{"id":7304,"date":"2021-02-20T05:39:30","date_gmt":"2021-02-20T05:39:30","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=7304"},"modified":"2025-04-05T08:45:34","modified_gmt":"2025-04-05T07:45:34","slug":"what-is-native-advertising","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/what-is-native-advertising","title":{"rendered":"Native Advertising Explained: 4 Powerful Reasons to Leverage Native Advertising for Explosive Growth"},"content":{"rendered":"\n<p><strong>Updated 05\/04\/2025<\/strong><\/p>\n\n\n\n<p>Native advertising has become very popular among marketers seeking to boost content marketing, promote products and services, increase sales, or buy quality website traffic from the targeted audience. <\/p>\n\n\n\n<p>Content marketers are increasingly promoting their content through <a href=\"https:\/\/adstargets.com\/blog\/best-native-ad-networks\/\" class=\"rank-math-link\">native ad networks<\/a> to increase engagement, subscribers, and even sales.<\/p>\n\n\n\n<p>It seems native ads are the present and the future of online advertising. However, many digital marketers or brands have tried out native ads or even know how to go about it. <\/p>\n\n\n\n<p>So what is native advertising? here is the most precise definition<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#Native_Advertising_Definition\" >Native Advertising Definition?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#How_Native_Advertising_work\" >How Native Advertising work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#Example_of_Native_Ads\" >Example of Native Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#Is_Native_Advertising_Effective\" >Is Native Advertising Effective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#Why_prefer_a_Native_Advertising_Strategy\" >Why prefer a Native Advertising Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#Beyond_That_What_Are_the_Clear_Cut_Benefits_of_Native_Advertising\" >Beyond That, What Are the Clear Cut Benefits of Native Advertising?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#1_Instant_Credibility_and_Trust\" >#1. Instant Credibility and Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#2_Tapping_Into_an_Already_Engaged_Audience\" >#2. Tapping Into an Already Engaged Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#3_Boosting_Purchase_Intent_Like_Crazy\" >#3. Boosting Purchase Intent Like Crazy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#4_Seamless_Engaging_and_Non-Intrusive\" >#4. Seamless, Engaging, and Non-Intrusive<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#Forms_Of_Native_Ads\" >Forms Of Native Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#1_Branded_Content_Ads\" >#1. Branded Content Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#2_Content_Recommendation_Ads\" >#2. Content Recommendation Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#Native_Advertising_Networks\" >Native Advertising Networks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#AdsTargets\" >AdsTargets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#Mobile_Native_Ads\" >Mobile Native Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/#Wrapping_up\" >Wrapping up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Native_Advertising_Definition\"><\/span>Native Advertising Definition?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/adstargets.com\/blog\/native-advertising\/\" class=\"rank-math-link\">Native advertising<\/a><\/strong>&nbsp;is a <a href=\"https:\/\/adstargets.com\/blog\/types-of-online-advertising\/\" class=\"rank-math-link\">type of&nbsp;advertising<\/a>&nbsp;that matches the platform&#8217;s form and function upon which it appears. In many cases, it functions like an&nbsp;advertorial and manifests as a video, article, or editorial. The word &#8220;native&#8221; refers to the content&#8217;s coherence with the other media that appear on the platform.<\/p>\n\n\n\n<p>These ads reduce a consumers&#8217; ad recognition by blending the ad into the native content of the platform, using somewhat ambiguous language such as &#8220;sponsored&#8221; or &#8220;branded&#8221; content.&nbsp;They can be difficult to identify due to their ambiguous nature properly.<\/p>\n\n\n\n<p>Product placement&nbsp;(embedded marketing) is a precursor to native advertising. The former places the product within the content, whereas in native marketing, which is legally permissible in the US to the extent that there is sufficient disclosure,&nbsp;the product and content are merged. (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Native_advertising\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Source: Native advertising Wiki<\/a>).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"1024\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2021\/02\/What-is-native-advertising-2-410x1024.png\" alt=\"What is native advertising infographics\" class=\"wp-image-7572\" style=\"width:525px;height:1311px\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2021\/02\/What-is-native-advertising-2-410x1024.png 410w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2021\/02\/What-is-native-advertising-2-120x300.png 120w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2021\/02\/What-is-native-advertising-2-768x1920.png 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2021\/02\/What-is-native-advertising-2-819x2048.png 819w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2021\/02\/What-is-native-advertising-2-150x375.png 150w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2021\/02\/What-is-native-advertising-2.png 80w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Native_Advertising_work\"><\/span>How Native Advertising work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Native ads, just like other forms of <a href=\"https:\/\/adstargets.com\/blog\/21-online-advertising-companies\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/21-online-advertising-companies\/\">online advertising<\/a>, are bought or placed by brands and media buyers (advertisers) on the Demand-side platforms (DSP) and shared or displayed on Supply-side Platforms (SSP).<\/p>\n\n\n\n<p>The advertiser creates ads in the form of text and image ads that come in various sides while the DSP figure out which publisher&#8217;s websites the ads should be placed on based on the relevance of the content and the advertiser&#8217;s target audience advertiser (Brands or marketers). <\/p>\n\n\n\n<p><a href=\"https:\/\/adstargets.com\/blog\/native-ads-vs-display-ads\/\" class=\"rank-math-link\">Native ads<\/a> are mostly displayed in the form of recommended content and below the page&#8217;s content, making it less intrusive. <\/p>\n\n\n\n<p>Due to the images used in native advertising, people are more drawn to clicking on those ads than traditional display ad formats such as banners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_of_Native_Ads\"><\/span>Example of Native Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AdsTargets as native ads DSP and SSP offer marketers the opportunity to expand their reach with native ads, as seen below. This is a sample of a 2&#215;2 native ad from AdsTarges showing a publisher&#8217;s website.<\/p>\n\n\n\n<p>We have various native ad verticals\/sizes and specs to suit your content marketing and product advertising needs. you can find more <a href=\"https:\/\/adstargets.com\/blog\/top-10-native-advertising-examples-that-works\/\" class=\"rank-math-link\">native advertising examples<\/a> here.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"1024\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2021\/02\/image-9-906x1024.png\" alt=\"\" class=\"wp-image-7584\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2021\/02\/image-9-906x1024.png 906w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2021\/02\/image-9-265x300.png 265w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2021\/02\/image-9-768x868.png 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2021\/02\/image-9-150x170.png 150w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2021\/02\/image-9.png 177w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/adstargets.com\/\" data-type=\"link\" data-id=\"https:\/\/adstargets.com\/\">AdsTargets Native Ads sample<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Native_Advertising_Effective\"><\/span>Is Native Advertising Effective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Native advertising is obviously a very effective way of advertising and boosting your content outreach. <\/p>\n\n\n\n<p>There is a good reason why big brands engage in native advertising. Even though many people see native advertising as ads, they are more willing to click on them, share them and make their buying decision after viewing native ads.<\/p>\n\n\n\n<p>Native advertising is that powerful. It fools no one but still has a huge impact on viewers buying decisions.<\/p>\n\n\n\n<p>Well-designed native ads are seen as adding value to the content where the native has been placed; hence they match or are seen as more relevant. <\/p>\n\n\n\n<p>We will take a look at some successful native advertising stories.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_prefer_a_Native_Advertising_Strategy\"><\/span><strong>Why prefer a Native Advertising Strategy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Because people perceive native content as more reliable and engaging than traditional advertising. And because over the next 5 years, this form of advertising is expected to grow by 156%.<\/p>\n\n\n\n<p>A study carried out by Yahoo and Enders Analysis \u201c<a rel=\"noreferrer noopener\" class=\"rank-math-link\" href=\"https:\/\/www.endersanalysis.com\/reports\/native-advertising-europe-2020\" target=\"_blank\">Native Advertising in Europe to 2020<\/a>\u201d has analyzed the growth estimates for Native Advertising in 2020;<\/p>\n\n\n\n<p>By the end of this year, native advertising:<\/p>\n\n\n\n<p>\u2013 will account for 52% of all display advertising in Europe;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.wixstatic.com\/media\/27a180_d1adaa565b684b93aa1eddbaa11e7fc7~mv2.jpg\/v1\/fill\/w_1000,h_647,al_c,q_90,usm_0.66_1.00_0.01\/27a180_d1adaa565b684b93aa1eddbaa11e7fc7~mv2.jpg\" alt=\"6 Steps to create a successful &quot;Native Advertising Strategy&quot;\" title=\"Native advertising Complete Guide - All you need to know 6\"\/><\/figure>\n\n\n\n<p>\u2013 the investment in native ads will amount to \u20ac8.8 million in Europe;<\/p>\n\n\n\n<p>\u2013 will reach 6.3 billion euros to be invested in social network native advertising.<\/p>\n\n\n\n<p>After having seen these data I think it\u2019s time to think about how to implement a native ads strategy in your projects and to establish a budget for a campaign.<\/p>\n\n\n\n<p>To determine how and how much to invest in native content you need to have an overview of what are the steps to follow to implement an effective strategy.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/9A6mbpocVbQ?controls=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beyond_That_What_Are_the_Clear_Cut_Benefits_of_Native_Advertising\"><\/span>Beyond That, What Are the Clear Cut Benefits of Native Advertising? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When people head to Google, they usually have a goal\u2014they\u2019re searching for a product, looking for answers, or trying to solve a problem. On social media, though, it\u2019s a different ball game. Users aren\u2019t necessarily shopping; they\u2019re scrolling through posts, checking out trends, engaging with their communities, and seeing what their friends are up to. That means capturing their attention with traditional ads can be hit or miss.<\/p>\n\n\n\n<p>This is where native advertising changes the game. It doesn\u2019t just interrupt users\u2014it blends in. Unlike intrusive pop-ups or flashy banner ads that people instinctively ignore, native ads fit naturally into the content people are already consuming. Whether they\u2019re reading an article, watching a video, or exploring a blog, your brand becomes part of the experience instead of an unwelcome distraction.<\/p>\n\n\n\n<p>But what makes native advertising so powerful? Let\u2019s break it down:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Instant_Credibility_and_Trust\"><\/span>#1. Instant Credibility and Trust<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Consumers are naturally skeptical of ads, but when your brand appears on a reputable news site, blog, or industry magazine, it carries instant credibility. Studies show that 68% of users trust native ads in an editorial setting compared to only 55% for traditional social media ads. When people see your brand alongside high-quality content, they\u2019re more likely to trust it.<\/p>\n\n\n\n<p>Imagine your brand being featured in a well-respected publication within your industry. Just by association, your authority and reputation get a massive boost. It\u2019s like getting an endorsement without explicitly asking for one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Tapping_Into_an_Already_Engaged_Audience\"><\/span>#2. Tapping Into an Already Engaged Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the biggest struggles for brands is building an audience from scratch. Running native advertising campaigns on established platforms solves this problem. You\u2019re not throwing ads into the void and hoping for the best\u2014you\u2019re strategically placing them in front of an audience that\u2019s already engaged and interested in similar content.<\/p>\n\n\n\n<p>For example, if you sell fitness gear, running a native ad on a popular health and wellness blog will get you in front of an audience that already cares about working out and staying fit. You don\u2019t need to convince them why fitness matters\u2014you just need to show them why your brand is worth their time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Boosting_Purchase_Intent_Like_Crazy\"><\/span>#3. Boosting Purchase Intent Like Crazy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Traditional ads often focus on direct selling, which can be a turnoff for people who aren\u2019t in buying mode yet. Native advertising, on the other hand, nurtures interest and subtly guides users toward a purchase.<\/p>\n\n\n\n<p>Studies show that native ads increase purchase intent by 18%. When people discover your product in a natural and engaging way\u2014rather than being force-fed an ad\u2014they\u2019re much more open to considering it. They feel like they found your brand rather than being sold to, and that makes all the difference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Seamless_Engaging_and_Non-Intrusive\"><\/span>#4. Seamless, Engaging, and Non-Intrusive<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nobody likes feeling bombarded by ads, and that\u2019s why native advertising is so effective\u2014it doesn\u2019t feel like an ad. Instead of disrupting the user experience, it enhances it. Your content flows naturally within the platform, making it easier for users to engage without feeling pressured.<\/p>\n\n\n\n<p>Kiran Mehra, co-founder of Goldspot Pens, puts it best:<\/p>\n\n\n\n<p>\u201cThe beauty of native advertising is that it blends right in. Unlike those annoying pop-ups, it flows naturally with the content, making it way more engaging. It\u2019s like having a laid-back convo with your audience rather than screaming for attention.\u201d<\/p>\n\n\n\n<p>If you want your brand to be seen, trusted, and remembered\u2014without annoying potential customers\u2014native advertising is the way to go. It positions your brand exactly where your audience is already spending their time and ensures that your message reaches them in an organic, engaging way.<\/p>\n\n\n\n<p>So instead of fighting for attention with intrusive ads, let your brand become a natural part of the conversation. That\u2019s the real power of native advertising\u2014it doesn\u2019t just sell; it connects.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Forms_Of_Native_Ads\"><\/span>Forms Of Native Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Branded_Content_Ads\"><\/span>#1. Branded Content Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Branded content comes in many forms, such as an article, a video, a podcast, or anything that adds value to the customer\u2019s experience and helps create a connection with the brand.<\/p>\n\n\n\n<p>Branded Content, in contrast with the previous examples, is targeted to evoke the audience\u2019s emotions and guide them to the brand instead of a sales pitch.<\/p>\n\n\n\n<p>The publishers mention the paid nature of the content when publishing native content. Let\u2019s elaborate more on this example of a native advertisement and analyze Branded Content&#8217;s 3 basic features.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>Feature No.1<\/strong><\/em><br>Its purpose is to create brand talk. One of the key guides for creating branded content is its ability to create a buzz around the brand rather than make a sale.<\/li>\n\n\n\n<li><em><strong>Feature No.2<\/strong><\/em><br>Targets the Audiences\u2019 Feelings. Instead of giving reasonable explanations for calling the audience to action, Branded Content Ads trying to make a personal connection and leverage their emotions. Most of the time it tells a story about the brand in an ingenious way.<\/li>\n\n\n\n<li><em><strong>Feature No.3<\/strong><\/em><br>Data-driven. With branded content advertisements companies can measure the response they get from a campaign and create a campaign that will strike a chord.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Content_Recommendation_Ads\"><\/span>#2. Content Recommendation Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Content recommendation advertising platforms place links beneath or next to articles or blog posts on a given website.&nbsp;<\/p>\n\n\n\n<p>The format is always pretty similar to one of the websites already has not to interrupt the page design and content flow.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/03\/content-marketing.jpg\" alt=\"Native ads examples\n\" class=\"wp-image-3968\" title=\"Top 10 Native Advertising Examples That works 8\"\/><figcaption class=\"wp-element-caption\">Content Recommendation Advertising Examples<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Native_Advertising_Networks\"><\/span>Native <a class=\"rank-math-link\" href=\"https:\/\/adstargets.com\/blog\/advertising-networks-frequently-asked-questions\/\">Advertising Networks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AdsTargets\"><\/span><a href=\"https:\/\/adstargets.com\/about\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/about\">AdsTargets<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We have built one of the most powerful native advertising platforms in the market. We made it easy, cheaper, flexible and profitable for brands to boost their content marketing with native ads. <\/p>\n\n\n\n<p>Through native ads, brands have increased sales, convert a lot of potential clients, and have relatively seen an increase in their profits. Native ads are loved by publishers as well as their audiences. <\/p>\n\n\n\n<p>Take advantage of the natives&#8217; ad platform and start your first native campaign today by clicking the button below.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/adstargets.com\/advertise\" style=\"border-radius:27px;background:linear-gradient(135deg,rgba(6,147,227,1) 81%,rgb(155,81,224) 100%)\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Start your first native ad campaign today<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p>Other famous platforms for Recommended Content Ads are Taboola and Outbrain.<\/p>\n\n\n\n<p>Taboola is collaborating with some of the biggest publishers like Bloomberg, Business Insider, CBC NEWS, and more. Outbrain collaborates with CNN, SKY News, The Guardian, and more.<\/p>\n\n\n\n<p>Content Recommendation, in our opinion, is a good option for publishers with quality content and with a lot of quantity. The reason for that is that the recommendations may lead the viewer to leave the website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_Native_Ads\"><\/span>Mobile Native Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you have ever played or tried any kind of mobile game, you have probably come across Mobile Native Advertising. <\/p>\n\n\n\n<p>This type of native advertising can take a format of the video that matches the content.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/03\/angry-birds-exxample-1.png\" alt=\"Top 10 Native Advertising Examples That works\" class=\"wp-image-3964\" title=\"Top 10 Native Advertising Examples That works 9\"\/><figcaption class=\"wp-element-caption\">Mobile Native Advertising Examples<\/figcaption><\/figure>\n\n\n\n<p>Mobile Native Advertising brings value to the user (player) by giving him extra credits\/rewards after he clicks on the ad and goes through the entire video advertisement.<\/p>\n\n\n\n<p>As an advertiser, if you want to increase brand awareness, better advertising performance, and higher engagement, mobile native advertising is one of the best ways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span>Wrapping up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To wrap about what is &#8220;<em>Native advertising<\/em>&#8220;, It&#8217;s the concept of creating&nbsp;<em>ads<\/em>&nbsp;that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer feels the&nbsp;<em>ad<\/em>&nbsp;belongs there. Promoted search results and sponsored social media posts are popular examples of&nbsp;<em>native ads<\/em>.&#8221; (source: <a href=\"https:\/\/adstargets.com\/blog\/taboola-native-ads\/\" class=\"rank-math-link\">Taboola<\/a>)<\/p>\n\n\n\n<p>Native advertising is sure about the present and the future of advertising. It&#8217;s here to stay and will even become more popular and hopefully not more expensive. <\/p>\n\n\n\n<p>The time to start your native ad campaigns is now. It&#8217;s one sure way to boost your <a href=\"https:\/\/adstargets.com\/blog\/what-is-content-marketing\/\" class=\"rank-math-link\">content marketing<\/a> efforts, attract more customers and get your sales up. <\/p>\n\n\n\n<p>We have already provided you with the platform to start your native ad campaign so what are you still waiting for?  <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated 05\/04\/2025 Native advertising has become very popular among marketers seeking to boost content marketing, promote products and services, increase sales, or buy quality website traffic from the targeted audience. Content marketers are increasingly promoting their content through native ad networks to increase engagement, subscribers, and even sales. It seems native ads are the present [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[990,20],"tags":[],"class_list":["post-7304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-native-advertising","category-online-advertising"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/7304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=7304"}],"version-history":[{"count":37,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/7304\/revisions"}],"predecessor-version":[{"id":23266,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/7304\/revisions\/23266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/7596"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=7304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=7304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=7304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}