{"id":21825,"date":"2024-11-29T20:10:50","date_gmt":"2024-11-29T20:10:50","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=21825"},"modified":"2025-04-13T11:53:54","modified_gmt":"2025-04-13T10:53:54","slug":"local-seo","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/local-seo","title":{"rendered":"Proven Local SEO and 7 Powerful Ways to Skyrocket Rankings and More Tips to Improve Lower Rankings Effectively"},"content":{"rendered":"\n<p><strong>Updated 13\/04\/2025<\/strong><\/p>\n\n\n\n<p>Are you a small business owner looking to draw in more local customers? If you&#8217;re not already using local SEO, you&#8217;re leaving money on the table.<\/p>\n\n\n\n<p>It&#8217;s hands-down one of the most cost-effective marketing strategies out there. Don\u2019t believe me? Fun fact: local and organic searches make up a massive 69% of website traffic. That\u2019s a whole lot of potential customers you could be missing out on if your local search game is weak.<\/p>\n\n\n\n<p>So, what\u2019s the deal with local SEO, and how can it help you improve lower rankings? Don\u2019t sweat it\u2014I\u2019ve got you covered.<\/p>\n\n\n\n<p>In this guide, we\u2019ll break down what makes local SEO a must-have for your business and walk you through six simple steps to climb those local search rankings. Ready to get noticed in your neighborhood? Then let\u2019s go into the body of this article together.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#Local_SEO_What_are_the_Must-Know_Basics\" >Local SEO: What are the Must-Know Basics?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#Whats_Local_SEO\" >What\u2019s Local SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#Why_Is_Local_SEO_Unique\" >Why Is Local SEO Unique?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#What_Affects_Organic_Rankings\" >What Affects Organic Rankings?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#What_Affects_Local_Pack_Rankings\" >What Affects Local Pack Rankings?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#Why_Bother_with_Local_SEO\" >Why Bother with Local SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#What_Makes_Local_SEO_Stand_Out\" >What Makes Local SEO Stand Out?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#What_Is_Local_SEO_Optimization\" >What Is Local SEO Optimization?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#Why_Is_Local_SEO_a_Big_Deal_for_Some_Businesses\" >Why Is Local SEO a Big Deal for Some Businesses?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#1_Brick-and-Mortar_Stores_Are_Still_King\" >#1. Brick-and-Mortar Stores Are Still King<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#2_The_Internet_Is_Your_Local_Shop_Window\" >#2. The Internet Is Your Local Shop Window<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#What_Does_This_Mean_for_Your_Business\" >What Does This Mean for Your Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#How_to_Do_Local_SEO\" >How to Do Local SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#1_Find_Local_Keywords\" >#1. Find Local Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#2_Optimize_Your_Website_for_Local_SEO\" >#2. Optimize Your Website for Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#3_Claim_and_Optimize_Your_Google_Business_Profile_formerly_Google_My_Business\" >#3. Claim and Optimize Your Google Business Profile (formerly Google My Business)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#4_Build_NAP_Citations_for_Local_SEO\" >#4. Build NAP Citations for Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#5_Get_as_Many_Customer_Reviews_as_Possible\" >#5. Get as Many Customer Reviews as Possible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#6_Create_Content_and_Get_Backlinks\" >#6. Create Content and Get Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#7_Invest_in_Google_Ads_with_Local_Keywords\" >#7. Invest in Google Ads with Local Keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/adstargets.com\/blog\/local-seo\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Local_SEO_What_are_the_Must-Know_Basics\"><\/span>Local SEO: What are the Must-Know Basics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"273\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-35.jpg\" alt=\"Local SEO: What are the Must-Know Basics?\" class=\"wp-image-21829\" style=\"width:835px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-35.jpg 273w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-300x220-1.jpg 300w\" sizes=\"auto, (max-width: 273px) 100vw, 273px\" \/><\/figure>\n<\/div>\n\n\n<p>If you\u2019re looking to boost your business\u2019s online presence and attract nearby customers, local SEO is your golden ticket. It\u2019s all about optimizing your online visibility so your business pops up when people search for products or services \u201cnear me\u201d or in a specific location on Google and other <a href=\"https:\/\/adstargets.com\/blog\/stay-ahead-of-search-engine-algorithm-changes\/\">search engines<\/a>. Whether you\u2019re a local coffee shop or a neighborhood law firm, nailing local SEO can help improve lower rankings and put you ahead of the competition.<\/p>\n\n\n\n<p><strong>Here\u2019s a breakdown of the essentials, fleshed out so you can really get what makes local SEO tick:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_Local_SEO\"><\/span>What\u2019s Local SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/techbiztools.com\/post\/guide-to-local-seo\" target=\"_blank\" rel=\"noopener\">Local SEO<\/a> is like regular SEO but with a twist\u2014it focuses on helping your business rank in local search results, making it easier for customers in your area to find you. Think about it: when someone searches for \u201cbest pizza near me,\u201d local SEO determines if your pizzeria shows up on their screen or not.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_Local_SEO_Unique\"><\/span>Why Is Local SEO Unique?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Here\u2019s the deal: with local SEO, you\u2019re targeting two kinds of results\u2014Google\u2019s Local Pack and the <a href=\"https:\/\/adstargets.com\/blog\/organic-search-marketing\/\">organic search<\/a> results.<\/p>\n\n\n\n<p><strong>Local Pack:<\/strong> This is the map section at the top of search results, showing the top three local businesses based on the user\u2019s query. If your business lands here, you\u2019re already winning half the battle.<\/p>\n\n\n\n<p><strong>Organic Search Results:<\/strong> These are the traditional search results we all know and scroll through. Ranking here increases your visibility for broader local search terms.<\/p>\n\n\n\n<p>Both are important, but they operate with different ranking factors\u2014which is why you need to optimize for both.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Affects_Organic_Rankings\"><\/span>What Affects Organic Rankings?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"267\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-36.jpg\" alt=\"What Affects Organic Rankings?\" class=\"wp-image-21831\" style=\"width:840px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-36.jpg 267w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-300x225-8.jpg 300w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/><\/figure>\n<\/div>\n\n\n<p>For organic search rankings, on-page SEO and links are your bread and butter.<\/p>\n\n\n\n<p><strong>On-page SEO<\/strong>: This involves tweaking your website\u2019s content, keywords, meta tags, and structure to make sure it\u2019s search-engine-friendly. Don\u2019t forget local keywords like \u201cdentist in [your city]\u201d to attract the right audience.<\/p>\n\n\n\n<p><strong>Links<\/strong>: High-quality backlinks from other websites signal to Google that your site is trustworthy and relevant. Collaborate with local bloggers, join community directories, or even get featured in local news to build up your link profile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Affects_Local_Pack_Rankings\"><\/span>What Affects Local Pack Rankings?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Ranking in the Local Pack comes down to three heavy hitters:<\/strong><\/p>\n\n\n\n<p><strong>#1. Google Business Profile (GBP)<\/strong>: This is your front-line fighter for local SEO. Your GBP should be fully optimized\u2014accurate business name, address, phone number (NAP), up-to-date hours, photos, and even posts to keep your profile active and engaging.<\/p>\n\n\n\n<p><strong>#2. <a href=\"https:\/\/adstargets.com\/blog\/on-page-seo-guide\/\">On-page SEO<\/a>:<\/strong> Yep, it plays a role here too. Include your business location in titles, descriptions, and content, so Google knows exactly where you operate.<\/p>\n\n\n\n<p><strong>#3. Reviews:<\/strong> The more positive reviews you collect on your GBP, Yelp, or Facebook, the better. Reviews tell search engines (and customers) that your business is trustworthy and worth visiting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Bother_with_Local_SEO\"><\/span>Why Bother with Local SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re not actively working to improve your local SEO, you\u2019re missing out on prime opportunities to improve lower rankings and land on the radar of potential customers. Local SEO isn\u2019t just for big cities; even small-town businesses can dominate their niche with the right strategies.<\/p>\n\n\n\n<p>Takeaway? Fine-tuning your local SEO strategy isn\u2019t just a nice-to-have; it\u2019s a must-have in today\u2019s competitive market. Get your GBP sorted, polish your on-page SEO, and don\u2019t sleep on reviews\u2014you\u2019ll be amazed at the difference it makes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_Local_SEO_Stand_Out\"><\/span>What Makes Local SEO Stand Out?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-37.jpg\" alt=\"What Makes Local SEO Stand Out?\" class=\"wp-image-21833\" style=\"width:838px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-37.jpg 302w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-300x199-1.jpg 300w\" sizes=\"auto, (max-width: 302px) 100vw, 302px\" \/><\/figure>\n<\/div>\n\n\n<p>A question I get asked all the time is: What\u2019s the deal with local SEO optimization? What makes it different? If you\u2019ve been scratching your head about this, don\u2019t worry\u2014I\u2019ve got you covered.<\/p>\n\n\n\n<p>Simply put, local SEO is all about <a href=\"https:\/\/adstargets.com\/blog\/boost-your-online-visibility-with-these\/\">boosting your business\u2019s visibility<\/a> in local search results on Google and other search engines. Think of it as SEO with a hometown twist. Sure, it shares some overlap with traditional SEO, but it\u2019s got its own unique flavor that makes it a whole new ballgame. Let\u2019s break it down.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Local_SEO_Optimization\"><\/span>What Is Local SEO Optimization?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Local SEO is like setting up shop in the digital version of your neighborhood. The goal? To rank high in search engine results for localized searches\u2014that\u2019s when someone types in things like \u201ccoffee shop near me\u201d or \u201cplumber in [your city]\u201d. If you\u2019re not showing up for these searches, you\u2019re leaving money on the table.<\/p>\n\n\n\n<p>But local SEO has an extra layer you don\u2019t get with regular SEO: Google\u2019s Map Pack (aka the Local Pack).<\/p>\n\n\n\n<p><strong>What\u2019s the Local Pack?<\/strong><\/p>\n\n\n\n<p>When someone searches for a business or service in a specific area, the Local Pack is what they see at the top of the page. It\u2019s that little box with a map and a list of three businesses. This feature pulls info from your Google Business Profile (GBP) and ranks businesses based on proximity, relevance, and quality.<\/p>\n\n\n\n<p><strong>Here\u2019s where it gets tricky:<\/strong> Optimizing for the Local Pack isn\u2019t the same as optimizing for organic search results. Google uses a completely different algorithm for the Local Pack rankings compared to regular SERPs (Search Engine Results Pages).<\/p>\n\n\n\n<p>So, if you\u2019re serious about crushing it with local SEO and want to improve lower rankings, you\u2019ll need to tackle both sides of the coin\u2014organic search rankings and the Local Pack.<\/p>\n\n\n\n<p><strong>Why Local SEO Is Unique<\/strong><\/p>\n\n\n\n<p>Here\u2019s what makes local SEO stand out from your typical SEO strategy:<\/p>\n\n\n\n<p><strong>#1. Dual Optimization Targets<\/strong><\/p>\n\n\n\n<p>Regular SEO focuses on ranking your website in organic search results, but with local SEO, you\u2019re aiming for two spots\u2014Google\u2019s organic search listings and the Local Pack.<\/p>\n\n\n\n<p>This means you have to juggle both your website optimization (think keywords, content, and links) and your GBP optimization (business info, photos, reviews, etc.).<\/p>\n\n\n\n<p><strong>#2. Google Business Profile Matters Big Time<\/strong><\/p>\n\n\n\n<p>For regular SEO, you\u2019re all about tweaking your website. For local SEO, though, your Google Business Profile is just as important\u2014if not more.<\/p>\n\n\n\n<p>Your GBP is like your digital storefront\u2014it shows up in the Local Pack and gives potential customers a quick snapshot of your business. Keep it accurate, updated, and full of relevant details like your address, hours, and services.<\/p>\n\n\n\n<p><strong>#3. Different Ranking Factors<\/strong><\/p>\n\n\n\n<p>When it comes to ranking in the Local Pack, Google looks at factors like:<\/p>\n\n\n\n<p><strong>Proximity:<\/strong> How close your business is to the searcher.<\/p>\n\n\n\n<p><strong>Relevance:<\/strong> How well your business matches the search query.<\/p>\n\n\n\n<p><strong>Prominence:<\/strong> How established and reputable your business appears, based on reviews, backlinks, and more.<\/p>\n\n\n\n<p>For organic search results, on the other hand, the usual suspects like on-page SEO (keywords, meta tags) and backlinks still dominate.<\/p>\n\n\n\n<p><strong>#4. It\u2019s Location-Based, Not Just Keyword-Based<\/strong><\/p>\n\n\n\n<p>With traditional SEO, you optimize for keywords people are searching for globally or nationally. But with local SEO, it\u2019s all about location-specific keywords. Adding terms like your city, neighborhood, or even landmarks can make a huge difference.<\/p>\n\n\n\n<p><strong>Why Should You Care About Local SEO?<\/strong><\/p>\n\n\n\n<p>Here\u2019s the reality: If your business thrives on local customers, ignoring local SEO is like closing your shop\u2019s doors during rush hour. The Map Pack and localized searches are where the magic happens. And if you don\u2019t optimize, someone else will\u2014leaving you stuck with lower rankings and fewer leads.<\/p>\n\n\n\n<p>The takeaway? Local SEO isn\u2019t just a nice-to-have; it\u2019s a need-to-have for any business looking to dominate their local market. Get your website right, optimize that GBP, and start climbing those rankings. Before you know it, you\u2019ll be owning the local search game.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_Local_SEO_a_Big_Deal_for_Some_Businesses\"><\/span>Why Is Local SEO a Big Deal for Some Businesses?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-59.jpg\" alt=\"Why Is Local SEO a Big Deal for Some Businesses?\" class=\"wp-image-21835\" style=\"width:834px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p>Alright, now that we\u2019ve nailed down what local SEO marketing is all about, let\u2019s go into the next big question: Why does local SEO even matter? Spoiler alert\u2014it\u2019s a game-changer, especially for businesses that rely on foot traffic and local customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Brick-and-Mortar_Stores_Are_Still_King\"><\/span><strong>#1. Brick-and-Mortar Stores Are Still King<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Let\u2019s start with a fun fact: Despite the booming world of e-commerce, physical stores are still dominating. Yep, brick-and-mortar retail makes up about 70% of total retail sales. People still love walking into a store, checking out products in person, and making that all-important purchase. If your business has a physical location, this stat should be music to your ears.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_The_Internet_Is_Your_Local_Shop_Window\"><\/span>#2. The Internet Is Your Local Shop Window<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These same shoppers aren\u2019t just strolling down the street hoping to stumble upon a store\u2014they\u2019re doing their homework online first. According to Brightlocal, a whopping 98% of people use the internet to find information about local businesses. That\u2019s nearly everyone, folks! And get this\u2014this number jumped from 90% in 2019. If that doesn\u2019t scream opportunity, I don\u2019t know what does.<\/p>\n\n\n\n<p>But wait, there\u2019s more. Let\u2019s talk about the big G\u2014Google. It\u2019s the holy grail for local business searches. Brightlocal\u2019s research also found that 87% of consumers use Google to evaluate local businesses. Whether they\u2019re looking up your hours, checking reviews, or scouting for nearby competitors, Google is where it all happens. And guess what? Shoppers trust Google\u2019s reviews more than any other platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_This_Mean_for_Your_Business\"><\/span>What Does This Mean for Your Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let me spell it out: If you\u2019re a local business and you\u2019re not prioritizing local SEO, you\u2019re leaving serious money on the table. It\u2019s not just about showing up in search results\u2014it\u2019s about showing up when it matters most. That\u2019s when a potential customer is ready to make a decision, and if you\u2019re not there, they\u2019re heading straight to your competitor.<\/p>\n\n\n\n<p>To improve lower rankings and make sure you\u2019re in the running for those valuable local searches, you\u2019ve got to step up your local SEO game. From optimizing your website to managing your Google Business Profile, it all counts toward getting your business in front of the right people at the right time.<\/p>\n\n\n\n<p><strong>Why Local SEO Is Non-Negotiable<\/strong><\/p>\n\n\n\n<p>Consumers want to shop local. They\u2019re actively looking for businesses like yours, but they\u2019re using search engines\u2014mainly Google\u2014to find them. If you\u2019re not showing up in those searches, you\u2019re missing out on a massive slice of the pie.<\/p>\n\n\n\n<p>Local SEO isn\u2019t just another <a href=\"https:\/\/adstargets.com\/blog\/leverage-word-of-mouth-referrals-in-your-digital-marketing-strategy\/\">marketing strategy<\/a>\u2014it\u2019s your ticket to staying visible and relevant in your community. Without it, those customers looking for your products or services might never find you. And let\u2019s be real\u2014no one wants to be invisible when the competition is out there crushing it.<\/p>\n\n\n\n<p>At the end of the day, local SEO is your best bet for getting noticed, driving traffic, and converting local customers. It\u2019s the secret sauce to improve lower rankings, dominate Google\u2019s Local Pack, and keep the foot traffic (and online leads) rolling in.<\/p>\n\n\n\n<p>So, are you ready to claim your spot in local searches and show your community what you\u2019re all about? Let\u2019s get to work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Do_Local_SEO\"><\/span>How to Do Local SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-38.jpg\" alt=\"\" class=\"wp-image-21837\" style=\"width:838px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p>Looking to improve your local SEO and get your site ranking higher in local searches? Well, I\u2019ve got you covered! Here\u2019s a step-by-step guide to help you improve local SEO and crush those lower rankings once and for all.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Find_Local_Keywords\"><\/span>#1. Find Local Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>First things first\u2014let&#8217;s figure out which local keywords will help you rank. These are the phrases that folks in your area are typing into Google when they\u2019re looking for businesses like yours. For instance, if you run a flower shop in NYC, your keywords might be:<\/p>\n\n\n\n<p>NYC florist<\/p>\n\n\n\n<p>Florist in Manhattan<\/p>\n\n\n\n<p>Flower delivery NYC<\/p>\n\n\n\n<p>Wedding flowers New York<\/p>\n\n\n\n<p>See how the keyword focus shifts depending on what your potential customers are searching for? They may look for your business type (like a \u201cflorist\u201d) or a specific service (like \u201cwedding flowers\u201d).<\/p>\n\n\n\n<p>To find the best keywords for your local business, I recommend using a handy tool like Ubersuggest. Just head to the Keyword Ideas section, throw in a few seed keywords (for example, \u201cFlorist NYC\u201d or \u201cWedding florist New York\u201d), hit search, and voila! You&#8217;ll get a whole bunch of keywords, their search volume, and how hard it might be to rank for them. Jot down the ones that are most relevant to your biz\u2014this is your ticket to optimizing your site later.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Optimize_Your_Website_for_Local_SEO\"><\/span>#2. Optimize Your Website for Local SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that you\u2019ve got a list of local keywords, it\u2019s time to put them to work! You can\u2019t just throw them around randomly, though. Your site needs some fine-tuning to make sure it\u2019s fully optimized for local SEO. Here\u2019s what you should do:<\/p>\n\n\n\n<p><strong>Get the basics right:<\/strong> Run your website through an SEO Analyzer to get a look at your on-page SEO score. If your pages need more words, better meta descriptions, or missing H1 tags, make those adjustments first.<\/p>\n\n\n\n<p><strong>Local keyword pages:<\/strong> You want dedicated pages for each keyword you plan to target. For example, have a page for \u201cflorist in NYC\u201d and a separate one for \u201cflower shop NYC.\u201d These pages should have all the relevant details for those searches.<\/p>\n\n\n\n<p><strong>Contact page:<\/strong> Don\u2019t skip this! A dedicated contact page with your Name, Address, and Phone Number (NAP) is a must. You\u2019d be surprised how many businesses forget this.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/adstargets.com\/blog\/mobile-optimization\/\">Mobile optimization<\/a>:<\/strong> More people are browsing and searching from their phones than ever before, so make sure your site looks great on mobile. Google loves sites that are mobile-friendly, and it\u2019s key for local SEO.<\/p>\n\n\n\n<p><strong>Schema markup:<\/strong> This is like a secret code that helps Google understand your business better. Add the right local schema to your site so Google knows exactly where you&#8217;re located and what services you offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Claim_and_Optimize_Your_Google_Business_Profile_formerly_Google_My_Business\"><\/span>#3. Claim and Optimize Your Google Business Profile (formerly Google My Business)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your Google Business Profile is arguably the most important factor when it comes to local SEO, especially for showing up in Google\u2019s Local Pack results. Claim it, complete it, and optimize it!<\/p>\n\n\n\n<p>Google makes it super easy to create a profile. Just follow the steps, fill in as much info as possible, and make sure every detail matches your website and other online profiles. For example, the business category field is crucial\u2014pick as many relevant categories as possible. The more specific, the better!<\/p>\n\n\n\n<p>If you\u2019ve done this right, Google will give you a profile strength score, so you can see if you&#8217;re on track. Plus, don\u2019t forget to claim other profiles, like Bing Places, Yelp, or any social media accounts. The more local profiles you have, the better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Build_NAP_Citations_for_Local_SEO\"><\/span>#4. Build NAP Citations for Local SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>NAP citations are simply mentions of your business name, address, and phone number across the web. These citations play a key role in local SEO\u2014while they\u2019re not as dominant as they once were, they still count for 7% of your local ranking.<\/p>\n\n\n\n<p><strong>Here\u2019s where to get those citations:<\/strong><\/p>\n\n\n\n<p>#1. Big data aggregators: Services like Data Axle and Localeze will get your business listed across many smaller directories.<\/p>\n\n\n\n<p>#2. Local web directories: Search for directories specific to your city or town\u2014these are often gold mines for local SEO.<\/p>\n\n\n\n<p>#3. Industry directories: Every niche has directories\u2014get listed!<\/p>\n\n\n\n<p>#4. National web directories: Think Yellow Pages or EZLocal\u2014these are the big hitters.<\/p>\n\n\n\n<p>#5. Local websites: Blogs and local news sites can be great places to get NAP citations.<\/p>\n\n\n\n<p>Consistency is key, though! Make sure your business name, address, and phone number match exactly across all directories. Even little things like abbreviations or missing an LLC designation can throw things off.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Get_as_Many_Customer_Reviews_as_Possible\"><\/span>#5. Get as Many Customer Reviews as Possible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reviews are the lifeblood of local SEO. Consumers trust reviews\u2014especially Google reviews\u2014more than any other source. If you\u2019re not actively gathering reviews, you&#8217;re missing out on a huge opportunity.<\/p>\n\n\n\n<p><strong>Here\u2019s how to get more reviews:<\/strong><\/p>\n\n\n\n<p>#1. Ask your customers: Don\u2019t be shy! After a purchase or interaction, politely ask for a review. You can even make it easier by creating a shareable link directly to your Google review page.<\/p>\n\n\n\n<p>#2. Incentivize (within guidelines): While you can\u2019t bribe people for reviews, a simple reminder at checkout or a follow-up email requesting feedback works wonders.<\/p>\n\n\n\n<p>#3. Respond to reviews: Even if it\u2019s negative, always respond professionally. It shows you care and might even turn a bad review into a good one.<\/p>\n\n\n\n<p>Remember, reviews are important, but make sure you follow platform rules. Google doesn\u2019t allow incentives for reviews, and Yelp bans review solicitation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Create_Content_and_Get_Backlinks\"><\/span>#6. Create Content and Get Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"267\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-39.jpg\" alt=\"\" class=\"wp-image-21839\" style=\"width:839px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-39.jpg 267w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-300x225-9.jpg 300w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/adstargets.com\/blog\/content-creation-tips\/\">Content creation<\/a> isn\u2019t just for regular SEO\u2014it\u2019s just as important for local SEO. Blogging about local events, news, or products helps your website rank for local searches. Plus, it can naturally earn backlinks from local blogs or websites.<\/p>\n\n\n\n<p><strong>Here\u2019s how to use content for local SEO:<\/strong><\/p>\n\n\n\n<p>#1. Blog about local topics: Write about local news, how-to guides, interviews with local influencers, or community events. The more local-specific your content, the better.<\/p>\n\n\n\n<p>#2. Use local keywords: Include your city, neighborhood, and surrounding areas in your blog posts. This helps target specific local searches.<\/p>\n\n\n\n<p>#3. <a href=\"https:\/\/adstargets.com\/blog\/how-to-earn-natural-backlinks\/\">Build backlinks<\/a>: Getting backlinks from <a href=\"https:\/\/giftcardsuite.com\/blog\/List-of-Top-10-Types-of-Local-Businesses\/\" target=\"_blank\" rel=\"noopener\">local businesses<\/a>, news outlets, or organizations is a big win. Start with local directory listings and work your way up to bigger opportunities. If you\u2019re unsure where to start, use tools like Ubersuggest to see which backlinks your competitors are getting\u2014and try to snag a few for yourself.<\/p>\n\n\n\n<p>Backlinks and content are key to <a href=\"https:\/\/adstargets.com\/blog\/ways-for-improving-lower-rankings\/\">improving lower rankings<\/a> and boosting your local SEO game.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Invest_in_Google_Ads_with_Local_Keywords\"><\/span>#7. Invest in Google Ads with Local Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Alright, this is a bit of a bonus tip. <a href=\"https:\/\/ebizpod.com\/google-ads-tips\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a> isn\u2019t technically part of local SEO, but it\u2019s a fantastic way to get local traffic to your site\u2014especially if you\u2019re just starting out and need a little extra push.<\/p>\n\n\n\n<p>The key is to target local keywords that big companies aren&#8217;t bidding on. Instead of going for broad terms like \u201cflowers for sale,\u201d focus on hyper-local ones, like \u201cflowers for sale in [your city].\u201d This will help you compete with the giants and still attract customers in your area.<\/p>\n\n\n\n<p>For an even easier way to set up Google Ads, you can choose the Performance Max campaign. This lets Google take care of the targeting and ad creation while you focus on the key details\u2014like your call-to-action and images.<\/p>\n\n\n\n<p>So, there you have it! Follow these steps, and you\u2019ll be well on your way to improving your local SEO and improving those pesky lower rankings. The world of local SEO is tough, but with some persistence, you\u2019ll be ranking higher and bringing in more local customers in no time.<\/p>\n\n\n\n<p><strong>Bonus<\/strong>: Host and Participate in Local Business Events<\/p>\n\n\n\n<p>One of the smartest ways to kick up your local SEO game and make a real connection with your community is by hosting events. Think of it as a chance to show your face, get involved with your customers, and even build your brand visibility. Plus, it\u2019s a killer way to boost your site\u2019s citations and backlinks \u2014 two crucial factors for improving your local rankings.<\/p>\n\n\n\n<p>So, what kind of events are we talking about? There are tons of possibilities depending on your business vibe and your audience\u2019s interests. Here are a few ideas:<\/p>\n\n\n\n<p><strong>#1. Charity Events:<\/strong> People love a good cause, and hosting a charity event is not only a way to give back to your community but also a fantastic way to get noticed. You can partner with local organizations or use your business to create a meaningful experience that attracts attention and links back to your site. You\u2019ll find that local blogs and news outlets love covering these kinds of events, and they might just drop a backlink to your website while they\u2019re at it. This builds authority and trust for your business.<\/p>\n\n\n\n<p><strong>#2. Business Seminars: <\/strong>If you\u2019re an expert in your field, a business seminar can be a great way to position yourself as the go-to local authority. Whether you&#8217;re giving a talk about your industry or hosting a workshop for fellow small business owners, you\u2019re helping to educate your audience while <a href=\"https:\/\/pagelist.net\/7-powerful-strategies-to-increase-visibility\/\" target=\"_blank\" rel=\"noopener\">increasing visibility<\/a>. Don\u2019t forget to invite local influencers or bloggers who might mention your event \u2014 bonus points for the backlinks!<\/p>\n\n\n\n<p><strong>#3. Holiday Parties:<\/strong> Everyone loves a good holiday celebration. If you have the space and the budget, hosting a festive event like a Christmas party, New Year bash, or summer BBQ can get people talking about your business. It\u2019s all about creating a fun and memorable experience, which can lead to local SEO perks. You can even invite people to share their experiences on social media and link back to your site, helping you build those all-important local citations and backlinks.<\/p>\n\n\n\n<p><strong>#4. Product or Service Launches:<\/strong> Got something new to show off? Launching a new product or service in a big way can make a huge splash. A well-executed launch event, whether virtual or in-person, can drive traffic, generate buzz, and attract backlinks from local media, blogs, and event directories. It&#8217;s like throwing a party where everyone wants to talk about you.<\/p>\n\n\n\n<p><strong>#5. Networking Events<\/strong>: Sometimes, business is all about the connections you make. Hosting a networking event brings like-minded people together and allows you to build relationships with potential partners and customers. Not to mention, it\u2019s a fantastic way to raise your profile in the community. And who knows? You might just end up with backlinks and citations from local business directories, blogs, or other event pages. These backlinks can help improve lower rankings and boost your visibility in local search results.<\/p>\n\n\n\n<p>Once you\u2019ve locked down your event, don\u2019t just sit back and hope people show up. You need to spread the word! Here\u2019s how:<\/p>\n\n\n\n<p><strong>#6. Connect with Local Blogs and Directories:<\/strong> Local blogs are gold when it comes to local SEO. Get in touch with bloggers or media outlets who cover events in your area and ask them to promote your event. A mention in their post (with a backlink) means extra exposure and boosts your authority. Don\u2019t forget about local event directories where you can list your event, making it easier for people in the area to find and engage with it. All of this feeds into local SEO, helping you improve <a href=\"https:\/\/adstargets.com\/blog\/22-alarming-causes-of-lower-rankings\/\">lower rankings<\/a> by signaling to search engines that your business is relevant and active in the local community.<\/p>\n\n\n\n<p><strong>#7. Leverage Google Ads:<\/strong> If you\u2019ve got a killer event that you know will resonate with locals, consider throwing a little cash behind it with Google Ads. These ads can help you promote your event to people who are already searching for similar things nearby. If you\u2019re hosting a local workshop, seminar, or grand opening, Google Ads can help you target the right people in your area, bringing them directly to your website, and potentially helping to improve lower rankings in the process.<\/p>\n\n\n\n<p><strong>Participate in Other Local Events<\/strong><\/p>\n\n\n\n<p>Now, don\u2019t just focus on throwing your own events. Participating in others can be just as powerful when it comes to local SEO. Getting involved in local events puts you front and center in your community, and it helps build your reputation as someone who\u2019s engaged, approachable, and reliable. Not only that, but you\u2019re likely to improve lower rankings by building more local citations and backlinks from reputable sources.<\/p>\n\n\n\n<p><strong>#1. Market Your Business:<\/strong> At these local events, you\u2019ll have the perfect opportunity to get your name out there. Whether you&#8217;re sponsoring an event, speaking at one, or even just attending, it&#8217;s all about networking and promoting your business to the right people. Plus, don\u2019t forget to grab some mentions on social media \u2014 a shout-out on Instagram or Twitter from a popular local account can do wonders for your visibility and local SEO.<\/p>\n\n\n\n<p><strong>#2. Get to Know Your Audience:<\/strong> Events aren\u2019t just for marketing \u2014 they\u2019re also a chance to engage with your audience on a deeper level. You\u2019ll get to hear what they love about your business, what they\u2019d like to see improved, and how you can serve them better. By understanding your community\u2019s needs, you can tailor your marketing efforts, your website, and even your local SEO strategy to meet those demands. Plus, the more engaged your audience is, the more likely they are to share your content, link to your site, and provide positive reviews \u2014 all of which help improve lower rankings.<\/p>\n\n\n\n<p><strong>#3. Be Present on Social Media:<\/strong> Local events often come with a strong social media presence. Take full advantage of this by engaging with the event\u2019s posts, sharing your own, and interacting with attendees. Social media mentions and shares can increase brand visibility and help create a positive feedback loop that boosts your local SEO. Plus, if you\u2019re active in the right circles, you can build backlinks naturally from event hosts, bloggers, and influencers covering the event.<\/p>\n\n\n\n<p>When you host and participate in local events, you\u2019re not only building your brand\u2019s credibility but also ramping up your local SEO efforts. Every event you hold or participate in can help you generate buzz, earn valuable citations, and snag backlinks \u2014 all of which work together to improve lower rankings in search results.<\/p>\n\n\n\n<p>So, don\u2019t sleep on this! Whether it\u2019s a charity event, networking opportunity, or simply showing up to someone else\u2019s event, getting involved in your local community is one of the best moves you can make for your business. It\u2019s not just about the immediate attention but about creating lasting connections and building a more visible, trusted brand in your area.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By now, you should have a pretty clear idea of what local SEO is and why it\u2019s so important for businesses like yours. If not, no worries \u2014 let me break it down for you real quick.<\/p>\n\n\n\n<p>Local SEO is basically your secret weapon for getting your small business in front of the right people in your area. It&#8217;s one of the most affordable ways to drive traffic, generate leads, and improve visibility in local search results. And it doesn\u2019t just work for small businesses \u2014 even big brands with a ton of local locations can use it to keep their local presence strong. So, if you\u2019re looking to improve lower rankings, local SEO is a game-changer.<\/p>\n\n\n\n<p>But hey, don\u2019t think local SEO is the only tool in your toolkit. It\u2019s important, sure, but you can\u2019t just rely on it and call it a day. Even small businesses should mix things up with social media marketing and the classic SEO techniques we all know and love. And for those big national brands? You absolutely need to combine local SEO with your broader SEO strategy to really crush it across the board.<\/p>\n\n\n\n<p>So, take the tips I shared above, mix in a little social media magic, throw in some standard SEO practices, and watch your local SEO efforts help you improve lower rankings and dominate those local search results. Trust me, it\u2019ll be worth it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated 13\/04\/2025 Are you a small business owner looking to draw in more local customers? If you&#8217;re not already using local SEO, you&#8217;re leaving money on the table. It&#8217;s hands-down one of the most cost-effective marketing strategies out there. Don\u2019t believe me? Fun fact: local and organic searches make up a massive 69% of website [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":21873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1246,1,1051],"tags":[1245,1240,1053],"class_list":["post-21825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-business-promotion-online-advertising","category-search-engine-optimization-seo","tag-local-seo","tag-lower-rankings","tag-seo"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/21825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=21825"}],"version-history":[{"count":5,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/21825\/revisions"}],"predecessor-version":[{"id":23327,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/21825\/revisions\/23327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/21873"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=21825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=21825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=21825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}