{"id":4123,"date":"2020-04-07T17:57:08","date_gmt":"2020-04-07T16:57:08","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=4123"},"modified":"2024-06-07T04:30:45","modified_gmt":"2024-06-07T03:30:45","slug":"google-ad-manager","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/google-ad-manager","title":{"rendered":"Google Ad Manager: Complete guide for publishers"},"content":{"rendered":"\n<p>Working with multiple platforms to manage the process of buying and selling ad species is always not an easy task. As a brand, it is always easy to use tools that can integrate and manage multiple tasks as fast and easily as possible.<\/p>\n\n\n\n<p>Understanding this need, Google the Ad giant created a tool that allows both the sellers and buyers of ad spaces online to manage the process easier using Google Ad Manager.<\/p>\n\n\n\n<p>In this post, we are going to explain how you can effectively use this great tool to manage your Ad spaces either as a media buyer or seller.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/google-ad-manager\/#What_is_Google_Ad_manager\" >What is Google Ad manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/google-ad-manager\/#Google_Ad_Manager_features\" >Google Ad Manager features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/google-ad-manager\/#Why_Use_Google_Ad_Manager\" >Why Use Google Ad Manager?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/google-ad-manager\/#Protecting_the_publishers_inventory\" >Protecting the publisher`s inventory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/google-ad-manager\/#Creates_opportunities_in_new_areas\" >Creates opportunities in new areas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/google-ad-manager\/#Increasing_revenue_through_competition\" >Increasing revenue through competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/google-ad-manager\/#Unified_Auction_and_Unified_Pricing_Rule\" >Unified Auction and Unified Pricing Rule<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/google-ad-manager\/#Google_Ad_Manager_for_Small_Businesses\" >Google Ad Manager for Small Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/google-ad-manager\/#How_to_Setup_Google_Ad_Manager\" >How to Setup Google Ad Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/google-ad-manager\/#Step_1_Creating_Ad_Units\" >Step 1: Creating Ad Units<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adstargets.com\/blog\/google-ad-manager\/#Step_2_Create_an_Order\" >Step 2: Create an Order<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adstargets.com\/blog\/google-ad-manager\/#Step_3_Create_a_Line_Item\" >Step 3: Create a Line Item<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/adstargets.com\/blog\/google-ad-manager\/#Step_4_Add_Creatives\" >Step 4: Add Creatives<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/adstargets.com\/blog\/google-ad-manager\/#Conclusions\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Google_Ad_manager\"><\/span>What is Google Ad manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/dfp\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Google Ads Manager<\/a> is an advert exchange medium that enables the buying and selling of ad spaces across a multitude of advertisement networks and locations, this network includes \u201cAdSense\u201d and \u201cAdExchange.\u201d  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ad_Manager_features\"><\/span>Google Ad Manager features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The major advantage of Google Ad Manager is the ability to run any type of campaign on it, furthermore, Google Ad Manager provides publishers with an optimized competition feature that enables the maximization of ad inventory yield across reserved and private market deals, and open auctions.<\/p>\n\n\n\n<p>It is a lucrative platform that aids publishers gain much more revenue regardless of how they trade their Ad inventory.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Use_Google_Ad_Manager\"><\/span> <strong>Why Use Google Ad Manager?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adsense is a lucrative and highly convenient product for publishers, however, it requires publishers to exchange potential to generate revenue from running Ads for an automated ad service and virtually no ad op man-hours.&nbsp;<\/p>\n\n\n\n<p>Google Ads Manager is adopted by publishers when the necessity for advertising arises due to advert inquiries from advertisers or when a publisher`s platform reaches a level where it can increase profitability.\u00a0<\/p>\n\n\n\n<p>A further benefit of Google Ads Manager is it offers publishers the unique opportunity to control their inventory, publishers have access to sell advert spaces to advertisers directly or connect to many more programmatic providers.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"468\" height=\"60\" data-id=\"3136\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/01\/AdsTarget-Animated-banner-01.gif\" alt=\"Monetise your Traffic \" class=\"wp-image-3136\"\/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><a href=\"https:\/\/adstargets.com\" class=\"rank-math-link\">https:\/\/adstargets.com<\/a> <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Protecting_the_publishers_inventory\"><\/span> Protecting the publisher`s inventory <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Protecting your inventory from fraud is a challenge many publishers face, fraud can lead to difficult challenges, reducing user experience, malware challenges, and loss of brand reputation, Google Ads Manager has reliable tools in place to help publishers combat these challenges and protect ads displayed by publishers.<\/p>\n\n\n\n<p><strong>You may also like: <a class=\"rank-math-link\" href=\"https:\/\/adstargets.com\/blog\/facebook-ads-manager\/\">Facebook Ads Manager: Ultimate Guide for advertisers<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creates_opportunities_in_new_areas\"><\/span>Creates opportunities in new areas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the drastic evolution of content creation, people are using content wherever they may be, thus, it creates an opportunity for a new monetization avenue.<\/p>\n\n\n\n<p>Also, it also creates a new challenge for establishing tags, yield groups for mobile applications, and determining the most beneficial advertising unit for publishers. <\/p>\n\n\n\n<p>Thus, Google Ad Manager can utilize its single platform to manage, measure, optimize, and deliver publishers Ads across all these new platforms. all these challenges.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/04\/image-24.png\" alt=\"Google Ad manager delivery tools\" class=\"wp-image-4353\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increasing_revenue_through_competition\"><\/span><strong>Increasing revenue through competition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Ads Manager offers publishers a competitive environment where advertisers can compete for their inventory, high competition means an increase in publishers&#8217; revenue, furthermore, with an open bidding system in place, publishers can showcase their inventory to multiple demand partners with no security risks.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unified_Auction_and_Unified_Pricing_Rule\"><\/span><strong>Unified Auction and Unified Pricing Rule<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unified auction grants ad networks, agencies, and exchange bidding via Google to possess an equal opportunity to bid for inventory, all bidding demands will obtain a simultaneous bid request from Google`s server.<\/p>\n\n\n\n<p>This is required to run a single auction, rather than several demand-level auctions. Furthermore, Google adopts a unified pricing rule, which means a common pricing rule will be used to exchange bidding and\u00a0 Ad exchange.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ad_Manager_for_Small_Businesses\"><\/span><strong>Google Ad Manager for Small Businesses <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Designed specifically the development for small and medium-sized businesses, Google Ad Manager creates access for impressions up to 150 million on a monthly basis for non-video ad units in the majority of countries worldwide, in the United States, Canada, Australia, and New Zealand alone about 90 million monthly, Google ad manager.<\/p>\n\n\n\n<p>Moreso, It grants publishers access to some important number of features, such as access to the API, and to a limited number of reports including active view impressions, historical, reach, and standard or vast delivery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Setup_Google_Ad_Manager\"><\/span><strong>How to Setup Google Ad Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To set up a Google Ad manager, publishers must first have <a class=\"rank-math-link\" href=\"https:\/\/adstargets.com\/blog\/google-adsense-account-best-practices\/\">Google Adsense<\/a>, Adsense helps publishers navigate through Google&#8217;s multiple support pages, and helps set up Ad Manager.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/04\/image-22.png\" alt=\"Google Ad Manager Dashboard\" class=\"wp-image-4350\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Creating_Ad_Units\"><\/span> Step 1: Creating Ad Units <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ad unit is the basic unit of Google Ad manager for inventory. it is the starting point where publishers have to pinpoint the exact spot on their website to be occupied by ads.&nbsp;<\/p>\n\n\n\n<p>Next publishers must fill in the following fields respectively,\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Code: the name of your ad unit here.&nbsp;<\/li>\n\n\n\n<li>Name: it is advised that publishers use the same name as in the \u201cCODE\u201d section for simplicity.&nbsp;<\/li>\n\n\n\n<li>Description: (optional) This section is not necessary, however, it helps to stay organized.\u00a0<\/li>\n\n\n\n<li>Size: Click on the text field this will display options for you to choose based on your Ad unit size.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Target Window: Automatically, this is set to &#8220;_top,&#8221; however, publishers may override it to &#8220;_blank&#8221; This feature transfers users to a new window when they click on the Ad.\u00a0\u00a0<\/li>\n\n\n\n<li>Placements: (optional) This is a group of ad units together that publishers may sell as one \u201cPACKAGE\u201d. However, this is not relevant if the publisher decides to add separate ads in different sections.\u00a0<\/li>\n\n\n\n<li>AdSense Inventory Settings: this should be disabled if the publisher wants to use their own ads of das from clients.&nbsp;<\/li>\n\n\n\n<li>Ad unit frequency caps: (optional) This enables publishers to set how much certain creatives can be displayed to users.\u00a0<\/li>\n\n\n\n<li>Refresh rate: (optional) This aids publishers to set refresh of ads after a certain time interval.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Create_an_Order\"><\/span>Step 2: Create an Order<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Next, publishers should create an order for advertisers, here, publishers set the size, and prices of Ads, and assign the number of creatives to specific line items.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Name: create an appropriate name for the order.<\/li>\n\n\n\n<li>Advertiser: identity whose order belongs to, be it a client, then it should be included in the advertiser field. If it is the publisher\u2019s personal ads, it should be included in \u201cHouse Advertiser\u201d<\/li>\n\n\n\n<li>Trafficker: automatically sets <a class=\"rank-math-link\" href=\"https:\/\/adstargets.com\/blog\/instagram-advertising-cost\/\">Google Ad Manager account holder<\/a>, as the person \u201cin charge.\u201d of the order.<\/li>\n\n\n\n<li>Labels: enables publishers to further customize their orders.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Create_a_Line_Item\"><\/span> Step 3: Create a Line Item <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is where you will set your Ads to be delivered.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Name:<\/strong> give an appropriate name to Name your line item&nbsp;<\/li>\n\n\n\n<li><strong>Inventory Sizes:<\/strong> Click on the text field, this will enable you to choose your ad size from the drop-down.<\/li>\n\n\n\n<li><strong>Labels:<\/strong> this will permit further customization of your order.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Comments: <\/strong>an organization tool for publishers use.<\/li>\n\n\n\n<li><strong>Custom Fields:<\/strong> This is created in the admin field and is used to organize reports.<\/li>\n<\/ul>\n\n\n\n<p>Creating your line items will help improve your user experience when browsing through your content. It give you the ability to control where your ads are displayed on your website or blog.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Add_Creatives\"><\/span> Step 4: Add Creatives <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishers need to enter creatives and ads from clients.&nbsp;The steps necessary for this are;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click on the preferred line item and select the Add Creatives icon.<\/li>\n\n\n\n<li>Upload selected ad graphics to the file section that appears.&nbsp;<\/li>\n\n\n\n<li>When your graphics as loaded, include your click-through URL.<\/li>\n\n\n\n<li>Next, you need to approve the ad before it is displayed on your site. <\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/04\/image-23.png\" alt=\"Google Ad Manager creatives\" class=\"wp-image-4352\"\/><\/figure>\n\n\n\n<p>The above steps help you create your various creatives to fit your desired inventory on your website or blog.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span><strong>Conclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Following these outlined steps, publishers should be able to use the Google Ad Manager and its various benefits to manage their ad platforms.  <\/p>\n\n\n\n<p><a href=\"https:\/\/adstargets.com\/blog\/how-to-choose-the-best-ppc-ad-network-for-publishers\/\" class=\"rank-math-link\">Google Ad manager<\/a> complete guide that helps publishers increase their earnings as it gives publishers the opportunity to sell their inventory to the highest bidders. <\/p>\n\n\n\n<p>This significantly increases their earnings as compared to just using AdSense to monetise your traffic. Although it&#8217;s not always easy setting it up. We are open to helping publishers set up their Ad managers in order to increase their revenue. <\/p>\n\n\n\n<p>Let us know what you think of the post in the comment section.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Working with multiple platforms to manage the process of buying and selling ad species is always not an easy task. As a brand, it is always easy to use tools that can integrate and manage multiple tasks as fast and easily as possible. Understanding this need, Google the Ad giant created a tool that allows [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-promotion-online-advertising"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/4123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=4123"}],"version-history":[{"count":28,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/4123\/revisions"}],"predecessor-version":[{"id":19480,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/4123\/revisions\/19480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/4896"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=4123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=4123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=4123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}