to focus on their ROIs rather than benchmarks. They maintain transparency and geared toward client goals, using an optimized media mix to beat KPIs.

Last on this list but not the least is Centro.

A platform used by advertisers to run their digital advertising campaigns across multiple channels.

They have a great platform that integrates not only media buying but also many other media buying, communication tools and analytical tools necessary for your campaign success.

Programmatic advertising

They combine DSP buys, budgets, direct buys and social buys giving advertisers all the tools they need for efficient and effective campaigns.


Digital advertising has been experiencing several changes in the past few years which brought about programmatic advertising. Am not sure what will come on board next for display advertising.

If you have experienced changes in the topic we discussed in this post, it will be great if you can share your experience with us.

Let us know what you think of the post, suggest ways we can improve it and make it more valuable. We ask you to share your expertise in the comment section.

If you are new to the industry or programmatic advertising, please let us know if this post has helped you learn one or two things in the comment section.

Guide to understanding Cost per click advertising

Guide to understanding Cost per click advertising

Cost per click advertising is also popularly known as (CPC) or as others refer to it as Pay per click (PPC) is one of the most popular ways online businesses and digital marketers use for calculating the cost of clicks acquired through PPC advertising.It sounds very easy looking at the above description, however, there is more to it than just a form of advertising.

In recent years, Pay per click advertising to become more complex and competitive which means, online marketers need to optimise their game to rank their Ads.

It takes a combination of various inputs and factors to actually profit from Pay per click advertising while dramatically lowering the cost per click on campaigns.

Several digital marketers struggle to get their CPC to earn high ROI on their campaigns. The solutions to this are understanding how the cost per click works.

In this blog post, we are going to explain Cost Per Click advertising thoroughly including all the strategies you need to implement and manage a successful CPC or PPC campaign.

What is Cost Per Click Advertising?

Cost per click (CPC) also known as Pay per click (PPC). In a layman’s language, simply means the actual amount of money you pay per click when running an advertising campaign.

What is Cost Per click?: The actual amount of money you pay per click when running an advertising campaign.

The actual cost of every click is what it refers to as CPC. Some digital marketing experts actually refer to cost per click as the cost assigned to each keyword by search engines such as Google.

Cost per click

CPC Ad Group

The truth is, If that’s true, no one will be able to pay for Google PPC campaigns. Even though there are more important factors to pay attention to when running a Cost per click campaign, however, it is still very important to understand how cost per click works especially in Google Ads.

How does Cost Per Click works?

Cost per click is just one among many other metrics CPC platforms such as Facebook, Google Ads and Bing use to evaluate PPC campaign performance.

The most popular CPC advertising platform is Google Ads also known as Google Adwords which this article is mostly centred at.

This is because has created a reputable system that delivers what the customer want’s to see.

Google has developed into a monstrous Advertising platform because it shows most updated, relevant search results to people all over the world.

It is estimated that Google process about 3.5 billion search queries every day. In my opinion, As of today, Google process over 5 billion search queries every day.

Each of these 5 billion queries returns results based on the most relevant keywords. This is how auction Ads are also determined to display alongside those search results.

How is Cost Per Click Calculated

Most ad networks display the average cost per click on various keywords. This does not reflect the actual CPC your Ads will be paying for but rather to show you an average cost per click of those keywords.

In particular, Google Ads calculate your CPC by using two variables or factors if you like which are usually your closest competitor AdRank and Your Quality Score.

The formula for this is… Competitors AdRank is divided by your quality score plus .01 which gives you the actual CPC rate. See image below.

Cost per click
Google Ads Cost per click formula

As an advertiser, creating quality Ads should be one of your top priorities. This is because it helps you outrank even your competitors who have higher bids.

Google Ads consider several factors for ranking Ads which are Max bid, Competitor Ad Rank and your quality score all play significant roles in determining your CPC rates.

Cost per click
Google Ads auction ranking (Image credit: TryAdhawk)

How to improve your CPC rate and maintain high-quality score

After having an understanding of how CPC Ad work plus how CPC auction is calculated, Let’s see how you get cheaper CPC rates while maintaining a high-quality score.

It is extremely important for advertisers to maintain a high-quality score as it comes with several benefits. There are a couple of things which I will describe as a process since it’s not a one-time thing. Cost Per Click Ads requires constant optimisation.

This is what this section is all about. Please follow the stages as explained below in order to get a high-quality score and maintain it.

1. Add relevant Keywords to your Ads Headlines

Keywords are really important factors when it comes to ranking in search engines. The same way you use keywords in your content to tell search engines what your content is actually about, the same process is replicated to Google Ads.

Make money blogging

Make money blogging

When creating Ads, Using your most relevant keywords in your Ads headlines and in the description tell Google exactly the types of audience you wish to target.

This helps improve the quality score of your Ads overtime as you maintain high Click through rate (CTR).

Also, as some experts suggest, do some research on your competitor’s Ads and see the keywords they are using in order to have an idea of the kind of keywords they are using and use those as well.

Doing so will give you a competitive advantage over many of your other competitors.

2. Make a good landing Page

Consistency matters a lot when it comes to online advertising. The final destination URL placed in your Ads should have reliable, easy to understand and action buttons well placed.

The message on the ads should be consistent with what the Ads portray on your landing page or website. The advantage of this is that it leads your visitors to stay more on the page and take necessary actions such as signing up or making purchases.

The more time your visitors stay on your landing page, the better relevance and quality score your Ads will gain.

So in summary, make sure your PPC advertising message align with what you have on your landing page.

3. Group Your Ads into Smaller Targeted Ad Groups

In 2018, Google added great features that allow advertisers to group Ads based on keyword making targeting more precise.

This feature helps advertisers have a better understanding of which Ad groups based on those keywords that are performing well and the Ad groups that are not. 

See the example of Ad group in the image below

Cost per click
Google Ads Group

The data derived from each of the Ad groups makes it easier for advertisers to make decisions optimising their Ads.

It presents you the information required to pause or stop some Ads and spend more on the Ads that are performing better.

4. Add Negative Keywords

Negative keywords are extremely important for saving your Ad budget and optimising your Ad quality score which will lead to a better average cost per click.

Using negative keywords tells Google Ads platform to avoid showing your Ads when queries that contain those negative keywords are entered into the Google search bar.

The impact of this is powerful help get your Ads shown only when the right keywords matching your Ads are entered.

This makes you get more engagement based on CTR as they appear only on the specified keywords raising your overall quality score.

5. Create Targeted Ad Extensions

Google Ad extensions are designed to make your Ads more relevant and engaging. It simply gives visitors more reasons to click on your Ads while positively impacting your Ad Rank.

There are a lot of Ad extensions we can create manually such as site-links, Locations, Call-Out, Calls, messages, Sign-ups, App, Review, price, structures snippets, affiliate locations etc.

PPC Ad Google Ad Extensions

Google Ad extension has potentials to increase conversions and sales in many cases. In the end, they impact your overall Ad quality score.

6. Create Google Ads Conversion tracker

Conversion tracker is another great decision-making tool advertisers need to take advantage of it.

Conversion tracker can be easily installed through your Google Tag manager or direct installation of the code on your website or specific landing pages.

Cost per click

Cost per click advertising

Sitelink Ad Extension

Cost per click

CPC Advertising Ad extension

Callout Ad extension
Structured snippet Ad extension

The least it does is to collect data about the actions of your visitors such as Sign-ups / registration, Purchases, calls etc.

This data is then used by Google Ad to determine which people are more likely to take those actions you need.

Conversion tracking helps increase your Ads quality score as it contributes to more precise targeting and ultimately higher CTR, lower Avg. CPC.

Cost Per Click Ad Networks

Cost per click ad networks are Ad networks that use Cost per click also known as CPC. We discussed a lot about CPC Ad networks but need to also discuss Ad Networks that use CPC as a pricing model.

The most popular CPC Ad network as we discussed extensively in this blog post is the Google Ads. They simply have the largest share of CPC advertising online today.

Cheap Banner advertising

Cheap online advertising

This is simply why this post is mostly focused on discussing Google CPC advertising. Our Ad network AdsTargets a similar Ad network features like Google Ads.

Although our bidding system works a bit different from Google’s bidding system. We have a similar CPC system. Advertising on Google Ads or AdsTargets Ad network for advertisers and publishers will give you almost the same results.

AdsTargets competing advantage here is the cheap cost of advertising and automatic Ad optimisations features. you can become part of us by joining AdsTargets advertising Ad network.


Cost per click advertising will continue to evolve while positively and negatively affecting online advertisers. For those who are able to adapt will reap the benefits of CPC advertising while the ones that ignore it will face the consequences.

This post will be updated from time to time and we would like to know from you what you think about the post and suggest ways to make it better.

Guide to understanding Pay per Click advertising

Guide to understanding Pay per Click advertising

Pay per click advertising has been around over the last two decades and have seen a lot of transformation. 

PPC has evolved a lot basically the way PPC giants such as Google, Yahoo, Bing and Amazon has adjusted their PPC advertising tools constantly to ensure enhanced performances. 

It is always important for online advertisers to follow-up and be updated as much as possible in order to be able to run more effective PPC campaigns.

In this post, I will guide you through the process of formulating and running successful PPC or CPC campaigns.

Let’s jump into it…

What is Pay Per Click Advertising?

First things first. Let’s understand what is pay per click advertising.

Pay Per Click (PPC) advertising is also known as Cost per click (CPC) advertising it is an online advertising model used by both the advertisers and the publisher as a pricing model to sell or buy traffic.

The advertiser is required to pay for the traffic sent by the publisher which in most cases the publisher is a website owner or a group of websites inclusive of blogs.

Advertisers often buy specific targeted traffic that is relevant to their niche or market type.

Make money blogging
Make money blogging

Pay per click advertising usually sends traffic through banner ads, Text ads, Interstitial Ads, In-App ads across mobile and desktop devices. Other forms of utilising PPC Advertising is through Pop-Up Ads, contextual ads, links etc.

Pay per click advertising or cost per click advertising is largely controlled by search engine giants such as Google (Google Ads), Bing and Yahoo Bing and Yahoo Ads). These search engines display these ads on their various platforms.

How PPC advertising works will have discoursed in detail below…

The image below shows how Pay per click Ads appear in Google results.

Pay Per Click advertising

Pay per click Trends

PPC trends show the evolution process of PPC advertising. The online PPC community could testify that a lot has changed over the past years. In particular, 2018 witnessed a lot of changed in online PPC such as,

PPC Trends

Google rebrands her online advertising from “Google AdWords” to “Google Ads”. This change was accompanied by a lot of features within the system much as creating various types of campaigns, enhancements, and targeting options making creating and targeting campaigns more effective.

Bing also followed the same way in their PPC advertising system making it more convenient to create and manage campaigns with a more efficient reporting system.

LinkedIn on the other hand also implemented profile targeting system in 2018 while Amazon has received more PPC Ad budget as advertisers noticed more products search taking place on Amazon.

How does Pay Per Click Advertising work?

PPC advertising or cost per click advertising works by using highly technical IT systems designed by various Ad Networks. Although each of these systems works differently, they all have one thing in common which is generating clicks for the advertiser.

PPC or CPC pricing model

Cost per click advertising works on two popular models which are known as the Bid-based CPC and Flat-rate CPC.

In each of the models, the advertiser’s sign’s up with the Ad publishers which in most cases is an advertising ad network.

The registration also includes an agreement which allows each advertiser to indicate or choose how much money they are willing to pay per certain keyword or keyword phrases.

The Ad network system then automatically ranks advertisers bids and show them when a quarry is entered in the search engines.

To break it down further…

Cheap Banner advertising
Cheap online advertising

For search engines such as Google, Bing and Yahoo. These Ad giants use a bidding system that allows advertisers to bid for keywords that are related to their niche or market.

The bidding system works in favour of the advertiser that pays higher for a certain keyword or keyword phrases. These Ads are displayed on top or below search results.

On the other hand, websites owners or bloggers charge advertisers a fixed amount to place banner ads, interstitial ads or Text Ads within a given time frame. Ad operates in a similar way such as search engine while also they have the capability to charge a fixed amount per click as well.

Pay Per Click advertising Checklist

In every project, there are a set of activities which involve proper planning and management for those budget to be successful. This same ideology is applied for PPC campaigns in other to reap the full benefits of PPC advertising.

This checklist entails how the cost per click campaigns should be planned and managed Daily, weekly, Bi-Weekly, Monthly and Quarterly.

Pay per click check list
Infographic credit: Media media

Planning Pay per click

Planning your PPC campaign entails the following

Outline Key Performance Indicators (KPIs)

Budget your estimated campaign spend and approximate cost per click you expect to spend on your campaign.

Set your target for conversions and acquisitions (CPA)

Define your frequency of measuring your campaign

Daily checklist

Daily monitoring and optimization are done by checking the daily Ad spend and conversions.

Movers: Click-through rates and changes in the cost

Bid Adjustment: Adjust Ad bids based on top performance and poor converters

Keywords adjustment: Monitor and adjust poor performing keywords

Weekly checklist

Position: Click performance top verses side

Rebalance: Refine performance anomalies

Keywords: Negative Keywords research

Mobile: Mobile bid adjustment versus desktop performance

Bi-Weekly Checklist

Impressions: Search and update missed opportunities

Ad groups: Split out, narrow and refine

Ads: Create new Ads, analyse the existing ads and pause poor performing ads

Placement: Remove or poor performing Ads

Monthly checklist

GDN: Display verses search performance review

Quality: address low-quality keywords scores

Website links: Analyse performance, Add or remove

Analytics: Search for poor visitors and fix metrics

Quarterly checklist

Landing pages: refine copy, improve conversions rates.

Geo-targeting: location performance and adjust bids

Dayparting: Day of the week and time of the day analysis.

Review: Historical performance analysis.

How to Calculate Pay per click advertising?

To understand how PPC or cost per click advertising is calculated is very simple. This is done by dividing the cost of advertising by the number of clicks from a particular campaign.

The formula is as follows: pay per click ($) = Advertising cost ($) / number of clicks (#). Doing so will give you an insight into how much your PPC advertising campaign actually cost.

PPC Advertising cost OR CPC advertising cost

PPC advertising cost Or CPC advertising cost is simply the specified cost of running a PPC or CPC campaign in a given period of time. This advertising cost can vary based on when the advertiser decides to analyse their cost of advertising compared to the performance of the Ad campaign.

Types of Pay per Click Advertising

There are various forms of PPC advertising also known as CPC advertising. They come in various forms of online advertising and the most popular ones are Banner advertising also known as Banner Ads, Text advertising or Text Ads, Interstitial Advertising or full-screen Ads, mobile and in-app advertising.

The example of these PPC advertising types will be briefly discussed below as follows…

Banner Advertising PPC.

PPC Banner advertising is a form of online advertising that allows advertisers to design banners with promotional information and display them on publishers channels.

Banner advertising is arguably one of the oldest forms of online advertising. It is still one of the most popular among online marketers. The reason for this is simply because they are more attractive and eye-catching for visitors.

The most popular banner sizes are the 728×90, 300×250, 160×600 and 468×60 while there are many other banner sizes. These banner sizes are also known to be the most converting ads.

Interstitial Advertising PPC

Interstitial PPC advertising also known as full-screen advertising is mostly used on mobile devices to get the full attention of the visitors. They appear in full screen or mostly covers 70% of the screen with the possibility of closing them down or it automatically disappear after a few seconds.

Cheap Banner advertising
Cheap online advertising

Interstitial Ads comes in various sizes. The most popular once are 320×480 and 480×320 for mobile phones while 1024×768 and 768×1024 are more suitable for tablets.

PPC Mobile advertising has grown significantly in the past five years. This is partly because of the dramatic increase in mobile use by internet users. Google reported in 2015 that mobile search surpasses desktop searches made in their search engine.

This made Google and other search engines lay more emphases on mobile devices. It presented online advertisers the opportunity to target mobile users and increase their sales and ultimately profits.

Because most people carry their mobile devices with them all the time. online advertisers have also been doing their best to target mobile users while implementing various mobile Ads targeting strategies.

Text Advertising PPC

CPC Text advertising has also come a long way making it one of the oldest and the most popular form of PPC online advertising. Text ads are mostly used by Google and other search engines.

These text Ads are mostly displayed on the top and bottom of google search results. Google also displays PPC Text Ads on YouTube and publishers blogs and websites all over.

Pay per click advertising Agency

These are pay per click advertising Ad networks such as AdsTargets offering advertisers the opportunities to run their PPC campaigns.

Also, there are a lot of advertising agencies which helps small businesses to run, monitor and optimise their PPC or CPC Ad campaigns for a monthly feel. These are all classified as Pay per click advertising agencies.

Benefits of Pay per click

There are numerous benefits brands get from PPC or CPC adverting. Nowadays, most brands have dedicated pay per click budgets and put them to use year-round. It is one of the reasons why Google makes over 100 billion dollars why Facebook makes over 40 billion dollars.

The benefits are as follows

  • PPC advertising gives brands online visibility;
  • It increases their online exposure which makes an impact on their off-line; exposure as well.
  • Brands that engage in CPC advertising increase their sales and conversions;
  • It enables fast growth for brands


We have covered pay per click or as you like cost per click here but will be very happy to know what you think about this online advertising concepts.

Suggestions with the most recent updates about PPC or CPC are welcome so we can improve the quality of this post and keep it as fresh as possible.

Online Advertising ROI: What you need to know

Online Advertising ROI: What you need to know

Online advertising ROI also known as digital marketing ROI is simply the return on investment one is expected to achieve during their advertising campaign or digital marketing activity. It is often measured using several ways and medium. 

It is confusing to a lot of online advertising especially new advertiser to figure out what their advertising ROI on their PPC advertising. Due to that, you see questions like these “What Ad Network has good ROI?

Online advertising ROI This is a serious question to be considered cause a lot of digital marketers are out there wondering about how to get higher ROI on their Ad campaigns while others think there are specific Ad networks that give higher ROI on Ad campaigns. 

After I saw the above question, I decided to write this blog post to clear the confusion and rather describe few but important steps on how you can actually achieve high ROI with your Ad campaign

See my answer below…

So… I was thinking it will be better to make one thing clear before jumping in the answer. All most Ad network especially Facebook, Google Ads, Bing Ads, Yahoo Gemini have potentials to deliver good ROI on your Ad campaigns.

However, there are certain things you need to do as an advertiser to be able to achieve high ROI on your Ad campaigns.

You should never expect to put Ads on any Ad network, sit back and get good ROI. That’s the sad truth about online advertising.

Good ROI comes with certain procedures and tactics which I will lay below.

Audience research

The first thing you need to do as an advertiser is to figure out where your audience is spending most of their time. You can be able to do this by simply looking at how they interact with your content on your social media.

Another way and the best is to use Facebook audience insight tool especially if you choose to use Facebook for your advertising campaign. There is more to this but I will stop here for now…

Choosing the right Ad network: Once you are able to determine where your target audience are, it’s time to decide which Ad networks will work best for you.

If you are targeting global or national audience, my suggestion will be to use one of the Ad giants such as Facebook or Google Ads.

This way you will be able to target a larger audience and achieve a high ROI on your Ad campaign.

Audience research tool

Target Audience

Now that you have known where your audience is and chosen your desired ad Network, It’s time to target your audience which is one of the most important things for your Ad campaign.

You can target your audience based on several criteria such as their interest, industry, age, gender, location and psychographic data about your best customers.

These tools give you the opportunities to reach your best audience. Make great use of them.

Evaluation and optimization

Once your Ad campaign starts going out, You don’t stop there but rather keep evaluating and optimizing your Ads if possible on daily basis, this process involves looking at what is performing the best and focus target those audiences.

The example of this may be looking at which age group converts more and in what location, income levels and their industry could be considered also. Looking at these data will allow you to target those audiences more and remove the categories that didn’t perform well.

The benefits of doing this or following these online advertising campaign stages and the process will be:

  • It will save your cost of advertising
  • More sales or conversions and
  • Overall High ROI

This is how you could achieve high ROI from your online Ad campaign using any Ad Network.


Advertising online generally can be tricky but if the right steps are followed, getting higher ROI on advertising is very possible on any of the gain Ad networks. I will like to see your comments in the comment section if you have good experience advertising online. Also, your ideas are very much welcomed to help us improve this piece.

How to determine advertising cost on your Blog

How to determine advertising cost on your Blog

Online advertising cost calculation can be tricky even for online advertising experts.

It seems many ad publishers are finding it difficult to figure out how they should price their ads, here is the question I got this morning from a blogger “How do you determine a fair price for an ad on your website

My answer to this questions goes like this…

First of all, this was a great online advertising question which most bloggers or people willing to sell their traffic should be asking. Online advertising is always are tricky business both for online advertisers and Ad publishers.

It is even harder for Ad publishers to determine advertising cost that will be considered fair for them and to those buying the traffic. Publishers have become aware of the potentials online advertising has and want to take good advantage and the opportunities it presents by converting their Blogs or websites to Ad sites

When I received this question on Quora, I decided to answer in more details to help others understand how they can determine advertising cost on their Ad sites so it will be fair for both parties.

Here are the few but very important things you need to consider when asking for advertising cost on your blog or website.

The indicators to evaluate a fair price for ads on your website or blog should be as follows

Online advertising cost

If you have good traffic and want to monetize your traffic for a fairly high price, Use these tips and indicators to determine your advertising cost.

Eugene Agoh


This means your traffic source by geographical location, If you have a good amount of traffic from specific locations lets say the USA, The UK, Canada, Germany or other regions that are considered as high-value traffic zones.

You should be able to charge a bit higher than someone that has traffic that is coming from other GEOs such as Vietnam or Nigeria. This is because traffic from these sources has higher conversion rates period.

The secret you should know is that All the big advertising giants like Google, Facebook, Bing, and many other Ad Networks charge higher ad prices for clicks and impressions coming from those GEOs.

On the other hand, they also pay publishers higher for clicks and impressions for their traffic coming from those GEOs.

So, GEOs are very important when it comes to determining the cost of advertising on your Ad website or Blog.


If your website or Blog has traffic that is coming from a targeted source from people with interest in a particular niche you may consider charging a fairly higher price for your ads.

This is because this type of traffic will have a higher rate of conversion and more advertisers would want to advertise on your website or blog especially if the niche is selling very well.

The perfect example of this maybe Sports traffic. If you have massive sport traffic on your website, you should understand most advertisers within this niche will be willing to pay a higher price for your traffic in most cases.

The Click Through Rate (CTR)

This is the Click through rate, You will have to try advertising your own product to ascertain the Ctr of those ads and then make your decision based on that too.

If your ads display on your website or Blog has a very high click-through rate, you should consider it as a good indicator and work with it.

What I mean by this is, Ads with high Click Through Rate are considered to be a positive sign as it shows such ads are seen by the highly targeted audience which most often leads to higher sales or conversions

The source of your traffic 

The source of your traffic may also play a key role in determining the cost of advertising on your website and by traffic source, I mean where the majority of your traffic is coming from e.g Organic traffic from search engines, Social media traffic, Traffic from email marketing etc.

Of all those traffic sources, Organic traffic may be the most unique and profitable traffic source anyone can ever get online.

If you spent a lot of time doing quality SEO and at the end, you have great results, you can consider looking at the keywords you rank very on and charge approximately what Google is charging for those keywords.

That way, you will fully optimize your profit many year or months of search engine optimization you have been doing.

The Type of Ads

Now, this is where the Ad price varies. Depending on your advertising technology, If you have potentials for interstitial Ads, Banner Ads, Text Ads or even In-App ads, You should set the price based on these features.

You may consider charging more Interstitials ads these Ad types have the ability to capture audience attention more than another Ad type. You may also consider asking for a higher amount on larger banners and Text Ads depending on their appearance on your website.

The Advertising space

Here you should basically consider asking for a price based on the space they cover and the position those Ads are placed on your website.

Ads that appear on the top of your website should be charged differently because your visitors are more likely to see those ads before other content on your website.

The Cost of advertising broken down in the infographic.

Haven’t had those points, I would want us to take a look at the cost of advertising as distributed nationwide. This price is broken down to give you an approximate figure spent on advertising.

It will also help you figure out how much you can possibly charge for advertising based on your niche audience size.

The Cost of Advertising Nationally Broken Down by Medium


I hope these indicators will help you make a good decision determining how much you can charge for advertising on your blog 🙂

Good luck with online advertising

How to choose among online marketing agency

How to choose among online marketing agency

Online marketing agency or agencies are helping a lot of businesses grow online. It is a common knowledge that many business professionals hire the services of internet marketers or some online advertising companies to help create and manage their online advertising campaigns while using various online advertising companies to advertise their businesses to create awareness, generate leads, increase conversions and increase sales and revenue.

While some business professionals and businesses are successful in choosing the right online advertising company, many others are not so lucky in choosing the right online advertising company to manage and run their online advertising campaigns.

In this post, we are going to highlight the best qualities an online advertising company should have before you consider choosing them or having them run your online advertising campaigns

Before we go on with the tips, lets first look at what is an online marketing agency

What is an online marketing agency?

An online advertising agency or online advertising companies are also known as internet advertising companies or PPC management companies are simply companies that manage internet advertising or online advertising campaigns for clients such as businesses and other business professionals. These companies also engage in various internet marketing services such as Search engine optimization (SEO) or as generally known, search engine marketing (SEM).

They also include online advertising companies such as Ad networks like AdsTargets and Advertising giants such as Google Ads, Facebook Ads, LinkedIn, Yahoo Gemini, Bing Ads, Twitter and so on.

How to choose among online marketing companies?

We may use an online marketing agency or online marketing companies both, in essence they mean the same. Both terms refer to companies that work in a similar fashion and do almost the same tasks. These are companies that specialize in internet marketing as mentioned above. 

To make the right decision while choosing one to take care of your internet advertising or internet marketing, please consider the following…

The reputation of the Online marketing agency

The first thing you should consider is the reputation of the online marketing agency you want to outsource your advertising into their hands. This is crutial because a lot of online marketing agencies out there always claim to be what they are not. 

you should not just be moved by what you see written on their websites but also care to do a little bit ofonline research and see what others are talking about the marketing agency you want to choose before making your final decision. If the online marketing agency you want to choose has built some trust from their customers, you will be able to see a few comments or reviews about the company online. 

In many cases, if an online marketing agency is mischievous, you will also see a lot of negative comments and reviews about them and that will tell you that something is wrong and you should be careful about such an online marketing agency.

Watch the video for more tips on how to choose the right online marketing company

The qualification of their marketing experts 

Once you are able to establish that the online marketing agency is legit, the next thing that should come to your mind should be the qualification and experience of their experts. 

If you care about your advertising budget and money, you should also care about how you invest it while considering the ROI of your advertising cost. Outsourcing your advertising campaign to people who are not qualified or have little or less experience with online marketing will endup been a waste of money and time and in some cases ban from search engines.

What you can do to avoid this is to ask questions about the profiles of their experts, if they are not available on their website of the online marketing agency. They should be able to provide you with the profiles of their experts for you to evaluate and make the final decision.

Consider looking at their website 

This might be very important if you are outsourcing services such as search engine optimization (SEO). First, an online marketing company that claims it offers SEO services should have an update and killing website with at least a lot of quality backlinks, great content and social signals.

this is leadership by example, is just like saying, someone that never made million should not teach you how to make millions. an online marketing company that is able to show such metrics, including their website speed, traffic and security should send a good signal that they know what they are up to.

Evaluate their offer listings

It is important to evaluate the list of activities and process they offer to achieve your internet marketing goal. Do they have activities that aimed at specifically achieving your online marketing goals? Do they have experience working in your specific industry or niche? you should ask these questions to clearly understand what they are going to do at each given time in order to achieve your digital marketing objectives.

Communication and accessibility

Now, this should be a concern also… this means understanding how accessible the online marketing company or an online marketing agency you are about to hire replies to your emails, phone calls and also the manner in which they do reply to you.

If the internet marketing company you want to hire has broken communication, it should be in your best interest to NOT engage or trust your internet marketing with such a company. 

Evaluate their past works

Internet marketing companies should be able to show the results or list websites they have worked on before, if they don’t, ask for their past works and take your time to evaluate them your self.

Doing so will save you a lot of trouble and give you an insight about the outcome of your outsourcing. You may even contact those website owners or those businesses to ask if really the online marketing agency you about to hire actually work on their website and their internet marketing campaign. 

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Ask about the tools they are using

Try to have an understanding of the tools they are using to analyze your website and create your internet marketing campaigns. if they are using the most innovative and prominent internet marketing tools, they are good to go and you can trust them to deliver. 

If they are not able to give you the list of their internet marketing tools and also ad networks they are planning to use in running your online advertising campaigns, then you should ask your self if it’s worth taking to risk to trust them with your website and internet advertising campaigns. 


Choosing an online advertising agency is not an easy thing and require a thorough check. you should take your time and make sure you get it right as your online success depends mostly on your internet marketing and online advertising.

We ask you to share your online marketing experience and the best online marketing agencies you know in the comment section to help us update the list.

Good luck with your online marketing guys 🙂