{"id":2650,"date":"2019-12-18T08:22:48","date_gmt":"2019-12-18T08:22:48","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=2650"},"modified":"2026-02-23T08:23:53","modified_gmt":"2026-02-23T08:23:53","slug":"instagram-advertising-cost","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/instagram-advertising-cost","title":{"rendered":"Complete Guide to Facebook and Instagram Advertising Cost: 6 Great Steps to Create Effective Ads"},"content":{"rendered":"\n

Updated 24\/04\/2025<\/strong><\/p>\n\n\n\n

When you think of display advertising costs on the social network generally, There is a lot to think of and to examine carefully before jumping to a conclusion. <\/p>\n\n\n\n

The reason is that you need to be careful and take some time trying to understand advertising costs before creating your Ad campaigns. <\/p>\n\n\n\n

There are cost variations on each of the advertising platforms and it all depends on which of the platforms you choose to use for your advertising campaign. <\/p>\n\n\n\n

Also, the type of ad campaigns<\/a> such as carousel ads, video views you run on a social network such as PPC and CPM<\/a>, target location, niche, and time may also in different ways have some impact on your Facebook ad campaign and Instagram advertising cost.<\/p>\n\n\n\n

Have in mind that the automatic bidding system, CTR, engagement, and relevance score may also significantly determine your Instagram campaign ad cost. <\/p>\n\n\n\n

We understand the confusion and tend to address all those in this post.<\/p>\n\n\n\n

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Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n

  • Most Asked Questions Concerning Display Advertising Cost<\/a><\/li>
  • What is the Cost of Display Advertising<\/a>
    • How much do Facebook ads cost?<\/a><\/li><\/ul><\/li>
    • Facebook ads pricing<\/a>
      • Facebook Cost Per Click by days of the week<\/a><\/li><\/ul><\/li>
      • How much do Instagram ads cost?<\/a><\/li>
      • Comparing Facebook and Instagram Advertising<\/a><\/li>
      • Creating Effective Facebook and Instagram Ads<\/a>
        • #1. Define your audience<\/a><\/li>
        • #2. Create attractive offers<\/a><\/li>
        • #3. Split Test Your Ads<\/a><\/li>
        • #4. Use the Automatic bidding<\/a><\/li>
        • #5. Use Landing Pages<\/a><\/li>
        • #6. Retarget and scale<\/a><\/li><\/ul><\/li>
        • Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n

          <\/span>Most Asked Questions Concerning Display Advertising Cost<\/span><\/h2>\n\n\n\n

          This post is focused on Facebook and Instagram advertising costs, here are some of the most asked questions relating to advertising costs on these platforms.<\/p>\n\n\n\n

          Read till the end so you won’t miss any valuable information. <\/strong><\/p>\n\n\n\n

          #Q1. How much does it cost to advertise on Facebook? <\/p>\n\n\n\n

          #Q2. How much does it cost to advertise on Instagram?<\/p>\n\n\n\n

          Let’s just start by defining what advertising cost<\/a> is before moving on. <\/p>\n\n\n\n

          <\/span>What is the Cost of Display Advertising<\/span><\/h2>\n\n\n\n

          This is simply the amount of money you pay for an advertising campaign. This cost can be subdivided into Cost per Click (CPC), and Cost per 1000 Mille (CPM) which are all online advertising price models.<\/p>\n\n\n\n

          Now let’s look at the various cost of ads<\/a> on different platforms. <\/p>\n\n\n\n

          <\/span>How much do Facebook ads cost?<\/span><\/h3>\n\n\n\n

          The cost of advertising on Facebook or Facebook ads cost per click entirely depends on the type of campaign. <\/p>\n\n\n\n

          Usually, the cost of promoting your Facebook page for likes and followers is different from the cost per app install, CPP costs, and cost-effective results. <\/p>\n\n\n\n

          Facebook advertising has a bidding system that takes factors such as the timing of your campaign, the bidding strategy of your campaign, your choice of placement, relevance score, and your target audience. <\/p>\n\n\n\n

          With these factors put together, your Facebook advertising cost or the average cost of Facebook ads will be determined. <\/p>\n\n\n\n

          However, Here is a great breakdown of cost per click<\/a> by campaign objective by AdExpresso<\/p>\n\n\n\n

          \"Facebook<\/figure>\n\n\n\n

          As you can see in the above image, the average cost of Facebook ads or an average cost of CPC was on the rise throughout the year for clicks, impressions even the overall volume of ad spend rise towards the festive seasons. <\/p>\n\n\n\n

          On the other hand, ad performance for performance marketing such as clicks and lead prices went down as the year moves on. <\/p>\n\n\n\n

          In the first quarter of 2019, the cost of advertising on Facebook<\/a> significantly from an average of $2.55 in Q1 2018 to just $0.55 in 2019. Marketers or brands doing performance marketing will tend to benefit from this price drop a lot.<\/p>\n\n\n\n

          <\/span>Facebook ads pricing<\/span><\/h2>\n\n\n\n

          An overview of Facebook ads pricing shows more detailed information about the price of ads considering various factors as discussed below.<\/p>\n\n\n\n

          <\/span>Facebook Cost Per Click by days of the week<\/span><\/h3>\n\n\n\n
          \"Facebook<\/figure>\n\n\n\n

          The cost is based on research carried out by Adespresso in Facebook cost<\/a> summary of Facebook ads cost per click in 2018 and 2019. <\/p>\n\n\n\n

          To round up Facebook Ad cost, here is a video that helps explain how the bidding and other advertising cost is worked.<\/p>\n\n\n\n