Online marketing agency or agencies are helping a lot of businesses grow online. It is a common knowledge that many business professionals hire the services of internet marketers or some online advertising companies to help create and manage their online advertising campaigns while using various online advertising companies to advertise their businesses to create awareness, generate leads, increase conversions and increase sales and revenue.
While some business professionals and businesses are successful in choosing the right online advertising company, many others are not so lucky in choosing the right online advertising company to manage and run their online advertising campaigns.
In this post, we are going to highlight the best qualities an online advertising company should have before you consider choosing them or having them run your online advertising campaigns
Before we go on with the tips, lets first look at what is an online marketing agency
What is an online marketing agency?
An online advertising agency or online advertising companies are also known as internet advertising companies or PPC management companies are simply companies that manage internet advertising or online advertising campaigns for clients such as businesses and other business professionals. These companies also engage in various internet marketing services such as Search engine optimization (SEO) or as generally known, search engine marketing (SEM).
They also include online advertising companies such as Ad networks like AdsTargets and Advertising giants such as Google Ads, Facebook Ads, LinkedIn, Yahoo Gemini, Bing Ads, Twitter and so on.
How to choose among online marketing companies?
We may use an online marketing agency or online marketing companies both, in essence they mean the same. Both terms refer to companies that work in a similar fashion and do almost the same tasks. These are companies that specialize in internet marketing as mentioned above.
To make the right decision while choosing one to take care of your internet advertising or internet marketing, please consider the following…
The reputation of the Online marketing agency
The first thing you should consider is the reputation of the online marketing agency you want to outsource your advertising into their hands. This is crutial because a lot of online marketing agencies out there always claim to be what they are not.
you should not just be moved by what you see written on their websites but also care to do a little bit ofonline research and see what others are talking about the marketing agency you want to choose before making your final decision. If the online marketing agency you want to choose has built some trust from their customers, you will be able to see a few comments or reviews about the company online.
In many cases, if an online marketing agency is mischievous, you will also see a lot of negative comments and reviews about them and that will tell you that something is wrong and you should be careful about such an online marketing agency.
Watch the video for more tips on how to choose the right online marketing company
The qualification of their marketing experts
Once you are able to establish that the online marketing agency is legit, the next thing that should come to your mind should be the qualification and experience of their experts.
If you care about your advertising budget and money, you should also care about how you invest it while considering the ROI of your advertising cost. Outsourcing your advertising campaign to people who are not qualified or have little or less experience with online marketing will endup been a waste of money and time and in some cases ban from search engines.
What you can do to avoid this is to ask questions about the profiles of their experts, if they are not available on their website of the online marketing agency. They should be able to provide you with the profiles of their experts for you to evaluate and make the final decision.
Consider looking at their website
This might be very important if you are outsourcing services such as search engine optimization (SEO). First, an online marketing company that claims it offers SEO services should have an update and killing website with at least a lot of quality backlinks, great content and social signals.
this is leadership by example, is just like saying, someone that never made million should not teach you how to make millions. an online marketing company that is able to show such metrics, including their website speed, traffic and security should send a good signal that they know what they are up to.
Evaluate their offer listings
It is important to evaluate the list of activities and process they offer to achieve your internet marketing goal. Do they have activities that aimed at specifically achieving your online marketing goals? Do they have experience working in your specific industry or niche? you should ask these questions to clearly understand what they are going to do at each given time in order to achieve your digital marketing objectives.
Communication and accessibility
Now, this should be a concern also… this means understanding how accessible the online marketing company or an online marketing agency you are about to hire replies to your emails, phone calls and also the manner in which they do reply to you.
If the internet marketing company you want to hire has broken communication, it should be in your best interest to NOT engage or trust your internet marketing with such a company.
Evaluate their past works
Internet marketing companies should be able to show the results or list websites they have worked on before, if they don’t, ask for their past works and take your time to evaluate them your self.
Doing so will save you a lot of trouble and give you an insight about the outcome of your outsourcing. You may even contact those website owners or those businesses to ask if really the online marketing agency you about to hire actually work on their website and their internet marketing campaign.
Try to have an understanding of the tools they are using to analyze your website and create your internet marketing campaigns. if they are using the most innovative and prominent internet marketing tools, they are good to go and you can trust them to deliver.
If they are not able to give you the list of their internet marketing tools and also ad networks they are planning to use in running your online advertising campaigns, then you should ask your self if it’s worth taking to risk to trust them with your website and internet advertising campaigns.
Choosing an online advertising agency is not an easy thing and require a thorough check. you should take your time and make sure you get it right as your online success depends mostly on your internet marketing and online advertising.
We ask you to share your online marketing experience and the best online marketing agencies you know in the comment section to help us update the list.
Cheap online advertising is crucial for start-ups to compete and survives online. Given the highly competitive nature of online businesses nowadays, It is very important for startups to use their financial resources in a manner it will have high ROI. If you think about, Many startups are not able to survive online. The reasons behind these are simple, lack of finance and business strategy which both have a correlation to the cost of online advertising.
In this post, we focus on laying out best practices startups will be able to combine limited financial resources with online marketings strategies to compete with the big brands and survive online especially with cheap and effective online advertising.
If you are ready for the great tips for Cheap Online Advertising, let’s jump into it.
Find your customers platforms
One of the most important things to ensure cheap online advertising is to first figure out which of the platforms your potential customers are spending most of their time on the internet. knowing which platforms they use the most will help you target them in the most efficient way which will significantly reduce your cost of advertising.
This is because, when you target the right people online, you save all the cost of showing your ads to people that don’t need them and show those ads more to people that need them. Even you this might sound new to you, it is one of the best practices to save your cost of online advertising.
Advertise on platforms with your customers
Here is the second step on your way to cheap online advertising. Once you are able to know where your potential customers are spending most of their time, You will have to check all the advertising options such platforms offers. For instance, let’s say you found out your potential customers spend more time on Linkedin. It might be that most of them are professionals in various fields and choose LinkedIn as their social media platform.
Now, You have to analyze all the advertising options or solutions offered by Linkedin that work best for your type of audience. It might be direct inbox message that gets their attention or in the group post. How do you know what works best for your target audience? by doing some simple online research, you will be able to see what other expert recommends.
Determine the size of your target audience
Here you have to figure the number of people you want to reach. This will have a significant impact on your advertising budget so, from the get-go, you have figure how many people you want to reach based the amount of money you are willing to spend on your advertising campaign which is your advertising cost.
The benefit of doing this helps you scale down your target to a very specific number you need and left out the larger number of audience that is not needed for your advertising campaign. It ensures each of your dollar spent has ROI on it and lead to cheap online advertising. It is also a good practice to frame and keep the size of your audience in check.
Target them based on their demographics
Demographic targeting is another important tool used by smart internet marketers and startups that need cheap online advertising. The good news is that almost all the Ad Networks provide advertisers with the option to target audience based on their demographics. This means understanding the age bracket of your target audience, their race, gender, education status, relationship status etc.
The benefits are numerous. apart from making sure your ads reach only the right people, it also saves you a lot of money and with time, get you a precise data on the demographics that convert the most. This help in your subsequent advertising.
With demographic targeting, you eliminate the possibility of serving ads to demographics that don’t need your ads and concentrate on the only ones that need your ads which again have a significant effect on your advertising cost.
Target them based on geographical location
The nature and location of your business play a vital role here. If your business is local, you will need to target your Ads in a specific town or city or even county or IP. It is important to know where your customers are leaving or located so you won’t generally target Ads that will eat up some of your advertising budgets or exceed your advertising cost.
Doing this will limit your ads from showing in locations outside your business area or customer base location. By preventing your Ads to show on unwanted locations, you will control your advertising budget and make sure it’s spent as supposed.
If your business is national or international, you will need some extra audience analysis for example by using Facebook audience insight, you will know which locations your customers are located and target them based on their specific locations.
Time zone targeting will lead to cheap online advertising
Time timing is very important as well, this is because when you target Ads without taking into consideration when your customers are active, you end up showing Ads at times when your potential customers are sleeping costing you more money. If you are not so sure of the time location where you want to target Ads, it is better to check or ask Google the time zones in the locations you want to target before you start showing Ads in those locations.
Targeting your customers from morning till 10 PM and exclusive of Saturday and Sunday, in my opinion, will be the most appropriate rather than showing ads 24hours, seven days a week. In most cases, your customers maybe sleeping after 10 PM and during the weekend spending time with their families which means less engagement with your Ads.
Consider making mobile advertising a priority. this because it has a lot of potentials to boost your exposure and increase sales and conversions.
SInce 2015, mobile advertising has to be on a very high growth contributing massive advertising income for advertising giants like Googe and Facebook. also, it might interest you to know that, apart from making mobile a ranking factor, searches on mobile devices has also surpassed searches don in desktops. this why you should consider mobile advertising as a priority.
Recommended Ad Networks for cheap online advertising
AdsTargets is ours and we recommend you start advertising with AdsTargets for the following reasons
Our advertising solutions are simply awesome and cheap.
Everything thing you have on Google Adsense is made even easier here
We automatically scale and optimize your Ads to reach only the right people
We hope these few tips will guide and help startups to minimize their cost of advertising. It is crucial for successful online advertising which most startups depend in for survival. cheap online advertising can really be profitable if managed very well, unfortunately, most startups are not able to do this which in must cased cause their early bankruptcy.
We recommend these tips to help startups succeed in a very highly competitive market. our knowledge may be limited and we ask you to contribute to these tips in the comment section so we can update this article to help online advertisers have more successful online advertising campaigns.