{"id":3025,"date":"2020-01-11T13:26:24","date_gmt":"2020-01-11T13:26:24","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=3025"},"modified":"2026-02-23T08:05:38","modified_gmt":"2026-02-23T08:05:38","slug":"how-retargeting-can-change-your-brand","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/how-retargeting-can-change-your-brand","title":{"rendered":"How Retargeting can change your brand"},"content":{"rendered":"\n<p><strong>Updated 03\/04\/2025<\/strong><\/p>\n\n\n\n<p>What do you really know about retargeting? Have you ever launched an advertising campaign to retarget a specific audience?<\/p>\n\n\n\n<p>Do you know that 98% of your visitors never returned to your website? Like gone forever?<\/p>\n\n\n\n<p>If you look critically at your traffic data, you will be shocked to discover that most of your visitors almost purchased your product or services but end up leaving without doing so. <\/p>\n\n\n\n<p>In fact, on average, only 2% of your visitors took some actions that lead to checkout or conversion to become loyal customers.<\/p>\n\n\n\n<p>So what is sending this massive number of your potential customers away? well, they all leave for various reasons but never mind. <\/p>\n\n\n\n<p>If you have the opportunity to ask each of them, they will give you different reasons. But never mind.<\/p>\n\n\n\n<p>The good news is that you can get almost all of them to return to your website to either convert or make purchases.<\/p>\n\n\n\n<p>How? well, that&#8217;s where <a href=\"https:\/\/blog.hubspot.com\/marketing\/retargeting-campaigns-beginner-guide\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">retargeting<\/a> comes in&#8230; so let&#8217;s look at what it is.   <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/how-retargeting-can-change-your-brand\/#What_is_Retargeting\" >What is Retargeting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/how-retargeting-can-change-your-brand\/#How_does_retargeting_work\" >How does retargeting work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/how-retargeting-can-change-your-brand\/#When_to_use_retargeting_ads\" >When to use retargeting ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/how-retargeting-can-change-your-brand\/#Why_Is_retargeting_important\" >Why Is retargeting important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/how-retargeting-can-change-your-brand\/#Facebook_Retargeting\" >Facebook Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/how-retargeting-can-change-your-brand\/#Effective_retargeting_campaigns_Tips\" >Effective retargeting campaigns Tips<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/how-retargeting-can-change-your-brand\/#1_Install_pixel_Or_Cookie\" >#1. Install pixel Or Cookie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/how-retargeting-can-change-your-brand\/#2_Be_patient_and_experiment\" >#2. Be patient and experiment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/how-retargeting-can-change-your-brand\/#3_Segment_your_audience\" >#3. Segment your audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/how-retargeting-can-change-your-brand\/#Conclusions\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Retargeting\"><\/span>What is Retargeting? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Retargeting is a form of digital advertising by which advertisers create advertising campaigns to specifically target a set of audiences based on their previous behavior on their website.<\/p>\n\n\n\n<p>Some of their entire online activity is tracked and used for retargeting campaigns.<\/p>\n\n\n\n<p>It is believed that 98% of people that made the first impression on your website or business do not convert. All these 98% are potential customers because at least they show some interest. <\/p>\n\n\n\n<p>Most of them leave for various reasons which is why it makes sense to find a means of bringing them back to your website or business to turn them into paying customers.<\/p>\n\n\n\n<p>Brands effectively execute retargeting campaigns using the already collected data of their visitors through cookies, Pixel, or emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_retargeting_work\"><\/span>How does retargeting work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brands have cookie technology on their websites to inform of a javascript code that tracks audience behavior anonymously during their time on the brand website. <\/p>\n\n\n\n<p><strong>Here is how that plays out (Retargeting process)<\/strong><\/p>\n\n\n\n<p>Brands install a pixel or HTML code sometimes from an ad network like Facebook or specially customized pixels by the brands. Each time a visitor visits their website, the cookie track and record their behavior and inform the <a href=\"https:\/\/adstargets.com\/blog\/best-nigerian-ad-network\/\" class=\"rank-math-link\">ad network<\/a> to serve ads to those specified audiences that previously visit their website.<\/p>\n\n\n\n<p>This is why you see specific ads from sites you visited or when you search for similar services, or products online, you get to see ads related to your previous search queries. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_to_use_retargeting_ads\"><\/span>When to use retargeting ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"324\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/01\/image-1.jpg\" alt=\"When to use retargeting ads\" class=\"wp-image-23252\" style=\"width:840px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/01\/image-1.jpg 324w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/01\/image-1-300x185-1.jpg 300w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/><\/figure>\n<\/div>\n\n\n<p>Retargeting works best when you have a lot of traffic. In essence, your remarketing or retargeting campaign will be more successful if you have a good amount of traffic and are able to collect reasonable data.<\/p>\n\n\n\n<p>This means, you first need to have a strategy that brings some reasonable traffic to your website through content marketing, social media marketing, or running ad campaigns that will allow you to collect some data before creating a retargeting ad campaign.<\/p>\n\n\n\n<p>You may have a lot of traffic from content marketing but unfortunately, most of that traffic or visitors will not convert. This is the most important reason why you need a retargeting campaign strategy to get those visitors to convert. <\/p>\n\n\n\n<p>The bottom line is, for your retargeting campaign to be effective. You need to first have a traffic strategy such as content marketing and other clean traffic channels.   <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/01\/Retargeting.png\" alt=\"Retargeting\" class=\"wp-image-3100\" style=\"width:838px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/01\/Retargeting.png 434w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2020\/01\/Retargeting-300x138.png 300w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/figure>\n<\/div>\n\n\n<p>In summary, start thinking of retargeting campaigns when you already have some traffic and data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_retargeting_important\"><\/span>Why Is retargeting important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Well, your retargeting is an important tool in the advertising industry. This is because marketers who effectively use retargeting usually return a higher advertising ROI than those that don&#8217;t use it. <\/p>\n\n\n\n<p>Here are a few ways you can benefit from retargeting. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retargeting improves your advertising ROI<\/li>\n\n\n\n<li>It helps you save big on your advertising cost and lower your cost per click (CPC).<\/li>\n\n\n\n<li>It improves your ad relevance score quality score.<\/li>\n\n\n\n<li>Retargeting helps increase your conversion rate and sales.<\/li>\n\n\n\n<li>Boost your revenue and profits.<\/li>\n\n\n\n<li>Target ads to only people who are interested in your brand, products, or services.<\/li>\n\n\n\n<li>Helps increase your <a href=\"https:\/\/adstargets.com\/blog\/how-to-increase-brand-visibility-with-mobile-video-advertising\/\">brand visibility<\/a> among interested audiences.<\/li>\n<\/ul>\n\n\n\n<p>Logically, it is important to focus on <a href=\"https:\/\/adstargets.com\/blog\/remarketing-vs-retargeting-what-advertisers-should-know\/\"><strong>retargeted advertising<\/strong><\/a> rather than launching new ads continuously.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Retargeting\"><\/span>Facebook Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For once I will give Facebook credit as one of the best retargeting or remarketing tools. It works very well due to its effective pixel tool. <\/p>\n\n\n\n<p>Also, Facebook retargeting is proven to be the most profitable retargeting and remarketing tool for millions of online advertisers.<\/p>\n\n\n\n<p>Here is the process of setting up an <a href=\"https:\/\/adstargets.com\/blog\/remarketing-all-you-need-to-know\/\">effective retargeting campaign<\/a> on Facebook<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#c4e1f2\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<pre class=\"wp-block-preformatted\">1. Use your pixel data to create your audience list Or use existing data of your audience\n2. Add your list to Facebook's Audience Manager.\n3. Add your destination URL.\n4. Segment your Ads for specific audiences.\n5. Set your ad budget.\n6. Create your retargeting ad campaign.\n7. Track your campaign's progress.\n8. Optimise your campaign periodically<\/pre>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Effective_retargeting_campaigns_Tips\"><\/span>Effective retargeting campaigns Tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a few things you need to understand and take seriously before launching a retargeting campaign. Retargeting has the ability to change your brand and take it to the next level but it must be carefully done and here is how<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Install_pixel_Or_Cookie\"><\/span><strong>#1. Install pixel Or Cookie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The first and most important thing to do is to install pixels or cookies on your website as a brand. You can choose to customize your pixel for different functions either on the main page to track pages view, or on signup\/registration pages to track leads or conversions. <\/p>\n\n\n\n<p>In all cases, the most important thing is to have it installed. Customization may vary and depend on your priorities. The reason is that the pixel or cookie are the tools to collect your visitor&#8217;s data and without their consent, you won&#8217;t it, able to track any visitor&#8217;s behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Be_patient_and_experiment\"><\/span>#<strong>2. Be patient and experiment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You have to be patient with the experiment with your audience and see what works for you before you can even launch your first retargeting campaign.<\/p>\n\n\n\n<p> Test your creative variations, new landing pages,  ad sequencing opportunities, and other parameters to compare the effectiveness of your retargeting campaign in order to maximize your advertising ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Segment_your_audience\"><\/span>#<strong>3. Segment your audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Audience segmentation is very important when it comes to retargeting. In other advertising campaigns, Ads are targeted at a general audience with the aim of getting more clicks, engagement, or visibility. <\/p>\n\n\n\n<p>That&#8217;s different when it comes to retargeting. There is a need to create different forms of creatives to target a specific audience in order to give them a more relevant and personalized experience which increases their chances of converting. <\/p>\n\n\n\n<p>Retarget campaigns should be created for a segmented audience having in mind they have already interacted with your website and show interest in various products or services. <\/p>\n\n\n\n<p>This means they are not new to your brand and deserve to be treated differently to increase their chances of converting.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Retargeting can change your brand\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/GvNdrTpTfww?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let me start with questions here&#8230; Have you ever created a retargeting ad campaign? and What was your experience? <\/p>\n\n\n\n<p>I believe that you can really increase your conversion rate up to 200% with effective retargeting campaigns. It all takes the know-how and a bit of time to experiment. <\/p>\n\n\n\n<p>Facebook retargeting or Google remarketing use the same principle. You have to carefully set your goals and map winning strategies to help your retargeting campaigns be successful. <\/p>\n\n\n\n<p>Let us know what you think about this post in the comment section. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated 03\/04\/2025 What do you really know about retargeting? Have you ever launched an advertising campaign to retarget a specific audience? Do you know that 98% of your visitors never returned to your website? Like gone forever? If you look critically at your traffic data, you will be shocked to discover that most of your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,59],"tags":[],"class_list":["post-3025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-advertising","category-display-advertising"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/3025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=3025"}],"version-history":[{"count":43,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/3025\/revisions"}],"predecessor-version":[{"id":24906,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/3025\/revisions\/24906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/3112"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=3025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=3025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=3025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}