{"id":17916,"date":"2023-12-19T20:36:19","date_gmt":"2023-12-19T20:36:19","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=17916"},"modified":"2025-03-19T07:21:35","modified_gmt":"2025-03-19T07:21:35","slug":"geofencing-marketing","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/geofencing-marketing","title":{"rendered":"How to Get Started With Geofencing Marketing"},"content":{"rendered":"\n<p>Imagine you are walking inside the mall and coming across a shop. Suddenly, you remember receiving Loa coupon a few days back on that particular brand. You will surely be interested in visiting the shop and availing the coupon. This is what geofencing does. It helps with location-based marketing and targets the local audience. If you are trying to target an audience in a particular location, geofencing is an excellent solution.<\/p>\n\n\n\n<p>If you are still confused, the following article will help you become familiar with the <a href=\"https:\/\/propellant.media\/what-is-geofencing\/\" target=\"_blank\" rel=\"noopener\">geo fencing meaning<\/a>, as well as learn how to get started and its many benefits.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/geofencing-marketing\/#What_is_Geofencing\" >What is Geofencing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/geofencing-marketing\/#How_to_Get_Started_With_Geofencing\" >How to Get Started With Geofencing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/geofencing-marketing\/#How_to_Track_the_Success_of_Your_Geofencing_Campaign\" >How to Track the Success of Your Geofencing Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/geofencing-marketing\/#Benefits_of_Geofencing\" >Benefits of Geofencing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/geofencing-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Geofencing\"><\/span><strong>What is Geofencing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Geofencing is an advertising strategy that helps you target the audience of a particular location. This form of marketing leverages the benefits of GPS technology and Radio Frequency Identifiers to specify the perimeter of a particular area in the real world. Then, they create a \u201cgeofence\u201d in the area to create a virtual barrier, and the customers inside the geofence are sent location-based advertisements on their devices. This strategy is largely used when a brand wants to excel in local SEO and appear more on local search results.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_With_Geofencing\"><\/span><strong>How to Get Started With Geofencing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Geofencing optimizes the overall experience of a particular store because it targets audiences of a certain location. But having said that, geofencing is a bit more expensive than traditional forms of digital marketing. A geofencing campaign can cost anywhere between $3.50 to $15 CPM (cost per mile).&nbsp;<\/p>\n\n\n\n<p>However, they bring immense success to your business, and to get started with it, you must consider the points mentioned below:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Find the Ideal Size of Your Geofence<\/strong><\/li>\n<\/ol>\n\n\n\n<p>A larger geo fence will be more expensive than a smaller geo fence. But in this scenario, costly doesn\u2019t mean better. Suppose you have a store in a particular location. If your geofence has a 100-mile radius, it doesn\u2019t necessarily mean you will be receiving foot traffic from people who stay 100 miles away. In such a situation, it is better to have a smaller radius of the geo fence.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Know Your Audience<\/strong><\/li>\n<\/ol>\n\n\n\n<p>For any marketing campaign to succeed, you must first understand your target audience. You need to understand their demography and their interests. This will help you create compelling ad copies that will increase your ROI.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/12\/audience-2471232_1280-768x1024.jpg\" alt=\"How to Get Started With Geofencing?\" class=\"wp-image-17919\" style=\"aspect-ratio:1.855421686746988;object-fit:cover;width:836px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/12\/audience-2471232_1280-768x1024.jpg 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/12\/audience-2471232_1280-225x300.jpg 225w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/12\/audience-2471232_1280.jpg 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Launch an Actionable Campaign<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Your campaign should not only talk about your store but also must have a selling point. If your notifications reach their devices, they most likely know who you are. However, to attract actual customers, you have to provide them with promotional discounts or rewards in exchange for responding to an ad.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Use a Compelling CTA<\/strong><\/li>\n<\/ol>\n\n\n\n<p>A compelling CTA is like a cherry on top of the cake. It makes your geofencing campaign even more attractive and compelling. According to reports, the most compelling geofencing CTAs are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>learn more<\/li>\n\n\n\n<li>shop now<\/li>\n\n\n\n<li>buy now<\/li>\n\n\n\n<li>click here<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Track_the_Success_of_Your_Geofencing_Campaign\"><\/span><strong>How to Track the Success of Your Geofencing Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To measure the success of your geofencing campaign, you need to track some essential KPIs and metrics. The following are some of them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ad Impressions or Views&nbsp;<\/li>\n\n\n\n<li>Click-Through Rate (CTR)<\/li>\n\n\n\n<li>Cost Per 1000 Impressions (CPM)&nbsp;<\/li>\n\n\n\n<li>Cost Per Click (CPC)<\/li>\n\n\n\n<li>Conversion Zone Visits&nbsp;<\/li>\n\n\n\n<li>Cost Per Visit<\/li>\n\n\n\n<li>Cost Per Action (Phone Call, Walk-In, Sale)&nbsp;<\/li>\n\n\n\n<li>Walk-In Rate&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>There are many tools and technologies that can help you measure the KPIs and gauge the success of your campaign.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/12\/call-to-action-6933985_1280-1024x563.jpg\" alt=\"call to action in geofencing\" class=\"wp-image-17918\" style=\"aspect-ratio:1.855421686746988;object-fit:cover;width:826px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/12\/call-to-action-6933985_1280-1024x563.jpg 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/12\/call-to-action-6933985_1280-300x165.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/12\/call-to-action-6933985_1280-768x422.jpg 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/12\/call-to-action-6933985_1280.jpg 364w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Geofencing\"><\/span><strong>Benefits of Geofencing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you know how to get started with geofencing, let us look at some of the benefits that you unlock with this amazing strategy:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Drives Local Foot Traffic:<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Geofencing is a great local <a href=\"https:\/\/adstargets.com\/blog\/top-10-ways-to-use-seo-to-drive-higher-sales\/\">SEO tactic<\/a>. It helps your website appear on local search results when your audience is looking for a product or service in the area you cater to. As a result, you get more foot traffic to your store.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Get Data on Consumer Behavior:<\/strong><\/li>\n<\/ol>\n\n\n\n<p>A core aspect of geofencing is that it is highly data-driven, and the results are measurable. It gives your company essential data and numbers that help you make an informed decision. You can measure ad impressions, views, and conversion zone visits to analyze the results.&nbsp;<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Compete with Industry Leaders:&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Another great thing about geo fencing is that you get to compete directly with the industry leaders of your business and even steal their customers. When you put a geo fence right where your top competitors have put it and entice their customers with offers they can\u2019t resist, they will surely come to your store. This helps you gain customers who would have otherwise chosen a competitor&#8217;s services.&nbsp;<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Increase Brand Awareness and Engagement:<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Geo fencing gives you valuable data and information which helps you craft marketing campaigns to increase your brand awareness and engagement. Remember that your customers are bombarded with sales messages every day and you don\u2019t want to be another company with another \u201csales notification.\u201d Therefore, to make your marketing campaign successful, personalization is the key, which is only possible when you have customer data obtained from geo fencing. Once you nail your personalized marketing strategy, you can give your customers offers and discounts that will hold their interest and put your brand on the forefront, leading to an increase in brand awareness.&nbsp;<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>A Convenient Way to Reach Mobile Users:<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Geo fencing is a very convenient way to reach mobile users with the help of features such as push notifications, in-app notifications, ads and emails. Moreover, even if the mobile user hasn\u2019t opted to get these notifications on their phone, they will still get targeted ads based on their location and the radius of your geo fence.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Geo-fencing can help you boost traffic and sales. It is a great strategy to generate data-based results. However, remember that your potential customers are more than location-based. You also need to clearly understand your target audience and how you can create ads that directly target them. For the success of your geofencing ads, you need to consider the data, the audience, and the location. Only then will the incurred cost be worth it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine you are walking inside the mall and coming across a shop. Suddenly, you remember receiving Loa coupon a few days back on that particular brand. You will surely be interested in visiting the shop and availing the coupon. This is what geofencing does. It helps with location-based marketing and targets the local audience. If [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17923,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1022],"tags":[1328,1329,1053],"class_list":["post-17916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tools","tag-geofencing-marketing","tag-local-audience","tag-seo"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/17916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=17916"}],"version-history":[{"count":5,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/17916\/revisions"}],"predecessor-version":[{"id":23030,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/17916\/revisions\/23030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/17923"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=17916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=17916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=17916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}