{"id":4422,"date":"2020-04-13T21:07:07","date_gmt":"2020-04-13T20:07:07","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=4422"},"modified":"2026-02-23T08:24:45","modified_gmt":"2026-02-23T08:24:45","slug":"instagram-advertising-tips","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/instagram-advertising-tips","title":{"rendered":"Ultimate Instagram Advertising Tips from 10 Proven Experts for Winning Results"},"content":{"rendered":"\n<p><strong>Updated 01\/05\/2025<\/strong><\/p>\n\n\n\n<p>Many start-ups and small businesses end up with bad Instagram advertising results after the first few trials. This discouraged a lot of them to continue advertising on Instagram. <\/p>\n\n\n\n<p>However,  some experts are of the opinion that, these failures are all due to a lack of strategy and consistency. We decided to ask some experts that have good results advertising on Instagram to share some <a href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-cost\/\" class=\"rank-math-link\">Instagram advertising tips<\/a> to help the community.<\/p>\n\n\n\n<p>We got a lot of tips but decided to pick a few relevant ones and here are the tips.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-tips\/#Some_Great_Instagram_Advertising_Tips\" >Some Great Instagram Advertising Tips<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-tips\/#1_Brett_Friedman_from_Marpipe\" >#1. Brett Friedman from Marpipe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-tips\/#2_Renato_Gioia_from_Marketers_Engage\" >#2. Renato Gioia from Marketers Engage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-tips\/#3_Brian_Robben_from_Robben_Media\" >#3. Brian Robben from Robben Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-tips\/#4_Sean_Carroll_from_Vixen_Digital\" >#4. Sean Carroll from Vixen Digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-tips\/#5_Jason_Parks_from_The_Media_Captain\" >#5. Jason Parks from The Media Captain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-tips\/#6_James_Marques_from_Iconic_Genius_says%E2%80%A6\" >#6. James Marques from Iconic Genius says&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-tips\/#7_Ayushi_Sharma_from_iFour_Technolab_Pvt_Ltd\" >#7. Ayushi Sharma from iFour Technolab Pvt Ltd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-tips\/#8_Stacy_Caprio_from_Growth_Marketing\" >#8. Stacy Caprio from Growth Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-tips\/#9_Brandi_Mowles_from_Brandi_And_Company_LLC\" >#9. Brandi Mowles from Brandi And Company LLC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-tips\/#10_Brett_Downes_from_SEO_Link_Building_Geek\" >#10. Brett Downes from SEO, Link Building Geek<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-tips\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Some_Great_Instagram_Advertising_Tips\"><\/span>Some Great Instagram <a class=\"rank-math-link\" href=\"https:\/\/adstargets.com\/blog\/online-advertising-tips\/\">Advertising Tips<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"273\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/04\/image-38.jpg\" alt=\"Some Great Instagram Advertising Tips\" class=\"wp-image-23467\" style=\"width:449px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/04\/image-38.jpg 273w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/04\/image-38-300x220-1.jpg 300w\" sizes=\"auto, (max-width: 273px) 100vw, 273px\" \/><\/figure>\n<\/div>\n\n\n<p>Here is what each of the experts says&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Brett_Friedman_from_Marpipe\"><\/span>#1. <strong>Brett Friedman from <a class=\"rank-math-link rank-math-link\" href=\"https:\/\/www.marpipe.com\/\" target=\"_blank\" rel=\"noopener\">Marp<\/a><\/strong><a class=\"rank-math-link rank-math-link\" href=\"https:\/\/www.marpipe.com\/\" target=\"_blank\" rel=\"noopener\"><strong>ipe<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There&#8217;s one strategy that can give you repeatable, &#8216;high high&#8217; ROI if you have the creative team capable of pulling it off: Multivariate Testing.<\/p>\n\n\n\n<p>Here&#8217;s a quick and easy step-by-step process you can use right now to try it:<\/p>\n\n\n\n<p>#1. Come up with a few &#8216;Big Ideas&#8217; for copy<\/p>\n\n\n\n<p><br>#2. Look at your best competitors&#8217; ads in their FB <a class=\"rank-math-link\" href=\"https:\/\/adstargets.com\/blog\/facebook-ad-library\/\">Ad Library <\/a><\/p>\n\n\n\n<p><a class=\"rank-math-link\" href=\"https:\/\/adstargets.com\/blog\/facebook-ad-library\/\"><br>#3. Recreate their design themes as templates<\/a><\/p>\n\n\n\n<p><a class=\"rank-math-link\" href=\"https:\/\/adstargets.com\/blog\/facebook-ad-library\/\"><br>#4. Add your own design templates to the mix<\/a><\/p>\n\n\n\n<p><a class=\"rank-math-link\" href=\"https:\/\/adstargets.com\/blog\/facebook-ad-library\/\"><br>#5. Take all your most recent creative assets: photoshoots, graphics, logos, etc.,<\/a> and tag them with specific names of what they are e.g. flat lay shirt shot<\/p>\n\n\n\n<p><br>#6. Make every possible combination of assets, design themes, and copy<\/p>\n\n\n\n<p><br>#7. Name all your ads according to the design themes, assets, and copy they contain<\/p>\n\n\n\n<p><br>#8. Run them all with a dollar a day in ad spend (or as much as your budget permits) for at least 7 days<\/p>\n\n\n\n<p><br>#9. When you get around 10,000 impressions per asset or 30 conversions per asset, stop all your ads<\/p>\n\n\n\n<p><br>#10. Take the top performers and scale them<\/p>\n\n\n\n<p><br>#11. Download the performance data into a spreadsheet<\/p>\n\n\n\n<p><br>#12. Analyze conversions for each asset<\/p>\n\n\n\n<p><br>#13. Use your top-performing assets in future creative<\/p>\n\n\n\n<p><br>#14. Test new components for further improvements!<\/p>\n\n\n\n<p>That&#8217;s the process of multivariate testing. It&#8217;s a foolproof way of making your creative get extraordinarily high results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Renato_Gioia_from_Marketers_Engage\"><\/span>#2. <strong>Renato Gioia from Marketers Engage <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The biggest mistake companies make when doing Instagram ads for their businesses is thinking that conversion-oriented ads are the key driver to high ROI results. <\/p>\n\n\n\n<p>After hundreds of thousands of euros spent on the advertising platform, I can say it&#8217;s a huge mistake. The key drivers to high ROI are:<\/p>\n\n\n\n<p>1. CONTENT <\/p>\n\n\n\n<p>2. ENGAGEMENT <\/p>\n\n\n\n<p>3. ADS <\/p>\n\n\n\n<p>We&#8217;ve been hitting the best results with Instagram ads when following these rules:<\/p>\n\n\n\n<p>#1. Focus on creating great content for the specific niche in order to achieve super low costs for interaction when promoting. <\/p>\n\n\n\n<p>#2. Split your advertising budget into 2 parts: one dedicated to engagement campaigns and the second one to conversion campaigns. <\/p>\n\n\n\n<p>#3. Push your content with engagement ads as much as you can and keep scaling your best pieces of content over time. <\/p>\n\n\n\n<p>#4. Run conversion ads targeting the custom audiences of the best quality that will have been created with the engagement ads (people that interacted with specific posts, people that saved your posts, people that sent a dm message) and lookalikes of those custom audiences. <\/p>\n\n\n\n<p>The more you will be able to nurture the best quality custom audience with the engagement ads, the more you will see results on the conversion ads. <\/p>\n\n\n\n<p>The key to driving successful ads on Instagram is: CREATE great content and ALWAYS split the advertising budget. We consistently see 5x ROAS and more with all our clients.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" autoplay controls loop src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/04\/PPC-Ad-campaigns-at-adstargets.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Brian_Robben_from_Robben_Media\"><\/span>#3. <strong>Brian Robben from <a class=\"rank-math-link\" href=\"https:\/\/robbenmedia.com\/\" target=\"_blank\" rel=\"noopener\">Robben Media<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-cost\/\" class=\"rank-math-link\">Instagram advertising<\/a> can be incredibly profitable for your brand if you<br>follow a few rules. One, the ad should be focused on first drawing<br>attention. The consumer leads with emotion and then moves to information<br>after they&#8217;re hooked. Use the ad to build interest and then deliver the<br>information on the website page. <\/p>\n\n\n\n<p>Then end with a call to action in the video or caption. Don&#8217;t fall for the trap of running an ad for branding in hopes of attracting customers. Make a strong, punchy call to action, ideally something like free shipping, a bonus gift, or an exclusive offer if they purchase now. <\/p>\n\n\n\n<p>Lastly, an <a href=\"https:\/\/adstargets.com\" class=\"rank-math-link\">advertisement<\/a> can drive all the traffic in the world, but if the page doesn&#8217;t convert then it&#8217;s all for nothing. <\/p>\n\n\n\n<p>Invest in minimal and solid web design that clearly shows off the product or service and makes it obvious where to click to purchase. Do these things, and you can make 30% to 300% on your Instagram ad campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Sean_Carroll_from_Vixen_Digital\"><\/span>#4. <strong>Sean Carroll from <a href=\"https:\/\/www.vixendigital.com\/\" target=\"_blank\" rel=\"noopener\">Vixen Digital<\/a> <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>1 <strong>Use Ads Manager<\/strong><br>If you&#8217;re serious about running some advertising on Instagram then avoid<br>using in-app promotion tools. It has limited functionality and targeting options which means that you&#8217;re less likely to be reaching your ideal customer.<\/p>\n\n\n\n<p>Instead, spend some time getting used to the <a href=\"https:\/\/adstargets.com\/blog\/ultimate-list-of-best-cpm-ad-networks-for-publishers\/\" class=\"rank-math-link\">Facebook Ads Manager<\/a>. Link up your Instagram account and create your campaigns through this instead. You will unlock so many more <a href=\"https:\/\/adstargets.com\/blog\/audience-targeting\/\" class=\"rank-math-link\">targeting options<\/a> and utilize <a href=\"https:\/\/www.facebook.com\/business\/help\/1438417719786914?id=802745156580214\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Facebook&#8217;s campaign advertising<\/a> objectives which will help you achieve your goals.<\/p>\n\n\n\n<p>2 <strong>Instagram for remarketing<\/strong><br>In the Instagram campaigns that we run for our clients, we always find that we get much better results when we use Instagram specifically for remarketing.<\/p>\n\n\n\n<p>Instagram is great for re-engaging with people that have previously expressed interest in your brand or business. Run specific Instagram campaigns targeting people who have been on your website in the last 30 &#8211; 45 days, let them know of a new promotion you&#8217;re running or a new product you have in stock. Instagram is a great platform to use for keeping your customers in the sales funnel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"468\" height=\"60\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/01\/AdsTarget-Animated-banner-01.gif\" alt=\"Monetise your Traffic\" class=\"wp-image-3136\"\/><\/figure>\n\n\n\n<p>3 <strong>Use the correct ad sizes for your ad placements<\/strong><br>A mistake we see quite often when working with clients is that they&#8217;ve been using incorrect or unsuitable ad sizes for their Instagram marketing. The most common one is using one ad creative, in one size, to try and fit into several different placements.<\/p>\n\n\n\n<p>This means you get a situation where you end up running a landscape image in an Instagram stories ad. It looks awful, and unprofessional and results in poor performance. <\/p>\n\n\n\n<p>Avoid this mistake at all costs. Spend time considering your creatives. Craft the correct tone of voice and most importantly, make sure you get your ads designed for the placement that you intend to use it on.<\/p>\n\n\n\n<p>4 <strong>Stories Ads: Make it shorter<\/strong><br>6 seconds! Yes, 6 seconds! That&#8217;s what to aim for! This relates mostly to<br>video content but the premise can relate to your other ad content.<\/p>\n\n\n\n<p>You should be able to communicate everything you need to about your brand&#8217;s message at that time and if you can&#8217;t, then your message needs to be simplified. <\/p>\n\n\n\n<p>We usually aim for 6 seconds because we have always found that the shorter we go in length, the better our client&#8217;s results have been. The specifications allow video content of up to 15 seconds in length on<br>Instagram stories<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Jason_Parks_from_The_Media_Captain\"><\/span>#5. <strong>Jason Parks from <a class=\"rank-math-link\" href=\"http:\/\/themediacaptain.com\" target=\"_blank\" rel=\"noopener\">The Media Captain<\/a> <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We knew our demo was 40+ females as they are more likely going to have<br>bags under their eyes and have the discretionary income to spend $90 on a<br>product.<\/p>\n\n\n\n<p>We filmed a video with our mom&#8217;s friends, who look and come off as<br>authentic. We targeted this on Instagram to 40-65+ females Instagram. We generated a 4:1 ROAS.<\/p>\n\n\n\n<p>Make sure you film the right video. The storyboarding and concept behind<br>the video is extremely important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_James_Marques_from_Iconic_Genius_says%E2%80%A6\"><\/span>#6. <strong>James Marques from Iconic Genius says&#8230;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram stories are the secret to Instagram advertising. When done the<br>right way, stories are a powerful way to get customers to engage with your ads.<\/p>\n\n\n\n<p>It also drives a ton of traffic to a product or landing page. Here are 3<br>valuable tips for making the most of Instagram ads:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Aim for the avant-garde. Experiment with different filters<br>and drawing tools as well as video editing tools such as Boomerang (now<br>with Slomo, Echo, and Duo effects) and Hyperlapse.<\/li>\n\n\n\n<li>Make a deal or invite so desirable, customers will be afraid to miss<br>out on it.<\/li>\n\n\n\n<li>Don\u2019t disregard sound. Treat viewers to a multisensory experience.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Ayushi_Sharma_from_iFour_Technolab_Pvt_Ltd\"><\/span>#7. <strong>Ayushi Sharma from <a class=\"rank-math-link\" href=\"https:\/\/www.ifourtechnolab.com\/\" target=\"_blank\" rel=\"noopener\">iFour Technolab Pvt Ltd<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram account plays a crucial role in building an audience for start-up<br>brands. Start-up marketing strategies are progressively focused on Instagram to sell products or services to a large and interested audience<br>base without spending a big budget. <\/p>\n\n\n\n<p>A unique feature of Instagram is its Stories feature. Instagram marketing for business start-ups is further advancing on account of hashtags.<\/p>\n\n\n\n<p><em>A<\/em>ccording to the US Pew Research Center, Instagram is also arising as a<br>favorite social media platform for everyone. <\/p>\n\n\n\n<p><em>Instagram marketing strategies for small enterprises-<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Use of relevant hashtags<\/em><\/li>\n<\/ul>\n\n\n\n<p> Creating hashtags is essential to expand your brand\u2019s reach and use relevant hashtags to target audiences. According to research, using a minimum of 11 hashtags in a post increases reach and engagement. <\/p>\n\n\n\n<p>There are tools available for generating proper hashtags such as Hashtagify to connect to your potential customers. It is advised to create your own start-up brand\u2019s hashtag and watch your business grow.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Create a buzz in 24 hours with amazing Instagram stories<\/em><\/li>\n<\/ul>\n\n\n\n<p>Attain business goals with Instagram marketing using Instagram stories&#8217;<br>compelling features. Businesses can even experiment with various types of<br>content such as regular photos, live, short videos, boomerang images, or<br>even rewind videos. It also allows adding face filters, text, and stickers<br>to modify images on the move.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Instagram Ads<\/em><\/li>\n<\/ul>\n\n\n\n<p>There are various Instagram advertising options available such as video<br>ads, carousel ads, Photo ads, etc. I suggest Native ads. It is found that around 60 percent of Instagram users look for new products while 75 percent perform positive actions after reviewing posts. Perhaps the best Instagram ads are those showcased at the top of the <a href=\"https:\/\/adstargets.com\/blog\/facebook-ads-manager\/\" class=\"rank-math-link\">Instagram feed<\/a> or the<br>Stories ads.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leveraging Instagram marketing with popular Influencers<\/li>\n<\/ul>\n\n\n\n<p>Instagram influencers are trending on social media. Leveraging Instagram<br>marketing through popular influencers assists to create a positive identity for the business and increasing potential customers. Follower count and engagement are two essential metrics one should evaluate influencers on before diving in.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Follow a unique theme for your business account on Instagram<\/em><\/li>\n<\/ul>\n\n\n\n<p>For increasing your followers on Instagram, design a specific theme<br>according to your brand. Businesses also tell stories and display compelling messages through an Instagram account. Businesses should showcase their creativity through Instagram highlights, ads, stories, and posts.<\/p>\n\n\n\n<p><em><strong>Wrapping up:<\/strong><\/em><\/p>\n\n\n\n<p><em>According to online research, photos and videos have higher engagement rates on comparing with text posts.<\/em><\/p>\n\n\n\n<p>To stay ahead and gain online visibility, Instagram is the best platform<br>offering exceptional features and offer a chance to interact with the<br>customer. Thus, it provides a human touch to relationships.<\/p>\n\n\n\n<p>More essentially, the audience prefers authenticity, so start-ups should focus on real-time and useful updates on Instagram. The secret is to focus on resonating with Instagram users through, authentic promotional posts,<br>creative videos, posts, stories, and ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Stacy_Caprio_from_Growth_Marketing\"><\/span>#8. <strong>Stacy Caprio from <a class=\"rank-math-link\" href=\"http:\/\/www.acceleratedgrowthmarketing.com\" target=\"_blank\" rel=\"noopener\">Growth Marketing<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The highest ROI I&#8217;ve seen from running Instagram ads is when the audience<br>is part of a remarketing list of visitors who have not yet purchased from<br>your site. <\/p>\n\n\n\n<p>This means you have a remarketing pixel on your site, and you are showing the Instagram ads to people who have already shown interest by visiting your site but have not yet bought something. These tend to have super high conversion rates and ROI when compared to any other type of Instagram ad I&#8217;ve ever run.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Brandi_Mowles_from_Brandi_And_Company_LLC\"><\/span>#9. <strong>Brandi Mowles from <a class=\"rank-math-link\" href=\"http:\/\/www.brandimowles.com\" target=\"_blank\" rel=\"noopener\">Brandi And Company LLC<\/a> <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>3 Big Tips For Running Instagram Ads Successfully With High High ROI: 3 Big Tips For Running Instagram Ads Successfully With High High ROI<\/p>\n\n\n\n<p><strong>#1.<\/strong> Know your main objection before starting a campaign. So many people want to just start running ads but they don\u2019t take a step back and figure out what their main goals are before setting up the ads. <\/p>\n\n\n\n<p>Is it brand awareness, engagement, growing your following, traffic to your website, or purchases? Once you figure out your main goal it will be easier to determine what type of campaign to run<\/p>\n\n\n\n<p><strong>#2.<\/strong> Story Ads are HOT HOT HOT right now. Facebook and Instagram have come out and said they don\u2019t have enough people running <a href=\"https:\/\/adstargets.com\/blog\/instagram-stories\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/instagram-stories\/\">Instagram Story Ads<\/a>. This is where we are seeing the cheapest leads. Make story ads your focus for the highest ROI.<\/p>\n\n\n\n<p><strong>#3.<\/strong> Make ads look native to the platform. So many people want to create high-quality videos or graphics and use them as ads but what is working now are the ads that look like someone pulled open the app, recorded a video, and hit publish. The more native your ads look to the platform the higher the return<\/p>\n\n\n\n<p><strong>#4.<\/strong> Use video! Social channels right now want video and they reward advertisers for using video. This doesn\u2019t have to be anything fancy, remember you want it to look native. But it always includes GIFS and Boomerangs are CRUSHING it right now for ads.<\/p>\n\n\n\n<p>These are four tips for running Instagram ads successfully with a high ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Brett_Downes_from_SEO_Link_Building_Geek\"><\/span>#10. <strong>Brett Downes from <a class=\"rank-math-link\" href=\"http:\/\/www.HaroHelpers.com\" target=\"_blank\" rel=\"noopener\">SEO, Link Building Geek<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I used to run Instagram ads for a variety of influencers and companies in my previous agency role.<\/p>\n\n\n\n<p>We focused on micro-influencers to promote the products\/services of our<br>clients, or just the brands themselves.<\/p>\n\n\n\n<p>Micro-influencers connect with their audience more by interacting and being more relatable than mega stars of D list reality tv stars. People are now wise that they are promoting products they don&#8217;t use or even like.<\/p>\n\n\n\n<p>By building up a rapport with their followers, the trust is there, and so<br>when they promote on their Instagram, the uptake and click-through<br>percentages are a lot higher.<\/p>\n\n\n\n<p>In this context, a Z list celeb may have 100,000 followers but only a 0.5%<br>engagement rate, whereas a micro-influencer may have 10,000 followers and a 5% engagement rate. Both accounts will generate 500 purchases, but guess which influencer is ten times cheaper?!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This expert advice draws advertisers that have run Instagram and have seen good results and significant growth in their various businesses. We asked them to share their experience to help small businesses improve their <a href=\"https:\/\/adstargets.com\/blog\/5-tips-to-increase-your-advertising-click-through-rate-ctr\/\" class=\"rank-math-link\">Instagram advertising<\/a> results. <\/p>\n\n\n\n<p>We hope this helps you write better Instagram Ad copies that will bring you a lot of conversions to grow your businesses. <\/p>\n\n\n\n<p>You are always welcome to share your experience in the comment section to help others learn from your advertising experience.  <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated 01\/05\/2025 Many start-ups and small businesses end up with bad Instagram advertising results after the first few trials. This discouraged a lot of them to continue advertising on Instagram. However, some experts are of the opinion that, these failures are all due to a lack of strategy and consistency. We decided to ask some [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-promotion-online-advertising"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/4422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=4422"}],"version-history":[{"count":34,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/4422\/revisions"}],"predecessor-version":[{"id":24925,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/4422\/revisions\/24925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/4901"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=4422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=4422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=4422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}