{"id":22333,"date":"2025-01-23T16:36:33","date_gmt":"2025-01-23T16:36:33","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=22333"},"modified":"2025-01-23T16:36:35","modified_gmt":"2025-01-23T16:36:35","slug":"ux-factors-affecting-search-engine-rankings","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/ux-factors-affecting-search-engine-rankings","title":{"rendered":"7 Powerful UX Factors Affecting Search Engine Rankings \u2013 Apply Now"},"content":{"rendered":"\n<p>Your website is like a perfectly tailored outfit. It\u2019s not just about looking good (SEO) but also about feeling great and fitting perfectly (UX). In today\u2019s digital space, UX factors affecting search engine rankings have become a hot topic because search engines like Google now prioritize user-friendly experiences as much as keywords and <a href=\"https:\/\/adstargets.com\/blog\/benefits-of-natural-backlinks\/\">backlinks<\/a>.<\/p>\n\n\n\n<p>Gone are the days when stuffing your site with keywords could guarantee a top spot. Now, it\u2019s all about creating a seamless experience for your visitors\u2014think fast loading speeds, mobile-friendliness, and intuitive navigation. This fusion of UX and SEO isn\u2019t just a trend; it\u2019s the secret sauce to better rankings and happier users. Let\u2019s break it down and see how a user-first approach can help you dominate the SERPs.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/ux-factors-affecting-search-engine-rankings\/#What_is_UX\" >What is UX?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/ux-factors-affecting-search-engine-rankings\/#How_Does_UX_Impact_SEO\" >How Does UX Impact SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/ux-factors-affecting-search-engine-rankings\/#What_Are_Some_Great_UX_Practices_And_How_Each_One_Affects_Search_Engine_Rankings\" >What Are Some Great UX Practices And How Each One Affects Search Engine Rankings<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/ux-factors-affecting-search-engine-rankings\/#1_SITE_SPEED\" >#1. SITE SPEED<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/ux-factors-affecting-search-engine-rankings\/#2_MOBILE_FRIENDLINESS\" >#2. MOBILE FRIENDLINESS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/ux-factors-affecting-search-engine-rankings\/#3_PAGE_DESIGN_AND_SEARCH_INTENT\" >#3. PAGE DESIGN AND SEARCH INTENT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/ux-factors-affecting-search-engine-rankings\/#4_CONTENT_READABILITY\" >#4. CONTENT READABILITY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/ux-factors-affecting-search-engine-rankings\/#5_SITE_NAVIGATION\" >#5. SITE NAVIGATION<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/ux-factors-affecting-search-engine-rankings\/#6_USER_ENGAGEMENT\" >#6. USER ENGAGEMENT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/ux-factors-affecting-search-engine-rankings\/#7_WEB_ACCESSIBILITY\" >#7. WEB ACCESSIBILITY<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adstargets.com\/blog\/ux-factors-affecting-search-engine-rankings\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_UX\"><\/span>What is UX?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"356\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2025\/01\/image-26.jpg\" alt=\"What is UX?\" class=\"wp-image-22334\" style=\"width:832px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2025\/01\/image-26.jpg 356w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2025\/01\/image-300x169-1.jpg 300w\" sizes=\"auto, (max-width: 356px) 100vw, 356px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/adstargets.com\/blog\/how-poor-user-experience-impacts-your-seo-and-rankings\/\">User Experience (or UX)<\/a> is all about how someone feels when they interact with a digital product, like your website or app. Think of it as the vibe your product gives off\u2014whether it\u2019s easy to navigate, accessible to everyone, and just makes sense. You know that satisfying feeling when everything works smoothly, and you can get stuff done without stress? That\u2019s the magic of good UX.<\/p>\n\n\n\n<p><strong>Now, here\u2019s the thing:<\/strong> UX factors affecting search engine rankings are a big deal. Search engines care about how people interact with your site\u2014like if they stick around or bounce right off. If your UX is clunky or frustrating, it\u2019s not just your users who will notice\u2014Google will, too. On the flip side, a site with seamless navigation, fast loading times, and mobile-friendliness is going to rank higher because it\u2019s giving people what they want.<\/p>\n\n\n\n<p>Creating a killer UX is really about putting your users first. You\u2019ve got to understand who they are, what they need, and the kind of challenges they face. Are they scrolling through your site on a coffee break, or are they rushing to find something specific? Knowing this stuff is key to making their experience as smooth as butter.<\/p>\n\n\n\n<p>Great UX isn\u2019t just about meeting needs\u2014it\u2019s about exceeding expectations. It\u2019s those little touches, like clear call-to-action buttons, easy checkout processes, or even a search bar that actually works. These details create a positive interaction that builds trust and keeps people coming back for more. And let\u2019s be real\u2014when users love your site, they\u2019re more likely to share it, leave glowing reviews, and give your <a href=\"https:\/\/digitaladvertisinghub.com\/ebook\/seo-mastery-course\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> a nice boost. Yep, UX factors affecting search engine rankings aren\u2019t just a buzzword\u2014they\u2019re the real deal.<\/p>\n\n\n\n<p>Bottom line? UX isn\u2019t just \u201cnice to have.\u201d It\u2019s what makes the difference between a forgettable site and one that users rave about. So, if you\u2019re serious about growing your brand and getting noticed online, investing in good UX isn\u2019t optional\u2014it\u2019s essential.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_UX_Impact_SEO\"><\/span>How Does UX Impact SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2025\/01\/image-1-11.jpg\" alt=\"How Does UX Impact SEO?\" class=\"wp-image-22336\" style=\"width:836px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p>UX (user experience) and <a href=\"https:\/\/adstargets.com\/blog\/mobile-seo-tips\/\">SEO (search engine optimization)<\/a> are like besties in the digital world, working together to give users exactly what they need in the smoothest way possible. At the heart of both is the same goal: making life easier for users by addressing their needs in the most meaningful, helpful, and effortless way.<\/p>\n\n\n\n<p>Now, let\u2019s talk specifics. Search engines, especially Google, don\u2019t just guess which sites are good. They have solid metrics to measure this stuff. Enter Core Web Vitals\u2014those are the techy bits like how fast your page loads, how stable it looks while loading, and how quickly users can interact with it. Pair that with helpful content, which is all about delivering valuable, user-focused information, and boom\u2014you\u2019re giving Google every reason to rank you higher.<\/p>\n\n\n\n<p>But here\u2019s the kicker: UX factors affecting search engine rankings aren\u2019t just about the technical stuff. It\u2019s also about the vibe your site gives off. Is it easy to navigate? Are your buttons clickable without making people rage-tap? Are you using clear, relatable language instead of jargon that feels like it\u2019s written for robots? These things matter big time because if users are frustrated, they\u2019ll bounce\u2014and nothing tells Google &#8220;this site sucks&#8221; faster than a high bounce rate.<\/p>\n\n\n\n<p>The connection between SEO and UX is undeniable. Think of it like this: good UX is the secret sauce that makes your SEO efforts work. If your UX game is strong, you\u2019re automatically boosting your SEO. Why? Because search engines pay attention to stuff like how long people stay on your site, how many pages they visit, and whether they actually find what they\u2019re looking for. All these UX factors affecting search engine rankings signal to Google that your site is worth showing to more people.<\/p>\n\n\n\n<p>So, if you\u2019re already focusing on SEO, you\u2019re likely hitting some UX goals without even trying. But don\u2019t stop there. Go deeper. Tweak your site\u2019s design, improve navigation, speed things up, and make sure everything feels seamless for your users. Happy users mean happy search engines\u2014and that\u2019s the ultimate win-win.<\/p>\n\n\n\n<p>In short, UX and SEO are inseparable. Nail your UX, and your SEO will shine. Ignore it, and no amount of keyword stuffing or fancy tricks will save you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Some_Great_UX_Practices_And_How_Each_One_Affects_Search_Engine_Rankings\"><\/span>What Are Some Great UX Practices And How Each One Affects Search Engine Rankings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"356\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2025\/01\/image-1-12.jpg\" alt=\"What Are Some Great UX Practices And How Each One Affects Search Engine Rankings\" class=\"wp-image-22338\" style=\"width:838px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2025\/01\/image-1-12.jpg 356w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2025\/01\/image-1-300x169-1.jpg 300w\" sizes=\"auto, (max-width: 356px) 100vw, 356px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_SITE_SPEED\"><\/span>#1. SITE SPEED<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nobody likes waiting, especially on the internet. Your website\u2019s load speed is one of the top UX factors affecting search engine rankings, and it can seriously make or break your online game. Google uses Core Web Vitals (CWV) to check the pulse of your site\u2019s UX. This includes how fast your pages load, how responsive your site feels, and whether elements shift around awkwardly while loading.<\/p>\n\n\n\n<p>If your site\u2019s dragging its feet, Google will notice, and so will your visitors. And it\u2019s not just about rankings\u2014it\u2019s about real people. Around 82% of users say slow-loading pages mess with their buying decisions, and 45.4% of users are less likely to complete a purchase if your site takes forever to load. Ouch, right?<\/p>\n\n\n\n<p><strong>Why Slow Sites Tank Rankings<\/strong><\/p>\n\n\n\n<p>When visitors hit your site and then bounce because it\u2019s slower than a snail on a treadmill, they\u2019re sending a message to Google: \u201cThis site\u2019s UX sucks.\u201d If users leave your page unsatisfied, go back to the search results, and click on someone else\u2019s link, it tells search engines your site didn\u2019t meet their expectations. Over time, this kind of behavior tanks your rankings because poor load speed is a glaring UX factor affecting search engine rankings.<\/p>\n\n\n\n<p>And the worst part? Once you lose your spot on the SERPs (search engine results pages), it\u2019s a long climb back up.<\/p>\n\n\n\n<p><strong>How to Fix Your Site Speed and Boost UX<\/strong><\/p>\n\n\n\n<p>Here\u2019s the good news: you can turn things around. Follow these simple steps to give your site a speed boost, keep visitors happy, and keep Google smiling:<\/p>\n\n\n\n<p><strong>#1. Use a <a href=\"https:\/\/adstargets.com\/blog\/cdn-for-faster-website-loading\/\">Content Delivery Network (CDN)<\/a><\/strong><\/p>\n\n\n\n<p>A CDN stores copies of your website on servers all over the world. When someone visits your site, it serves a copy from the server closest to them. This massively cuts down on load time. Think of it like having shortcuts everywhere\u2014users get to your content faster.<\/p>\n\n\n\n<p><strong>#2. Choose the Right Hosting<\/strong><\/p>\n\n\n\n<p>If you\u2019re on a shared hosting plan, it\u2019s time to upgrade. Shared hosting can slow your site down because you\u2019re sharing resources with other websites. Switch to a Virtual Private Server (VPS) or dedicated hosting for better speed and performance.<\/p>\n\n\n\n<p><strong>#3. Compress and Optimize Images<\/strong><\/p>\n\n\n\n<p>Big, bulky images are one of the biggest culprits behind slow load times. Use a format like WebP to compress your images without losing quality. It\u2019s lightweight and perfect for speeding things up.<\/p>\n\n\n\n<p><strong>#4. Enable Browser Caching<\/strong><\/p>\n\n\n\n<p>Browser caching stores parts of your website (like images and CSS files) on users\u2019 devices. The next time they visit, your site loads faster because it doesn\u2019t have to reload everything from scratch.<\/p>\n\n\n\n<p><strong>#5. Defer and Minify JavaScript and CSS<\/strong><\/p>\n\n\n\n<p>JavaScript and CSS files are often bloated with unnecessary code. Minifying these files and deferring non-critical scripts until after the main content loads can drastically speed up your site.<\/p>\n\n\n\n<p><strong>#6. Ditch Unnecessary Scripts and Plugins<\/strong><\/p>\n\n\n\n<p>If your CMS (like WordPress) is packed with plugins and scripts you don\u2019t need, clean house. Keep only the essentials.<\/p>\n\n\n\n<p><strong>#7. Use a Speed Optimization Plugin<\/strong><\/p>\n\n\n\n<p>Most CMS platforms offer plugins specifically designed for caching and speed optimization. Do your research and pick one that suits your site\u2019s needs.<\/p>\n\n\n\n<p><strong>#8. Run a Speed Check with PageSpeed Insights<\/strong><\/p>\n\n\n\n<p>Google\u2019s PageSpeed Insights is a free tool that analyzes your site\u2019s speed and shows you exactly what\u2019s slowing you down. It even gives you actionable tips to fix the issues.<\/p>\n\n\n\n<p>Speed isn\u2019t just about convenience\u2014it\u2019s about survival. A fast-loading site keeps visitors happy, increases conversions, and shows Google that your UX is top-notch. When you prioritize site speed, you\u2019re not just improving load times\u2014you\u2019re addressing UX factors affecting search engine rankings, creating a win-win for both users and search engines. So, roll up your sleeves and start optimizing. The payoff? Better rankings, happier users, and a website that delivers every time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_MOBILE_FRIENDLINESS\"><\/span>#2. MOBILE FRIENDLINESS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"356\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2025\/01\/image-35.jpg\" alt=\"UX FACTORS -MOBILE FRIENDLINESS \" class=\"wp-image-22346\" style=\"width:840px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2025\/01\/image-35.jpg 356w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2025\/01\/image-300x169-4.jpg 300w\" sizes=\"auto, (max-width: 356px) 100vw, 356px\" \/><\/figure>\n<\/div>\n\n\n<p>If your website isn\u2019t mobile-friendly in 2025, you\u2019re practically living under a digital rock. With 62% of all web traffic coming from mobile devices, making sure your site works seamlessly on smaller screens is no longer optional\u2014it\u2019s survival. And guess what? Having a mobile-friendly site is one of the key UX factors affecting search engine rankings. If you ignore it, you\u2019re handing your competitors the crown.<\/p>\n\n\n\n<p>Here\u2019s a stat to wake you up: 74% of people say they\u2019ll come back to a site if it\u2019s mobile-friendly. Think about it\u2014if your site doesn\u2019t play nice with mobile, you&#8217;re basically telling more than half your audience to take a hike.<\/p>\n\n\n\n<p><strong>How Mobile Friendliness Affects SEO<\/strong><\/p>\n\n\n\n<p>Google is obsessed with mobile-friendliness. It recommends having a responsive website design that delivers a consistent, user-friendly experience across all devices. This isn\u2019t just a nice-to-have\u2014it\u2019s baked into Google\u2019s ranking criteria through Core Web Vitals (CWV). Specifically, the Cumulative Layout Shift (CLS) metric measures how much your page layout jumps around while it\u2019s loading. Sites with high CLS scores give users a bad experience, and Google punishes them in the rankings.<\/p>\n\n\n\n<p>But wait, there\u2019s more! Google also uses mobile-first indexing, which means it looks at the mobile version of your site first when deciding how to rank it. If you have both a desktop and a mobile version, the mobile one gets the priority. Why? Because the world has gone mobile, and Google\u2019s all about giving people what they want\u2014sites that work flawlessly on their phones.<\/p>\n\n\n\n<p><strong>How to Make Your Site Mobile-Friendly<\/strong><\/p>\n\n\n\n<p>If you\u2019re serious about nailing the UX factors affecting search engine rankings, here\u2019s how to ensure your site is mobile-friendly and ready for mobile indexing:<\/p>\n\n\n\n<p><strong>#1. Go Responsive or Go Home<\/strong><\/p>\n\n\n\n<p>A responsive website design adjusts automatically to fit any screen size\u2014whether it\u2019s a phone, tablet, or desktop. Make sure your CLS score is less than 0.1 (check it with Google\u2019s PageSpeed Insights). Pages with low CLS don\u2019t just look better\u2014they rank better too.<\/p>\n\n\n\n<p><strong>#2. Keep Your Content Consistent<\/strong><\/p>\n\n\n\n<p>Your content, site structure, and URL setup should be the same across both mobile and desktop versions. Consistency is key\u2014Google doesn\u2019t want to see two completely different sites.<\/p>\n\n\n\n<p><strong>#3. Optimize Images and Content for Mobile<\/strong><\/p>\n\n\n\n<p>Large images and clunky content can wreck your mobile experience. Compress your images, simplify your content, and make sure everything is crawlable by Google\u2019s bots. No crawlability = no rankings.<\/p>\n\n\n\n<p><strong>#4. Ditch Dynamic URLs<\/strong><\/p>\n\n\n\n<p>Avoid using dynamic URLs that change depending on the device. They confuse Google and make your site harder to index. Stick to one URL for each page.<\/p>\n\n\n\n<p><strong>#5. Verify Your Mobile Version in Search Console<\/strong><\/p>\n\n\n\n<p>Google\u2019s Search Console is your best friend. Make sure the mobile version of your site is verified, and don\u2019t skip out on monitoring its performance alongside your desktop version.<\/p>\n\n\n\n<p><strong>#6. Keep an Eye on Mobile CWV<\/strong><\/p>\n\n\n\n<p>Core Web Vitals aren\u2019t just for desktops. Check and monitor the CWV of your mobile site regularly. Fix errors before they become ranking disasters.<\/p>\n\n\n\n<p>Being mobile-friendly isn\u2019t just a tech trend; it\u2019s a must for staying relevant in today\u2019s digital world. A mobile-friendly site directly impacts your SEO by ticking off the UX factors affecting search engine rankings that Google cares about the most. Plus, it makes your visitors happy\u2014and happy visitors mean more clicks, more time on your site, and better conversions.<\/p>\n\n\n\n<p>So, stop ignoring mobile optimization. Test your site, tweak what\u2019s broken, and give your audience (and Google) what they want: a smooth, seamless experience that works perfectly no matter where or how they\u2019re browsing. Your rankings\u2014and your visitors\u2014will thank you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_PAGE_DESIGN_AND_SEARCH_INTENT\"><\/span>#3. PAGE DESIGN AND SEARCH INTENT<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2025\/01\/image-1-13.jpg\" alt=\"#3. PAGE DESIGN AND SEARCH INTENT\" class=\"wp-image-22340\" style=\"width:838px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p>Understanding search intent is the secret sauce to creating killer UX. It\u2019s all about knowing what users are looking for when they type a query into Google. Are they hunting for info, ready to buy, or just curious? Nail that, and you\u2019re halfway to impressing both your visitors and search engines. In fact, aligning your page design with search intent is one of the top UX factors affecting search engine rankings, and ignoring it is like shooting yourself in the foot.<\/p>\n\n\n\n<p><strong>Why Search Intent and Page Design Go Hand in Hand<\/strong><\/p>\n\n\n\n<p>Let\u2019s break it down. If someone\u2019s searching for \u201chow to bake a cake,\u201d they\u2019re not looking for an online store selling cake pans\u2014they want a blog post or guide. That\u2019s informational intent. Now, if someone\u2019s searching for \u201cbuy non-stick cake pan,\u201d they\u2019re ready to spend. That\u2019s transactional intent. Your page needs to deliver what the user expects. Anything else? Total buzzkill.<\/p>\n\n\n\n<p>Here\u2019s the kicker: Even if your content is super relevant, a bad page design can still ruin the user experience. 94% of first impressions are design-related. That means if your page layout doesn\u2019t match the vibe of the search intent, visitors will bounce faster than a rubber ball. And when users bounce, Google takes the hint, which hurts your rankings big time.<\/p>\n\n\n\n<p><strong>Google\u2019s Take on Page Design and Intent<\/strong><\/p>\n\n\n\n<p>Google\u2019s no dummy. It\u2019s laser-focused on showing results that match both search intent and user expectations. It even looks at page designs with high engagement levels to decide what to rank higher. So if your design misses the mark, don\u2019t be surprised when your organic traffic takes a nosedive.<\/p>\n\n\n\n<p>Aligning <a href=\"https:\/\/adstargets.com\/blog\/mobile-friendly-landing-page-designs\/\">page design<\/a> with <a href=\"https:\/\/adstargets.com\/blog\/decoding-keyword-intent\/\">search intent<\/a> doesn\u2019t just help users; it\u2019s also a major win for SEO. Why? Because Google rewards sites that deliver a seamless experience based on what people are actually searching for. This alignment is a critical UX factor affecting search engine rankings.<\/p>\n\n\n\n<p>How to Nail Page Design for Search Intent<\/p>\n\n\n\n<p>Here\u2019s the playbook to get it right:<\/p>\n\n\n\n<p><strong>#1. Identify Search Intent for Each Page<\/strong><\/p>\n\n\n\n<p>Before you even think about design, figure out the intent behind the keywords. Is the user looking for information, comparison, or a direct purchase? Align each page with the exact intent.<\/p>\n\n\n\n<p><strong>#2. Choose the Right <a href=\"https:\/\/www.thoughtco.com\/page-layout-information-1073819\" target=\"_blank\" rel=\"noopener\">Page Design and Layout<\/a><\/strong><\/p>\n\n\n\n<p>Got an informational intent keyword? Go with a clean, content-focused blog layout. For transactional intent, use a product page with high-converting elements like CTAs and customer reviews.<\/p>\n\n\n\n<p><strong>#3. Design with Intent in Mind<\/strong><\/p>\n\n\n\n<p>Your page layout should scream, \u201cI get you!\u201d If someone\u2019s ready to buy, make it easy with a prominent \u201cBuy Now\u201d button. If they\u2019re learning, make navigation seamless so they can dive deeper into your content.<\/p>\n\n\n\n<p><strong>#4. A\/B Test Your Page Designs<\/strong><\/p>\n\n\n\n<p>Never assume your design is perfect. Run A\/B tests to see what works and what doesn\u2019t. Maybe a larger CTA button boosts conversions, or a simpler layout keeps visitors on your page longer.<\/p>\n\n\n\n<p><strong>#5. Keep Content Relevant<\/strong><\/p>\n\n\n\n<p>Page design is just the first step. The content has to follow through and deliver exactly what the user expects. Don\u2019t stuff an article with fluff when they\u2019re searching for quick, actionable advice.<\/p>\n\n\n\n<p>Page design isn\u2019t just about looking pretty; it\u2019s about aligning user intent with visual and functional elements. When you design your pages to match search intent, you\u2019re not just improving UX\u2014you\u2019re sending Google all the right signals. And since UX factors affecting search engine rankings are a huge deal, this is non-negotiable if you want to dominate the SERPs.<\/p>\n\n\n\n<p>So, here\u2019s the takeaway: Know your audience. Design for their intent. And keep tweaking until your pages are a perfect match for their needs. Get this right, and you\u2019ll not only make your visitors happy\u2014you\u2019ll also have Google eating out of your hand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_CONTENT_READABILITY\"><\/span>#4. CONTENT READABILITY<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2025\/01\/image-31.jpg\" alt=\"#4. CONTENT READABILITY\" class=\"wp-image-22342\" style=\"width:836px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p>Alright, let\u2019s get real\u2014your content might have all the right info, but if it\u2019s tough to read, you\u2019re sabotaging your own success. Great content isn\u2019t just about nailing search intent or having a slick design; it\u2019s about being easy to read, digest, and engage with. And trust me, readability plays a massive role in UX factors affecting search engine rankings.<\/p>\n\n\n\n<p>If your content feels like a chore to read, users will bounce faster than a bad Tinder match. And guess what? That bounce sends bad vibes to search engines, signaling poor UX. Google\u2019s crawlers, on the other hand, love content that\u2019s grammatically correct, logically formatted, and easy to understand. The better they \u201cget\u201d your content, the higher you\u2019ll rank. Plus, when readers stick around because they enjoy your content, it improves engagement metrics like session duration and bounce rate. That\u2019s SEO gold.<\/p>\n\n\n\n<p><strong>What Great Readability Looks Like<\/strong><\/p>\n\n\n\n<p>Let\u2019s break it down. Readable content isn\u2019t about dumbing things down; it\u2019s about making it accessible for everyone, from casual browsers to seasoned pros. It\u2019s clean, clear, and structured in a way that screams, \u201cThis is worth your time!\u201d<\/p>\n\n\n\n<p><strong>Here\u2019s how to make it happen:<\/strong><\/p>\n\n\n\n<p><strong>#1. Use Plain Language<\/strong><\/p>\n\n\n\n<p>Keep it simple. No one\u2019s here for your SAT vocabulary. Stick to everyday language that gets the point across without making readers feel like they need a dictionary. Complicated words? Toss \u2018em out.<\/p>\n\n\n\n<p><strong>#2. Write Short Sentences and Paragraphs<\/strong><\/p>\n\n\n\n<p>Long-winded sentences are a reader\u2019s nightmare. Aim for short, snappy sentences. Same goes for paragraphs\u2014chunk \u2018em up into digestible bites. Walls of text are a big no-no.<\/p>\n\n\n\n<p><strong>#3. Structure Your Content Like a Pro<\/strong><\/p>\n\n\n\n<p>Divide and conquer! Use subheadings, bullets, and lists to break your content into sections. Readers (and Google) love a clean, skimmable layout. Subheadings act like signposts, guiding your audience to what they need.<\/p>\n\n\n\n<p><strong>#4. Don\u2019t Underestimate White Space<\/strong><\/p>\n\n\n\n<p>Cluttered pages are exhausting. Give your content room to breathe by adding white space between paragraphs and sections. It\u2019s a subtle design element, but it makes a world of difference.<\/p>\n\n\n\n<p><strong>#5. Add Visuals and Graphics<\/strong><\/p>\n\n\n\n<p>Sometimes, a picture really is worth a thousand words. Use images, infographics, and videos to explain complex ideas. Just make sure they\u2019re high-quality and relevant\u2014don\u2019t throw in random stock photos.<\/p>\n\n\n\n<p><strong>#6. Be Grammatically and Factually On Point<\/strong><\/p>\n\n\n\n<p>Typos and errors? They\u2019re a big nope. Double-check everything for grammar, spelling, and factual accuracy. Readers trust polished content, and so does Google.<\/p>\n\n\n\n<p><strong>#7. Cater to Skimmers<\/strong><\/p>\n\n\n\n<p>Let\u2019s face it\u2014most people don\u2019t read every word. Format your content for skimmers by using bold text, subheadings, bullets, and pointers. Highlight the key points so they can grab what they need at a glance.<\/p>\n\n\n\n<p><strong>#8. Stick to Reader-Friendly Colors<\/strong><\/p>\n\n\n\n<p>Visual clarity is key. Use a clean color scheme\u2014black text on a white background is the gold standard. It\u2019s easy on the eyes and boosts comprehension. Don\u2019t get fancy with neon greens or harsh contrasts.<\/p>\n\n\n\n<p><strong>Why It\u2019s a Big Deal<\/strong><\/p>\n\n\n\n<p>Readable content doesn\u2019t just make users happy; it also improves those UX factors affecting search engine rankings. High readability keeps people engaged, reduces bounce rates, and sends all the right signals to Google. And when your content is both reader- and crawler-friendly, you\u2019re setting yourself up for SEO success.<\/p>\n\n\n\n<p>Readable content is a win-win. It makes life easier for your audience and gives search engines a reason to boost your rankings. So, ditch the fluff, clean up your formatting, and write like you\u2019re having a casual chat with your audience. The payoff? Better UX, higher rankings, and a lot more love from both readers and Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_SITE_NAVIGATION\"><\/span>#5. SITE NAVIGATION<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"267\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2025\/01\/image-33.jpg\" alt=\"#5. SITE NAVIGATION\" class=\"wp-image-22344\" style=\"width:838px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2025\/01\/image-33.jpg 267w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2025\/01\/image-300x225-3.jpg 300w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/><\/figure>\n<\/div>\n\n\n<p>Let\u2019s talk site navigation\u2014because if visitors can\u2019t find what they\u2019re looking for, you\u2019ve already lost the game. Your site\u2019s navigation isn\u2019t just about throwing links around; it\u2019s about creating a structure that makes your website feel like a well-organized treasure map. Whether it\u2019s a blog, product page, or your contact info, good navigation makes sure everything is just a few clicks away. And let\u2019s not forget, smooth navigation is a top-tier UX factor affecting search engine rankings.<\/p>\n\n\n\n<p><strong>Why Navigation Matters<\/strong><\/p>\n\n\n\n<p>Think of navigation as the GPS for your website. It helps users find relevant content and guides search engine crawlers to understand your site\u2019s hierarchy. When you nail your navigation, you\u2019re basically telling Google, \u201cHey, I know my stuff, and I\u2019ve got a roadmap for you.\u201d<\/p>\n\n\n\n<p>But when your site\u2019s navigation is a hot mess, things like orphan pages start popping up. Orphan pages are those lonely pages that aren\u2019t linked to anything else on your site. Crawlers can\u2019t find or index them, which means they might as well not exist. That\u2019s a huge SEO no-no.<\/p>\n\n\n\n<p><strong>Goals of Great Site Navigation<\/strong><\/p>\n\n\n\n<p>A killer navigation system achieves two things:<\/p>\n\n\n\n<p><strong>#1. Makes life easy for visitors.<\/strong><\/p>\n\n\n\n<p>Users can effortlessly find what they need, which keeps them on your site longer.<\/p>\n\n\n\n<p><strong>#2. Keeps search engines in the loop.<\/strong><\/p>\n\n\n\n<p>Web crawlers can index every page, boosting your chances of showing up in search results.<\/p>\n\n\n\n<p><strong>Steps to Build Flawless Navigation<\/strong><\/p>\n\n\n\n<p>Here\u2019s how to ensure your navigation doesn\u2019t just work\u2014it thrives:<\/p>\n\n\n\n<p><strong>#1. Create a Rock-Solid Site Hierarchy<\/strong><\/p>\n\n\n\n<p>Start by building a clear, logical structure. Think of your site as a tree:<\/p>\n\n\n\n<p><strong>Trunk:<\/strong> Your homepage.<\/p>\n\n\n\n<p><strong>Branches<\/strong>: Main categories or key pages.<\/p>\n\n\n\n<p><strong>Leaves:<\/strong> Subcategories, posts, or products.<\/p>\n\n\n\n<p>A solid hierarchy ensures every page has its place, and nothing gets lost in the shuffle.<\/p>\n\n\n\n<p><strong>#2. Internal Linking is Non-Negotiable<\/strong><\/p>\n\n\n\n<p>Every page, post, and URL on your site needs at least one internal link. Got a new blog post? Link it to a relevant category or another post. This not only helps users but also ensures crawlers can easily access and index it.<\/p>\n\n\n\n<p><strong>#3. Optimize Menus for Desktop and Mobile<\/strong><\/p>\n\n\n\n<p>Your menus should be strategic. For desktops, focus on a clean dropdown system that connects to subpages. On mobile, make sure the menu is simple, responsive, and doesn\u2019t overload users with too many options. Remember, a clunky menu on mobile can tank your UX factors affecting search engine rankings.<\/p>\n\n\n\n<p><strong>#4. Header and Footer Are Your BFFs<\/strong><\/p>\n\n\n\n<p>Headers and footers aren\u2019t just placeholders\u2014they\u2019re prime real estate. Use them to feature key links like your about page, contact info, or popular categories. And make sure they\u2019re consistent across all versions of your site, especially mobile.<\/p>\n\n\n\n<p><strong>#5. Audit Regularly to Kill Orphan Pages<\/strong><\/p>\n\n\n\n<p>Orphan pages are like forgotten socks under your bed\u2014useless and problematic. Regular site audits can help you track them down and fix them. Tools like Ahrefs or Screaming Frog are your go-to for finding these unlinked pages.<\/p>\n\n\n\n<p>Smooth navigation doesn\u2019t just keep users happy; it\u2019s a game-changer for SEO. Easy-to-use navigation reduces bounce rates, increases session duration, and tells search engines your site is worth ranking. Plus, a well-linked structure means crawlers can find and index your content faster, giving you a leg up in organic search rankings.<\/p>\n\n\n\n<p>Good navigation isn\u2019t a luxury\u2014it\u2019s a necessity. It\u2019s how you guide visitors and search engines through your site, ensuring no page is left behind. So, map out your hierarchy, link every page, and keep everything intuitive and user-friendly. When your site\u2019s navigation is on point, you\u2019re setting the stage for stellar UX, better engagement, and higher rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_USER_ENGAGEMENT\"><\/span>#6. USER ENGAGEMENT<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>User engagement is a big deal, not just for your visitors, but for search engines like Google. They keep an eye on how engaged users are with your site as it helps them figure out if your content is actually valuable and answering people&#8217;s questions. When users spend time interacting with your site, like scrolling through multiple pages or triggering key events, search engines take it as a sign that your site is high-quality and worth ranking higher.<\/p>\n\n\n\n<p>In Google Analytics, you can track engagement through the engagement rate metric. This measures how many users are actively engaging with your content compared to those who aren&#8217;t. An &#8220;engaged session&#8221; happens when a user sticks around for more than 10 seconds, views at least two pages, or performs some key actions like clicking a button or filling out a form.<\/p>\n\n\n\n<p>On the flip side, the bounce rate shows how many people land on your site and leave quickly without interacting (usually in less than 10 seconds). While neither of these directly impact rankings, research shows that pages on Google\u2019s first results page tend to have users sticking around for about 2.5 minutes. So, sites with high engagement are more likely to land on that precious first page.<\/p>\n\n\n\n<p>This means UX factors affecting search engine rankings really matter. High engagement is a win-win: it keeps your users happy and sends positive signals to Google. Here&#8217;s how to up your game:<\/p>\n\n\n\n<p><strong>Track Engagement and Bounce Rates<\/strong>: In <a href=\"https:\/\/adstargets.com\/blog\/google-analytics\/\">Google Analytics<\/a>, pay attention to the engagement rate across your site. It&#8217;s a good idea to monitor which pages are losing people quickly (high bounce rate) and dig into why.<\/p>\n\n\n\n<p><strong>A\/B Testing:<\/strong> Sometimes, a little testing is all it takes to figure out what\u2019s wrong. Try out different versions of a page to see what keeps visitors engaged.<\/p>\n\n\n\n<p><strong>Use Heatmaps and Behavioral Tools:<\/strong> Tools like heatmaps can show you exactly where users are clicking and where they drop off. This is super useful for understanding what&#8217;s working and what\u2019s not.<\/p>\n\n\n\n<p><strong>Learn from the Best<\/strong>: Compare your top-performing pages (the ones with high engagement) with your pages that aren&#8217;t doing as well. What\u2019s different? Maybe it&#8217;s the layout, content style, or call-to-action that\u2019s making a difference.<\/p>\n\n\n\n<p><strong>Replicate Success:<\/strong> Once you spot what\u2019s working on your high-engagement pages, copy that magic. Apply those same design elements, layout tweaks, and content strategies to your low-engagement pages and watch your numbers climb.<\/p>\n\n\n\n<p>At the end of the day, engagement is all about making your site enjoyable, useful, and easy to navigate. When users find value in your content, they&#8217;ll stick around longer, and Google will notice\u2014boosting your chances of showing up higher in search results. So, never underestimate the power of UX factors affecting search engine rankings. They matter more than you think.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_WEB_ACCESSIBILITY\"><\/span>#7. WEB ACCESSIBILITY<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Web accessibility is all about making your website easy to use for everyone, including people with disabilities. When you design your site with accessibility in mind, you&#8217;re ensuring that no one gets left out, which makes for a better user experience (UX) overall.<\/p>\n\n\n\n<p>One simple way to make your site more accessible is by adding descriptive alt text to your images. Alt text is what screen readers use to describe an image to users who can&#8217;t see it. So, when someone uses a screen reader, instead of just skipping over the image, they&#8217;ll hear a description of it. This makes the site way more usable, especially for visually impaired users.<\/p>\n\n\n\n<p>While accessibility itself isn&#8217;t a direct ranking factor for SEO, it connects to many key elements that do impact SEO. In fact, if your site is accessible, it\u2019s probably well-optimized technically, which means better performance for search engines too. That\u2019s because accessibility elements like page titles, alt text, headings, font sizes, and forms are closely tied to technical SEO, and when all these things are done right, you\u2019re giving search engines exactly what they need to rank your site higher. So, it&#8217;s fair to say that UX factors affecting search engine rankings are more connected than you might think.<\/p>\n\n\n\n<p>The World Wide Web Consortium (W3C) sets guidelines for accessibility, and they have a pretty detailed checklist to help website owners make sure their sites are usable by everyone. This checklist includes things like page titles, alt texts, headings, font sizes and styles, multimedia, forms, and more. While not all of these directly affect SEO, many of them overlap with SEO elements. For example, a good page title and structured headings aren\u2019t just helpful for accessibility\u2014they also help search engines understand your page better.<\/p>\n\n\n\n<p>Here are some tips for making sure your site is both accessible and SEO-friendly:<\/p>\n\n\n\n<p><strong>Run an Accessibility Audit<\/strong>: Use a free tool like an accessibility checker to see how your site stacks up. This tool will help you identify any areas where your site might be falling short, and give you steps to fix those issues.<\/p>\n\n\n\n<p><strong>Add Alt Text for All Images<\/strong>: This is a no-brainer. If you&#8217;re using images, make sure each one has a descriptive alt tag. It helps users with disabilities, and also gives Google a better understanding of your content.<\/p>\n\n\n\n<p><strong>Use Readable Colors and Font Sizes:<\/strong> Make sure your text is easy to read. Choose colors with enough contrast and make sure the text size is large enough for everyone to read comfortably.<\/p>\n\n\n\n<p><strong>Form Labels and Accessibility:<\/strong> Forms should be easy to use for everyone. Add labels to your form fields, and make sure error messages show up clearly. This way, users won&#8217;t get frustrated, and your forms will be more user-friendly.<\/p>\n\n\n\n<p><strong>Avoid Heavy Animation and Code:<\/strong> Sometimes, animations and complex CSS or JavaScript can mess with how your site displays on different devices. Keep it simple to ensure a smooth experience for everyone. The simpler the code, the better the UX and the more likely your site will run smoothly across all devices.<\/p>\n\n\n\n<p>All these little things might not seem like much on their own, but they add up. When you nail these UX factors affecting search engine rankings, you\u2019re not just making your site accessible\u2014you&#8217;re also making it faster, more user-friendly, and ultimately more likely to perform well on Google. So, take the time to go through your site and make sure it\u2019s accessible to everyone, and you&#8217;ll see the benefits in both user experience and search engine rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>UX and SEO go hand in hand, and while it might seem tricky to connect the two, they actually work really well together when done right. The key is balancing what users need with what search engines want, and if you get that mix right, your site\u2019s gonna thrive in the long run.<\/p>\n\n\n\n<p>It\u2019s all about focusing on your users while keeping search engine needs in mind. You\u2019ve got to understand both what your ideal customers are looking for and how search engines like Google evaluate your site. Plus, search algorithms are always changing, so being able to adapt is crucial.<\/p>\n\n\n\n<p>When you nail UX factors affecting search engine rankings, you&#8217;re not just making your site easier to use for visitors, you&#8217;re also boosting your chances of ranking higher. Things like page speed, clear navigation, and mobile-friendliness all tie into both UX and SEO. The more you align the two, the better your site&#8217;s overall performance will be.<\/p>\n\n\n\n<p>To make this work, you need to be in tune with what your customers want. If you know their pain points and design your site to solve those, you\u2019ll naturally improve the user experience. And when you optimize it for search engines by using the right keywords, tags, and technical SEO best practices, you&#8217;re setting yourself up for success on both ends.<\/p>\n\n\n\n<p>In the end, it\u2019s about striking that balance. UX and SEO aren&#8217;t separate entities\u2014they&#8217;re partners. If you focus on both, your site will not only provide a smooth experience for users but will also be set up to shine in search engine rankings. And that\u2019s the fashion we should all be going for: a seamless blend of user-centered design and SEO-driven performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your website is like a perfectly tailored outfit. It\u2019s not just about looking good (SEO) but also about feeling great and fitting perfectly (UX). In today\u2019s digital space, UX factors affecting search engine rankings have become a hot topic because search engines like Google now prioritize user-friendly experiences as much as keywords and backlinks. Gone [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":22355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1053,1239,1264],"class_list":["post-22333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-promotion-online-advertising","tag-seo","tag-seo-rankings","tag-ux-practices"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/22333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=22333"}],"version-history":[{"count":3,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/22333\/revisions"}],"predecessor-version":[{"id":22356,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/22333\/revisions\/22356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/22355"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=22333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=22333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=22333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}