{"id":3413,"date":"2020-02-06T22:54:38","date_gmt":"2020-02-06T22:54:38","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=3413"},"modified":"2026-02-23T06:22:07","modified_gmt":"2026-02-23T06:22:07","slug":"5-tips-to-increase-your-advertising-click-through-rate-ctr","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/5-tips-to-increase-your-advertising-click-through-rate-ctr","title":{"rendered":"5 Tips on How To Increase Your Advertising Click Through Rate (CTR)"},"content":{"rendered":"\n<p><strong>Updated 28\/03\/2025<\/strong><\/p>\n\n\n\n<p>It is pretty common among advertisers to have a low advertising click-through rate (CTR%) while running ads. The average click-through rate for Google ads is about 1.91% CTR and search ads are surprisingly 0.31% CTR on display advertising for Google Ads.<\/p>\n\n\n\n<p>Let me apologise before stating this&#8230;<\/p>\n\n\n\n<p>The issue most of the time depends on the way you create your ad copies. The platforms you advertise on whether Google Ads, AdsTargets or Facebook Ads are not to be blamed for your low Click through rate. <\/p>\n\n\n\n<p>There are very important things you have to take into perspective before running your ad campaigns in order to get high click-through rates. <\/p>\n\n\n\n<p>The benefits are enormous for your overall ad results and most importantly your advertising ROI. <\/p>\n\n\n\n<p>Given the importance of CTR  in this post, I will lay out the most important tips that will help you increase your CTR while running your ad campaigns.<\/p>\n\n\n\n<p>But first, let&#8217;s look at what is <a href=\"https:\/\/adstargets.com\/blog\/online-advertising-roi-what-you-need-to-know\/\" class=\"rank-math-link\">advertising Click through rate<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/5-tips-to-increase-your-advertising-click-through-rate-ctr\/#What_is_advertising_click-through_rate_CTR\" >What is advertising click-through rate (CTR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/5-tips-to-increase-your-advertising-click-through-rate-ctr\/#1_Understand_who_your_Target_Audience\" >#1. Understand who your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/5-tips-to-increase-your-advertising-click-through-rate-ctr\/#2_Get_to_know_your_target_options\" >#2. Get to know your target options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/5-tips-to-increase-your-advertising-click-through-rate-ctr\/#3_Know_your_customers_needs_or_wants\" >#3. Know your customer&#8217;s needs or wants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/5-tips-to-increase-your-advertising-click-through-rate-ctr\/#4_Test_your_ads\" >#4. Test your ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/5-tips-to-increase-your-advertising-click-through-rate-ctr\/#5_Optimize_your_Ads_periodically\" >#5. Optimize your Ads periodically<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/5-tips-to-increase-your-advertising-click-through-rate-ctr\/#Conclusions\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_advertising_click-through_rate_CTR\"><\/span>What is advertising click-through rate (CTR)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Click-through rate (CTR) is an important <a href=\"https:\/\/adstargets.com\/blog\/21-online-advertising-companies\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/21-online-advertising-companies\/\">online advertising<\/a> indicator that shows the percentage of people that click on your ads.  This indicator is used by ad networks to determine how valuable your ads are to the viewers. <\/p>\n\n\n\n<p>It shows if your ads are attractive and if those ads are attracting visitors to your website.  Also, it helps boost other metrics such as advertising cost and (<a href=\"https:\/\/adstargets.com\/blog\/cpc-and-cpm-pricing\/\" class=\"rank-math-link\">CPC, and CPM<\/a>).  <\/p>\n\n\n\n<p>In this post, you will learn all you need to boost your CTR while advertising on Adstargets, Google ads, and Facebook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Understand_who_your_Target_Audience\"><\/span>#1. Understand who your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Knowing who your target audience is will improve the outcome of your advertising by over 200%. Understanding your target audience is the first and the most important thing you have to do by all means. <\/p>\n\n\n\n<p>There are several tools you can use for your audience research such as the <a class=\"rank-math-link rank-math-link\" href=\"https:\/\/www.facebook.com\/business\/news\/audience-insights\" target=\"_blank\" rel=\"noopener\">Facebook audience insight tool<\/a>. This tool as you can in the image below gives you all the information you need to know about your audience before you start the ad campaign. <\/p>\n\n\n\n<p>It pretty much helps you understand your audience&#8217;s locations, demographics, industries, educational status, gender, devices they are using, their online activity, and pages they like among so many other attributes. <\/p>\n\n\n\n<p>So first, do everything possible to understand your target audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Audience-insight--1024x476.png\" alt=\"Facebook target audience\" class=\"wp-image-3481\" style=\"width:840px;height:390px\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Audience-insight--1024x476.png 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Audience-insight--300x139.png 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Audience-insight--768x357.png 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Audience-insight-.png 430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Get_to_know_your_target_options\"><\/span>#2. Get to know your target options<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In each of the advertising platforms, there are several targeting options you can use to precisely target your audience. In most cases, advertisers fail to use these targeting options as supported.<\/p>\n\n\n\n<p>The issue is that some marketers do not understand these big and complicated advertising platforms or fail to do detailed research to actually understand how to navigate their way around these ad networks.<\/p>\n\n\n\n<p>Since nothing good comes easy, Please take some time always and go through whichever platform you want to run your ad campaigns. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"356\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/Advertsing-targeting-options.jpg\" alt=\"Get to know your target options\" class=\"wp-image-3486\" style=\"width:840px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/Advertsing-targeting-options.jpg 356w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/Advertsing-targeting-options-300x169.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/Advertsing-targeting-options-768x431.jpg 768w\" sizes=\"auto, (max-width: 356px) 100vw, 356px\" \/><\/figure>\n<\/div>\n\n\n<p>Some of the targeting options you can find on both Google and Facebook are demographics, gender, industry, keywords, interests, topics, placements, devices, and so on&#8230;  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Know_your_customers_needs_or_wants\"><\/span>#3. Know your customer&#8217;s needs or wants<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is very important to understand your customer&#8217;s needs or wants. This is the only way you will be able to attract them to your services or products.<\/p>\n\n\n\n<p>Think of what they are searching for based on search queries (keywords). industry, location, demographics, and so on&#8230; A typical example of this will be putting yourself in their place. <\/p>\n\n\n\n<p>If you are your potential customer, what type of product or services you will be looking for, and what price will you like to pay for your same offers? You are offering them. When would you want to get your deliveries?<\/p>\n\n\n\n<p>Answering those questions strategically will give you a lot of information about your customer&#8217;s needs or wants and enable you to target them in a more effective way with offers they won&#8217;t turn down. <\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"300\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/762604747&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Test_your_ads\"><\/span>#4. Test your ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you are able to identify who your audience is and know what they want or searching for and the approximate price tag, you can now move to test your ads.<\/p>\n\n\n\n<p>This way you will be able to know what works best for your ad campaigns. You will be able to understand which demographics work best for you, you will be able to also understand the location, what price works best, what keywords, and in general which ad copies convert the most.   <\/p>\n\n\n\n<p>During the process of testing your ads, you will be able to gather some data which will help ad networks determine your target audience. <\/p>\n\n\n\n<p>Since your audience data is crucial for your campaign, you will definitely need to get some reasonable data and upload it to your advertising platform for more effective targeting.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Watch the video for more insight<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to increase your Click through rate CTR% [2020 TIPS]\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ubaTJ_Q4d2E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Optimize_your_Ads_periodically\"><\/span>#5. Optimize your Ads periodically<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you have tested and understood what works best for you, you are now ready to launch and run your <a href=\"https:\/\/adstargets.com\/blog\/how-to-increase-ad-viewability-rate\/\">advertising campaigns<\/a> using the same ad sets and setting your advertising budgets. <\/p>\n\n\n\n<p>The process doesn&#8217;t end when your <a href=\"https:\/\/adstargets.com\/blog\/how-to-increase-brand-visibility-with-mobile-video-advertising\/\">advertising campaigns<\/a> are up and running. In fact, you have more to do when you have finally launched your ad campaign. <\/p>\n\n\n\n<p>And if you don&#8217;t understand what ad optimization is here is it,<\/p>\n\n\n\n<p>Ad optimization is simply the process of adjusting your ad campaigns by what works well and removing what doesn&#8217;t work. You will have to periodically check your ad copies and apply the suggested changes from your advertising platforms.<\/p>\n\n\n\n<p>As you optimize your ads, over time your figures will dramatically change for good. Your CTRs will improve, and your CPM (Cost per mille) and CPC (<a href=\"https:\/\/adstargets.com\/blog\/how-to-calculate-the-maximum-cost-per-click\/\" class=\"rank-math-link\">cost per click<\/a>) will significantly drop.<\/p>\n\n\n\n<p>In the end, you will have a very high ROI on your advertising campaigns and the trend. Optimizing your ad campaign should be a scheduled and continuous task in order to get great results. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Since <a class=\"rank-math-link\" href=\"https:\/\/adstargets.com\/blog\/display-advertising-all-you-need-to-know\/\">advertising Click-through rate (CTR)<\/a> is an important metric used by <a class=\"rank-math-link\" href=\"https:\/\/adstargets.com\/blog\/advertising-networks-frequently-asked-questions\/\">advertising networks<\/a> to determine how important is your ad, and how much it will be shown at your specified ad budget. It is essential your ads are appealing to your potential customers to increase your CPM rates.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/1-How-to-Increase-Your-Advertising-Click-Through-Rate-CTR_The-Yellow-Campaign-683x1024.png\" alt=\"Boost advertising Click through rate\" class=\"wp-image-3519\" style=\"width:840px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/1-How-to-Increase-Your-Advertising-Click-Through-Rate-CTR_The-Yellow-Campaign-683x1024.png 683w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/1-How-to-Increase-Your-Advertising-Click-Through-Rate-CTR_The-Yellow-Campaign-200x300.png 200w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/1-How-to-Increase-Your-Advertising-Click-Through-Rate-CTR_The-Yellow-Campaign-768x1152.png 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/02\/1-How-to-Increase-Your-Advertising-Click-Through-Rate-CTR_The-Yellow-Campaign.png 133w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Updated 28\/03\/2025 It is pretty common among advertisers to have a low advertising click-through rate (CTR%) while running ads. The average click-through rate for Google ads is about 1.91% CTR and search ads are surprisingly 0.31% CTR on display advertising for Google Ads. Let me apologise before stating this&#8230; The issue most of the time [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-3413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-advertising"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/3413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=3413"}],"version-history":[{"count":38,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/3413\/revisions"}],"predecessor-version":[{"id":24818,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/3413\/revisions\/24818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/3511"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=3413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=3413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=3413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}