{"id":260,"date":"2018-07-12T12:38:16","date_gmt":"2018-07-12T12:38:16","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=260"},"modified":"2026-02-23T06:35:40","modified_gmt":"2026-02-23T06:35:40","slug":"advertising-networks","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/advertising-networks","title":{"rendered":"Advertising Networks: 11 Frequently Asked Questions to Help You Navigate and Succeed with Confidence"},"content":{"rendered":"\n<p><strong>Updated 22\/04\/2025<\/strong><\/p>\n\n\n\n<p><span style=\"color: #000000;\">The world of advertising has many ups and downs but most importantly, it has been known to be extremely beneficial for marketers around the world. <\/span><br><span style=\"color: #000000;\">For newbies, <a href=\"https:\/\/adstargets.com\/blog\/how-to-choose-among-online-advertising-companies\/\">Advertising<\/a> is nothing short of an industry that is riddled with complected terms. <\/span><br><span style=\"color: #000000;\">These terms make it difficult to understand the differences between Advertising Networks and how to use them effectively. <\/span><br><span style=\"color: #000000;\">It is the duty of experts within the industry to make it easy for Advertisers and Publishers to understand the key terms and how to use them effectively. <\/span><br><span style=\"color: #000000;\">In this article, we state and describe all the types of advertising Networks.<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/advertising-networks\/#1_What_are_Advertising_Networks\" >#1. What are Advertising Networks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/advertising-networks\/#2_What_are_Mobile_Ad_Networks\" >#2. What are Mobile Ad Networks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/advertising-networks\/#3_What_is_PPC_Ad_Networks\" >#3. What is PPC Ad Networks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/advertising-networks\/#4_What_are_CPM_Ad_Networks\" >#4. What are CPM Ad Networks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/advertising-networks\/#5_What_is_eCPM\" >#5. What is eCPM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/advertising-networks\/#6_What_is_Video_Ad_Networks\" >#6. What is Video Ad Networks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/advertising-networks\/#7_What_are_Banner_Ad_Networks\" >#7. What are Banner Ad Networks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/advertising-networks\/#8What_is_Native_Ad_Networks\" >#8.What is Native Ad Networks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/advertising-networks\/#9_What_is_Ad_Exchange_Networks\" >#9. What is Ad Exchange Networks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/advertising-networks\/#10_What_is_Interstitial_Advertising_Networks\" >#10. What is Interstitial Advertising Networks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adstargets.com\/blog\/advertising-networks\/#11_How_do_I_know_my_Advertising_Cost_and_ROI\" >#11. How do I know my Advertising Cost and ROI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adstargets.com\/blog\/advertising-networks\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_are_Advertising_Networks\"><\/span>#1. <span style=\"color: #000000;\">What are Advertising Networks?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Advertising Networks which are also known as &#8220;Ad networks&#8221; are <a href=\"https:\/\/adstargets.com\/blog\/21-online-advertising-companies\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/21-online-advertising-companies\/\">online advertising<\/a> technologies that make it easy for Advertisers to create and distribute Ads to publishers&#8217; Ad spaces. <\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">This simply means, Advertising Network simply connects Advertisers and Publishers for easy advertising and monetization. <\/span><br><span style=\"color: #000000;\">One could simply say, the main function of an Ad Network is to aggregate publishers&#8217;<\/span> inventory to fit advertisers&#8217; demands<span style=\"color: #000000;\">. <\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">On the other hand, Advertising Networks provide advantages to advertisers as it enables them to create and target their ads to a specific audience while at the same time, advertisers can track their results through impressions and clicks, and video average watch time. <\/span><br><span style=\"color: #000000;\">The flexibility the system provides for publishers and advertisers is simply the connection that benefits each party.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_What_are_Mobile_Ad_Networks\"><\/span>#2. What are Mobile Ad Networks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Mobile<\/span> <strong><a href=\"https:\/\/adstargets.com\/blog\/what-is-ad-network-and-how-it-works\/\">Ad Networks<\/a><\/strong> <span style=\"color: #000000;\">work just like any other typical <a href=\"https:\/\/adstargets.com\/blog\/best-nigerian-ad-network\/\" class=\"rank-math-link\">Ad Network<\/a>, the difference is that these types of Ad Networks put more emphasis on targeting only mobile traffic, these traffic is traffic that is generated only from mobile Apps, Mobile search results, mobile display Ads etc. <\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">The advertising industry has seen a massive change since mobile phones became smarter, the advertising industry has done a great job of utilizing mobile device users and the results are fantastic. <\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Mobile Ad Networks give <a href=\"https:\/\/adstargets.com\">advertisers<\/a> to target specific mobile audiences. <\/span><br><span style=\"color: #000000;\">For instance, markets advertising Apps could use <a href=\"https:\/\/adstargets.com\/blog\/top-tips-for-effective-mobile-advertising\/\">mobile Ad Networks<\/a> to target only mobile user who is mostly potential customers. <\/span><br><span style=\"color: #000000;\">It makes sense to use mobile ad networks as all types of ads can be displayed or shown on mobile devices such as banner ads, text ads, interstitial ads, In-App Ads etc.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><strong>The video below gives a very detailed explanation of the advertising ecosystem<\/strong><\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\">&nbsp;<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/xnX1nxMM_R0?rel=0&amp;controls=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_What_is_PPC_Ad_Networks\"><\/span>#3. What is PPC Ad Networks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Pay per click (PPC) which is also known as Cost per click (CPC) is basically an Internet or digital advertising model used by Advertising Networks. <\/span><br><span style=\"color: #000000;\">This makes<\/span> <strong>PPC Ad Networks<\/strong> <span style=\"color: #000000;\">be Ad Networks that specifically use only the PPC pricing model for their adverting. <\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">It is one of the most used advertising price models which is easily understood by advertisers and some can argue it is the most preferred pricing model used by both advertising networks and advertisers. <\/span><br><span style=\"color: #000000;\">PPC advertising model comes in two different types: The Flat rate PPC and Bid-based PPC<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong>The Flat rate PPC:<\/strong> This model of pricing specifies that the advertisers and the <a href=\"https:\/\/adstargets.com\/blog\/\">Ad network<\/a> or the Publisher agrees on a flat rate price per click generated. For instance, the advertiser and the publishers may agree on 0.5 per click generated. <\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">In some cases, <a href=\"https:\/\/adstargets.com\/blog\/how-to-choose-the-best-ppc-ad-network-for-publishers\/\">Ad Networks<\/a> or the publisher will charge based on each Ad space on the webpage.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Bid-based PPC: In this model, several advertisers compete against each other in an auctioning system hosted by the <a href=\"https:\/\/adstargets.com\/blog\/how-to-determine-advertising-cost-on-your-blog\/\">Ad network<\/a>. <\/span><br><span style=\"color: #000000;\">The advertisers set the maximum amount they are willing to pay for each specific ad position on the publisher&#8217;s web pages. <\/span><br><span style=\"color: #000000;\">Keywords are often used to enhance the target while the auctioning system is triggered automatically each time a visitor triggers the adposition or spot.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_What_are_CPM_Ad_Networks\"><\/span>#4. What are CPM Ad Networks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">First I will like to explain <a href=\"https:\/\/adstargets.com\/blog\/what-is-cpm-and-how-does-it-work\/\" class=\"rank-math-link\">what is CPM<\/a> in the simplest way, Cost per impression (CPI), also known as Cost per thousand impressions (CPM) is an advertising pricing model which pays the publisher a fixed amount for every <a href=\"https:\/\/adstargets.com\/blog\/make-money-posting-ads-on-your-blog\/\">1000 impressions<\/a> or page-views generated. <\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">After understanding <a class=\"rank-math-link\" href=\"https:\/\/adstargets.com\/blog\/what-is-cpm-and-how-does-it-work\/\">what CPM<\/a> is, it will be easier to understand what<\/span> <strong><a href=\"https:\/\/adstargets.com\/blog\/best-list-of-cpm-ad-networks-in-india\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/best-list-of-cpm-ad-networks-in-india\/\">CPM Ad Networks<\/a> are<\/strong><span style=\"color: #000000;\"> which are, Ad Networks that specifically use this type of pricing method for both advertisers and publishers. <\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Some publishers prefer this pricing model due to its flexibility. <\/span><br><span style=\"color: #000000;\">The calculation of CPM is taken from the set advertising cost and the number of impressions which is expressed as Cost per impression ($) = Advertising cost ($) \/ Number of Impressions (#).<\/span><br><span style=\"color: #000000;\">For example:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"color: #000000;\">The total<\/span> cost of<span style=\"color: #000000;\"> running the ad is $15,000.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">The total estimated audience is 2,400,000 people.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">($15,000\/2,400,000) = $0.00625<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">CPM is calculated as: $0.00625 x 1000 (meaning per thousand impressions) = $6.25<\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_What_is_eCPM\"><\/span>#5. <span style=\"color: #000000;\">What is eCPM?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Effective Cost Per Mille (<\/span>eCPM<span style=\"color: #000000;\">) is a measurement system used by advertisers, Advertising Networks, and Publishers to estimate the actual value of advertising costs. <\/span><br><span style=\"color: #000000;\"><i>eCPM is calculated in the following manner: Cost-per-Click (CPC) auction is calculated by multiplying the CPC times the click-through rate (CTR) and multiplying that by one thousand. (Represented by: (CPC x CTR) x 1000 = eCPM.).<\/i><\/span><br><span style=\"color: #000000;\"><b>Example<\/b><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\">There are two banners: &#8220;Curious Apps&#8221; and &#8220;Sensor Apps&#8221;.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">The publishers earn $1 per click.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">Both banners were published for the duration of one week.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">&#8220;Curious Apps&#8221; was viewed by 5000 visitors of which 20 clicked on it.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">&#8220;Sensor Apps&#8221; was viewed by 5000 visitors of which 70 clicked on it.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"color: #000000;\">This shows that:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"color: #000000;\">&#8220;Curious Apps&#8221; has an eCPM of $7 ($1 * 20\/5000) * 1000<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">&#8220;Sensor Apps&#8221; has an eCPM of $20 ($1 * 70\/5000) * 1000<\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_What_is_Video_Ad_Networks\"><\/span>#6. What is Video Ad Networks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Video Ad Networks are <a href=\"https:\/\/adstargets.com\/blog\/google-adwords-alternatives-ad-networks\/\">Ad Networks<\/a> that specifically sell online video inventory across multiple platforms and devices. <\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">These Ad Networks focus on online video ads which are mostly displayed before the main video is played also known as &#8220;<a href=\"https:\/\/adstargets.com\/blog\/top-tips-for-cheap-online-advertising-for-start-ups\/\">Display video Ads<\/a>&#8221; <a href=\"https:\/\/adstargets.com\/blog\/best-guide-to-video-advertising-for-digital-marketing\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/best-guide-to-video-advertising-for-digital-marketing\/\">Online video advertising<\/a><span class=\"ILfuVd yZ8quc\"> comes in different forms: in-stream, out-stream, interactive, in-game,<\/span><\/span> and webpage-based<span style=\"color: #000000;\"><span class=\"ILfuVd yZ8quc\"> <b>videos<\/b>, creating <b>video<\/b> messaging before, during, and after consumers take in the content on their mobile devices or desktop. <\/span><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><span class=\"ILfuVd yZ8quc\">Video advertising allows Internet marketers to engage their audience with <a href=\"https:\/\/adstargets.com\/blog\/how-to-increase-brand-visibility-with-mobile-video-advertising\/\">engaging video ads<\/a> in very effective ways. <\/span><\/span><br><span style=\"color: #000000;\"><span class=\"ILfuVd yZ8quc\">YouTube is the biggest <a href=\"https:\/\/adstargets.com\/blog\/best-guide-to-video-advertising-for-digital-marketing\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/best-guide-to-video-advertising-for-digital-marketing\/\">video advertising platform<\/a> on the Internet while several other Ad Networks are also grabbing a share of the market. <\/span><\/span><br><span style=\"color: #000000;\"><span class=\"ILfuVd yZ8quc\">Video Ad Networks also use <a class=\"rank-math-link\" href=\"https:\/\/adstargets.com\/blog\/cpc-and-cpm-pricing\/\">CPC and CPM<\/a> methods for video advertising.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_What_are_Banner_Ad_Networks\"><\/span>#7. <span style=\"color: #000000;\">What are Banner Ad Networks?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">To answer this we first have to understand what is banner advertising.<\/span> <strong>Banner advertising<\/strong> <span style=\"color: #000000;\">refers to the use of a rectangular graphic display that comes in various forms and is placed on the <\/span>top, bottom,<span style=\"color: #000000;\">or sides of a web page. <\/span><br><span style=\"color: #000000;\">Now that you understand what is <a href=\"https:\/\/adstargets.com\/blog\/banner-advertising-what-you-need-to-know\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/banner-advertising-what-you-need-to-know\/\">banner advertising<\/a>, let&#8217;s jump into Banner Ad Networks: these are <a href=\"https:\/\/adstargets.com\/blog\/top-adsense-alternative-ad-networks\/\">Ad networks<\/a> that include banners in their Ad units.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"> Publishers or advertisers will be able to place ads in various <a class=\"rank-math-link\" href=\"https:\/\/adstargets.com\/blog\/banner-ads-sizes\/\">banner sizes <\/a>and formats of their choice while publishers also will be able to monetize with various banner sizes and formats from such <a href=\"https:\/\/adstargets.com\/blog\/review-of-google-adwords-alternatives-ad-networks\/\">Ad Networks<\/a>. <\/span><br><span style=\"color: #000000;\">Many Ad Networks have <a href=\"https:\/\/adstargets.com\/blog\/targeted-banner-advertising-to-reach-your-audience\">banner advertising<\/a> as part of their Ad units and ad inventory.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8What_is_Native_Ad_Networks\"><\/span>#8.What is Native Ad Networks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">First, let&#8217;s look at what native advertising is: I would make this simple for you to understand, Native advertising is simply placing Ads on platforms that match the content of the Ads. <\/span><br><span style=\"color: #000000;\">Thus, ads should be put in content that matches the ads with the intent to target a specific audience. <\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">A typical example of this may <a href=\"https:\/\/adstargets.com\/blog\/what-marketers-need-to-know-about-digital-video-advertising\/\">display video ads<\/a> on videos that are related to the ad video or putting sports equipment ads on sports blogs or advertising new cars on car review YouTube channels or car review websites and blogs.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_What_is_Ad_Exchange_Networks\"><\/span>#9. What is Ad Exchange Networks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2018\/07\/Adservingfull.svg_.png\"><img decoding=\"async\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2018\/07\/Adservingfull.svg_-1024x205.png\" alt=\"Ad Exchange\" class=\"wp-image-280\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><span style=\"color: #000000;\">Let&#8217;s simply put it as an advertising technology designed to enable the selling and buying of media advertising inventory across multiple Ad Networks.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Ad_exchange\" target=\"_blank\" rel=\"noopener\">Ad Exchange<\/a> <span style=\"color: #000000;\">platforms use a bidding pricing system. This process is entirely technology-driven. <\/span><br><span style=\"color: #000000;\">Some of the most popular Ad exchanges are<\/span> <a href=\"https:\/\/en.wikipedia.org\/wiki\/AppNexus\" target=\"_blank\" rel=\"noopener\">AppNexus<\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/AOL\" target=\"_blank\" rel=\"noopener\">AOL<\/a>&#8216;<span style=\"color: #000000;\">s Marketplace,<\/span> <a href=\"https:\/\/en.wikipedia.org\/wiki\/Microsoft\" target=\"_blank\" rel=\"noopener\">Microsoft<\/a> <span style=\"color: #000000;\">Ad Exchange<\/span>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/OpenX_(company)\" target=\"_blank\" rel=\"noopener\">OpenX<\/a>, <span style=\"color: #000000;\">Rubicon Project Exchange,<\/span> <a href=\"https:\/\/en.wikipedia.org\/wiki\/DoubleClick\" target=\"_blank\" rel=\"noopener\">DoubleClick<\/a>, <span style=\"color: #000000;\">and<\/span> <a href=\"https:\/\/en.wikipedia.org\/wiki\/Smaato\" target=\"_blank\" rel=\"noopener\">Smaato<\/a> <span style=\"color: #000000;\">among many others.<\/span><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_What_is_Interstitial_Advertising_Networks\"><\/span>#10. What is Interstitial Advertising Networks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-left\"><span style=\"color: #000000;\">It will be better to understand what is an <a href=\"https:\/\/adstargets.com\/blog\/effective-banner-design-and-banner-advertising\/\">Interstitial Ad<\/a> before moving to an Interstitial Ad Network. <\/span><\/p>\n\n\n\n<p class=\"has-text-align-left\"><span style=\"color: #000000;\">Interstitial Ads also known as full-screen Ads are ads that cover your screen either on mobile or desktop as soon as you reach a webpage or open an App on your mobile device. <\/span><\/p>\n\n\n\n<p class=\"has-text-align-left\"><span style=\"color: #000000;\">These ads are most common in Apps. they are shown mostly between activities or some minutes after interacting with the App. <\/span><\/p>\n\n\n\n<p class=\"has-text-align-left\"><span style=\"color: #000000;\">Now that you understand what is an <a href=\"https:\/\/adstargets.com\/blog\/online-advertising-roi-what-you-need-to-know\/\">Interstitial Ad<\/a>, let us define Interstitial Ad networks: These are specific <a href=\"https:\/\/adstargets.com\/blog\/review-of-top-ad-networks-for-publishers\/\">Ad Networks<\/a> that deal with interstitial ads as part of their Ad inventory. <\/span><\/p>\n\n\n\n<p class=\"has-text-align-left\"><span style=\"color: #000000;\">A lot of Ad Networks are beginning to offer advertisers and publishers the opportunity to advertise and monetize with interstitial Ads.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_How_do_I_know_my_Advertising_Cost_and_ROI\"><\/span>#11. How do I know my Advertising Cost and ROI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Understanding how to calculate your<\/span> <a href=\"https:\/\/adstargets.com\/blog\/calculate-your-advertising-cost-and-roi\/\">Advertising cost<\/a> <span style=\"color: #000000;\">will definitely help you go a long way in your online advertising. <\/span><br><span style=\"color: #000000;\">You will be in a better position to know your <a href=\"https:\/\/adstargets.com\/blog\/how-to-calculate-your-advertising-cost-and-roi\/\">advertising ROI<\/a> and also make better decisions on your subsequent advertising. <\/span><br><span style=\"color: #000000;\">Here is a post that clearly shows you how to calculate your<\/span> <a href=\"https:\/\/adstargets.com\/blog\/calculate-your-advertising-cost-and-roi\/\">advertising cost and ROI<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">These are some of the most asked questions by newbies in the advertising industry. <\/span><br><\/p>\n\n\n\n<p><span style=\"color: #000000;\">We understand there are more than a hundred questions that needed answers but can&#8217;t put all of them here in this list. however, we will be happy to know from you which questions you would want us to answer and add to this list. <\/span><br><span style=\"color: #000000;\">Let us know your suggestions in the comment section below.<\/span><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated 22\/04\/2025 The world of advertising has many ups and downs but most importantly, it has been known to be extremely beneficial for marketers around the world. For newbies, Advertising is nothing short of an industry that is riddled with complected terms. These terms make it difficult to understand the differences between Advertising Networks and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,24],"tags":[25,18,29,30,31],"class_list":["post-260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-ad-networks","tag-ad-networks","tag-advertising","tag-advertising-networks","tag-mobile-advertising","tag-networks"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=260"}],"version-history":[{"count":23,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/260\/revisions"}],"predecessor-version":[{"id":24829,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/260\/revisions\/24829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/4515"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}