{"id":6037,"date":"2020-09-01T12:36:24","date_gmt":"2020-09-01T11:36:24","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=6037"},"modified":"2025-05-02T18:08:44","modified_gmt":"2025-05-02T17:08:44","slug":"native-and-display-ads","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/native-and-display-ads","title":{"rendered":"3 Powerful Ways of Leveraging Native and Display Ads to Increase Revenue"},"content":{"rendered":"\n

Updated 02\/05\/2025<\/strong><\/p>\n\n\n\n

Monetizing content online is the goal of many publishers and one of the main income streams for publishers is monetizing traffic by displaying native and display ads on their websites or blogs.<\/p>\n\n\n\n

The evolution of digital advertising has brought about new ways to display ads and effectively increase publishers’ earnings. <\/p>\n\n\n\n

However, the content monetization approach matters a lot for it to be effective.<\/p>\n\n\n\n

The use of Native ads on various publishers’ websites or blogs has increased by more than 500% in the last 5 years making it look like it’s competing with display ads.  <\/p>\n\n\n\n

Also, It’s becoming a reality that companies are beginning to divert their display advertising funds to other forms of advertising and investing more in content marketing and native advertising<\/a>.<\/p>\n\n\n\n

Even though it seems promising, display advertising still controls a very large share of the entire online advertising<\/a> budget. This only means one thing “Display advertising<\/a> is still much alive”.<\/p>\n\n\n\n

For publishers, it will be in their best interest to combine these two monetizing sources to make the most out of their content monetization.<\/p>\n\n\n\n

In this post, you will learn how to leverage both ad types to make the most out of it.<\/p>\n\n\n\n

Let’s start with a brief intro of the two ad types<\/p>\n\n\n\n

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