{"id":2117,"date":"2019-08-17T06:03:42","date_gmt":"2019-08-17T06:03:42","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=2117"},"modified":"2025-04-03T16:46:47","modified_gmt":"2025-04-03T15:46:47","slug":"roi-calculator","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/roi-calculator","title":{"rendered":"ROI Calculator"},"content":{"rendered":"\n<p><strong>Updated 03\/04\/2025<\/strong><\/p>\n\n\n\n<p>Many online businesses are keen to know about their potential online <a href=\"https:\/\/adstargets.com\/blog\/how-to-calculate-your-advertising-cost-and-roi\/\">advertising ROI<\/a> before investing their money into any ad campaign.<\/p>\n\n\n\n<p>This is actually important because it gives the marketer an idea of how much their ROI would be. <\/p>\n\n\n\n<p>Advertising return on investment calculator helps marketers have more precise information about their potential profit on ad campaigns. <\/p>\n\n\n\n<p>This <a href=\"https:\/\/adstargets.com\/blog\/facebook-return-on-ad-spend-roas\/\" class=\"rank-math-link\">return on Ad Spend<\/a> (ROAS) calculator serve the same purpose for both Facebook ads and Google Ads.<\/p>\n\n\n\n<p>We built an ROI calculator to make things easy for businesses and individual marketers to calculate the potential ROI of their advertising campaigns.<\/p>\n\n\n\n<p>To calculate your ROI, use the ROI calculator below&#8230;<\/p>\n\n\n\n<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/roi-calculator\/#Advertising_ROI_Calculator\" >Advertising ROI Calculator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/roi-calculator\/#ROI_formula\" >ROI formula<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/roi-calculator\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Advertising_ROI_Calculator\"><\/span>Advertising ROI Calculator<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To calculate, please enter your figures, click calculate, and your result will be displayed in the section below the calculate button. \n\nYou can play with the figures to see what increases and decreases to see how it will impact your ROI.<\/p>\n<p>* Note: Return On Ad Spend (ROAS) is called Value\/Cost in AdWords. ROI subtracts the cost of advertising, but ROAS does not.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mntl-sc-block_1-0-4\"><span class=\"ez-toc-section\" id=\"ROI_formula\"><\/span>ROI formula<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"\/\/i0.wp.com\/adstargets.com\/blog\/wp-content\/uploads\/2019\/08\/ROI-formula.png\" alt=\"ROI Formula\" class=\"wp-image-2108\" style=\"width:840px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/adstargets.com\/blog\/online-advertising-roi-what-you-need-to-know\/\">Calculating ROI<\/a> is pretty simple and straightforward mathematics. It is calculated in two ways and this will be demonstrated below.<\/p>\n\n\n\n<p><strong>The first is this:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/\/i0.wp.com\/adstargets.com\/blog\/wp-content\/uploads\/2019\/08\/ROI-formula1.png\" alt=\"ROI\" class=\"wp-image-2102\"\/><\/figure>\n\n\n\n<p>As seen above in the first <a href=\"https:\/\/www.wallstreetprep.com\/knowledge\/roi-return-on-investment\/#:~:text=The%20difference%20between%20the%20gross,must%20be%20subtracted%20from%20either:\" target=\"_blank\" rel=\"noopener\">ROI formula<\/a>, calculating ROI is simply taking the net return on investment and dividing it by the cost of investment and them multiplying it by 100%.<\/p>\n\n\n\n<p>For a digital marketer, the net return on investment is equal to the total sales revenue derived from an advertising campaign while the cost of investment will be the total <a href=\"https:\/\/adstargets.com\/blog\/calculate-your-advertising-cost-and-roi\/\" class=\"rank-math-link\">cost of advertising <\/a>(Total Ad cost). <\/p>\n\n\n\n<p>Once the division is done, then it will be multiplied by 100% to get the actual <a href=\"https:\/\/adstargets.com\/blog\/cpm-calculator\/\">advertising ROI<\/a>. <\/p>\n\n\n\n<p><strong>The second is this:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/\/i0.wp.com\/adstargets.com\/blog\/wp-content\/uploads\/2019\/08\/ROI-formula2-2-1024x107.png\" alt=\"ROI\" class=\"wp-image-2104\"\/><\/figure>\n\n\n\n<p>In the second ROI formula, the final value of the investment is subtracted from the initial value of an investment and then divided by the cost of investment then multiplied by 100% to arrive at the ROI.<\/p>\n\n\n\n<p>This will also work perfectly for online businesses when trying to determine their potential<a href=\"https:\/\/adstargets.com\/blog\/programmatic-advertising-all-you-need-to-know\/\"> ROI on Ad campaigns<\/a>.<\/p>\n\n\n\n<p>The advertising ROI calculator helps will help you allocate your ad budget more accurately once you are able to understand what value each campaign is able to deliver. <\/p>\n\n\n\n<p>This is just one reason among many why you should use this calculator before starting your ad campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/\/i0.wp.com\/adstargets.com\/blog\/wp-content\/uploads\/2019\/08\/ROI-Calculator-1-683x1024.png\" alt=\"ROI Calculator\" class=\"wp-image-2127\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We hope this post will help online marketers calculate their advertising ROI and determine if their investment will be profitable before investing their money. <\/p>\n\n\n\n<p>In any case, we will be happy to hear about your experience with the ROI calculator we have provided for you guys. Let us also know how we can improve this post and calculator.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated 03\/04\/2025 Many online businesses are keen to know about their potential online advertising ROI before investing their money into any ad campaign. This is actually important because it gives the marketer an idea of how much their ROI would be. Advertising return on investment calculator helps marketers have more precise information about their potential [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2836,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,56],"tags":[],"class_list":["post-2117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-advertising","category-cpm"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/2117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=2117"}],"version-history":[{"count":8,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/2117\/revisions"}],"predecessor-version":[{"id":23248,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/2117\/revisions\/23248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/2836"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=2117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=2117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=2117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}