User Generated Content (UGC): 4 Strategic Ways to Effectively Showcase It During the Event for Maximum Impact
Updated 23/03/2025 Burberry requested its devoted fans to upload pictures of themselves and their friends putting on the brand’s iconic trench coat. All Burberry had to do was collect the best submissions, which they displayed on a dedicated microsite and their Facebook page. Without taking you deep into this, I have shown you one great […]
Audience Engagement: 15 Simple But Effective Ideas to Make Your Event Engaging
Are you planning an event and you are worried sick about how to get the audience engagement to the edges of their seats while the wheels of your event roll? Everything will depend on the power of your imagination and resources. From the beginning of planning an event, you should clearly define your overarching vision, […]
20 Great Ideas to Create an Engaging Social Media wall in 2022
The businesses that make it in the social media realm think and act like a BRAND. A brand is an image and personality that your business wears in the eyes of the market. Everything you say and do online is a reflection of your brand and so the quality of your content will (in secret) […]
White label Guide: Examples And Benefits For Brands
Okay, let me tell you an interesting story about two French guys who traveled to Shenzhen and discovered that they could source very cheap white label mobile phones. At that time, the French market lacked a supply of middle category phones. They bought the brandless phones and rebranded them under the name Wiko. Three years […]
Mobile Marketing: Benefits, Examples, Strategy and Tips
In today’s world, we are highly dependent on mobile apps to procure products and services. There is not much we do these days regarding marketing that we don’t involve our mobile phones. Do you want to place an order for food? Order it from the food ordering app right there on your mobile device. Do […]
Step by Step Guide to SEO Analysis and How to Do It
SEO has become a widely adopted tool by online marketers because of its effectiveness. While the benefits are vast, not so many marketers understand how to handle this great tool to dig gold in their digital marketing efforts. The digital landscape has changed drastically over the past few years, but SEO remains an effective and […]
What is EAT in SEO and how it works: Everything you need to know
This is 2022, and you have opened to read this guide, I like to guess and hope that my guess is correct you are in charge of managing SEO for your website and you are looking for ways to improve your ranking in the search engine. You want to impress Google, right? I will teach […]
SERPs: 9 Steps for Writing an Article that Ranks on Google
In a world or if you like say kingdom that is oversaturated by content, high-quality content is king and your ability to produce quality content pushes Google to place a crown on the head of your site to move up as the king of your industry. Creating high-quality content is demanding though. Even if you […]
Demographic Targeting Guide: How It Works Plus 3 Great Tips For Effective Audience Targeting
Updated 15/05/2025 Your business should have a product that addresses the pain points (either acts as a pain killer or vitamin) to a defined set of customers and prospects. This will increase the demand for your product and sell like a hot cake in any market to those whose pain points you are out to […]
36 Instagram Statistics That Matter to Marketers in 2022
There has been an astronomical rise in Instagram marketing in the last 5 years since its first launch back in October 2010. Instagram has tightened its grip and it is pinning other giants to stay below it in the marketing space, understandably so because Instagram has topical evergreen visual content available, right from posts, stories, […]