Pay per click advertising has been around over the last two decades and have seen a lot of transformation.
PPC has evolved a lot basically the way PPC giants such as Google, Yahoo, Bing and Amazon has adjusted their PPC advertising tools constantly to ensure enhanced performances.
It is always important for online advertisers to follow-up and be updated as much as possible in order to be able to run more effective PPC campaigns.
In this post, I will guide you through the process of formulating and running successful PPC or CPC campaigns.
Let’s jump into it…
What is Pay Per Click Advertising?
First things first. Let’s understand what is pay per click advertising.
Pay Per Click (PPC) advertising is also known as Cost per click (CPC) advertising it is an online advertising model used by both the advertisers and the publisher as a pricing model to sell or buy traffic.
The advertiser is required to pay for the traffic sent by the publisher which in most cases the publisher is a website owner or a group of websites inclusive of blogs.
Advertisers often buy specific targeted traffic that is relevant to their niche or market type.
Make money blogging
Pay per click advertising usually send traffic throughbanner ads, Text ads, Interstitial Ads, In-App ads across mobile and desktop devices. Other forms of utilising PPC Advertising is through Pop-Up Ads, contextual ads, links etc.
Pay per click advertising or cost per click advertising is largely controlled by search engine giants such as Google (Google Ads), Bing and Yahoo Bing and Yahoo Ads). These search engines display these ads on their various platforms.
How PPC advertising works will be discoursed in detail below…
The image below shows how Pay per click Ads appear in Google results.
Pay Per Click advertising
Pay per click Trends
PPC trends shows the evolution process of PPC advertising. The online PPC community could testify that a lot has changed over the past years. In particular, 2018 witnessed a lot of changed in online PPC such as,
PPC Trends
Google rebrands her online advertising from “Google AdWords” to “Google Ads”. This change was accompanied by a lot of features within the systene much as creating various types of campaigns, enhancements, and targeting options making creating and targeting campaigns more effective.
Bing also followed the same way in their PPC advertising system making it more convenient to create and manage campaigns with the more efficient reporting system.
LinkedIn on the other hand also implemented profile targeting system in 2018 while Amazon has received more PPC Ad budget as advertisers noticed more products search taking place on Amazon.
How does Pay Per Click Advertising work?
PPC advertising or cost per click advertising works by using highly technical IT systems designed by various Ad Networks. Although each of these systems works differently, they all have one thing in common which is generating clicks for the advertiser.
PPC or CPC pricing model
Cost per click advertising works on two popular models which is known as the Bid-based CPC and Flat-rate CPC.
In each of the models, the advertiser’s sign’s up with the Ad publishers which in most cases is an advertising ad network.
The registration also includes an agreement which allows each advertiser to indicate or choose how much money they are willing to pay per certain keyword or keyword phrases.
The Ad network system then automatically ranks advertisers bids and show them when a quarry is entered in the search engines.
To break it down further…
Cheap online advertising
For search engines such as Google, Bing and Yahoo. These Ad giants use a bidding system that allows advertisers to bid for keywords that are related to their niche or market.
The bid system works in favour of the advertiser that pays higher for a certain keyword or keyword phrases. These Ads are displayed on top or below search results.
On the other hand, websites owners or bloggers charge advertisers a fixed amount to place banner ads, interstitial ads or Text Ads within a given time frame. Ad operate in a similar way such as search engine while also they have the capability to charge a fixed amount per click as well.
Pay Per Click advertising Check list
In every project, there are set of activities which involves proper planning and management for those budget to be successful. This same ideology is applied for PPC campaigns in other to reap the full benefits of PPC advertising.
This checklist entails how the cost per click campaigns should be planned and managed Daily, weekly, Bi-Weekly, Monthly and Quarterly.
Infographic credit: Media media
Planning Pay per click
Planning your PPC campaign entails the following
Outline Key Performance Indicators (KPIs)
Budget your estimated campaign spend and approximate cost per click you expect to spend on your campaign.
Set your target for conversions and acquisitions (CPA)
Define your frequency of measuring your campaign
Daily checklist
Daily monitoring and optimization is done by checking the daily spent and the conversions.
Movers: Click through rates and changes in the cost
Bid Adjustment: Adjust Ad bids based on top performance and poor converters
Keywords adjustment: Monitor and adjust poor performing keywords
Weekly checklist
Position: Click performance top verses side
Rebalance: Refine performance anomalies
Keywords: Negative Keywords research
Mobile: Mobile bid adjustment versus desktop performance
Bi-Weekly Checklist
Impressions: Search and update missed opportunities
Ad groups: Split out, narrow and refine
Ads: Create new Ads, analyse the existing ads and pause poor performing ads
Geo targeting: location performance and adjust bids
Day parting: Day of the week and time of the day analysis.
Review: Historical performance analysis.
How to Calculate Pay per click advertising?
To understand how PPC or cost per click advertising is calculated is very simple. This is done by dividing the cost of advertising by the number of clicks from a particular campaign.
The formula is as follows: pay per click ($) = Advertising cost ($) / number of clicks (#). Doing so will give you an insight on how much your PPC advertising campaign actually cost.
PPC Advertising cost OR CPC advertising cost
PPC advertising cost Or CPC advertising cost is simply the specified cost of running a PPC or CPC campaign in a given period of time. These advertising cost can vary besed on when the advertisier decides to analyse their cost of advertising compared to the performance of the Ad campaign.
Types of Pay per Click Advertising
There are various forms of PPC advertising also known as CPC advertising. They come in various forms of online advertising and the most popular ones are Banner advertising also known as Banner Ads, Text advertising or Text Ads, Interstitial Advertising or full-screen Ads, mobile and in-app advertising.
The example of these PPC advertising types will be briefly discussed below as follows…
Banner Advertising PPC.
PPC Banner advertising is a form online advertising that allows advertisers to design banners with promotional information and display them on publishers channels.
Banner advertising is arguably one of the oldest forms of online advertising. It is still one of the most popular among online marketers. The reason for this is simply because they are more attractive and eye-catching for visitors.
The most popular banner sizes are the 728×90, 300×250, 160×600 and 468×60 while there are many other banner sizes. These banner sizes are also known to be most converting ads.
Interstitial Advertising PPC
Interstitial PPC advertising also known as full-screen advertising is mostly used on mobile devices to get the full attention of the visitors. They appear on full screen or mostly covers 70% of the screen with the possibility of closing them down or it automatically disappear after few seconds.
Cheap online advertising
Interstitial Ads comes in various sizes. The most popular once are 320×480 and 480×320 for mobile phones while 1024×768 and 768×1024 are more suitable for tablets.
Mobile advertising PPC
PPC Mobile advertising have grown significantly in the past five years. This is patly because of the dramatic increase in mobile use by internet users. Google reported in 2015 that mobile search surpase desktop searches made in their search engine.
This made Google and other search engines lay more emphases on mobile devices. It presented online advertisers the opportunity to target mobile users and increase their sales and ultimately profits.
Because most people carry their mobile devices with them all the time. online advertisers has also been doing their best to target mobile users while implementing various mobile Ads targeting strategies.
Text Advertising PPC
CPC Text advertising has also come a long way making it one of the oldest and the most popular form of PPC online advertising. Text ads are mostly used by Google and other search engines.
These text Ads are mostly displayed on top and bottom of google search results. Google also display PPC Text Ads on YouTube and publishers blogs and websites all over.
Pay per click advertising Agency
These are pay per click advertising Ad networks such as AdsTargets offering advertisers the opportunities to run their PPC campaigns.
Also, there are a lot of advertising agencies which helps small businesses to run, monitor and optimise their PPC or CPC Ad campaigns for a monthly feel. These are all classified as Pay per click advertising agencies.
Benefits of Pay per click
There are numerous benefits brands get from PPC or CPC adverting. Nowadays, most brands have dedicated pay per click budgets and put them to use year round. It is one of the reasons why Google makes over 100 billion dollars why Facebook makes over 40 billion dollars.
The benefits are as follows
PPC advertising give brands online visibility;
It increase their online exposure which makes impact on their off-line; exposure as well.
Brands that engage in CPC advertising increase their sales and conversions;
It enable fast growth for brands
Conclusions
We have covered pay per click or as you like cost per click here but will be very happy to know what you think about this online advertising concepts.
Suggestions with the most recent updates about PPC or CPC are welcome so we can improve the quality of this post and keep it as fresh as possible.
Online advertising ROI also known as digital marketing ROI is simply the return on investment one is expected to achieve during their advertising campaign or digital marketing activity. It is often measured using several ways and medium.
It is confusing to a lot of online advertising especially new advertiser to figure out what their advertising ROI on their PPC advertising. Due to that, you see questions like these “What Ad Network has good ROI?
This is a serious question to be considered cause a lot of digital marketers are out there wondering about how to get higher ROI on their Ad campaigns while others think there are specific Ad networks that give higher ROI on Ad campaigns.
After I saw the above question, I decided to write this blog post to clear the confusion and rather describe few but important steps on how you can actually achieve high ROI with your Ad campaign
See my answer below…
So… I was thinking it will be better to make one thing clear before jumping in the answer. All most Ad network especially Facebook, Google Ads, Bing Ads, Yahoo Gemini have potentials to deliver good ROI on your Ad campaigns.
However, there are certain things you need to do as an advertiser to be able to achieve high ROI on your Ad campaigns.
You should never expect to put Ads on any Ad network, sit back and get good ROI. That’s the sad truth about online advertising.
Good ROI comes with certain procedures and tactics which I will lay below.
Audience research
The first thing you need to do as an advertiser is to figure out where your audience is spending most of their time. You can be able to do this by simply looking at how they interact with your content on your social media.
Another way and the best is to use Facebook audience insight tool especially if you choose to use Facebook for your advertising campaign. There is more to this but I will stop here for now…
Choosing the right Ad network: Once you are able to determine where your target audience are, it’s time to decide which Ad networks will work best for you.
If you are targeting global or national audience, my suggestion will be to use one of the Ad giants such as Facebook or Google Ads.
This way you will be able to target a larger audience and achieve a high ROI on your Ad campaign.
Target Audience
Now that you have known where your audience is and chosen your desired ad Network, It’s time to target your audience which is one of the most important things for your Ad campaign.
You can target your audience based on several criteria such as their interest, industry, age, gender, location and psychographic data about your best customers.
These tools give you the opportunities to reach your best audience. Make great use of them.
Evaluation and optimization
Once your Ad campaign starts going out, You don’t stop there but rather keep evaluating and optimizing your Ads if possible on daily basis, this process involves looking at what is performing the best and focus target those audiences.
The example of this may be looking at which age group converts more and in what location, income levels and their industry could be considered also. Looking at these data will allow you to target those audiences more and remove the categories that didn’t perform well.
The benefits of doing this or following these online advertising campaign stages and the process will be:
It will save your cost of advertising
More sales or conversions and
Overall High ROI
This is how you could achieve high ROI from your online Ad campaign using any Ad Network.
Conclusion
Advertising online generally can be tricky but if the right steps are followed, getting higher ROI on advertising is very possible on any of the gain Ad networks. I will like to see your comments in the comment section if you have good experience advertising online. Also, your ideas are very much welcomed to help us improve this piece.
Online advertising cost calculation can be tricky even for online advertising experts. It seems many ad publishers are finding it difficult to figure out how they should price their ads, here is the question I got this morning from a blogger “How do you determine a fair price for an ad on your website
My answer to this questions goes like this…
First of all, this was a great online advertising question which most bloggers or people willing to sell their traffic should be asking. Online advertising is always are tricky business both for online advertisers and Ad publishers.
It is even harder for Ad publishers to determine advertising cost that will be considered fair for them and to those buying the traffic. Publishers have become aware of the potentials online advertising has and want to take good advantage and the opportunities it presents by converting their Blogs or websites to Ad sites
When I received this question on Quora, I decided to answer in more details to help others understand how they can determine advertising cost on their Ad sites so it will be fair for both parties.
Here are the few but very important things you need to consider when asking for advertising cost on your blog or website.
The indicators to evaluate a fair price for ads on your website or blog should be as follows
If you have good traffic and want to monetize your traffic for a fairly high price, Use these tips and indicators to determine your advertising cost.
Eugene Agoh
GEOs
This means your traffic source by geographical location, If you have a good amount of traffic from specific locations lets say the USA, The UK, Canada, Germany or other regions that are considered as high-value traffic zones.
You should be able to charge a bit higher than someone that has traffic that is coming from other GEOs such as Vietnam or Nigeria. This is because traffic from these sources has higher conversion rates period.
The secret you should know is that All the big advertising giants like Google, Facebook, Bing, and many other Ad Networks charge higher ad prices for clicks and impressions coming from those GEOs.
On the other hand, they also pay publishers higher for clicks and impressions for their traffic coming from those GEOs.
So, GEOs are very important when it comes to determining the cost of advertising on your Ad website or Blog.
Niche
If your website or Blog has traffic that is coming from a targeted source from people with interest in a particular niche you may consider charging a fairly higher price for your ads.
This is because this type of traffic will have a higher rate of conversion and more advertisers would want to advertise on your website or blog especially if the niche is selling very well.
The perfect example of this maybe Sports traffic. If you have massive sport traffic on your website, you should understand most advertisers within this niche will be willing to pay a higher price for your traffic in most cases.
The Click Through Rate (CTR)
This is the Click through rate, You will have to try advertising your own product to ascertain the Ctr of those ads and then make your decision based on that too.
If your ads display on your website or Blog has a very high click-through rate, you should consider it as a good indicator and work with it.
What I mean by this is, Ads with high Click Through Rate are considered to be a positive sign as it shows such ads are seen by the highly targeted audience which most often leads to higher sales or conversions
The source of your traffic
The source of your traffic may also play a key role in determining the cost of advertising on your website and by traffic source, I mean where the majority of your traffic is coming from e.g Organic traffic from search engines, Social media traffic, Traffic from email marketing etc.
Of all those traffic sources, Organic traffic may be the most unique and profitable traffic source anyone can ever get online. If you spent a lot of time doing quality SEO and at the end, you have great results, you can consider looking at the keywords you rank very on and charge approximately what Google is charging for those keywords.
That way, you will fully optimize your profit many year or months of search engine optimization you have been doing.
The Type of Ads
Now, this is where the Ad price varies. Depending on your advertising technology, If you have potentials for interstitial Ads, Banner Ads, Text Ads or even In-App ads, You should set the price based on these features.
You may consider charging more Interstitials ads these Ad types have the ability to capture audience attention more than another Ad type. You may also consider asking for a higher amount on larger banners and Text Ads depending on their appearance on your website.
The Advertising space
Here you should basically consider asking for a price based on the space they cover and the position those Ads are placed on your website.
Ads that appear on the top of your website should be charged differently because your visitors are more likely to see those ads before other content on your website.
The Cost of advertising broken down in the infographic.
Haven’t had those points, I would want us to take a look at the cost of advertising as distributed nationwide. This price is broken down to give you an approximate figure spent on advertising. It will also help you figure out how much you can possibly charge for advertising based on your niche audience size.
Conclusion
I hope these indicators will help you make a good decision determining how much you can charge for advertising on your blog 🙂
Online marketing agency or agencies are helping a lot of businesses grow online. It is a common knowledge that many business professionals hire the services of internet marketers or some online advertising companies to help create and manage their online advertising campaigns while using various online advertising companies to advertise their businesses to create awareness, generate leads, increase conversions and increase sales and revenue.
While some business professionals and businesses are successful in choosing the right online advertising company, many others are not so lucky in choosing the right online advertising company to manage and run their online advertising campaigns.
In this post, we are going to highlight the best qualities an online advertising company should have before you consider choosing them or having them run your online advertising campaigns
Before we go on with the tips, lets first look at what is an online marketing agency
What is an online marketing agency?
An online advertising agency or online advertising companies are also known as internet advertising companies or PPC management companies are simply companies that manage internet advertising or online advertising campaigns for clients such as businesses and other business professionals. These companies also engage in various internet marketing services such as Search engine optimization (SEO) or as generally known, search engine marketing (SEM).
They also include online advertising companies such as Ad networks like AdsTargets and Advertising giants such as Google Ads, Facebook Ads, LinkedIn, Yahoo Gemini, Bing Ads, Twitter and so on.
How to choose among online marketing companies?
We may use an online marketing agency or online marketing companies both, in essence they mean the same. Both terms refer to companies that work in a similar fashion and do almost the same tasks. These are companies that specialize in internet marketing as mentioned above.
To make the right decision while choosing one to take care of your internet advertising or internet marketing, please consider the following…
The reputation of the Online marketing agency
The first thing you should consider is the reputation of the online marketing agency you want to outsource your advertising into their hands. This is crutial because a lot of online marketing agencies out there always claim to be what they are not.
you should not just be moved by what you see written on their websites but also care to do a little bit ofonline research and see what others are talking about the marketing agency you want to choose before making your final decision. If the online marketing agency you want to choose has built some trust from their customers, you will be able to see a few comments or reviews about the company online.
In many cases, if an online marketing agency is mischievous, you will also see a lot of negative comments and reviews about them and that will tell you that something is wrong and you should be careful about such an online marketing agency.
Watch the video for more tips on how to choose the right online marketing company
The qualification of their marketing experts
Once you are able to establish that the online marketing agency is legit, the next thing that should come to your mind should be the qualification and experience of their experts.
If you care about your advertising budget and money, you should also care about how you invest it while considering the ROI of your advertising cost. Outsourcing your advertising campaign to people who are not qualified or have little or less experience with online marketing will endup been a waste of money and time and in some cases ban from search engines.
What you can do to avoid this is to ask questions about the profiles of their experts, if they are not available on their website of the online marketing agency. They should be able to provide you with the profiles of their experts for you to evaluate and make the final decision.
Consider looking at their website
This might be very important if you are outsourcing services such as search engine optimization (SEO). First, an online marketing company that claims it offers SEO services should have an update and killing website with at least a lot of quality backlinks, great content and social signals.
this is leadership by example, is just like saying, someone that never made million should not teach you how to make millions. an online marketing company that is able to show such metrics, including their website speed, traffic and security should send a good signal that they know what they are up to.
Evaluate their offer listings
It is important to evaluate the list of activities and process they offer to achieve your internet marketing goal. Do they have activities that aimed at specifically achieving your online marketing goals? Do they have experience working in your specific industry or niche? you should ask these questions to clearly understand what they are going to do at each given time in order to achieve your digital marketing objectives.
Communication and accessibility
Now, this should be a concern also… this means understanding how accessible the online marketing company or an online marketing agency you are about to hire replies to your emails, phone calls and also the manner in which they do reply to you.
If the internet marketing company you want to hire has broken communication, it should be in your best interest to NOT engage or trust your internet marketing with such a company.
Evaluate their past works
Internet marketing companies should be able to show the results or list websites they have worked on before, if they don’t, ask for their past works and take your time to evaluate them your self.
Doing so will save you a lot of trouble and give you an insight about the outcome of your outsourcing. You may even contact those website owners or those businesses to ask if really the online marketing agency you about to hire actually work on their website and their internet marketing campaign.
Try to have an understanding of the tools they are using to analyze your website and create your internet marketing campaigns. if they are using the most innovative and prominent internet marketing tools, they are good to go and you can trust them to deliver.
If they are not able to give you the list of their internet marketing tools and also ad networks they are planning to use in running your online advertising campaigns, then you should ask your self if it’s worth taking to risk to trust them with your website and internet advertising campaigns.
Conclusions
Choosing an online advertising agency is not an easy thing and require a thorough check. you should take your time and make sure you get it right as your online success depends mostly on your internet marketing and online advertising.
We ask you to share your online marketing experience and the best online marketing agencies you know in the comment section to help us update the list.
Cheap online advertising is crucial for start-ups to compete and survives online. Given the highly competitive nature of online businesses nowadays, It is very important for startups to use their financial resources in a manner it will have high ROI. If you think about, Many startups are not able to survive online. The reasons behind these are simple, lack of finance and business strategy which both have a correlation to the cost of online advertising.
In this post, we focus on laying out best practices startups will be able to combine limited financial resources with online marketings strategies to compete with the big brands and survive online especially with cheap and effective online advertising.
If you are ready for the great tips for Cheap Online Advertising, let’s jump into it.
Find your customers platforms
One of the most important things to ensure cheap online advertising is to first figure out which of the platforms your potential customers are spending most of their time on the internet. knowing which platforms they use the most will help you target them in the most efficient way which will significantly reduce your cost of advertising.
This is because, when you target the right people online, you save all the cost of showing your ads to people that don’t need them and show those ads more to people that need them. Even you this might sound new to you, it is one of the best practices to save your cost of online advertising.
Advertise on platforms with your customers
Here is the second step on your way to cheap online advertising. Once you are able to know where your potential customers are spending most of their time, You will have to check all the advertising options such platforms offers. For instance, let’s say you found out your potential customers spend more time on Linkedin. It might be that most of them are professionals in various fields and choose LinkedIn as their social media platform.
Now, You have to analyze all the advertising options or solutions offered by Linkedin that work best for your type of audience. It might be direct inbox message that gets their attention or in the group post. How do you know what works best for your target audience? by doing some simple online research, you will be able to see what other expert recommends.
Determine the size of your target audience
Here you have to figure the number of people you want to reach. This will have a significant impact on your advertising budget so, from the get-go, you have figure how many people you want to reach based the amount of money you are willing to spend on your advertising campaign which is your advertising cost.
The benefit of doing this helps you scale down your target to a very specific number you need and left out the larger number of audience that is not needed for your advertising campaign. It ensures each of your dollar spent has ROI on it and lead to cheap online advertising. It is also a good practice to frame and keep the size of your audience in check.
Target them based on their demographics
Demographic targeting is another important tool used by smart internet marketers and startups that need cheap online advertising. The good news is that almost all the Ad Networks provide advertisers with the option to target audience based on their demographics. This means understanding the age bracket of your target audience, their race, gender, education status, relationship status etc.
The benefits are numerous. apart from making sure your ads reach only the right people, it also saves you a lot of money and with time, get you a precise data on the demographics that convert the most. This help in your subsequent advertising.
With demographic targeting, you eliminate the possibility of serving ads to demographics that don’t need your ads and concentrate on the only ones that need your ads which again have a significant effect on your advertising cost.
Target them based on geographical location
The nature and location of your business play a vital role here. If your business is local, you will need to target your Ads in a specific town or city or even county or IP. It is important to know where your customers are leaving or located so you won’t generally target Ads that will eat up some of your advertising budgets or exceed your advertising cost.
Doing this will limit your ads from showing in locations outside your business area or customer base location. By preventing your Ads to show on unwanted locations, you will control your advertising budget and make sure it’s spent as supposed.
If your business is national or international, you will need some extra audience analysis for example by using Facebook audience insight, you will know which locations your customers are located and target them based on their specific locations.
Time zone targeting will lead to cheap online advertising
Time timing is very important as well, this is because when you target Ads without taking into consideration when your customers are active, you end up showing Ads at times when your potential customers are sleeping costing you more money. If you are not so sure of the time location where you want to target Ads, it is better to check or ask Google the time zones in the locations you want to target before you start showing Ads in those locations.
Targeting your customers from morning till 10 PM and exclusive of Saturday and Sunday, in my opinion, will be the most appropriate rather than showing ads 24hours, seven days a week. In most cases, your customers maybe sleeping after 10 PM and during the weekend spending time with their families which means less engagement with your Ads.
Mobile advertising
Consider making mobile advertising a priority. this because it has a lot of potentials to boost your exposure and increase sales and conversions.
SInce 2015, mobile advertising has to be on a very high growth contributing massive advertising income for advertising giants like Googe and Facebook. also, it might interest you to know that, apart from making mobile a ranking factor, searches on mobile devices has also surpassed searches don in desktops. this why you should consider mobile advertising as a priority.
Recommended Ad Networks for cheap online advertising
AdsTargets is ours and we recommend you start advertising with AdsTargets for the following reasons
Our advertising solutions are simply awesome and cheap.
Everything thing you have on Google Adsense is made even easier here
We automatically scale and optimize your Ads to reach only the right people
We hope these few tips will guide and help startups to minimize their cost of advertising. It is crucial for successful online advertising which most startups depend in for survival. cheap online advertising can really be profitable if managed very well, unfortunately, most startups are not able to do this which in must cased cause their early bankruptcy.
We recommend these tips to help startups succeed in a very highly competitive market. our knowledge may be limited and we ask you to contribute to these tips in the comment section so we can update this article to help online advertisers have more successful online advertising campaigns.
We all know targeted banner advertising can be profitable and have high ROI if well managed. The management here entails targeting the right audience. Many brands used banner advertising and known as display advertising to generate unique and highly targeted traffic that converts their visitors to customers.
E-Commerce giants like Amazon, eBay are typical examples of brands that benefited massively from banner advertising. The trick here is simply targeting the right audience.
Display advertising can do wonders for brands. Most of the big brands mentioned above are the ones that took advantage of banner advertising at the right time and invested strategically in it.
The trend has changed dramatically compared to the early 90s. It, however, become more competitive which means, advertisers need to be smart in their targeting efforts and general display advertising.
In this article, we are going to work you through what is targeted banner advertising and targeted display advertising, then show you various ways you can target your audience using the targeted banner and display advertising methods to reach your audience.
1. What is Targeted Banner Advertising?
As the title implies, targeted means channelling your banner Ads to reach only the right audience, by using variables such as demographics (Age, gender, location, race, education status, marital status and language among others). Their online interest and behaviour online are as well utilized.
More often, this information is collected by using tools such as Google Analytics or Facebook Pixel which track this information after initial testing Ads. Other methods include Facebook Audience Insights.
2. What is Targeted Display Advertising?
Just like Targeted banner advertising, Targeted display advertising, on the other hand, targeted display advertising involves the use of banners that come in forms of GIF, Static images and HTMLS.
This form of digital advertising also targets audience based on their demographics similar to the above listed. audience behaviour and interest is also a criterion. However, this form of advertising is charged mostly on CPM bases and not by Cost per click (CPC) or Pay per click (PPC) methods.
Having understood what these advertising methods are, let’s jump into the best ways you can reach your target audience using those two methods. Note: the below methods represents the above two explained methods.
3. Using Keywords for targeted banner advertising and targeted display advertising
Keywords targeting is one of the most used methods of targeting an audience in digital marketing. most marketers see keywords as the best tactics to target audience because of its track records. Relevant keywords give an insight into how specific web content will be aligned with your campaign.
This also suggests if the audience interacting with such web pages will likely be interested in your Ads. Let’s say, for instance, it is obvious that, advertising T-shirt on a fashion Blog will likely result to conversions, more sales because most of the audience visiting that blog will be interested in buying T-shirts.
Choosing a specific topic tells Ad Network to show you ads to web pages that are related to your niche. Again let’s use the example of T-shirt and Google, when you chose your topic right, Google Adsense will only deliver your banner ads or display ad to only quality websites, or Blogs that are relates to your chosen topic.
5. Targeted Banner Adverting by Placement
Ad placement using Google gives you the flexibility to choose groups of websites, which have already reserved spaces on waiting to show your Ads to a targeted audience. You have the opportunity to manually chose where your banner ads should appear on specific groups of websites/Blogs to reach your target audience.
This is similar to targeting by topic but gives you more flexibility to choose from various categories. this gives you the ability to reach a more targeted audience that has been selected by Ad preference manager. the advance here is, it allows you to sell more as you reach more people.
7. Geo-Targeting Banner Advertising
In simple terms, this is a process of targeting a specific audience based on their geographical location. Terms like Geo-Fencing are similar but a bit different as it does target audience based on their physical visits, monuments, tourist locations, natural reserve sites or simply to specific city evens or visits to competitors stores or businesses.
it’s a great way to target an audience as you already know what their interests and it’s mostly used in targeted display advertising. Another geo-targeting banner advertising method is Geo-Optimization.
This gives the advertiser the opportunity to show banner Ads to the audience in a geographical area using their ZIP code, county, city, state etc). however, this method is best for promotional events and with a broader audience. It allows the advertiser to choose devices of their choice to display ads across.
8. Banner Advertising Search Retargeting
Just like keywords targeting, this another form of remarketing that allows the advertiser to display banner Ads to an audience that search for particular keyword phrases. This practice is commonly used to target those audience based on search volumes on certain keywords and how relevant they are to the campaign.
9. How to use Display Advertising Remarketing
This is another effective way of converting your visitors into customers. You can use this strategy to target visitors that abandoned your cart to buy by showing different Ads. This type of Ads could come with a discount that will trigger their emotions and enable them to take action.
This is also known as site retargeting because the practice is similar. You basically use the data you collect from your visitors, analyze it and target specific visitors that didn’t take action.
10. Display Advertising Black-Listing and White-Listing
This gives you the opportunity to targets a specific group of websites and avoids showing Ads on other specific websites. the white-listing here involves including those websites you wish to show your Ads on. On the other hand, Black-listing involves listing a list of websites you don’t want to show your Ads on.
This can be done by because of few reasons, one is that you don’t want the content on those sites or their geographical location and second, you simply don’t want to associate with such brands.
11. Choosing banner ad networks for advertisers
Now that you have an understanding of how to target your banner campaigns, you need to make the right choice when it comes to choosing the right banner ad networks for advertisers.
This will have have a great impact on how your banner advertising result. Our recommendation here is to try out our hassle-free banner advertising ad network meant for cheap and effective targeted banner advertising.
Compare among banner ad networks for advertisers and see which one has the potential of delivering your banner ads to the right audience and a large amount of them.
This will also have a huge impact on how your brand is exposed to a wider audience. Also, you need to make sure your choice of an Ad network is cheap and effective and not so expensive so you can maximize your Ad budget to give you the best results.
Cheap online advertising
Conclusion
We would have touched on the cost of banner advertising but decided to leave that for the next post. however, we want you all to profit from display advertising as much as possible. This is because the opportunities are endless. We believe all the above methods listed above will contribute massively to making you display advertising a success.
If you have been doing digital marketing and have some good experience with banner advertising, please let us know in the comment section. likewise, some of you that are just starting out.
Wishing you good luck with digital advertising from all of us from AdsTargets 🙂
