{"id":21682,"date":"2024-11-19T07:13:08","date_gmt":"2024-11-19T07:13:08","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=21682"},"modified":"2024-11-19T07:13:11","modified_gmt":"2024-11-19T07:13:11","slug":"seo-techniques-for-higher-rankings","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings","title":{"rendered":"20 SEO Techniques for Higher Rankings That Drive Results and Success"},"content":{"rendered":"\n<p>You\u2019re here for more traffic, better rankings, and real results. We get it \u2013 you\u2019ve put in the work, but now it\u2019s time to level up with SEO techniques that go beyond the basics. Whether you&#8217;re aiming for more sales, in-store visits, or just solid leads, these advanced SEO techniques for higher rankings can do the heavy lifting. Not only will they boost your website\u2019s visibility, but they\u2019ll also help you get that sweet <a href=\"https:\/\/adstargets.com\/blog\/maximize-roi-with-google-ads\/\">return on investment (ROI)<\/a> you\u2019ve been craving.<\/p>\n\n\n\n<p>So if you\u2019re ready to get real about SEO and finally see the payoff, stick around. These SEO techniques for higher rankings will get your site where it needs to be. Let\u2019s dive in and make it happen.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#What_Advanced_SEO_Techniques_for_Higher_Rankings_You_Can_Use_Today\" >What Advanced SEO Techniques for Higher Rankings You Can Use Today?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#1_REOPTIMIZE_YOUR_OLD_CONTENT_FOR_SEO_WINS\" >#1. REOPTIMIZE YOUR OLD CONTENT FOR SEO WINS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#2_USE_KEYWORDS_WHERE_THEY_COUNT\" >#2. USE KEYWORDS WHERE THEY COUNT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#3_MAKING_YOUR_WEBSITE_MOBILE-FRIENDLY\" >#3. MAKING YOUR WEBSITE MOBILE-FRIENDLY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#4_CRAFTING_AN_INTERNAL_LINKING_STRATEGY\" >#4. CRAFTING AN INTERNAL LINKING STRATEGY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#5_OPTIMIZING_CONTENT_FOR_GOOGLE_RANKBRAIN\" >#5. OPTIMIZING CONTENT FOR GOOGLE RANKBRAIN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#6_TARGETING_KEYWORDS_WITHOUT_FEATURED_SNIPPETS\" >#6. TARGETING KEYWORDS WITHOUT FEATURED SNIPPETS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#7_DITCH_THIN_CONTENT\" >#7. DITCH THIN CONTENT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#8_GO_AFTER_DEAD_LINKS\" >#8. GO AFTER DEAD LINKS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#9_CLAIMING_DEAD_LINKS_TO_COMPETITORS_PAGES\" >#9. CLAIMING DEAD LINKS TO COMPETITORS\u2019 PAGES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#10_BREATHE_NEW_LIFE_INTO_YOUR_CONTENT\" >#10. BREATHE NEW LIFE INTO YOUR CONTENT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#11_KEEP_VISITORS_ENGAGED_AND_ON_YOUR_SITE\" >#11. KEEP VISITORS ENGAGED AND ON YOUR SITE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#12_UNLOCK_%E2%80%9CSUGGEST%E2%80%9D_KEYWORDS_FOR_MAXIMUM_SEO\" >#12. UNLOCK \u201cSUGGEST\u201d KEYWORDS FOR MAXIMUM SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#13_GET_RID_OF_ZOMBIE_PAGES_FOR_BETTER_SEO_AND_RANKINGS\" >#13. GET RID OF ZOMBIE PAGES FOR BETTER SEO AND RANKINGS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#14_RUN_AN_INDUSTRY_STUDY_FOR_MAJOR_SEO_GAINS\" >#14. RUN AN INDUSTRY STUDY FOR MAJOR SEO GAINS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#15_ADD_RELATED_KEYWORDS_TO_YOUR_CONTENT_FOR_BETTER_SEO_RESULTS\" >#15. ADD RELATED KEYWORDS TO YOUR CONTENT FOR BETTER SEO RESULTS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#16_ADD_TEXT_TO_INFOGRAPHICS_PODCASTS_AND_VIDEOS_FOR_BETTER_SEO\" >#16. ADD TEXT TO INFOGRAPHICS, PODCASTS, AND VIDEOS FOR BETTER SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#17_USE_THE_GOOGLE_SEARCH_CONSOLE_FOR_A_MAJOR_SEO_BOOST\" >#17. USE THE GOOGLE SEARCH CONSOLE FOR A MAJOR SEO BOOST<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#18_CREATE_CONTENT_AROUND_SHOULDER_NICHES_FOR_MASSIVE_SEO_WINS\" >#18. CREATE CONTENT AROUND SHOULDER NICHES FOR MASSIVE SEO WINS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#19_GET_BACKLINKS_FROM_YOUR_VISUAL_ASSETS\" >#19. GET BACKLINKS FROM YOUR VISUAL ASSETS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#20_ADD_%E2%80%9CWHAT_IS_X%E2%80%9D_DEFINITIONS_TO_YOUR_BLOG_CONTENT\" >#20. ADD \u201cWHAT IS X\u201d DEFINITIONS TO YOUR BLOG CONTENT<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/adstargets.com\/blog\/seo-techniques-for-higher-rankings\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Advanced_SEO_Techniques_for_Higher_Rankings_You_Can_Use_Today\"><\/span>What Advanced SEO Techniques for Higher Rankings You Can Use Today?  <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"243\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-18.jpg\" alt=\"What Advanced SEO Techniques for Higher Rankings You Can Use Today?  \" class=\"wp-image-21683\" style=\"width:829px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-18.jpg 243w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-300x247-1.jpg 300w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_REOPTIMIZE_YOUR_OLD_CONTENT_FOR_SEO_WINS\"><\/span>#1. REOPTIMIZE YOUR OLD CONTENT FOR SEO WINS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re not reoptimizing old content, you\u2019re missing out on easy traffic and valuable conversions. More than half of businesses are now doing <a href=\"https:\/\/digitaladvertisinghub.com\/content-marketing-for-linkedin-seo\/\" target=\"_blank\" rel=\"noopener\">content marketing<\/a>, which means there\u2019s a lot of valuable content sitting out there, aging without attention.<\/p>\n\n\n\n<p>That\u2019s wasted potential! Think of those older, underperforming posts as a bike with a flat tire\u2014it\u2019s still valuable, but without a little fix-up, it\u2019s not going anywhere. So, if you\u2019re noticing a drop in rankings in your Google position check, it\u2019s time to roll out some SEO techniques for higher rankings and bring those posts back to life.<\/p>\n\n\n\n<p><strong>Why Reoptimize Old Content?<\/strong><\/p>\n\n\n\n<p>Refreshing old content that\u2019s not performing well is one of the most efficient ways to increase site traffic and drive more conversions without reinventing the wheel. Rather than creating new content from scratch, reoptimizing lets you build on the hard work you\u2019ve already done, squeezing more value out of each post. If a blog post once brought in traffic but has lost its steam, it can often regain that momentum with a few adjustments. The goal? Get it back up there on the <a href=\"https:\/\/adstargets.com\/blog\/serps-writing-article-that-ranks-on-google\/\">SERPs<\/a>, where it can bring in fresh eyes and new leads.<\/p>\n\n\n\n<p><strong>How to Find Content Worth Reoptimizing<\/strong><\/p>\n\n\n\n<p>Here\u2019s a breakdown of how to find those hidden gems buried in your content archive:<\/p>\n\n\n\n<p><strong>#1. Google Analytics<\/strong>: Head to <a href=\"https:\/\/adstargets.com\/blog\/google-analytics\/\">Google Analytics<\/a> and check out your organic traffic and conversion data. Look for pages that have taken a dip in recent months or aren\u2019t delivering the traffic they once did. If a page\u2019s traffic has dropped, or if it\u2019s underperforming compared to others, it\u2019s a good candidate for reoptimization.<\/p>\n\n\n\n<p><strong>#2. Google Search Console:<\/strong> Use <a href=\"https:\/\/adstargets.com\/blog\/google-search-console\/\">Search Console<\/a> to dig into impressions and click data. You want to find pages with high impressions but low clicks; this often means people are seeing the page, but the title or description isn\u2019t grabbing their attention, or it\u2019s ranking lower on the first page. Tweaking these pages with stronger keywords, fresh titles, and updated meta descriptions can help improve <a href=\"https:\/\/adstargets.com\/blog\/improving-ctr-for-better-ad-performance\/\">click-through rates (CTR)<\/a>.<\/p>\n\n\n\n<p><strong>#3. Ahrefs or Similar SEO Tools:<\/strong> Ahrefs and similar tools like SEMrush can give you detailed data on keyword rankings and traffic trends over time. For instance, if a page ranked high for a valuable keyword in the past but has slipped to page two or three, it\u2019s time for a tune-up. Check which keywords it\u2019s ranking for and whether you need to refresh them or add new, high-value keywords.<\/p>\n\n\n\n<p><strong>Key Pages to Focus On<\/strong><\/p>\n\n\n\n<p>Not all old content needs a revamp\u2014focus on the pieces that will give you the most bang for your buck. Here\u2019s what to look for:<\/p>\n\n\n\n<p><strong>#1. At least six months old:<\/strong> Fresh content typically doesn\u2019t need reoptimization yet. Pages that are six months or older, especially if their traffic has waned, are the prime candidates for this strategy.<\/p>\n\n\n\n<p><strong>#2. Pages with a strong track record:<\/strong> If a post drove significant traffic or conversions at one point, it\u2019s worth the effort to bring it back up to speed. Check your analytics for content that once performed well but has recently seen a decline in engagement.<\/p>\n\n\n\n<p><strong>#3. Content related to your products or services:<\/strong> Pages tied to your core business are particularly valuable since they\u2019re more likely to convert visitors into customers. Make sure these pages are updated to reflect the latest keywords, information, and trends in your industry.<\/p>\n\n\n\n<p><strong>Steps to Reoptimize Content Effectively<\/strong><\/p>\n\n\n\n<p>Once you\u2019ve identified your target pages, it\u2019s time to get into the nitty-gritty of reoptimization. Here\u2019s what to look for during your audit:<\/p>\n\n\n\n<p><strong>#1. Title Tag Updates:<\/strong> Update your title tags to make them more relevant and enticing. A slight tweak to include high-traffic keywords, or making the title more action-oriented, can boost click-through rates.<\/p>\n\n\n\n<p><strong>#2. Keyword Insertions:<\/strong> Check for new, relevant keywords that you can naturally insert into your content. This could be long-tail keywords that capture search intent better or keywords that have recently gained traction.<\/p>\n\n\n\n<p><strong>#3. <a href=\"https:\/\/adstargets.com\/blog\/internal-linking-ultimate-guide\/\">Internal Linking<\/a>:<\/strong> Adding fresh internal links to and from your page is an easy way to boost its SEO juice. Link to other pages on your site that are relevant to your updated content to create a web of related information.<\/p>\n\n\n\n<p><strong>#4. Refresh Outdated Information<\/strong>: Update any outdated information, links, or stats. If the post includes numbers or references that are a few years old, swap them out with fresh data. This shows Google and users that your content is still accurate and relevant.<\/p>\n\n\n\n<p><strong>#5. Add New Content:<\/strong> Sometimes, older posts need more than a touch-up\u2014they need extra content. Add new sections, subsections, or case studies to improve the depth and relevance of your post. Look for questions or related topics people are searching for and expand on them to make your content more comprehensive.<\/p>\n\n\n\n<p><strong>#6. Optimize for Readability<\/strong>: Breaking up large paragraphs, adding bullet points, and including images or updated visuals can make your content more engaging. A better user experience can lead to higher engagement and a lower bounce rate, which benefits your rankings.<\/p>\n\n\n\n<p>When you use these SEO techniques for higher rankings, you can take your old content and give it a new life, attracting more traffic and driving the conversions that matter most. Don\u2019t let valuable content gather dust; give it the revamp it deserves and watch it start working for you again.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_USE_KEYWORDS_WHERE_THEY_COUNT\"><\/span>#2. USE KEYWORDS WHERE THEY COUNT<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-19.jpg\" alt=\"#2. USE KEYWORDS WHERE THEY COUNT\" class=\"wp-image-21684\" style=\"width:840px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p>keywords are a big deal if you want to rank, but here\u2019s the thing\u2014not all keyword placements are created equal. It\u2019s not just about cramming keywords in every paragraph or sprinkling them everywhere. To make your content perform better on search engines, you need to know where to place your keywords for maximum impact. With SEO techniques for higher rankings, keyword placement is all about being intentional and strategic, and here\u2019s how to do it right.<\/p>\n\n\n\n<p><strong>Why Placement Matters as Much as Frequency<\/strong><\/p>\n\n\n\n<p>Dropping keywords randomly can actually hurt your SEO by making your content look spammy. Instead, focus on placing your keywords in key areas that signal their relevance to both users and search engines. These &#8220;hot spots&#8221; are where search engines look first, so using keywords there boosts your chances of ranking higher, faster.<\/p>\n\n\n\n<p><strong>Where to Place Your Keywords for Maximum Impact<\/strong><\/p>\n\n\n\n<p><strong>#1. Title Tag:<\/strong> This is one of the most influential parts of your SEO game plan. The title tag is what users see on search results, and it\u2019s a major ranking factor. Make sure your keyword shows up in the title tag for that page, ideally closer to the start. For instance, if your keyword is &#8220;SEO techniques for higher rankings,&#8221; start with something like, \u201cSEO Techniques for Higher Rankings: 10 Proven Tips.\u201d<\/p>\n\n\n\n<p><strong>#2. URL<\/strong>: URLs are a small but powerful way to show search engines what your content is about. Keep them short, clean, and include your primary keyword. A URL like yourwebsite.com\/SEO-techniques-for-higher-rankings looks way better to search engines (and users) than a messy, keyword-less URL.<\/p>\n\n\n\n<p><strong>#3. First 100 Words: <\/strong>Putting your keyword early on in the content helps search engines understand the main focus of the page right away. It also signals to readers that they\u2019re in the right place. So, weave in your keyword naturally within the first couple of sentences. If you\u2019re targeting &#8220;SEO techniques for higher rankings,&#8221; you might start your post with, \u201cIf you\u2019re looking to climb up the search rankings, these SEO techniques for higher rankings are the way to go.\u201d<\/p>\n\n\n\n<p><strong>#4. Headings and Subheadings (H1, H2, etc.):<\/strong> Search engines love structure, and using your keyword in headings helps them (and readers) understand the hierarchy of information. Use your keyword in at least one H2 heading (or an H1 if that\u2019s your main title). This helps Google scan the content and get a sense of its structure and relevance.<\/p>\n\n\n\n<p><strong>#5. Image Alt Text:<\/strong> Alt text isn\u2019t just for accessibility; it also helps search engines understand what your images represent. If it\u2019s relevant, add your keyword in the image alt text\u2014just keep it natural. Instead of stuffing keywords, try something like, \u201cA step-by-step guide to SEO techniques for higher rankings.\u201d<\/p>\n\n\n\n<p><strong>Fine-Tuning the Placement Without Overdoing It<\/strong><\/p>\n\n\n\n<p>It\u2019s easy to go overboard with keywords, but moderation is key. You want to keep things natural. Don\u2019t try to force the keyword in where it doesn\u2019t make sense; search engines are smarter than that, and they value quality, user-friendly content. Overuse can backfire, making your content look spammy, so aim for a natural balance.<\/p>\n\n\n\n<p>Using these SEO techniques for higher rankings\u2014like focusing on strategic keyword placement\u2014gives your content a better shot at climbing the search results. Instead of playing a numbers game with keywords, place them thoughtfully in these high-impact areas. This way, you\u2019re signaling relevance to search engines and giving your readers a better experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_MAKING_YOUR_WEBSITE_MOBILE-FRIENDLY\"><\/span>#3. MAKING YOUR <a href=\"https:\/\/www.techtarget.com\/whatis\/feature\/Best-practices-to-make-a-mobile-friendly-website\" target=\"_blank\" rel=\"noopener\">WEBSITE MOBILE-FRIENDLY<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If your website isn\u2019t mobile-friendly in 2024, you\u2019re behind the curve. With so many people glued to their phones, scrolling, shopping, and searching, having a site that works well on mobile isn\u2019t just smart; it\u2019s essential. To stay competitive and use SEO techniques for higher rankings effectively, a responsive site is key. Let\u2019s break down why and how to get it done.<\/p>\n\n\n\n<p><strong>Why Your Site Needs to Be Mobile-Friendly<\/strong><\/p>\n\n\n\n<p>Think about it, over half of all internet traffic comes from mobile devices, and more than 40% of online transactions happen on phones or tablets. People are shopping, browsing, and making decisions on the go. If your site doesn\u2019t load well on mobile, you\u2019re probably losing visitors, and that\u2019s traffic you can\u2019t afford to miss.<\/p>\n\n\n\n<p>Plus, Google\u2019s gone all-in with mobile-first indexing, which means it evaluates your site based on the mobile experience first. If Google\u2019s crawlers see your site struggling on mobile, it can hurt your rankings. So, if you\u2019re serious about SEO techniques for higher rankings, having a mobile-friendly site isn\u2019t just nice\u2014it\u2019s non-negotiable.<\/p>\n\n\n\n<p><strong>How to Get Your Site Mobile-Ready<\/strong><\/p>\n\n\n\n<p>Now, here\u2019s where things can get a bit technical. Building a mobile-friendly site isn\u2019t always a DIY project, especially if you\u2019re not tech-savvy. You\u2019ll probably want a developer to make sure your site\u2019s design adjusts seamlessly across devices, and that it loads fast without losing functionality. A developer can help you with all the essentials: flexible layouts, image scaling, faster load times, and more.<\/p>\n\n\n\n<p>If you\u2019re using a website builder like Wix, keep in mind that while it might give you a quick fix for mobile-readiness, it may not offer the full control you need for a long-term SEO strategy. SEO pros generally recommend more customizable platforms like WordPress, where you can tweak elements as you grow.<\/p>\n\n\n\n<p>Not sure if your site is hitting the mobile-friendly mark? Try Google\u2019s Mobile-Friendly Test tool. It\u2019s a free and super-easy way to see where your site stands. Once you\u2019ve got a handle on any issues, you\u2019ll know what changes need to be made to help your site climb the rankings.<\/p>\n\n\n\n<p>Final Word, mobile-friendly sites aren\u2019t just for google; they\u2019re for your visitors. At the end of the day, SEO techniques for higher rankings are important, but let\u2019s not forget why mobile-friendliness really matters\u2014your users. A smooth, easy experience on mobile means visitors are more likely to stay, engage, and convert, giving your site a better chance of success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_CRAFTING_AN_INTERNAL_LINKING_STRATEGY\"><\/span>#4. CRAFTING AN INTERNAL LINKING STRATEGY<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whether your website\u2019s big or small, having a smart internal linking strategy is a total game-changer if you&#8217;re aiming to rank higher. This isn\u2019t just an SEO extra\u2014it\u2019s essential. Without internal links, your site\u2019s like a bunch of islands with no bridges. You need clear paths for users and search engines to explore your site smoothly, and that\u2019s where this SEO technique for higher rankings comes in.<\/p>\n\n\n\n<p>Why You Need an Internal Linking Process<\/p>\n\n\n\n<p>Think of Google\u2019s crawlers as little robot visitors. They roam around your site, figuring out what each page is about and how it all connects. But here\u2019s the catch: if a page doesn\u2019t have any links pointing to it, it\u2019s like putting up a \u201cDo Not Enter\u201d sign for these crawlers. They simply can\u2019t access it, and neither can visitors. And when your pages are hidden from crawlers, they won\u2019t show up in search results, which means missing out on potential traffic, conversions, and revenue.<\/p>\n\n\n\n<p>Having a solid internal linking process does a lot more than just \u201ckeep the crawlers happy\u201d:<\/p>\n\n\n\n<p><strong>#1. Creates Connections Across Your Content:<\/strong> Linking between pages helps search engines understand the structure of your site and how different pages relate to each other.<\/p>\n\n\n\n<p><strong>#2. Passes Authority (a.k.a. Link Juice):<\/strong> When you link from high-authority pages, like your homepage, to less popular pages, it transfers some of that authority to help those pages rank better.<\/p>\n\n\n\n<p><strong>#3. Highlights Important Pages:<\/strong> Internal links can bring visibility to older or deeper pages that otherwise wouldn\u2019t get much traffic.<\/p>\n\n\n\n<p>If you\u2019re serious about using SEO techniques for higher rankings, then making your pages accessible through internal linking is a crucial step.<\/p>\n\n\n\n<p><strong>How to Build an Internal Linking Process<\/strong><\/p>\n\n\n\n<p>Building an internal linking process doesn\u2019t have to be complicated. Here\u2019s a straightforward plan to help you build a link structure that\u2019ll support your SEO goals.<\/p>\n\n\n\n<p><strong>#1. Audit Your Links with Tools:<\/strong> Start with a link audit to understand where you\u2019re at. Tools like Moz\u2019s OpenSiteExplorer or Ahrefs\u2019 internal backlink report let you see how many links each page has. This helps you find the pages that don\u2019t have any internal links and could benefit from a bit more visibility.<\/p>\n\n\n\n<p><strong>#2. Plan Your Linking Strategy<\/strong>: As you create new content, make it a habit to link to other pages on your site that genuinely add value for readers. Link from popular, high-authority pages to newer or lower-traffic pages to give them a boost in rankings. This doesn\u2019t mean stuffing links in randomly; it\u2019s about building a natural flow that keeps users interested.<\/p>\n\n\n\n<p><strong>#3. Use Anchor Text That Feels Natural:<\/strong> Anchor text is the clickable text of your link, and it should feel like it belongs in the sentence. While including keywords can be helpful for SEO, don\u2019t force it. The goal is to make the anchor text relevant and clear so readers know exactly what they\u2019ll find on the other side.<\/p>\n\n\n\n<p><strong>#4. Revisit and Update Links:<\/strong> This isn\u2019t a one-and-done deal. Revisit old content regularly and look for opportunities to link to newer pages. The more connected your site, the better it\u2019ll perform in search and user experience. By keeping your internal linking up-to-date, you create a web of content that\u2019s easy for users and crawlers to explore.<\/p>\n\n\n\n<p>With a thoughtful internal linking strategy, you\u2019re doing more than just boosting your SEO\u2014you\u2019re creating a better experience for every visitor. It\u2019s all about giving your audience a seamless journey through your content while using smart SEO techniques for higher rankings to <a href=\"https:\/\/pagelist.net\/improve-visibility-for-better-online-engagement\/\" target=\"_blank\" rel=\"noopener\">improve your visibility<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_OPTIMIZING_CONTENT_FOR_GOOGLE_RANKBRAIN\"><\/span>#5. OPTIMIZING CONTENT FOR GOOGLE RANKBRAIN<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With Google holding over 90% of the search market, getting your SEO game on point is non-negotiable. And if you\u2019re not optimizing your content for Google RankBrain, you\u2019re missing out on one of the key players in the search engine game.<\/p>\n\n\n\n<p>Why You Need to Optimize for Google RankBrain<\/p>\n\n\n\n<p>RankBrain is Google\u2019s machine-learning algorithm that plays a massive role in determining how content ranks. Essentially, it looks at how people interact with search results. If users click on your site and quickly bounce back to Google because they didn\u2019t find what they were looking for, RankBrain takes note. If this keeps happening, your rankings take a hit.<\/p>\n\n\n\n<p>Google has made RankBrain one of its top three ranking factors, which is why optimizing your content for it is no longer a luxury\u2014it\u2019s a necessity. Without it, your content might not perform well in search results, even if you\u2019ve nailed everything else. So, if you\u2019re serious about SEO techniques for higher rankings, focusing on RankBrain is essential.<\/p>\n\n\n\n<p><strong>How Do I Optimize Content for Google RankBrain?<\/strong><\/p>\n\n\n\n<p>The main thing RankBrain cares about is click-through rate (CTR). CTR is pretty straightforward\u2014it\u2019s just the percentage of clicks your page gets when it shows up in search results. However, boosting your CTR isn\u2019t as simple as it sounds. You need to think about both your SEO strategy and your audience. If you miss the mark on either, your CTR won\u2019t hit the sweet spot, and that\u2019ll hurt your rankings.<\/p>\n\n\n\n<p><strong>Here\u2019s how to optimize for RankBrain by focusing on two key areas:<\/strong><\/p>\n\n\n\n<p><strong>Title Tag<\/strong><\/p>\n\n\n\n<p><strong>Meta Description<\/strong><\/p>\n\n\n\n<p>These are the first things users see in search results, and they heavily influence whether they click on your page or not. So, what\u2019s the trick to getting them right?<\/p>\n\n\n\n<p><strong>#1. Optimizing Your Title Tag and Meta Description<\/strong><\/p>\n\n\n\n<p>You\u2019ve probably already heard that your title tag and meta description should include your core keyword. This is crucial for SEO techniques for higher rankings. But, the real challenge comes in crafting them in a way that not only tells Google what your content is about but also grabs the attention of users.<\/p>\n\n\n\n<p>To really hook readers and get them to click on your link, check out these tips:<\/p>\n\n\n\n<p>Address the problem your content solves: People search for solutions. Make it clear that your page is what they need.<\/p>\n\n\n\n<p><strong>#1. Use emotions in your title tags:<\/strong> Positive emotions like \u201ceasy,\u201d \u201cfast,\u201d or \u201cproven\u201d get clicks, but don\u2019t shy away from negative ones like \u201cstop wasting time\u201d or \u201cavoid these mistakes.\u201d<\/p>\n\n\n\n<p><strong>#2. Power words work wonders<\/strong>: Words like \u201cultimate,\u201d \u201cessential,\u201d \u201cstep-by-step,\u201d or \u201cguaranteed\u201d add punch to your titles and make them irresistible.<\/p>\n\n\n\n<p><strong>#3. Pick the right format:<\/strong> Titles that offer lists or how-to guides tend to get more attention. People love structured, actionable content.<\/p>\n\n\n\n<p>The key here is making sure your title tag and meta description aren\u2019t just eye-catching\u2014they need to match what your content delivers. If you\u2019ve got a title like \u201c5 Ways to Wash Your Dog,\u201d but your content only covers one, people are going to bounce. Google takes note of this, and so will RankBrain.<\/p>\n\n\n\n<p>Optimizing for RankBrain is all about getting people to click\u2014and then keeping them engaged. So, use your title tag and meta description to make a strong first impression. Make sure they align perfectly with your content, and that your pages actually deliver what they promise. These simple yet powerful SEO techniques for higher rankings will help you boost your click-through rate, stay in Google\u2019s good books, and keep climbing those search rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_TARGETING_KEYWORDS_WITHOUT_FEATURED_SNIPPETS\"><\/span>#6. TARGETING KEYWORDS WITHOUT FEATURED SNIPPETS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google has changed the game. It\u2019s no longer just a search engine; it\u2019s a full-on portal. So if you\u2019re not adjusting your SEO approach, you could be leaving traffic on the table. One of the biggest shifts in how Google serves up search results? Featured snippets\u2014those neat little boxes at the top that answer the search query directly.<\/p>\n\n\n\n<p>Targeting keywords without featured snippets could be one of the most effective SEO techniques for higher rankings you\u2019re missing out on.<\/p>\n\n\n\n<p><strong>Why Focus on Keywords Without Featured Snippets?<\/strong><\/p>\n\n\n\n<p>Let\u2019s break it down. Featured snippets may only show up in about 15% of all searches, but once you start digging into your keyword strategy, you\u2019ll realize that a lot of the keywords you\u2019re targeting already have a featured snippet. And here\u2019s where things can get tricky.<\/p>\n\n\n\n<p>If you can grab that snippet, great. You\u2019re all set. But if you can\u2019t? Well, you might be missing out on clicks, and that hurts.<\/p>\n\n\n\n<p>Why? Because snippets steal traffic. If you don\u2019t own that snippet, you\u2019re looking at a significant dip in your CTR (click-through rate). For example, if you rank #1 but the snippet\u2019s already there, you could lose about 9% of your potential clicks.<\/p>\n\n\n\n<p>The numbers don\u2019t lie: Let\u2019s say a keyword gets 1,000 searches a month. Without the snippet, you could be grabbing about 260 clicks. With the snippet, you\u2019re down to 190 clicks. That\u2019s a loss of 70 clicks a month\u2014and that can add up fast, especially if your content is about something that\u2019s high-traffic, like product pricing guides or troubleshooting tips for your services.<\/p>\n\n\n\n<p>So what do you do? Start focusing on targeting keywords without featured snippets. It\u2019s a smart move to protect your traffic and make sure you\u2019re not competing with Google\u2019s snippet box for attention.<\/p>\n\n\n\n<p><strong>How Do I Go About Targeting Keywords Without Featured Snippets?<\/strong><\/p>\n\n\n\n<p>Okay, so how can you use this strategy to your advantage? Here\u2019s the game plan:<\/p>\n\n\n\n<p><strong>#1. Use Ahrefs to Check for Featured Snippets<\/strong><\/p>\n\n\n\n<p>Ahrefs is your secret weapon here. It lets you easily check if a keyword is triggering a featured snippet. This means you can see whether you\u2019re in the running for that coveted spot or if someone else already has it.<\/p>\n\n\n\n<p><strong>#2. Quick Google Search<\/strong><\/p>\n\n\n\n<p>Sometimes the simplest approach works best. Just pop the keyword into Google and see if a featured snippet shows up. If it does, maybe rethink whether you want to target that keyword or focus on one that\u2019s more up for grabs.<\/p>\n\n\n\n<p><strong>#3. Look Out for Keywords with Questions or Comparisons<\/strong><\/p>\n\n\n\n<p>Certain types of keywords are more likely to trigger featured snippets. Specifically, questions (e.g., \u201cWhat\u2019s the best way to\u2026\u201d or \u201cHow do I fix\u2026\u201d) or comparisons (e.g., \u201cbetter than\u201d or \u201cvs.\u201d) tend to have a higher chance of showing up in that top snippet box. Keep an eye on these, but don\u2019t be afraid to steer clear if it\u2019s already snatched up.<\/p>\n\n\n\n<p>Targeting keywords without featured snippets isn\u2019t about avoiding the snippet game entirely. It\u2019s about playing it smart. Featured snippets are awesome if you can win them, but if you can\u2019t, this strategy helps you avoid losing clicks while still keeping your content visible and valuable.<\/p>\n\n\n\n<p>So, give it a shot! Focusing on keywords that don\u2019t trigger snippets gives you more control over your traffic and helps you stay in the SEO game. Keep pushing for those higher rankings without getting caught up in the snippet wars. You\u2019ll be glad you did.<\/p>\n\n\n\n<p>When it comes to SEO, page speed isn\u2019t just a nice-to-have\u2014it&#8217;s a must-have. In fact, it\u2019s something Google cares about a lot, and your users do, too.<\/p>\n\n\n\n<p><strong>Why Should You Care About Page Speed?<\/strong><\/p>\n\n\n\n<p>people hate waiting for pages to load. Google knows this, which is why page speed is a key ranking factor. If your site takes too long to load, you&#8217;re going to fall behind in search results\u2014and no one wants that.<\/p>\n\n\n\n<p>In today\u2019s world, people expect sites to load in two seconds or less. If your site isn\u2019t up to speed, they\u2019ll hit the back button and find a faster competitor. Even if you&#8217;re driving traffic through social media or paid ads, page speed still matters. Slow sites lead to high bounce rates, and that\u2019s a killer for both user experience and SEO.<\/p>\n\n\n\n<p>But here\u2019s the good news: making your site faster can have a major impact. Improving your page speed by just one second can boost your conversions by 7%. Yep, you read that right\u20147% more conversions. So, speeding up your site is not just an SEO tactic, it\u2019s a simple way to get more out of your existing traffic.<\/p>\n\n\n\n<p><strong>How to Speed Up Your Website<\/strong><\/p>\n\n\n\n<p>Optimizing page speed can sound a bit daunting, especially if you\u2019re not super tech-savvy. But trust me, with the right help and tools, it\u2019s totally doable. And, once it\u2019s set up, it\u2019ll make a huge difference.<\/p>\n\n\n\n<p>You might want to bring in a developer or a designer to help speed things up. Having someone with technical SEO experience on your team makes a huge difference because they can spot issues you might miss. But don\u2019t worry\u2014you don\u2019t have to be a developer to improve your site speed. There are tools like Google PageSpeed Insights that make it easy to track your site\u2019s performance and see where improvements are needed.<\/p>\n\n\n\n<p>The best part? Page speed optimization is an ongoing process. Once you make improvements, you\u2019ve got to stay on top of it, especially when you add new pages or content.<\/p>\n\n\n\n<p><strong>Here are some simple (but effective) ways to speed up your site:<\/strong><\/p>\n\n\n\n<p><strong>#1. Compress Your Images<\/strong><\/p>\n\n\n\n<p>Large images = slow load times. So, make sure your images are compressed without losing quality. You can use free online tools to make this happen quickly and easily.<\/p>\n\n\n\n<p><strong>#2. Cut Down on Redirects<\/strong><\/p>\n\n\n\n<p>Every redirect you add slows your site down. If you don\u2019t need them, get rid of them. If you do need them, make sure they\u2019re set up correctly to minimize the impact on load speed.<\/p>\n\n\n\n<p><strong>#3. Clean Up Your Code<\/strong><\/p>\n\n\n\n<p>Bloat in your HTML or JavaScript code can weigh your site down. Streamline and remove anything that\u2019s unnecessary. Cleaner code means faster loading times.<\/p>\n\n\n\n<p>If you\u2019ve got a development team, make sure you provide them with guidelines or a wiki to keep everyone on the same page when it comes to page speed. That way, whenever new content or pages are added, they\u2019ll be optimized from the start.<\/p>\n\n\n\n<p><strong>Keep Your Site Fast and Stay Ahead<\/strong><\/p>\n\n\n\n<p>Speeding up your site is just one part of the equation. You need to stay on top of it. As you add more content or make updates, remember that each new page should also meet the same speed standards. Regularly check your page speed with tools like Google PageSpeed Insights and make sure everything stays optimized.<\/p>\n\n\n\n<p>With the right SEO techniques for higher rankings and a focus on page speed, your site will not only rank higher but also provide a better user experience. And trust me\u2014when users have a great experience, they\u2019ll stick around longer, engage more, and convert better. Now, that\u2019s a win-win.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_DITCH_THIN_CONTENT\"><\/span>#7. DITCH THIN CONTENT<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"342\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-11.jpg\" alt=\"#7. DITCH THIN CONTENT\" class=\"wp-image-21686\" style=\"width:834px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-11.jpg 342w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-300x175-1.jpg 300w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/><\/figure>\n<\/div>\n\n\n<p>Thin content is the online version of a half-hearted attempt\u2014it\u2019s like a single squeeze of ketchup for a whole plate of fries. Sure, it\u2019s there, but it\u2019s nowhere near enough to keep anyone satisfied. In the world of SEO techniques for higher rankings, thin content is dead weight. If you\u2019re serious about improving your site\u2019s performance, it\u2019s time to say goodbye to those underwhelming pages.<\/p>\n\n\n\n<p><strong>Why Thin Content Drags Your Site Down<\/strong><\/p>\n\n\n\n<p>Thin content is low-value, bare-minimum stuff that doesn\u2019t do much for your users\u2014or for search engines. Imagine pages with less than 250 words, affiliate pages without original insights, pages that are just there to channel traffic, or even duplicate content. Google doesn\u2019t necessarily penalize thin content directly, but it does judge it. If your site has a bunch of thin content, Google thinks, \u201cThis site isn\u2019t bringing much value to the table.\u201d That negative perception can hurt your rankings\u2014not just for that one weak page but for the whole site.<\/p>\n\n\n\n<p><strong>How to Tackle Thin Content Like a Pro<\/strong><\/p>\n\n\n\n<p><strong>#1. Run a Content Audit<\/strong><\/p>\n\n\n\n<p>Go through your site and take a good look at each page. Ask yourself: Does this page give real value? Does it fully answer the questions visitors might have?<\/p>\n\n\n\n<p><strong>#2. List Out Thin Pages<\/strong><\/p>\n\n\n\n<p>Make a simple Google Sheet and document all the pages that need help. That way, you\u2019ve got a clear list to work from.<\/p>\n\n\n\n<p><strong>#3. Make Your Move<\/strong><\/p>\n\n\n\n<p>Decide if each page is worth saving or if it\u2019s better off gone. If there\u2019s potential to bulk it up with relevant info, go for it. If not, it\u2019s probably best to delete it.<\/p>\n\n\n\n<p><strong>#4. Set Up Redirects for Deleted Pages<\/strong><\/p>\n\n\n\n<p>When you delete a page, make sure to redirect users somewhere more useful instead of leaving them hanging. This keeps people engaged on your site and shows Google that you\u2019re serious about quality.<\/p>\n\n\n\n<p><strong>Why Killing Thin Content Boosts Your Rankings<\/strong><\/p>\n\n\n\n<p>This isn\u2019t about just cutting down your page count\u2014it\u2019s about beefing up the quality of what\u2019s left. Clearing out thin content tells Google, \u201cThis site is packed with solid info.\u201d That\u2019s a big boost for both your credibility and ranking potential. In the end, better content means a better experience for your users and a stronger performance in search results. So, if you\u2019re looking to use SEO techniques for higher rankings, killing thin content is an absolute must.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_GO_AFTER_DEAD_LINKS\"><\/span>#8. GO AFTER DEAD LINKS?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A dead link (or <a href=\"https:\/\/techbiztools.com\/post\/impacts-of-broken-link-building\" target=\"_blank\" rel=\"noopener\">broken link<\/a>) is simply a link that goes nowhere, usually because the page it\u2019s pointing to was deleted or moved. Dead links hurt user experience, so many site owners don\u2019t want them around. By finding these broken links on pages linking to your competitors, you can propose your content as a fix. The benefits are twofold:<\/p>\n\n\n\n<p><strong>#1. Dead Links Are Opportunities:<\/strong> Websites that link to competitors\u2019 broken pages are, in essence, already \u201cvouching\u201d for the value of similar content. They\u2019ve shown they\u2019re open to sharing content on this topic, making them more likely to consider linking to your content if it\u2019s relevant and helpful.<\/p>\n\n\n\n<p><strong>#2. It\u2019s Easier Than Cold Outreach<\/strong>: You\u2019re not just asking for a random favor. Instead, you\u2019re providing real value by notifying site owners of a broken link and offering a relevant, helpful replacement. This can give you a much better shot at earning a backlink than cold, unsolicited pitches.<\/p>\n\n\n\n<p>How to Snag Dead Links<\/p>\n\n\n\n<p><strong>Step 1:<\/strong> Use Screaming Frog to Find Dead Links on Competitor Sites<\/p>\n\n\n\n<p>Screaming Frog is a tool that crawls websites, identifying the status of each page. In this case, you\u2019ll use it to scan a competitor\u2019s site for 404 errors. Here\u2019s how:<\/p>\n\n\n\n<p>Enter a Competitor\u2019s URL in Screaming Frog: Type in the URL of a competitor you know has similar content to yours, ideally with a strong presence in your industry.<\/p>\n\n\n\n<p><strong>Adjust the Settings:<\/strong><\/p>\n\n\n\n<p>Go to Configuration &gt; Spider.<\/p>\n\n\n\n<p>Uncheck the Check External Links option. You only need internal links on the competitor\u2019s site to find those broken (404) pages.<\/p>\n\n\n\n<p>Click Ok and run the scan.<\/p>\n\n\n\n<p><strong>Review the Results:<\/strong><\/p>\n\n\n\n<p>Once the scan finishes, find the Client Error (4xx) response codes\u2014these indicate broken pages on your competitor\u2019s site.<\/p>\n\n\n\n<p>Export this data into a .csv file so you can work with it easily.<\/p>\n\n\n\n<p>By the end of this step, you\u2019ll have a list of broken competitor pages, i.e., your potential opportunities!<\/p>\n\n\n\n<p><strong>Step 2:<\/strong> Organize and Refine Data in Google Sheets<\/p>\n\n\n\n<p>Now that you have a list of dead links, it\u2019s time to sift through and prioritize. Google Sheets is ideal here because it lets you keep all your findings organized and easily accessible.<\/p>\n\n\n\n<p>Import the Screaming Frog Data: Drop the .csv file into Google Sheets.<\/p>\n\n\n\n<p><strong>Identify Relevant Pages:<\/strong><\/p>\n\n\n\n<p>Go through each 404 page link to identify which of these pages have content you can realistically replace.<\/p>\n\n\n\n<p>For example, if one of the dead pages was a guide to \u201cThe Basics of Email Marketing,\u201d and you have similar content, mark it as a priority.<\/p>\n\n\n\n<p>Filter out links to pages that aren\u2019t relevant to your site or business goals, so you\u2019re left with high-priority opportunities.<\/p>\n\n\n\n<p>Create a Tidy List for Outreach: Make a shortlist of relevant broken links, so you\u2019re only pitching sites with content directly relevant to yours.<\/p>\n\n\n\n<p><strong>Step 3:<\/strong> Find the Backlinks to Dead Pages with Ahrefs<\/p>\n\n\n\n<p>Ahrefs helps you find all the other websites currently linking to each of these 404 competitor pages. This step is essential because it shows you which websites might be interested in linking to your content instead.<\/p>\n\n\n\n<p><strong>Enter Each 404 Page URL into Ahrefs:<\/strong><\/p>\n\n\n\n<p>Go to Ahrefs, and under Site Explorer, type in the URLs of each 404 page you identified.<\/p>\n\n\n\n<p>Once it loads, go to the Backlinks report, which will list all the websites currently linking to this page.<\/p>\n\n\n\n<p><strong>Evaluate Each Linking Site\u2019s Quality:<\/strong><\/p>\n\n\n\n<p>Look at each site\u2019s Domain Rating (DR) and URL Rating (UR). These metrics tell you how authoritative a site is.<\/p>\n\n\n\n<p>A high DR indicates a powerful site; ideally, focus on backlinks from higher DR sites for the most SEO impact.<\/p>\n\n\n\n<p>Add the best backlink opportunities (with high DR and relevance) to your Google Sheet so that you can track your outreach.<\/p>\n\n\n\n<p><strong>Filter Out Low-Value Links<\/strong>:<\/p>\n\n\n\n<p>Only add links from reputable sources that align with your industry. Low-quality sites with little authority aren\u2019t worth pursuing.<\/p>\n\n\n\n<p><strong>Step 4: Outreach<\/strong><\/p>\n\n\n\n<p>Now that you\u2019ve got a list of target sites and pages, it\u2019s time to reach out!<\/p>\n\n\n\n<p><strong>Craft Your Message:<\/strong><\/p>\n\n\n\n<p>Your message should be simple, helpful, and direct. Let the site owner know they\u2019re linking to a 404 page on your competitor\u2019s site and offer your content as an alternative.<\/p>\n\n\n\n<p><strong>Here\u2019s a sample message:<\/strong><\/p>\n\n\n\n<p>\u201cHey [Website Owner\u2019s Name], I came across a link on your site to a page that\u2019s no longer available. Since it looks like you\u2019re interested in [topic], I thought you might like our article on [related topic]. It could be a solid alternative for your readers!\u201d<\/p>\n\n\n\n<p><strong>Be Personal but Brief:<\/strong> Customize each message to show you\u2019ve done your research. A little personalization can make a big difference, but keep it short to respect their time.<\/p>\n\n\n\n<p><strong>Follow Up<\/strong>: If you don\u2019t get a response after a week or two, consider a gentle follow-up. Sometimes, a reminder can go a long way in securing that link.<\/p>\n\n\n\n<p>When you follow these steps, you turn your competitors\u2019 missed opportunities into your gains. This SEO strategy not only helps you snag valuable backlinks but also allows you to serve site owners with a better resource for their readers, increasing your chances of getting that link.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_CLAIMING_DEAD_LINKS_TO_COMPETITORS_PAGES\"><\/span>#9. CLAIMING DEAD LINKS TO COMPETITORS\u2019 PAGES<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-12.jpg\" alt=\"#9. CLAIMING DEAD LINKS TO COMPETITORS\u2019 PAGES\" class=\"wp-image-21688\" style=\"width:840px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-12.jpg 250w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-300x240-2.jpg 300w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p>Link-building is essential in any SEO strategy, as these \u201conline shoutouts\u201d signal to search engines that your content is credible and valuable. Yet, acquiring quality links isn\u2019t easy\u2014traditional outreach can feel like a long uphill climb. One efficient workaround is targeting &#8220;dead links&#8221; on your competitors&#8217; sites\u2014broken links that lead to nonexistent (404) pages. By pinpointing these, you can offer site owners an improved alternative: content from your own site. Here\u2019s a detailed breakdown of how to do it.<\/p>\n\n\n\n<p><strong>Why Go After Dead Links?<\/strong><\/p>\n\n\n\n<p>When a link points to a dead page, it essentially leads to a dead end\u2014no value for users or site owners. Websites want smooth, functional navigation, so these broken links are often a priority to fix. That\u2019s where you step in. A dead link signals an opportunity to fill the gap with your own relevant content. And because the website already linked to similar content, they\u2019re likely more receptive to linking to your piece. It\u2019s a much stronger outreach angle than a cold pitch, making it an effective SEO technique for higher rankings.<\/p>\n\n\n\n<p><strong>How to Snag Dead Links from Competitors<\/strong><\/p>\n\n\n\n<p>Here\u2019s a step-by-step process for identifying dead links on competitor pages and positioning your content as a valuable replacement.<\/p>\n\n\n\n<p><strong>#1. Finding Competitor Dead Links Using Screaming Frog<\/strong><\/p>\n\n\n\n<p>Screaming Frog is a powerful SEO tool that crawls websites, helping identify each page\u2019s status code, including any that return a 404 error. To get started, enter a competitor\u2019s URL into Screaming Frog, making sure to adjust a few settings:<\/p>\n\n\n\n<p><strong>Configure Spider Settings:<\/strong> Under Configuration &gt; Spider, uncheck \u201cCheck External Links.\u201d This ensures the crawl only analyzes internal links, which makes the scan quicker and more relevant to your purposes.<\/p>\n\n\n\n<p><strong>Run the Scan<\/strong>: Once set up, start the scan and wait for it to complete. When done, filter the results to show only Client Error (4xx) codes, indicating broken pages on your competitor\u2019s site.<\/p>\n\n\n\n<p>Export this data into a .csv file for easy organization and to begin narrowing down the most relevant pages. By the end of this step, you have a goldmine of dead links on competitor sites.<\/p>\n\n\n\n<p><strong>#2. Organizing and Refining Data in Google Sheets<\/strong><\/p>\n\n\n\n<p>Now that you have a list of dead links, it\u2019s time to organize and assess which pages can be valuable targets for outreach. Drop your .csv file into Google Sheets to make it easy to sort and annotate.<\/p>\n\n\n\n<p>Identify pages with content that you could realistically replace with your own. For example, if a dead page was a \u201cGuide to Social Media Basics,\u201d and you have a similar guide on your site, mark it as a high-priority target. Filter out irrelevant pages to refine your list, ensuring you\u2019re only spending time on high-potential links.<\/p>\n\n\n\n<p><strong>#3. Discovering the Backlinks with Ahrefs<\/strong><\/p>\n\n\n\n<p>With a refined list of competitor dead pages, you now need to see who\u2019s still linking to them. Ahrefs is ideal for this step because it allows you to see every site currently pointing to each 404 page.<\/p>\n\n\n\n<p>Run Each URL Through Ahrefs: In Ahrefs Site Explorer, enter each URL from your list of 404 pages and access the Backlinks report. This will show you all websites linking to these dead pages.<\/p>\n\n\n\n<p>Evaluate the Quality of Each Backlink: Look for sites with high Domain Rating (DR) and URL Rating (UR)\u2014these are your best prospects because they pass more \u201clink juice\u201d to your site. Add the highest-quality linking sites to your Google Sheet.<\/p>\n\n\n\n<p>Focusing on high-authority sites keeps your efforts concentrated on valuable opportunities while weeding out low-quality or irrelevant links that won\u2019t do much for your SEO.<\/p>\n\n\n\n<p><strong>#4. The Outreach Process<\/strong><\/p>\n\n\n\n<p>Once you\u2019ve gathered your target URLs and identified the best sites linking to dead pages, it\u2019s time to reach out. This is where the magic happens, and your pitch can make or break the success of this SEO technique for higher rankings.<\/p>\n\n\n\n<p>Craft a message that\u2019s brief yet informative, highlighting the value you\u2019re offering. Here\u2019s a sample approach:<\/p>\n\n\n\n<p>\u201cHi [Site Owner\u2019s Name], I noticed that one of the links on your site points to a page that\u2019s no longer live. Since I have a piece on [topic] that aligns with what you were linking to, I thought it might serve as a valuable resource for your readers.\u201d<\/p>\n\n\n\n<p>The key here is to be respectful and helpful, offering a solution rather than simply asking for a favor. Emphasize the relevance of your content, and mention how it could benefit their readers by filling a gap caused by the broken link. Personalize each message where possible; a little effort in customization can significantly boost response rates.<\/p>\n\n\n\n<p>If you don\u2019t hear back, a polite follow-up after a week or two can sometimes work wonders, as site owners often appreciate a gentle reminder about an issue they may want to fix.<\/p>\n\n\n\n<p>When you follow this approach, you\u2019re not only filling gaps in the web but also earning valuable links that help improve your visibility. The \u201cdead link\u201d strategy is an effective, mutually beneficial SEO tactic that helps websites solve a problem while giving you a great reason to request a link.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_BREATHE_NEW_LIFE_INTO_YOUR_CONTENT\"><\/span>#10. BREATHE NEW LIFE INTO YOUR CONTENT<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes to boosting visibility and getting more engagement, repurposing your content is one of those SEO techniques for higher rankings that can really pay off. Reformatting your existing content into new, shareable formats keeps things fresh for your audience and lets you reach more people. Plus, while a solid blog post or guide is valuable, relying solely on articles won\u2019t cut it in today\u2019s content-heavy world. With around 53% of companies publishing content\u2014and half of those doing so daily\u2014it&#8217;s easy to get lost in the noise.<\/p>\n\n\n\n<p><strong>Why bother repurposing?<\/strong><\/p>\n\n\n\n<p>Your old content might still be solid, but over time, it naturally starts losing momentum. Instead of letting those pages gather dust, repurposing can help them drive new traffic, boost engagement, and keep conversions steady. And let\u2019s be honest, when it comes to competing for the top of search results, adding value to your site is essential.<\/p>\n\n\n\n<p><strong>Types of content to repurpose into:<\/strong><\/p>\n\n\n\n<p>Here are a few winning formats to breathe new life into your content:<\/p>\n\n\n\n<p>#1. Videos: Quick clips, tutorials, or \u201chow-to\u201d videos that bring your topic to life.<\/p>\n\n\n\n<p>#2. Infographics: Perfect for turning detailed info into visually engaging content.<\/p>\n\n\n\n<p>#3. Social media posts: Snippets or visual graphics tailored for social feeds.<\/p>\n\n\n\n<p>#4. Podcasts, slideshows, or email series: Great options to connect with different audiences.<\/p>\n\n\n\n<p>These formats make it easy for your audience to consume and share your content in a way that feels fresh and engaging. And that added reach? It can help your SEO by encouraging more links, shares, and visibility overall.<\/p>\n\n\n\n<p><strong>How do I actually repurpose my content?<\/strong><\/p>\n\n\n\n<p>Repurposing isn\u2019t just about rehashing what you\u2019ve already written. It\u2019s about picking the right pages and crafting a fresh take that resonates with today\u2019s audience. Here\u2019s a guide on how to get started with purpose and strategy:<\/p>\n\n\n\n<p><strong>#1. Spot the Right Pages<\/strong>: First up, check your site analytics to see which pages have taken a hit in traffic, conversions, or rankings. Look for those that still hold value but aren\u2019t performing as well as they once did\u2014especially pages on page two or three of search results that could be boosted to the front page. You\u2019ll also want to make sure that the content aligns with your business goals, whether that\u2019s building brand awareness, attracting leads, or driving sales.<\/p>\n\n\n\n<p><strong>#2. Pro tip:<\/strong> Focus on pages that can deliver a solid ROI. If a page doesn\u2019t serve a core goal, like lead generation or sales, you might want to skip it or keep it low on your priority list. However, don\u2019t dismiss pages that support your broader SEO goals; even a low-converting page, like a trends article, can be useful if repurposed into a format that generates shares and backlinks.<\/p>\n\n\n\n<p><strong>#3. Choose the Best Format for Repurposing<\/strong>: Each piece of content has potential, but not every format will do it justice. Here\u2019s where a little research comes in. Think about what format aligns with your topic and what\u2019s hot in your industry. Some content will do better as a video, some as a sleek infographic, and others might be best suited for quick, catchy social media posts.<\/p>\n\n\n\n<p><strong>Example:<\/strong> Let\u2019s say you have a blog post on \u201c2024 SEO Techniques for Higher Rankings.\u201d Rather than just updating the text, you could turn it into a dynamic infographic or a quick video with actionable tips. This reformat not only caters to visual learners but also gives your SEO topic a shareable edge.<\/p>\n\n\n\n<p><strong>#4. Research the Trends<\/strong>: Before diving in, do a little digging into the keywords, audience preferences, and SERP landscape to understand what\u2019s already performing well for your topic. Check out which types of content show up in search results. This can help you decide if a video, infographic, or another medium will be worth your time and investment.<\/p>\n\n\n\n<p><strong>#5. Make It New and Add It to the Page<\/strong>: Once you\u2019ve created your shiny new content, integrate it into the original page or create a new spot for it. This can involve adding a video, embedding an infographic, or adding a social media graphic that makes the page stand out. Repurposing is a great way to keep the page relevant and offer users more value, helping to boost your ranking potential.<\/p>\n\n\n\n<p>Repurposing content is all about working smart, not hard. You\u2019ve already put in the effort to create valuable content; now, it\u2019s about tweaking and reformatting it to keep the momentum going. Every time you repurpose, you\u2019re giving search engines and users another reason to see your page as relevant and high-quality.<\/p>\n\n\n\n<p>So, whether you\u2019re turning a blog post into an infographic or breaking down an article into social media nuggets, it\u2019s one of the best SEO techniques for higher rankings that\u2019s simple, strategic, and totally worth the time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_KEEP_VISITORS_ENGAGED_AND_ON_YOUR_SITE\"><\/span>#11. KEEP VISITORS ENGAGED AND ON YOUR SITE<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Here\u2019s the scoop:<\/p>\n\n\n\n<p>One of the most important SEO techniques for higher rankings is to keep users on your site as long as possible. And trust me, Google is watching. Ever heard of something called \u201cpogosticking\u201d? It\u2019s when a user clicks on your site from Google\u2019s search results but quickly bounces back to the results page to find a better answer. When people \u201cpogostick\u201d away from your site, it sends a clear message to Google: \u201cThis site didn\u2019t deliver.\u201d<\/p>\n\n\n\n<p>So, if users aren\u2019t happy and quickly leave your page, Google\u2019s likely going to downrank you. But here\u2019s the big question: how can you keep users on your site longer?<\/p>\n\n\n\n<p><strong>#1. Make Your Content Super Scannable with Bullets and Subheadings<\/strong><\/p>\n\n\n\n<p>No one wants to read a massive wall of text! To keep people on your site, make sure your content is super easy to read and easy on the eyes. This is where bullets and subheadings come in handy.<\/p>\n\n\n\n<p>Why? When you break your content down with bullets, lists, and clear subheadings, it:<\/p>\n\n\n\n<p>Keeps readers interested because they can skim and find the info they need fast.<\/p>\n\n\n\n<p>Helps stop them from immediately bouncing back to the search page.<\/p>\n\n\n\n<p>Gives your page a clean, structured look that invites readers to stay and scroll.<\/p>\n\n\n\n<p>This approach doesn\u2019t just keep people happy; it actually encourages them to stick around longer. And the longer they stay, the more Google thinks, \u201cThis page is helpful.\u201d The result? Your ranking potential goes up.<\/p>\n\n\n\n<p><strong>#2. Deliver Exactly What They\u2019re Looking For<\/strong><\/p>\n\n\n\n<p>Don\u2019t just aim to cover the topic\u2014go above and beyond with your answers. If your content gives readers what they\u2019re looking for, they won\u2019t have any reason to go back to Google for a second try.<\/p>\n\n\n\n<p>That means being direct, helpful, and even adding a bit more than expected. For example:<\/p>\n\n\n\n<p>Add visuals like images or videos to make explanations clearer.<\/p>\n\n\n\n<p>Include real-life examples to show your tips in action.<\/p>\n\n\n\n<p>Answer related questions that people might have so they don\u2019t have to leave your page for more info.<\/p>\n\n\n\n<p>Think of this as building a \u201cone-stop-shop\u201d experience. The more complete and valuable your content, the longer people will stick around, and Google loves that.<\/p>\n\n\n\n<p><strong>#3. Keep it Casual and Engaging<\/strong><\/p>\n\n\n\n<p>If your content sounds stiff or overly formal, you risk losing the reader\u2019s interest fast. People want something that feels like a conversation, not a lecture.<\/p>\n\n\n\n<p>Here are a few ways to keep your tone casual:<\/p>\n\n\n\n<p>Use language that\u2019s friendly and easy to understand.<\/p>\n\n\n\n<p>Write like you\u2019re talking to a friend, with simple words and a laid-back vibe.<\/p>\n\n\n\n<p>Keep paragraphs short, so it\u2019s easier to read and feels more engaging.<\/p>\n\n\n\n<p>This approach makes your content relatable, keeps users comfortable, and keeps them reading. A conversational style can make all the difference in helping readers feel connected, and connected readers are less likely to bounce.<\/p>\n\n\n\n<p><strong>#4. Add Interactive Elements<\/strong><\/p>\n\n\n\n<p>Get creative with interactive elements to keep users engaged even longer. Consider adding:<\/p>\n\n\n\n<p><strong>Quizzes or polls: <\/strong>These are great for getting users to interact with your content and spend extra time on your page.<\/p>\n\n\n\n<p><strong>Comment sections:<\/strong> A space for comments invites discussions and keeps users on the page while they read what others have to say.<\/p>\n\n\n\n<p><strong>FAQs or quick-scroll links:<\/strong> Make it easier for users to find exactly what they need, especially on longer pages.<\/p>\n\n\n\n<p>When you make your page interactive, it doesn\u2019t just make people stick around\u2014it actually keeps them coming back, which is excellent for boosting your site\u2019s credibility.<\/p>\n\n\n\n<p><strong>#5. Wrap it Up with a Solid Call to Action (CTA)<\/strong><\/p>\n\n\n\n<p>End your page with a call to action that encourages users to explore more of your site. Whether it\u2019s linking to another blog post, a guide, or a product page, your CTA should give users a reason to stay on your site longer.<\/p>\n\n\n\n<p>The more engaged people are, the better your SEO performance. Google loves content that keeps users happy, engaged, and on the page.<\/p>\n\n\n\n<p>So, if you want to master SEO techniques for higher rankings, make your pages scannable, serve up high-value content, keep things friendly, and don\u2019t be afraid to get interactive. Every small step you take to keep users on your page is a step toward higher rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_UNLOCK_%E2%80%9CSUGGEST%E2%80%9D_KEYWORDS_FOR_MAXIMUM_SEO\"><\/span>#12. UNLOCK \u201cSUGGEST\u201d KEYWORDS FOR MAXIMUM SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You\u2019ve probably heard about using Google Suggest to find long-tail keywords, right? It\u2019s a classic go-to SEO technique for higher rankings. But here\u2019s the trick: you don\u2019t have to limit yourself to Google! Other platforms have their own suggestion tools that can help you uncover powerful, niche-focused keywords that\u2019ll give you an edge.<\/p>\n\n\n\n<p><strong>#1. Go Beyond Google, Try YouTube<\/strong><\/p>\n\n\n\n<p>Think about it\u2014YouTube is the second-largest search engine in the world. People are searching for all kinds of \u201chow-tos,\u201d tutorials, and more, which means there\u2019s a goldmine of keyword ideas waiting for you. Just start typing your main keyword into the YouTube search bar, and see what pops up!<\/p>\n\n\n\n<p>These suggested searches are based on what real users are searching for, so they\u2019re already validated as high-interest topics. For example, if you\u2019re in the fitness niche, typing in \u201cworkout\u201d might bring up \u201cworkout for beginners\u201d or \u201cworkout at home with no equipment.\u201d These are the kinds of phrases you can work into your content to tap into a highly targeted audience.<\/p>\n\n\n\n<p><strong>#2. Wikipedia<\/strong><\/p>\n\n\n\n<p>Wikipedia is another underrated tool for finding keywords and topic ideas. Just type in your main topic and check out the sections on the Wikipedia page, especially the \u201cContents\u201d box at the top and any subtopics listed. For instance, if your main topic is \u201cdigital marketing,\u201d you might see related subtopics like \u201cSEO,\u201d \u201ccontent marketing,\u201d \u201csocial media strategy,\u201d and more. These can give you new ideas on what to cover in your content and keywords to target.<\/p>\n\n\n\n<p><strong>Pro tip<\/strong>: Dive into Wikipedia\u2019s \u201cSee also\u201d section at the bottom of the page, which lists closely related topics and terms. These are often highly relevant long-tail keywords that can help you rank higher in search results by addressing specific search intents.<\/p>\n\n\n\n<p><strong>#3. Bing Suggest, Don\u2019t Skip It<\/strong><\/p>\n\n\n\n<p>Google might be king, but Bing has its own unique audience, which means it generates different keyword suggestions. Go ahead and use Bing Suggest the same way you would Google Suggest. Type in a broad term, and check out the autocomplete suggestions Bing throws at you. Often, these keywords are less competitive than what you\u2019d find on Google, which means they can give you an extra ranking advantage with the right content.<\/p>\n\n\n\n<p>Also, Bing\u2019s audience skews slightly older, so if you\u2019re targeting that demographic, Bing\u2019s suggestions might better match their searches and provide some excellent insights.<\/p>\n\n\n\n<p><strong>#4. Pinterest Suggest for Visual and Niche Content<\/strong><\/p>\n\n\n\n<p>Pinterest\u2019s suggestion tool is great for visual-driven industries like fashion, fitness, home decor, and food. Type in your main keyword, and you\u2019ll see Pinterest\u2019s auto-suggestions appear in the search bar. For instance, if you search \u201cmeal prep,\u201d you might get suggestions like \u201cmeal prep for beginners,\u201d \u201cmeal prep ideas,\u201d or \u201cmeal prep on a budget.\u201d These are exactly the phrases people are looking for, and incorporating them into your content can help attract Pinterest traffic and improve your SEO at the same time.<\/p>\n\n\n\n<p><strong>Extra tip:<\/strong> Pinterest also has keyword bubbles right below the search bar with related terms. These are perfect for expanding your list of long-tail keywords and making sure you\u2019re covering all bases in your content.<\/p>\n\n\n\n<p><strong>#5. Amazon Suggest for Product-Based Keywords<\/strong><\/p>\n\n\n\n<p>If you\u2019re in eCommerce, Amazon Suggest is a fantastic tool for finding keywords that match buyer intent. Type in your product or niche term in Amazon\u2019s search bar, and see what comes up. For example, typing \u201cyoga mat\u201d might bring up suggestions like \u201cyoga mat for travel\u201d or \u201cyoga mat for beginners,\u201d which gives you insight into what buyers are looking for. These types of keywords are especially valuable because they often indicate a person\u2019s readiness to buy, making them a high-value addition to your SEO strategy.<\/p>\n\n\n\n<p><strong>Using These Keywords in Your Content<\/strong><\/p>\n\n\n\n<p>Once you\u2019ve gathered these suggested keywords, it\u2019s time to put them to work in your content. Here\u2019s how:<\/p>\n\n\n\n<p>Incorporate <a href=\"https:\/\/techbiztools.com\/post\/long-tail-keywords-what\" target=\"_blank\" rel=\"noopener\">long-tail keywords<\/a> naturally into your headers, body text, and meta tags to make sure your content is well-optimized.<\/p>\n\n\n\n<p>Cover related topics that came up during your research to give a well-rounded answer that keeps readers on your page longer.<\/p>\n\n\n\n<p>Use keyword variations and related phrases in different parts of your content to make it more comprehensive and useful.<\/p>\n\n\n\n<p>By branching out to alternative search engines and platforms, you\u2019re setting yourself up to rank for unique keywords that aren\u2019t as saturated, all while covering search intent across multiple audiences. These diverse suggestions can help make your content more robust and improve your chances of grabbing those higher rankings you\u2019re after.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_GET_RID_OF_ZOMBIE_PAGES_FOR_BETTER_SEO_AND_RANKINGS\"><\/span>#13. GET RID OF ZOMBIE PAGES FOR BETTER SEO AND RANKINGS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-13.jpg\" alt=\"#13. GET RID OF ZOMBIE PAGES FOR BETTER SEO AND RANKINGS\" class=\"wp-image-21690\" style=\"width:836px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-13.jpg 400w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-300x150-1.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<p>These are those lifeless pages on your site that do\u2026 pretty much nothing. They\u2019re not bringing in traffic, not driving conversions, and frankly, they\u2019re just sitting there taking up space. By deleting these Zombie Pages, you\u2019re giving your site a major SEO boost and sending Google all the right signals for higher rankings.<\/p>\n\n\n\n<p>Think of it like clearing out old junk. When you \u201cprune\u201d these pages, you\u2019re left with only the strongest, most valuable content that users\u2014and search engines\u2014actually want to see.<\/p>\n\n\n\n<p><strong>Why Delete Zombie Pages?<\/strong><\/p>\n\n\n\n<p>Google doesn\u2019t want to rank sites stuffed with low-quality, thin content. A bloated site filled with pages that don\u2019t serve a real purpose sends a message to Google that your content might be weak, which can drag down your entire site\u2019s ranking potential. In fact, Google themselves have said they prefer \u201cone stronger page versus many smaller pages.\u201d They want quality, not quantity.<\/p>\n\n\n\n<p>Real-world results back this up. For example, an eCommerce site once saw a massive 31% bump in search engine traffic and a 28% increase in revenue after deleting a staggering 11,000 Zombie Pages. Another case? Proven.com chopped 40,000 dead-weight pages from their site, which led to an 88.3% jump in organic search traffic. These are huge gains, and all because they got rid of content that was only holding them back.<\/p>\n\n\n\n<p><strong>How to Find and Delete Zombie Pages (SEO Techniques for Higher Rankings)<\/strong><\/p>\n\n\n\n<p>So, how do you go about finding these Zombie Pages? Here\u2019s what you should look out for:<\/p>\n\n\n\n<p><strong>#1. Traffic Levels:<\/strong> Use Google Analytics or a similar tool to check page views. If a page has minimal or zero traffic over several months, it\u2019s a strong candidate for pruning.<\/p>\n\n\n\n<p><strong>#2. Search Rankings:<\/strong> Look at where the page ranks in search results. If it\u2019s buried on page 10 or beyond and not targeting a valuable keyword, consider cutting it.<\/p>\n\n\n\n<p><strong>#3. User Engagement<\/strong>: Check engagement metrics like bounce rate, time on page, and conversions. Zombie Pages tend to have low engagement and don\u2019t really contribute to user satisfaction or site goals.<\/p>\n\n\n\n<p><strong>#4. Content Quality:<\/strong> Thin content (like a product page with just a single sentence description) or outdated info that no longer aligns with your goals? Time to prune.<\/p>\n\n\n\n<p>Once you\u2019ve identified these Zombie Pages, delete them or consolidate them into more valuable content. For example, if you have a bunch of similar pages covering the same topic, combine them into one ultimate guide. This strategy not only reduces clutter but also strengthens the quality of your site\u2019s content, making it more authoritative and user-friendly.<\/p>\n\n\n\n<p>Deleting Zombie Pages is one of the simplest but most powerful SEO techniques for higher rankings. It\u2019s like cleaning out your closet\u2014once you get rid of the stuff that doesn\u2019t fit or isn\u2019t adding value, you\u2019re left with the real gems. And Google will recognize the effort by rewarding you with better rankings and more organic traffic. The more you clean up, the more you\u2019ll see your site\u2019s true potential shine.<\/p>\n\n\n\n<p>If you want that SEO boost, give those Zombie Pages the chop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_RUN_AN_INDUSTRY_STUDY_FOR_MAJOR_SEO_GAINS\"><\/span>#14. RUN AN INDUSTRY STUDY FOR MAJOR SEO GAINS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Want to grab some backlinks from top blogs and news sites in your niche? Here\u2019s a secret weapon: publish an industry study.<\/p>\n\n\n\n<p>It sounds simple, but it\u2019s a gold mine. Industry studies are like gold in the world of SEO. When you publish one, you\u2019re not just putting out content; you\u2019re offering something super valuable that others in your field will want to link to and share. And as we all know, quality backlinks from authority sites are a huge deal when it comes to climbing up those search rankings.<\/p>\n\n\n\n<p><strong>Why Industry Studies Work Like Magic for SEO<\/strong><\/p>\n\n\n\n<p>A well-researched, data-packed industry study is exactly the kind of content that attracts the attention of influential bloggers, news outlets, and industry leaders. Here\u2019s why it\u2019s so powerful for boosting SEO:<\/p>\n\n\n\n<p><strong>#1. Gets You Backlinks:<\/strong> Authority sites love linking to data-driven, insightful reports. They trust your findings, and linking to your study adds value to their content. Plus, when respected sites link back to you, Google notices and bumps up your rankings.<\/p>\n\n\n\n<p><strong>#2. Traffic, Baby:<\/strong> BuzzSumo dug into this and found that publishing an industry study can lead to a massive spike in traffic. Why? Because people want to read, share, and talk about fresh, relevant data. This naturally increases your visibility.<\/p>\n\n\n\n<p>#3. Press Mentions and Social Shares: You\u2019ll find that once your study gets picked up by the right publications or shared across social media, your brand exposure skyrockets. News outlets, influencers, and even competitors may share your study\u2014helping you reach a wider audience and potentially gain more backlinks.<\/p>\n\n\n\n<p><strong>#4. Boosts Your Authority:<\/strong> Publishing an in-depth study positions you as a thought leader in your industry. When others see that you\u2019ve gathered and analyzed valuable data, they\u2019ll start looking to you for expertise. Over time, this strengthens your site\u2019s reputation, which is a powerful SEO asset.<\/p>\n\n\n\n<p><strong>How to Make It Happen<\/strong><\/p>\n\n\n\n<p>Now, how do you create an industry study that\u2019ll really move the needle for your SEO rankings?<\/p>\n\n\n\n<p><strong>#1. Pick a Hot Topic<\/strong>: Start by identifying a topic that\u2019s both relevant and interesting to your niche. Think of something that hasn\u2019t been fully explored or an area that could use fresh insights. If the topic is something others in your industry are already talking about, even better.<\/p>\n\n\n\n<p><strong>#2. Collect Solid Data: <\/strong>The backbone of your study will be data. You can gather it through surveys, interviews, case studies, or pulling stats from credible sources. The more original and insightful your data, the more likely it is to get noticed.<\/p>\n\n\n\n<p><strong>#3. Analyze and Offer Insights<\/strong>: Once you have the data, dive deep into it. Present trends, patterns, and findings in a way that offers real value to your audience. Don\u2019t just throw numbers out there\u2014interpret them and show what they mean for your industry.<\/p>\n\n\n\n<p><strong>#4. Design and Present It Well<\/strong>: It\u2019s not enough to just have great data; you need to present it in a visually appealing way. Use charts, graphs, and infographics to make your study easy to digest and share. The better the design, the more likely people will link to it or share it on social media.<\/p>\n\n\n\n<p><strong>#5. Promote Like Crazy:<\/strong> Once your study is live, don\u2019t just sit back and wait for people to find it. Reach out to journalists, bloggers, and influencers in your niche. Let them know about the study and how it could be valuable to their audience. You can also use social media to amplify your findings and encourage others to share.<\/p>\n\n\n\n<p>Industry studies are one of the best SEO techniques for higher rankings, hands down. Not only do they help you gather <a href=\"https:\/\/techbiztools.com\/post\/7-proven-ways-to-build-high-quality-backlinks-that-dominate-your-marketing-plan\" target=\"_blank\" rel=\"noopener\">high-quality backlinks<\/a> from authority sites, but they also boost your visibility, traffic, and social media presence.<\/p>\n\n\n\n<p>Plus, they position you as a trusted voice in your niche. So, if you want to level up your SEO game and get noticed by the big players in your industry, running an industry study is a no-brainer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_ADD_RELATED_KEYWORDS_TO_YOUR_CONTENT_FOR_BETTER_SEO_RESULTS\"><\/span>#15. ADD RELATED KEYWORDS TO YOUR CONTENT FOR BETTER SEO RESULTS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes to <a href=\"https:\/\/digitaladvertisinghub.com\/how-can-a-beginner-learn-on-page-seo\/\" target=\"_blank\" rel=\"noopener\">on-page SEO<\/a>, it\u2019s not just about cramming your main keyword into every nook and cranny of your page (although, yeah, that\u2019s still important). If you really want to rank higher and stand out on Google, you\u2019ve got to think bigger. Enter the world of related keywords\u2014and trust me, they\u2019re game changers.<\/p>\n\n\n\n<p><strong>Why Adding Related Keywords Matters<\/strong><\/p>\n\n\n\n<p>Google is way smarter than it used to be. Thanks to their Hummingbird update, Google doesn\u2019t just look at the exact keywords on your page anymore. It\u2019s all about the topic. That\u2019s right, Google is trying to understand the context and meaning behind your content, just like a human would.<\/p>\n\n\n\n<p>So, how do you optimize your content for this level of sophistication? Simple: add variations of your main keyword and sprinkle in related terms throughout your page.<\/p>\n\n\n\n<p>Why? Because Google Hummingbird helps the search engine look at the broader meaning of a page rather than just focusing on exact keyword matches. So, by using synonyms and related phrases, you give Google more signals about the topic of your page. This ultimately helps your page rank higher because it makes it clear to Google that your content is authoritative and relevant.<\/p>\n\n\n\n<p><strong>How to Add Related Keywords for SEO Success<\/strong><\/p>\n\n\n\n<p><strong>#1. Use Synonyms<\/strong>: Instead of repeating the same keyword over and over, look for different ways to say the same thing. For example, if your main keyword is \u201cSEO techniques for higher rankings,\u201d you could also use variations like \u201cSEO strategies for better rankings\u201d or \u201csearch engine optimization tips.\u201d This gives Google a clearer picture of your content\u2019s overall topic.<\/p>\n\n\n\n<p><strong>#2. Include Latent Semantic Indexing (LSI) Keywords:<\/strong> These are keywords that are closely related to your main topic. They don\u2019t have to be exact synonyms, but they should still tie into the general theme of your page. So if your content is about &#8220;SEO techniques,&#8221; you might also include words like \u201cbacklink strategies,\u201d \u201ccontent marketing,\u201d \u201con-page SEO,\u201d or \u201cranking factors.\u201d These LSI keywords signal to Google that your page is comprehensive and covers the topic from all angles.<\/p>\n\n\n\n<p><strong>#3. Natural Context:<\/strong> Don&#8217;t force these related keywords into your content just for the sake of it. They should flow naturally and make sense in the context of your content. Google\u2019s algorithms are pretty advanced and can tell if you&#8217;re <a href=\"https:\/\/techbiztools.com\/post\/keyword-stuffing-and-how-it-kills-your-rankings\" target=\"_blank\" rel=\"noopener\">keyword stuffing<\/a> (and that\u2019s a no-go). Use related keywords where they fit organically to improve the user experience.<\/p>\n\n\n\n<p><strong>#4. Cover Related Topics:<\/strong> When you\u2019re writing, think about all the aspects of your main keyword\u2019s topic. So, if you\u2019re writing about \u201cSEO techniques for higher rankings,\u201d you might also mention things like \u201ckeyword research,\u201d \u201csite speed optimization,\u201d \u201cmobile-friendly websites,\u201d or \u201cbacklink building.\u201d By touching on related topics, you help Google understand the breadth of your content, which boosts your chances of ranking for a wider range of search queries.<\/p>\n\n\n\n<p><strong>#5. Don\u2019t Forget Long-Tail Keywords:<\/strong> These longer, more specific phrases often tie in naturally with your main topic. For example, you might target a broad keyword like \u201cSEO techniques for higher rankings\u201d but also work in longer variations like \u201cbest SEO techniques for higher rankings in 2024\u201d or \u201cSEO techniques for higher rankings in a competitive niche.\u201d Long-tail keywords are often less competitive and can attract more targeted traffic.<\/p>\n\n\n\n<p><strong>Why This Works<\/strong><\/p>\n\n\n\n<p>By strategically adding related keywords to your content, you\u2019re telling Google that your page is comprehensive and that you\u2019re an expert on the topic. Not only does this help your content rank better for the main keyword, but it also improves your chances of ranking for additional, related queries.<\/p>\n\n\n\n<p>Google Hummingbird is designed to understand the context, and when you optimize for this, you\u2019re essentially telling Google that your page is a valuable resource on that particular subject. This makes it more likely to show up in search results when people are searching for variations or related terms.<\/p>\n\n\n\n<p>To truly improve your SEO and boost your rankings, it&#8217;s no longer enough to focus solely on your main keyword. With Google Hummingbird in play, your content needs to be more sophisticated. Adding related keywords and synonyms helps Google understand the topic of your page in a deeper way, which can lead to better rankings, more visibility, and more organic traffic.<\/p>\n\n\n\n<p>So, don\u2019t just stop at the basics\u2014use these SEO techniques for higher rankings to make sure your content is seen by more people and ranks higher on search engine results pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_ADD_TEXT_TO_INFOGRAPHICS_PODCASTS_AND_VIDEOS_FOR_BETTER_SEO\"><\/span>#16. ADD TEXT TO INFOGRAPHICS, PODCASTS, AND VIDEOS FOR BETTER SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Visual content like infographics, podcasts, and videos can be absolute goldmines when it comes to driving traffic and snagging backlinks. People love this stuff\u2014it\u2019s engaging, shareable, and often makes complex topics easier to digest. But here\u2019s the thing: Google can\u2019t read visuals.<\/p>\n\n\n\n<p>I know, it sounds a bit wild, but it\u2019s true. Google can\u2019t look at your infographic or video and automatically understand what it\u2019s about unless you give it some context. That\u2019s where adding text comes into play, and it&#8217;s one of the best SEO techniques for higher rankings you can use. Here\u2019s why and how you should do it.<\/p>\n\n\n\n<p><strong>Why Add Text to Visual Content?<\/strong><\/p>\n\n\n\n<p><strong>#1. Google Needs Context:<\/strong> Google\u2019s algorithms are awesome at understanding text\u2014whether it&#8217;s a blog post, a landing page, or a product description\u2014but they can\u2019t \u201cwatch\u201d videos or \u201csee\u201d infographics in the way humans can. Without proper text, Google doesn\u2019t know what your video or graphic is about, and that means it won\u2019t know how to rank it in search results.<\/p>\n\n\n\n<p><strong>#2. Boosting SEO for Visuals:<\/strong> Adding descriptive text can help Google figure out the topic and value of your visual content. Whether it\u2019s a catchy video title, a thorough video description, or some alt text for your infographics, you give Google the crucial information it needs to index and rank your content properly.<\/p>\n\n\n\n<p><strong>#3. Increasing User Engagement:<\/strong> Text doesn\u2019t just help Google\u2014it also helps your audience. Infographics and videos often carry a lot of information, and having clear explanations in text form allows users to better understand and engage with the content. It also helps people who prefer to read or who might have accessibility needs (like those with hearing impairments for podcasts or videos). The more accessible your content is, the better.<\/p>\n\n\n\n<p><strong>How to Add Text to Your Infographics, Podcasts, and Videos<\/strong><\/p>\n\n\n\n<p><strong>Infographics:<\/strong><\/p>\n\n\n\n<p><strong>Add a Descriptive Title and Alt Text:<\/strong> The title of your infographic should clearly describe the topic, and you should include alt text when you upload it to your site. Alt text is a description that helps search engines understand what\u2019s in the image, which is critical for SEO techniques for higher rankings.<\/p>\n\n\n\n<p>Include Text in the Infographic Itself: Instead of relying on just visuals, try to add a little bit of explanation or context within the infographic itself. For example, use short captions, quotes, or data points to back up your key visuals.<\/p>\n\n\n\n<p><strong>Embed the Infographic in a Blog Post:<\/strong> Create a blog post that accompanies your infographic. This lets you add a ton of text and keywords around the visual, giving Google even more context to rank your content.<\/p>\n\n\n\n<p><strong>Podcasts:<\/strong><\/p>\n\n\n\n<p><strong>Write a Show Notes Summary:<\/strong> When you upload a podcast, include show notes or a transcript. This gives Google a text-based summary of your podcast and helps it crawl your content. For example, if your podcast is about &#8220;SEO techniques for higher rankings,&#8221; you can include key points or timestamps to explain what you discuss, boosting your SEO.<\/p>\n\n\n\n<p><strong>Use Descriptive Titles:<\/strong> The podcast title is key. Make it search-friendly and reflective of the main topic of the episode. This helps you get found by listeners and search engines alike.<\/p>\n\n\n\n<p><strong>Include Links in Show Notes<\/strong>: Show notes are a great place to link out to relevant resources, blogs, or your own website. Internal and external linking helps improve your SEO.<\/p>\n\n\n\n<p><strong>Videos:<\/strong><\/p>\n\n\n\n<p>Use a Strong Video Title: Just like podcasts, the title of your video should reflect the main theme of your content. It should be something searchable, like \u201cTop SEO Techniques for Higher Rankings in 2024.\u201d This makes it easier for both people and search engines to find your video.<\/p>\n\n\n\n<p><strong>Write a Detailed Video Description:<\/strong> The description box is prime real estate! You should include a summary of what the video is about, as well as some keywords and SEO techniques. A detailed description with the right keywords will make your video easier to discover on YouTube and through Google search.<\/p>\n\n\n\n<p><strong>Use Captions or Subtitles<\/strong>: Adding captions not only makes your videos accessible but also helps Google understand the content. Plus, it can help people engage longer with your video, boosting its performance.<\/p>\n\n\n\n<p><strong>Create a Blog Post to Complement the Video:<\/strong> A lot of people use video content as the centerpiece of a blog post. By embedding the video within a blog post, you can surround it with tons of text-based SEO goodness that\u2019ll help improve the page\u2019s overall ranking.<\/p>\n\n\n\n<p><strong>Why This Works for SEO<\/strong><\/p>\n\n\n\n<p>By adding text to your visual content, you give Google the chance to index and understand the material. This is key because Google rewards content that it can properly index and understand, and that means better chances at ranking. Plus, well-optimized text gives users more context and improves their experience, which is another ranking factor.<\/p>\n\n\n\n<p>For example, if you&#8217;re using SEO techniques for higher rankings in a video, but you don\u2019t add a clear description with keyword-rich text, Google might not know that your video is relevant for search queries around SEO. But if you give it a detailed description and a transcript, Google will be able to properly categorize your video and boost its rankings.<\/p>\n\n\n\n<p><strong>To wrap it up:<\/strong> visual content is fantastic for engaging users, but to make sure it helps your SEO efforts, you\u2019ve got to add text. Whether it\u2019s a blog post to go with your infographic, a detailed description for your podcast, or captions for your videos, this text helps Google\u2014and your audience\u2014understand the value of your content.<\/p>\n\n\n\n<p>When you follow these SEO techniques for higher rankings, you can get more eyes on your content, boost your rankings, and create an overall better experience for your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_USE_THE_GOOGLE_SEARCH_CONSOLE_FOR_A_MAJOR_SEO_BOOST\"><\/span>#17. USE THE GOOGLE SEARCH CONSOLE FOR A MAJOR SEO BOOST<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you&#8217;re not using Google Search Console (GSC) yet, you\u2019re missing out on some killer SEO insights. Trust me, it\u2019s one of the best tools to level up your SEO game and give you that extra push in SEO techniques for higher rankings. Here\u2019s how you can tap into this goldmine and get your content to perform better on Google.<\/p>\n\n\n\n<p><strong>Step 1<\/strong>: Log In and Dive into the Performance Report<\/p>\n\n\n\n<p>First things first\u2014log into your Google Search Console account (if you don\u2019t have one yet, set it up\u2014it\u2019s free, and it\u2019s essential). Once you&#8217;re in, head straight over to the Performance Report. This is where all the magic happens.<\/p>\n\n\n\n<p>The Performance Report gives you an overview of how your website is performing in the search results. You\u2019ll see metrics like total clicks, impressions, average position, and more, but here\u2019s the juicy part: Pages.<\/p>\n\n\n\n<p>Click on Pages, and you\u2019ll see a breakdown of which pages are driving the most traffic. This is key because it tells you where your traffic is coming from and which pages are working hard for you.<\/p>\n\n\n\n<p><strong>Step 2:<\/strong> Dig Deeper and Uncover Hidden Keywords<\/p>\n\n\n\n<p>Now, here\u2019s where it gets super interesting. When you click on one of the pages that\u2019s bringing in traffic, you\u2019ll see all the keywords that page is ranking for. And this is where you\u2019ll discover a goldmine.<\/p>\n\n\n\n<p>You might find a bunch of keywords you didn\u2019t even know you were ranking for! And I mean, some of them could be random, or keywords you accidentally optimized for. But here\u2019s the thing\u2014if you\u2019re already ranking for these terms without even trying, imagine what could happen if you actually put effort into optimizing for them!<\/p>\n\n\n\n<p><strong>Step 3:<\/strong> Optimize Your Content for More Traffic<\/p>\n\n\n\n<p>So, now that you\u2019ve got a list of hidden keywords, you can use them to supercharge your content. How? By sprinkling those terms into your post where they make sense. Add them in your headings, body text, or even meta descriptions\u2014basically, anywhere that feels natural and flows well.<\/p>\n\n\n\n<p>By adding those keywords to your content, you\u2019re signaling to Google that you\u2019re relevant for those search terms. Google loves when you\u2019re on point with your content, so it\u2019ll probably bump your rankings for those keywords. It\u2019s like getting a little SEO boost without having to work extra hard for it.<\/p>\n\n\n\n<p><strong>Why This Works for SEO<\/strong><\/p>\n\n\n\n<p>Google Search Console helps you spot those low-hanging fruit keywords that you\u2019re already ranking for (without even trying!) but haven\u2019t optimized enough for. And the best part? You don\u2019t need to create new content\u2014you\u2019re just optimizing what\u2019s already working for you.<\/p>\n\n\n\n<p>By adding these relevant, but maybe underused, keywords to your content, you can start ranking for even more search queries. This means more visibility, more clicks, and more traffic. Plus, it doesn\u2019t hurt that Google will see you as even more relevant for the queries you target. All of that helps you improve your rankings without having to go back to the drawing board.<\/p>\n\n\n\n<p><strong>Step 4:<\/strong> Keep Monitoring Your Progress<\/p>\n\n\n\n<p>The key to making this work long-term is monitoring your progress. After updating your content with the new keywords, head back to Google Search Console and see how things are going. You can track the keywords you\u2019re ranking for, check your click-through rates, and monitor how your pages are performing over time. If you see your rankings improving, you know you\u2019re on the right track!<\/p>\n\n\n\n<p>To sum it all up, Google Search Console is an absolute powerhouse for finding keywords that are already working for you. Instead of guessing which terms to target, you get real data on which ones are already bringing traffic.<\/p>\n\n\n\n<p>SEO techniques for higher rankings don\u2019t always need to be complicated. Sometimes, it\u2019s as simple as optimizing your existing content and making sure you&#8217;re tapping into those overlooked keywords. So, dive into Search Console, uncover those hidden gems, and optimize your way to the top of the rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_CREATE_CONTENT_AROUND_SHOULDER_NICHES_FOR_MASSIVE_SEO_WINS\"><\/span>#18. CREATE CONTENT AROUND SHOULDER NICHES FOR MASSIVE SEO WINS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Some niches can feel a bit boring. If you\u2019re in an industry that\u2019s a little more technical or niche-specific, you might think it\u2019s impossible to create content that people actually want to link to or share on social media. But guess what? That\u2019s where Shoulder Niches come in\u2014and they\u2019re about to become your secret weapon for ranking higher with your SEO techniques for higher rankings.<\/p>\n\n\n\n<p><strong>What Exactly Are Shoulder Niches?<\/strong><\/p>\n\n\n\n<p>So, what are Shoulder Niches? In simple terms, shoulder niches are topics that are closely related to your main niche but not quite as competitive or crowded. These are areas where you can still create high-value content, but they\u2019re niche enough that you can stand out and attract an audience who\u2019s interested in what you have to say.<\/p>\n\n\n\n<p>For example, if your main business is about selling fitness equipment, some shoulder niches could be things like:<\/p>\n\n\n\n<p>Home workout routines<\/p>\n\n\n\n<p>Nutrition tips for fitness enthusiasts<\/p>\n\n\n\n<p>Stretching and recovery techniques<\/p>\n\n\n\n<p>Mental health and fitness<\/p>\n\n\n\n<p>Fitness technology (like apps or wearables)<\/p>\n\n\n\n<p>These are all related topics that still tie into fitness, but they\u2019re not direct product sales. By creating content around these topics, you can start tapping into audiences who are already interested in the broader category (fitness) without the intense competition of targeting the same keywords as, say, buying gym equipment.<\/p>\n\n\n\n<p><strong>Why Shoulder Niches Are a Goldmine for SEO<\/strong><\/p>\n\n\n\n<p>Here\u2019s the thing\u2014when you focus on shoulder niches, you&#8217;re basically carving out a space for yourself in an area that\u2019s not overcrowded. This can help you score some valuable SEO wins. How? Let me break it down for you:<\/p>\n\n\n\n<p><strong>#1. Less Competition<\/strong><\/p>\n\n\n\n<p>Because these topics are related to your main niche but not as high-traffic, there\u2019s less competition. This makes it easier to rank higher for your target keywords and drive traffic to your site.<\/p>\n\n\n\n<p><strong>#2. More Opportunities for Content<\/strong><\/p>\n\n\n\n<p>There\u2019s a lot of room to create content here. You can write blogs, create videos, host podcasts, and even develop downloadable resources\u2014all around topics that are interesting, relevant, and useful. The key is to think about what your audience is interested in and what problems they need solutions for.<\/p>\n\n\n\n<p><strong>#3. Attracting a Wider Audience<\/strong><\/p>\n\n\n\n<p>When you expand into shoulder niches, you can capture the attention of a broader audience. For example, someone looking for workout routines may not have initially been in the market for fitness equipment, but after consuming your content, they might decide to buy from your site.<\/p>\n\n\n\n<p><strong>#4. Building Authority and Earning Backlinks<\/strong><\/p>\n\n\n\n<p>Content around shoulder niches gives you more opportunities to get backlinks. This content is often shareable because it\u2019s informative, practical, or just straight-up helpful. More backlinks mean more credibility, which boosts your SEO. When you create shareable content, other industry bloggers, media outlets, or influencers are more likely to link to your content, driving more traffic and improving your site\u2019s authority.<\/p>\n\n\n\n<p><strong>How to Find Shoulder Niches<\/strong><\/p>\n\n\n\n<p>Finding shoulder niches doesn\u2019t need to be complicated. Here&#8217;s how you can identify them:<\/p>\n\n\n\n<p><strong>#1. Think about Your Audience\u2019s Interests<\/strong><\/p>\n\n\n\n<p>Put yourself in your audience\u2019s shoes. What other topics are they interested in? If you\u2019re in the fashion niche, for instance, some shoulder niches could include styling tips, fashion history, or sustainable fashion. All of these topics are related, and your audience might be interested in them.<\/p>\n\n\n\n<p><strong>#2. Use Keyword Research Tools<\/strong><\/p>\n\n\n\n<p>Keyword tools like Google Keyword Planner, Ahrefs, or SEMrush can help you find related terms with good search volume and less competition. You can search for long-tail keywords that have a connection to your core niche.<\/p>\n\n\n\n<p><strong>#3. Look at What Your Competitors Are Missing<\/strong><\/p>\n\n\n\n<p>Take a look at your competitors and see if they\u2019re missing out on any important sub-topics that are related to your niche. If there\u2019s a gap in content, that\u2019s a great opportunity to jump in and start producing material around those shoulder niches.<\/p>\n\n\n\n<p><strong>#4. Check Google\u2019s Related Searches<\/strong><\/p>\n\n\n\n<p>Scroll to the bottom of Google\u2019s search results, and you\u2019ll find a section for \u201cRelated Searches.\u201d This is a treasure trove of potential shoulder niches that you can target with your content.<\/p>\n\n\n\n<p><strong>#5. Content Ideas for Shoulder Niches<\/strong><\/p>\n\n\n\n<p>Once you\u2019ve identified a few shoulder niches, it\u2019s time to get creative and build out some content around them. Here are some content ideas to consider:<\/p>\n\n\n\n<p><strong>#6. How-to Guides<\/strong><\/p>\n\n\n\n<p>Create easy-to-follow guides on topics within your shoulder niche. These are super helpful and shareable. For example, &#8220;How to Create a Home Gym on a Budget&#8221; if you\u2019re in the fitness niche.<\/p>\n\n\n\n<p><strong>#7. Infographics and Visuals<\/strong><\/p>\n\n\n\n<p>Infographics work great for explaining complex concepts quickly and clearly. Create one about, say, \u201cThe Best Stretches for Post-Workout Recovery,\u201d and make it shareable.<\/p>\n\n\n\n<p><strong>#8. Case Studies and Industry Insights<\/strong><\/p>\n\n\n\n<p>If you\u2019ve done any studies or surveys, publish your results in a detailed post. For example, &#8220;What Are the Best Supplements for Muscle Recovery? A Study on Fitness Trends.&#8221;<\/p>\n\n\n\n<p><strong>#9. Interviews with Experts<\/strong><\/p>\n\n\n\n<p>Reach out to thought leaders or influencers in your shoulder niche and conduct interviews. This will not only provide fresh perspectives but can also help you earn backlinks and exposure.<\/p>\n\n\n\n<p><strong>#10. Lists and Roundups<\/strong><\/p>\n\n\n\n<p>People love listicles. Think of something like \u201cTop 10 Fitness Apps for 2024\u201d or \u201c5 Must-Know Nutrition Tips for Bodybuilders.\u201d<\/p>\n\n\n\n<p>Don\u2019t let the so-called &#8220;boring&#8221; niche thing hold you back. By getting creative with shoulder niches, you can open up a whole world of SEO opportunities. Not only will you be creating content that\u2019s more likely to rank, but you\u2019ll also reach new audiences and attract more links, shares, and traffic.<\/p>\n\n\n\n<p>Using SEO techniques for higher rankings doesn\u2019t always have to be about fighting for the most competitive keywords. By carving out a space in those shoulder niches, you\u2019ll build authority, attract more visitors, and see your SEO game improve\u2014without the intense competition. So, go ahead, dive into those adjacent topics, and make your content shine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_GET_BACKLINKS_FROM_YOUR_VISUAL_ASSETS\"><\/span>#19. GET BACKLINKS FROM YOUR VISUAL ASSETS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Let\u2019s talk about getting backlinks from your visual assets like infographics, charts, and other visuals. You\u2019ve probably heard that visual content is a great way to get traffic and engagement, but here&#8217;s the deal: getting backlinks from them is a whole different ball game.<\/p>\n\n\n\n<p>Sure, in an ideal world, people would just link back to your site whenever they use one of your charts or infographics. But let\u2019s face it, we don\u2019t live in a perfect world, right? People aren\u2019t always going to just hand over those sweet backlinks. But don\u2019t worry, I\u2019ve got some good news. Most of the time, all it takes is a little friendly nudge, and you&#8217;ll be surprised how many people will be more than happy to link back to you.<\/p>\n\n\n\n<p>If you\u2019re already creating cool visual content (and I hope you are, because it\u2019s one of the best SEO techniques for higher rankings), you should definitely be spending some time promoting it to get backlinks. Trust me, it works, and it\u2019s one of those strategies that often gets overlooked.<\/p>\n\n\n\n<p>The Step-by-Step Guide to Getting Backlinks from Visual Assets<\/p>\n\n\n\n<p><strong>#1. Find a Visual Asset on Your Site<\/strong><\/p>\n\n\n\n<p><strong>The first step is simple<\/strong>: find a visual asset you\u2019ve already published. This could be anything from an infographic, chart, diagram, to any other visual content that adds value to your audience. If you&#8217;ve got a killer infographic on, say, &#8220;10 Proven Tips for Better SEO,&#8221; that&#8217;s exactly what you want to use.<\/p>\n\n\n\n<p>Pro tip: Make sure the visuals you choose are high-quality, informative, and useful. You want these assets to be share-worthy.<\/p>\n\n\n\n<p><strong>#2. Track Who\u2019s Using Your Visuals<\/strong><\/p>\n\n\n\n<p>Now comes the fun part. You need to figure out who\u2019s using your visuals (without crediting you). This is where a tool like Google Images comes in handy.<\/p>\n\n\n\n<p>Go to Google Images, and click the camera icon to search by image.<\/p>\n\n\n\n<p>Upload your infographic or visual, and Google will show you where it\u2019s being used online. You\u2019d be amazed at how often people grab your visuals without linking back.<\/p>\n\n\n\n<p>Tools like BuzzSumo and Ahrefs can also help with this. They\u2019ll show you who\u2019s mentioning or sharing your content, and that can point you to where your visuals are being used.<\/p>\n\n\n\n<p><strong>#3. Reach Out and Send a Friendly Nudge<\/strong><\/p>\n\n\n\n<p>Once you find websites or blogs that are using your visual assets, it\u2019s time for the next step: outreach. Here\u2019s where you\u2019ll send a friendly message to let them know that you noticed they\u2019ve used your visual but didn\u2019t link back to your site.<\/p>\n\n\n\n<p>Now, don\u2019t be all pushy or demanding. Approach this with a nice, polite tone. Here\u2019s a basic template you can use:<\/p>\n\n\n\n<p>Subject: Just Noticed Your Use of My Infographic.<\/p>\n\n\n\n<p>Hey [Name],<\/p>\n\n\n\n<p>I came across your post on [topic] and saw that you\u2019ve used the infographic I created on [topic name]. That\u2019s awesome! Thanks for sharing my work with your readers!<\/p>\n\n\n\n<p>I noticed, though, that there\u2019s no link back to my site. If you\u2019d be open to adding a link to the original source, I\u2019d really appreciate it. Here&#8217;s the link: [your URL]<\/p>\n\n\n\n<p>Thanks again, and keep up the great work on your content!<\/p>\n\n\n\n<p>Best regards,<\/p>\n\n\n\n<p>[Your Name]<\/p>\n\n\n\n<p><strong>#4. Don\u2019t Just Ask Once\u2014Follow Up!<\/strong><\/p>\n\n\n\n<p>Here\u2019s the thing: not everyone responds right away, and that\u2019s okay. People get busy, and emails get buried. If you don\u2019t hear back in about a week or two, don\u2019t be afraid to follow up. A gentle reminder can do wonders.<\/p>\n\n\n\n<p><strong>#5. Bonus Tip:<\/strong> Offer More Visuals to Make It Worth Their While<\/p>\n\n\n\n<p>When you reach out, why not sweeten the deal? If they\u2019re already using your visuals, they might be interested in more. Offer up additional content or suggest new assets they could use in the future. This gives them more reason to keep linking back to you.<\/p>\n\n\n\n<p>For example, you could say something like:<\/p>\n\n\n\n<p>&#8220;Hey, I\u2019ve got some other infographics and visual resources on [related topics] that might fit well with your upcoming content. Let me know if you\u2019d like to check them out!&#8221;<\/p>\n\n\n\n<p><strong>Why This Strategy is a Game Changer for Your SEO<\/strong><\/p>\n\n\n\n<p>If you\u2019re still wondering why this works, here\u2019s the deal. Backlinks are a huge ranking factor for SEO techniques for higher rankings. The more quality backlinks you get, the more Google sees you as an authority in your niche.<\/p>\n\n\n\n<p>Plus, if people are using your visuals and linking back to your site, it means your content is valuable. Visuals tend to get shared a lot because they\u2019re easy to consume, and this helps you build traffic and brand recognition.<\/p>\n\n\n\n<p>By getting backlinks from your visual assets, you\u2019re essentially making your content work even harder for you\u2014boosting your authority, getting traffic, and moving you up in search engine rankings. It\u2019s a win-win.<\/p>\n\n\n\n<p>Getting backlinks from your visual assets is one of the easiest, yet most effective ways to improve your SEO. It&#8217;s all about finding who\u2019s using your content, reaching out in a friendly way, and reminding them to link back to you. The best part? You don\u2019t even need to create new content for this\u2014just leverage what you already have. By using this simple technique, you\u2019re going to see your SEO rankings improve, and who doesn\u2019t love a little extra traffic?<\/p>\n\n\n\n<p>So go ahead, get out there, and start asking for those backlinks. You\u2019ll thank yourself later when you see your site climbing those rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20_ADD_%E2%80%9CWHAT_IS_X%E2%80%9D_DEFINITIONS_TO_YOUR_BLOG_CONTENT\"><\/span>#20. ADD \u201cWHAT IS X\u201d DEFINITIONS TO YOUR BLOG CONTENT<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Let\u2019s talk about one of those underrated SEO hacks that could seriously boost your rankings\u2014adding \u201cWhat is X\u201d definitions to your blog content.<\/p>\n\n\n\n<p>Here&#8217;s the thing: most people totally miss this one, but it&#8217;s actually a game-changer. So, what do I mean by \u201cWhat is X\u201d? Well, let\u2019s break it down. When someone types in a broad term like \u201csearch engine optimization\u201d or \u201ccontent marketing,\u201d they\u2019re usually looking for one thing: a definition.<\/p>\n\n\n\n<p><strong>Why You Need to Focus on Definitions<\/strong><\/p>\n\n\n\n<p>Think about it: people search for things like \u201cWhat is SEO?\u201d or \u201cWhat is content marketing?\u201d because they want to understand the basics of a topic. And here\u2019s the secret: Google knows this, which is why the pages that rank on the first page for these types of definition searches almost always answer the question: &#8220;What is X?&#8221;<\/p>\n\n\n\n<p>Take the term \u201cinbound marketing\u201d for example. If you search for it on Google, you\u2019ll notice that two of the top three results are focused on answering the question: &#8220;What is inbound marketing?&#8221; It\u2019s no coincidence. These pages are optimizing for the specific search intent of people who want to understand the topic in simple terms.<\/p>\n\n\n\n<p><strong>How to Use This SEO Technique to Your Advantage<\/strong><\/p>\n\n\n\n<p>So here\u2019s the takeaway: if you\u2019re targeting any term that could be searched as a definition, you need to include a \u201cWhat is X\u201d section in your content. If you\u2019re not, you\u2019re missing out on some serious SEO traffic.<\/p>\n\n\n\n<p><strong>Here\u2019s a simple formula for including this in your content:<\/strong><\/p>\n\n\n\n<p><strong>#1. Identify your target keyword<\/strong><\/p>\n\n\n\n<p>Let\u2019s say you\u2019re targeting the keyword \u201ccontent marketing.\u201d Now, consider that people who search for this term may also want to know, &#8220;What is content marketing?&#8221;<\/p>\n\n\n\n<p><strong>#2. Add a \u201cWhat is X\u201d section<\/strong><\/p>\n\n\n\n<p>In your blog post, include a section dedicated to answering that question. For example:<\/p>\n\n\n\n<p>&#8220;What is Content Marketing? Content marketing is a strategy used to create and share valuable content in order to attract and retain customers. It\u2019s about delivering content that resonates with your target audience, helping you build trust and authority in your industry.&#8221;<\/p>\n\n\n\n<p>This section doesn\u2019t have to be lengthy, but it should be clear, concise, and provide a solid definition.<\/p>\n\n\n\n<p><strong>#3. Make it SEO-friendly.<\/strong><\/p>\n\n\n\n<p>To really optimize for SEO techniques for higher rankings, include relevant related terms (like inbound marketing, content strategy, or digital marketing) and synonyms. By doing this, you\u2019re helping Google better understand your content and increasing your chances of ranking for multiple related keywords.<\/p>\n\n\n\n<p><strong>#4. Use formatting to highlight your definition.<\/strong><\/p>\n\n\n\n<p>Make sure the definition stands out in your post. You can bold or italicize key phrases, use subheadings, or even add bullet points for clarity. This makes it easy for both readers and search engines to digest the information.<\/p>\n\n\n\n<p><strong>Why Does This Work?<\/strong><\/p>\n\n\n\n<p>Now, you might be wondering: \u201cWhy is this such a big deal for SEO techniques for higher rankings?\u201d Well, Google loves clear, structured content that directly answers searcher intent. So if someone searches for &#8220;What is SEO?&#8221; and lands on your post with a well-written definition, they\u2019re more likely to stay on your page and keep reading, which signals to Google that your content is high-quality and relevant.<\/p>\n\n\n\n<p>Plus, when you target definition terms, you\u2019re tapping into a huge pool of search queries that are often underutilized. By focusing on &#8220;What is X&#8221; keywords, you&#8217;re not just appealing to people who are familiar with the topic; you&#8217;re also targeting those who are looking for a simple explanation before they dive deeper into more complex content.<\/p>\n\n\n\n<p><strong>A Real Example of Success<\/strong><\/p>\n\n\n\n<p>Let me give you an example. One of the top-ranking articles on SEO is focused on answering the question &#8220;What is SEO?&#8221; That article is probably optimized for both the long-form \u201cSEO techniques for higher rankings\u201d and specific definition queries. Why does it work? Because people typing in those questions want clarity\u2014and this kind of content gives it to them.<\/p>\n\n\n\n<p>By implementing a \u201cWhat is X\u201d definition in your own content, you can start ranking for these highly targeted keywords and drive more organic traffic.<\/p>\n\n\n\n<p>If you\u2019re looking for a simple but effective SEO technique to boost your rankings, then adding a \u201cWhat is X\u201d section should definitely be on your radar. Whether you\u2019re blogging about a broad topic like SEO, digital marketing, or even more niche subjects, answering these definition-based queries can make a huge difference in how Google views your content and ranks it.<\/p>\n\n\n\n<p>Remember, always focus on clarity, conciseness, and relevance in your definitions. Throw in a little SEO magic, and watch as your content climbs up those search engine rankings.<\/p>\n\n\n\n<p>So, go ahead\u2014next time you\u2019re writing about a topic with a clear definition, don\u2019t forget to answer the question: \u201cWhat is X?\u201d Your SEO rankings will thank you later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In conclusion, dominating SEO with advanced techniques for higher rankings requires more than just a one-time effort. It&#8217;s all about continuously fine-tuning and optimizing different aspects of your website. Whether you focus on page speed optimization, content enhancement, or building quality backlinks, every tweak you make counts.<\/p>\n\n\n\n<p>Don\u2019t forget the power of mobile optimization, technical SEO, and user experience\u2014Google values a seamless, fast, and relevant experience for users. By staying consistent, up-to-date, and using a holistic approach, you&#8217;ll see your rankings climb, and your site move toward that top spot in search results. So, put these strategies into action, and watch your SEO efforts pay off.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re here for more traffic, better rankings, and real results. We get it \u2013 you\u2019ve put in the work, but now it\u2019s time to level up with SEO techniques that go beyond the basics. Whether you&#8217;re aiming for more sales, in-store visits, or just solid leads, these advanced SEO techniques for higher rankings can do [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":21715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,992],"tags":[1010,1053,1241],"class_list":["post-21682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-promotion-online-advertising","category-content-marketing","tag-content-marketing","tag-seo","tag-seo-techniques"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/21682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=21682"}],"version-history":[{"count":5,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/21682\/revisions"}],"predecessor-version":[{"id":21711,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/21682\/revisions\/21711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/21715"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=21682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=21682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=21682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}