{"id":5262,"date":"2020-07-08T16:07:31","date_gmt":"2020-07-08T15:07:31","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=5262"},"modified":"2026-02-23T07:47:56","modified_gmt":"2026-02-23T07:47:56","slug":"facebook-ads","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/facebook-ads","title":{"rendered":"Facebook Ads: 5 Great Ways How to Run Profitable Ad Campaigns"},"content":{"rendered":"\n<p><strong>Updated 25\/04\/2025<\/strong><\/p>\n\n\n\n<p>Facebook advertising can be either profitable or a massive loss for businesses. It depends on your Facebook Ads campaign and how you optimize your ads which will determine the outcome of your Facebook advertising.<\/p>\n\n\n\n<p>I am sure you have come across multiple Facebook ad tutorials but not many of those focus on strategically teaching you how to make your ads more profitable. <\/p>\n\n\n\n<p>Facebook as a platform is an awesome tool that helps small businesses grow from zero to heroes. It&#8217;s simply the most used and the most popular social media platform with a lot of your target audience spending time on it every minute of the day. <\/p>\n\n\n\n<p>Although the opportunities on Facebook Business are endless, It takes smartness to get profitable with your ads because of the ever-changing algorithms and bidding strategies of your competitors. <\/p>\n\n\n\n<p>However, tools like Facebook pixel, Facebook audience insight tool coupled with micro-targeting could be a way out for <a href=\"https:\/\/adstargets.com\" class=\"rank-math-link\">profitable Facebook Ads<\/a>. <\/p>\n\n\n\n<p>The aim of this article is to educate you on how to create and optimize your Facebook Ads campaigns to be more profitable. <\/p>\n\n\n\n<p>So let&#8217;s jump into details looking at what you need to know about Facebook ads and profitable <a href=\"https:\/\/adstargets.com\/blog\/\" class=\"rank-math-link\">Facebook advertising.<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#Ways_to_Make_your_campaign_profitable\" >Ways to Make your campaign profitable<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#1_Facebook_Pixel_installation\" >#1. Facebook Pixel installation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#2_Audience_research\" >#2. Audience research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#3_Facebook_Targeting\" >#3. Facebook Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#4_Placements\" >#4. Placements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#5_Bidding_and_budget\" >#5. Bidding and budget<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#Types_of_Facebook_Ads\" >Types of Facebook Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#1_Facebook_Image_ads\" >#1. Facebook Image ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#2_Facebook_Video_Ads\" >#2. Facebook Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#3_Carousel_Ads\" >#3. Carousel Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#4_Facebook_Slideshow_Ads\" >#4. Facebook Slideshow Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#5_Collection_ads\" >#5. Collection ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#6_Instant_Experience_ads\" >#6. Instant Experience ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#Facebook_Ads_Sizes_and_Ads_Specs\" >Facebook Ads Sizes and Ads Specs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#Text_and_objective_specs_for_Facebook_ads\" >Text and objective specs for Facebook ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#Video_ads\" >Video ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#Image_ads\" >Image ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#Slideshow_ads\" >Slideshow ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#Facebook_Stories_ads\" >Facebook Stories ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#Carousel_ads\" >Carousel ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#Collection_ads\" >Collection ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#Instant_Experience_ads\" >Instant Experience ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#Messenger_Inbox_ads\" >Messenger Inbox ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#Facebook_Ads_Costs\" >Facebook Ads Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads\/#Wrapping_up\" >Wrapping up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ways_to_Make_your_campaign_profitable\"><\/span>Ways to Make your campaign profitable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are many twists to Facebook advertising and understanding some of these and how Ads works on Facebook is the only way to get your campaigns profitable. <\/p>\n\n\n\n<p>I will take you through what you actually need to do and when to do it to get a high return on investment (ROI) on advertising. These include the type of <a href=\"https:\/\/adstargets.com\/blog\/facebook-ads-manager\/\" class=\"rank-math-link\">Facebook ads<\/a> to create for each campaign, data collection and reuse, audience research and interest targeting.<\/p>\n\n\n\n<p>so let&#8217;s jump into it. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Facebook_Pixel_installation\"><\/span>#1. Facebook Pixel installation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>So why do we start with Facebook Pixel? Well see why here below.<\/p>\n\n\n\n<p>One the first and the most important thing to do is to install Facebook Pixel on your website. This could be done on different levels depending on your products and services. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wpblog.com\/wp-content\/uploads\/2019\/03\/Facebook-Pixel-Plugin-1280x720.jpg\" alt=\"How to Add Facebook Pixel WordPress With 5 Top Facebook Pixel Plugins\"\/><\/figure>\n\n\n\n<p>It is important to understand the type of data you need and where you need to collect the data using your Pixel. <\/p>\n\n\n\n<p>Facebook Pixel is extremely important for your ads hence targeted advertising all depend on quality data. <\/p>\n\n\n\n<p>Make sure you install your Pixel before you can launch your first campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Audience_research\"><\/span>#2. Audience research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Understanding your target audience is one sure way of getting your ads to perform well while saving you the unnecessary <a href=\"https:\/\/adstargets.com\/blog\/calculate-your-advertising-cost-and-roi\/\" class=\"rank-math-link\">cost of advertising<\/a> on Facebook. <\/p>\n\n\n\n<p>Facebook has provided one of the best tools for audience research known as the &#8220;Facebook audience insight tool&#8221;. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Audience-insight--1024x476.png\" alt=\"Facebook Audience insight tool\" class=\"wp-image-3481\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Audience-insight--1024x476.png 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Audience-insight--300x139.png 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Audience-insight--768x357.png 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Audience-insight-.png 430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With the Facebook audience insight tool, you will be able to understand the demographics and psychographics of your audience giving you an edge for more precise targeting. <\/p>\n\n\n\n<p>A great combination of the <a href=\"https:\/\/adstargets.com\/blog\/facebook-ad-library\/\" class=\"rank-math-link\">Facebook ad library<\/a> and Facebook audience insight tool will definitely help you understand your target audience better and the type of ads to create.<\/p>\n\n\n\n<p>Take a look at how to use the two tools for better results.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Facebook Ad library and Audience insight  [Facebook ads success]\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/B1OkhSTezBc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/adstargets.com\/blog\/facebook-ads-manager\/\" class=\"rank-math-link\">Facebook Audience insight and Facebook Ad library<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Facebook_Targeting\"><\/span>#3. Facebook Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook targeting helps advertisers reach their target audience more accurately as explained in the above sub-topic (Audience research). Facebook provides the advertiser with data such as Demographics, interests, behaviors, locations, and connections.<\/p>\n\n\n\n<p>The advertiser uses these data coupled with the custom data collected using the Facebook pixel as well as using the Lookalike audience to expand the audience based on the already performing audience. <\/p>\n\n\n\n<p>It is vital you carefully customize your audience, target more accurately and then expand with the lookalike audience to expand your reach to increase your ROI on Facebook advertising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Placements\"><\/span>#4. Placements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are multiple Facebook Ad placements to choose from when creating a campaign. Some are not as effective as others. By default, Facebook will use automatic placements (recommended) if you do not select your placements. <\/p>\n\n\n\n<p>However, it is better to use manual placements. This way, you will be able to select exactly where you want your ads to be shown either on Facebook, Instagram, or other Facebook placement options. <\/p>\n\n\n\n<p>This is also a cost-saving major which helps you keep your budget in check.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/07\/image-1.png\" alt=\"This image has an empty alt attribute; its file name is image-1.png\" style=\"width:592px;height:698px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/07\/image-2.png\" alt=\"This image has an empty alt attribute; its file name is image-2.png\" style=\"width:584px;height:916px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/07\/image-1.png\" alt=\"This image has an empty alt attribute; its file name is image-1.png\" style=\"width:587px;height:691px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Bidding_and_budget\"><\/span>#5. Bidding and budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The bidding strategy also plays a role when it comes to profitable advertising basically having a high ROI on your advertising.<\/p>\n\n\n\n<p>You have to make you don&#8217;t bid too low and not too high to avoid overspending and invaluable clicks. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/image-3.png\" alt=\"Maximum CPC Calculator\nExcel Calculator\"\/><\/figure>\n<\/div>\n\n\n<p>Your max CPC bidding should be decided when you know or understand your customers&#8217; lifetime value. The following article shows how to calculate your max cost per click.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/adstargets.com\/blog\/how-to-calculate-the-maximum-cost-per-click\/\" class=\"rank-math-link\">Read: How to calculate maximum cost per click<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Facebook_Ads\"><\/span>Types of Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook has various types of ads for advertisers to choose from depending on their goals. This might be the type of product, service or niche they are promoting.<\/p>\n\n\n\n<p>So let&#8217;s take a look at the various <a href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-cost\/\" class=\"rank-math-link\">types of Facebook Ads<\/a> you can create.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Facebook_Image_ads\"><\/span>#1. Facebook Image ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Image ads may look simple but actually powerful ads and very easy to create with few clicks. <\/p>\n\n\n\n<p>These ads can be created by the advertisers in various ways, either by boosting an already posted photo on your Facebook business page or adding a photo and some text description that tell a unique powerful story.<\/p>\n\n\n\n<p>One important thing you need to know about Facebook image ads is your picture must be attractive and meet the Facebook ad requirements. <\/p>\n\n\n\n<p>Try as much as possible not to include too much text in your image ads.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"155\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/07\/image.png\" alt=\"\" class=\"wp-image-5271\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Facebook_Video_Ads\"><\/span>#2. Facebook Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are many placement options for video ads on Facebook, These video ads are allowed on stories, in-stream ads on Facebook videos, and Newsfeed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/burst.shopifycdn.com\/content\/facebook-canvas-ad-budweiser.gif\" alt=\"Facebook Carousel Ad Example - Busweiser\"\/><\/figure>\n<\/div>\n\n\n<p>These video ads give the advertiser the opportunity to showcase their services or products in action in other to motivate people to take action that leads, to sales or conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Carousel_Ads\"><\/span>#3. Carousel Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Carousel ads are known to be one of the most engaging ads. This ad type was designed for eCommerce to take advantage of showing multiple products on the platform. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.socialbeat.in\/wp-content\/uploads\/2016\/04\/product-highlight.gif\" alt=\"Showcase products in detail\"\/><\/figure>\n\n\n\n<p>However, these ads became very popular among all businesses using them to showcase their various products (goods and services). Across all verticals, brands use carousel ads to display many images telling stories of their products and services.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.socialbeat.in\/wp-content\/uploads\/2016\/04\/Facebook-advertisement-for-hotels-Carosel-Ad.gif\" alt=\"Tell a story\"\/><\/figure>\n<\/div>\n\n\n<p>Compare to image and video ads, an experiment show that carousel ads have a higher click-through rate (CTRs%) for website clicks as well as lower cost per click (CPC). It will be created to try it, especially when you are selling your digital and physical products online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Facebook_Slideshow_Ads\"><\/span>#4. Facebook Slideshow Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These ads have the ability to catch the viewers&#8217; attention fast and easily with the sliding images that almost display like videos. These ads are created with images and short videos with great motion. <\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-pale-cyan-blue-background-color has-background\" style=\"grid-template-columns:48% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2018\/08\/AdsTargets___Display_ad_network___Advertising_agency.png\" alt=\"AdsTargets Ad Network\" class=\"wp-image-5024 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center has-vivid-red-color has-text-color has-medium-font-size\"><a href=\"https:\/\/adstargets.com\" class=\"rank-math-link\"><strong>Create your First ad campaign with us today<\/strong><\/a><\/p>\n<\/div><\/div>\n\n\n\n<p>They are easy to create and do a great job of storytelling, brand awareness and multiple product advertising. <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/website-production\/uploads\/2018\/11\/facebook-slideshow-format-video.gif\" alt=\"Facebook Slideshow format video\"><\/td><td><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/website-production\/uploads\/2018\/11\/facebook-slideshow-format-looping-video.gif\" alt=\"Facebook Slideshow format looping video\"><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><strong>Facebook Slideshow Ads example<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Because these ads load faster than video ads while consuming less bandwidth, they work very well even in areas with low internet speed. <\/p>\n\n\n\n<p>Use them if you believe your target location does not have high-quality internet. <\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Collection_ads\"><\/span>#5. Collection ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These are one of the best Facebook mobile ads that give your customers the opportunity to buy your products on their mobile phones without leaving the Facebook page. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/4Hkev1UjVdm8IXVUa3\/giphy.gif\" alt=\"\" style=\"width:480px;height:359px\"\/><\/figure>\n<\/div>\n\n\n<p>They are a great opportunity for eCommerce and people selling multiple products, for example, fashion products (clothes and shoes etc). <\/p>\n\n\n\n<p>You can display up to five products and showcase your shop online while giving your customers the opportunity to easily buy your products on the go. <\/p>\n\n\n\n<p><strong>Note:<\/strong> <a href=\"https:\/\/instapage.com\/blog\/facebook-collection-ads\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Facebook collection Ads<\/a> work only on mobile devices. <\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Instant_Experience_ads\"><\/span>#6. Instant Experience ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These are Facebook <a href=\"https:\/\/adstargets.com\/blog\/paid-advertising\/\" class=\"rank-math-link\">paid ads<\/a> that work hand in hand with the collection ads to deliver a great user experience on mobile devices. <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/www.webfx.com\/blog\/wp-content\/uploads\/2019\/12\/wind-hellas-facebook-instant-experiences.png\" alt=\"wind hellas facebook instant experiences\"><\/td><td><img decoding=\"async\" src=\"https:\/\/www.webfx.com\/blog\/wp-content\/uploads\/2019\/12\/scanmarker-facebook-instant-experiences.png\" alt=\"scanmarker facebook instant experiences\"><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/www.webfx.com\/blog\/social-media\/facebook-instant-experiences\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Facebook Instant Experience ads Examples<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n<p>These ads are a full-screen ad format that loads 15 times faster than a mobile website outside of Facebook. <\/p>\n\n\n\n<p>It&#8217;s a great way to give people access to additional instant experiences on mobile content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Ads_Sizes_and_Ads_Specs\"><\/span>Facebook Ads Sizes and Ads Specs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the things to keep in mind when creating Facebook ads is the ad sizes and the specifications guide by Facebook. It&#8217;s important for user experience as recommended by Facebook advertising. <\/p>\n\n\n\n<p>Here you will get a complete guide to Facebook ad sizes&nbsp;<a href=\"https:\/\/blog.hootsuite.com\/facebook-ad-sizes\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Facebook ad sizes<\/a>.<\/p>\n\n\n\n<p>Hootsuite has compiled a set of&nbsp;16 free <a href=\"https:\/\/adstargets.com\/blog\/facebook-ad-templates\/\" class=\"rank-math-link\">Facebook ad templates<\/a>&nbsp;you can use to help you create your ads within a few minutes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Text_and_objective_specs_for_Facebook_ads\"><\/span>Text and objective specs for Facebook ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It&#8217;s always important to maintain the recommended text limits while creating Facebook Ads. If you have too much text on your ads, it will be cut off.<\/p>\n\n\n\n<p>You also need to understand which types of Facebook ads work with each of the ad campaign objectives described above.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_ads\"><\/span>Video ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Headline<\/strong>: 25 characters<\/li>\n\n\n\n<li><strong>Link description<\/strong>: 30 characters<\/li>\n\n\n\n<li><strong>Body text<\/strong>: 125 characters<\/li>\n\n\n\n<li><strong>Campaign objectives<\/strong>: All except catalogue sales<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-luminous-vivid-amber-background-color has-background\" style=\"grid-template-columns:38% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/AdsTArgets-Logo.png\" alt=\"AdsTargets Logo\" class=\"wp-image-3524 size-full\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/AdsTArgets-Logo.png 200w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/AdsTArgets-Logo-300x300.png 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/AdsTArgets-Logo-150x150.png 150w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/AdsTArgets-Logo-768x768.png 768w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center has-vivid-red-color has-text-color has-medium-font-size\"><a href=\"https:\/\/adstargets.com\" class=\"rank-math-link\"><strong>Create your First ad campaign with us today<\/strong><\/a><\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Image_ads\"><\/span>Image ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Headline<\/strong>: 25 characters<\/li>\n\n\n\n<li><strong>Link description<\/strong>: 30 characters<\/li>\n\n\n\n<li><strong>Body text<\/strong>: 125 characters<\/li>\n\n\n\n<li><strong>Campaign objectives<\/strong>: All except video views<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Slideshow_ads\"><\/span>Slideshow ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Headline<\/strong>: 25 characters<\/li>\n\n\n\n<li><strong>Link description<\/strong>: 30 characters<\/li>\n\n\n\n<li><strong>Body text<\/strong>: 125 characters<\/li>\n\n\n\n<li><strong>Campaign objectives<\/strong>: All<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Stories_ads\"><\/span>Facebook Stories ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Text<\/strong>: No set character count. Aim to leave 250 pixels text-free at the top and bottom of the ad.<\/li>\n\n\n\n<li><strong>Campaign objectives<\/strong>: Engagement, messages, catalog sales, store traffic<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Carousel_ads\"><\/span>Carousel ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Headline<\/strong>: 25 characters<\/li>\n\n\n\n<li><strong>Link description<\/strong>: 20 characters<\/li>\n\n\n\n<li><strong>Body text<\/strong>: 125 characters<\/li>\n\n\n\n<li><strong>Campaign objectives<\/strong>: All except engagement and video views<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Collection_ads\"><\/span>Collection ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Headline<\/strong>: 25 characters<\/li>\n\n\n\n<li><strong>Link description<\/strong>: N\/A<\/li>\n\n\n\n<li><strong>Body text<\/strong>: 90 characters<\/li>\n\n\n\n<li><strong>Campaign objectives<\/strong>: Traffic, Conversions, Catalog sales, Store traffic<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-pale-cyan-blue-background-color has-background\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/AdsTArgets-Logo.png\" alt=\"AdsTargets Logo\" class=\"wp-image-3524 size-full\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/AdsTArgets-Logo.png 200w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/AdsTArgets-Logo-300x300.png 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/AdsTArgets-Logo-150x150.png 150w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/AdsTArgets-Logo-768x768.png 768w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center has-vivid-red-color has-text-color has-medium-font-size\"><a href=\"https:\/\/adstargets.com\" class=\"rank-math-link\"><strong>Create your First ad campaign with us today<\/strong><\/a><\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instant_Experience_ads\"><\/span>Instant Experience ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Text<\/strong>: Blocks of text up to 500 words each.<\/li>\n\n\n\n<li><strong>Campaign objectives<\/strong>: All except lead generation, Catalog sales, and Messages<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Messenger_Inbox_ads\"><\/span>Messenger Inbox ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Headline<\/strong>: N\/A<\/li>\n\n\n\n<li><strong>Link description<\/strong>: N\/A<\/li>\n\n\n\n<li><strong>Body text<\/strong>: 125 characters<\/li>\n\n\n\n<li><strong>Campaign objectives<\/strong>: Traffic, App installs, Conversions, Catalog sales, messages<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Ads_Costs\"><\/span>Facebook Ads Costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook Ads cost is not fixed and varies greatly depending on the GEO and your bidding strategy plus your relevance score. <\/p>\n\n\n\n<p>However, you will be able to find more in-depth details about Facebook Ads costs here: Guide to <a href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-cost\/\" class=\"rank-math-link\">Facebook and Instagram advertising cost<\/a><\/p>\n\n\n\n<p>Applying some of the strategies discussed in this post will significantly help lower your ad cost and in turn impact your ad advertising ROI.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i.pinimg.com\/originals\/71\/81\/65\/71816514db32bd2322583e2a230bdffe.png\" alt=\"Increase your visibility and grow your business faster and better with our  mobile Ads. AdsTargets is the lea\u2026 | Ad networks, Digital advertising,  Mobile advertising\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span>Wrapping up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So much is involved in running profitable <a href=\"https:\/\/adstargets.com\/blog\/guide-to-understanding-banner-advertising-cost\/\" class=\"rank-math-link\">Facebook Ad campaigns<\/a>. Many of these tips and tricks are discussed here. <\/p>\n\n\n\n<p>It will still depend on your type of Facebook campaign, your budget, and the effective implementation of these strategies.<\/p>\n\n\n\n<p>You should also ask for help if necessary. We are always here for you. Let&#8217;s also know in the comment section which of the tips here is the most important to you.<\/p>\n\n\n\n<p>If you are an experienced Facebook advertiser, please share your tips and tricks in the comment section too to help others.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated 25\/04\/2025 Facebook advertising can be either profitable or a massive loss for businesses. It depends on your Facebook Ads campaign and how you optimize your ads which will determine the outcome of your Facebook advertising. I am sure you have come across multiple Facebook ad tutorials but not many of those focus on strategically [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,57],"tags":[],"class_list":["post-5262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-facebook-advertising"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/5262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=5262"}],"version-history":[{"count":89,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/5262\/revisions"}],"predecessor-version":[{"id":24883,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/5262\/revisions\/24883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/5346"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=5262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=5262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=5262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}