What is CPM and How Does It Work
Curiously every advertiser supposes to know the meaning of CPM. What is CPM and how it works or is used in the advertising industry is unclear for many advertisers even the ones you may think know much about advertising. The definition of CPM is pretty straightforward and easy to understand. But it all depends on […]
How to Calculate the Maximum Cost Per Click
Calculating and setting your maximum cost per click when running your ad campaigns on Google ads, Facebook ads or AdsTargets advertising platform is an important step in getting the right audience and it must be calculated correctly. This is because your maximum cost per click determines the quality of clicks you are going to get […]
5 Tips on How To Increase Your Advertising Click Through Rate (CTR)
Updated 28/03/2025 It is pretty common among advertisers to have a low advertising click-through rate (CTR%) while running ads. The average click-through rate for Google ads is about 1.91% CTR and search ads are surprisingly 0.31% CTR on display advertising for Google Ads. Let me apologise before stating this… The issue most of the time […]
How to Get approved by Google AdSense
So let’s get this straight. There is a valid reason why most publishers want to monetise their traffic with AdSense. Some notable reasons are, Adsense is owned by Google, has one of the highest rates per CPM and Clicks, accept publishers from many countries, can offer 100% fill rates among so many other reasons. Getting […]
AdsTargets as Google Adsense Alternative
There is so much search going on about Google Adsense alternatives or alternatives. This is mostly coming from publishers who either want to monetize their traffic with similar ad networks like Adsense or some publishers that are already been blocked by Google AdSense. It is common among new bloggers some of which applied for an […]
How To Calculate Adsense Revenue: 6 Great Ways to Improve Your Earnings with Confidence
Updated 24/04/2025 Do you know that you can calculate your Adsense revenue before jumping into it? Yes, It’s possible to calculate and know the estimated revenue you will potentially make in a day, per month, or per year. It’s all easy and you can do that right here on this page. You will also understand […]
Display Advertising Benefits for your Brand
There are numerous display advertising benefits for brands more than traditional media and other marketing channels. Such benefits include effective Ad targeting, real-time conversion measuring, and audience segmentation based on demographics, gender, income status, educational status, career, and many others. Display advertising has the ability to inform a potential customer with more valuable and detailed […]
How Retargeting can change your brand
Updated 03/04/2025 What do you really know about retargeting? Have you ever launched an advertising campaign to retarget a specific audience? Do you know that 98% of your visitors never returned to your website? Like gone forever? If you look critically at your traffic data, you will be shocked to discover that most of your […]
Google Remarketing – All you need to know
Remarketing also known as retargeting is an important tool or strategy to get your customers or site visitors to return to your website and take certain actions. If you are familiar with your Google Analytics data, you will be surprised to see that most of your visitors leave your website without taking any action. In […]
Remarketing vs Retargeting -What Advertisers Should know
What is Remarketing vs Retargeting, What comes up to your mind first when you see these two terms Remarketing vs Retargeting? Confused or just surprised? well, you will soon get to know what these two mean and how you can apply these in your marketing and advertising campaigns. There are brands that have a lot […]