Programmatic Advertising beginner guide
Over the past six years, we have seen a massive increase in programmatic advertising. In the U.S., Over 90% of digital advertising is projected to be done via programmatic ad campaigns in 2021. Why are marketers turning to programmatic? In many ways, it seems to be a more effective and efficient way of digital advertising. […]
Buying Media Complete guide for beginners
Smart marketers are always ahead of their competitors because of their smart thinking and actions. The marketing space is kind of very competitive today. The demand for quality traffic is growing day by day which means the cost is also increasing pushing marketers to improvise. Media buying tends to be one of the ways online […]
Ecommerce Advertising Mastery: 7 Powerful Tips for Effective and Profitable Campaigns
Updated 07/05/2025 Ecommerce advertising is as competitive as the business itself. There are thousands of eCommerce stores in every country which makes it almost impossible to engage in eCommerce marketing without effective paid advertising. I should also mention that more and more eCommerce businesses are being launched every day, making the market more competitive than […]
Paid advertising – 7 things you must do to be successful
Updated 27/03/2025 Paid advertising has become a necessary evil for most online businesses in the last ten years. This has made Google and Facebook billions of dollars a year. These businesses in turn make a lot of profit as well while advertising on these platforms. However, not all businesses that spend money on ads are […]
Facebook ad account disabled – What to do next
Have you been running Facebook ad campaigns and wake up someday just to find your Facebook ad account disabled? You might be confused seeing this for the first time. However, it’s a normal thing for many marketers. It’s heartbroken really when this happens unexpectedly and to worsen it all when it happens in the middle […]
Top 10 Advertising techniques for online advertising
Online advertising involves a lot of techniques all with the aim to lure the target audience into buying. It can be challenging with so much to deal with given there are multiple advertising networks, audience type, ad formats as well as ad optimisation platforms. This makes it difficult for most marketers to adopt specific advertising […]
Google AdWords Express Exposed: 5 Strong Reasons Why You Should Avoid It at All Costs
Updated 07/05/2025 So Google the giant of online advertising has maintained its lead in the industry despite recent upcoming ad giants such as Amazon Ads, Bing and other smaller Ad networks like AdsTargets. It looks like Google has perceived some threats and is doing everything to stay afloat and above its rivals which led to […]
Audience targeting options, examples and tips in digital marketing
Updated 03/04/2025 Audience targeting is one of the most important aspects of digital marketing. On all online advertising platforms, search engines, and social media platforms, the way you target your audience will have a great impact on the outcome of your marketing campaign. As a marketer, you might probably want to have a clear understanding […]
RollerAds Review:12 Powerful Insights You Need to Know for Smarter Ad Success
Update 02/05/2025 RollerAds also known as Push notification ads are getting more popular than ever and many networks are already in the business providing advertisers with customized push notification advertising services while at the same time giving publishers the opportunity to monetize their traffic and maximize their earnings. It’s also true that when push notification […]
3 Powerful Ways of Leveraging Native and Display Ads to Increase Revenue
Updated 02/05/2025 Monetizing content online is the goal of many publishers and one of the main income streams for publishers is monetizing traffic by displaying native and display ads on their websites or blogs. The evolution of digital advertising has brought about new ways to display ads and effectively increase publishers’ earnings. However, the content […]