{"id":15133,"date":"2023-04-07T06:12:51","date_gmt":"2023-04-07T05:12:51","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=15133"},"modified":"2024-06-26T05:13:29","modified_gmt":"2024-06-26T04:13:29","slug":"influencer-marketing-trends","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/influencer-marketing-trends","title":{"rendered":"Latest Influencer Marketing Trends In Social Media Platforms"},"content":{"rendered":"\n<p>We are in the second quarter of 2023, If you are reading this, I assume you are among the many other marketers willing to tuck you their <a href=\"https:\/\/adstargets.com\/blog\/how-improve-conversion-rate\/\">conversion rates<\/a> before this year comes to a wrap.<\/p>\n\n\n\n<p>As marketers,&nbsp; every waking day we have, it\u2019s an opportunity for us to improve our businesses and place them on the right track.<\/p>\n\n\n\n<p>That\u2019s why today, we are talking about the latest <a href=\"https:\/\/adstargets.com\/blog\/tiktok-influencer-marketing\/\">influencer marketing<\/a> trends in social media platforms that you can leverage to drive massive traffic to your <a href=\"https:\/\/adstargets.com\/blog\/10-best-ways-to-promote-online-store\/\">online store<\/a>.<\/p>\n\n\n\n<p>If you are a savvy businessperson, you understand that <a href=\"https:\/\/adstargets.com\/blog\/20-best-ecommerce-marketing-strategies\/\">marketing strategies<\/a> take months in advance to plan. And now is the best time to look into the trends you can integrate into your yearly marketing plan.<\/p>\n\n\n\n<p>The introduction of <a href=\"https:\/\/adstargets.com\/blog\/internet-of-things\/\">social media<\/a> platforms like TikTok is leveling the ground for up-and-coming creators to shine, and it has opened doors for brands to communicate with consumers in new and exciting ways.<\/p>\n\n\n\n<p>While it\u2019s always laborious to predict trends, it\u2019s good to know the latest ones and where these trends and industries are going so businesses can prepare a thorough defense and attack marketing tactics.<\/p>\n\n\n\n<p>Without further ado, let\u2019s get riding into the latest trends of influencer marketing in social media platforms that will catapult your business to success.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/influencer-marketing-trends\/#Influencer_Marketing_Trends_You_Need_to_Know\" >Influencer Marketing Trends You Need to Know<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/influencer-marketing-trends\/#1_Its_TikTok_Oclock\" >#1. It\u2019s TikTok O`clock<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/influencer-marketing-trends\/#2_Influencers_Convert_into_social_media_managers\" >#2. Influencers Convert into social media managers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/influencer-marketing-trends\/#3_Instagram_is_still_the_top_platform_for_influencer_marketing\" >#3. Instagram is still the top platform for influencer marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/influencer-marketing-trends\/#4_Twitch_Influencer_Marketing_is_rising\" >#4. Twitch Influencer Marketing is rising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/influencer-marketing-trends\/#5_Live_shopping_to_play_a_greater_role_in_influencer_marketing_campaigns_in_India\" >#5. Live shopping to play a greater role in influencer marketing campaigns in India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/influencer-marketing-trends\/#6_Influencer_subscriptions\" >#6. Influencer subscriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/influencer-marketing-trends\/#7_Searching\" >#7. Searching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/influencer-marketing-trends\/#8_Short-form_video\" >#8. Short-form video<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/influencer-marketing-trends\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencer_Marketing_Trends_You_Need_to_Know\"><\/span>Influencer Marketing Trends You Need to Know<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Its_TikTok_Oclock\"><\/span>#1. It\u2019s TikTok O`clock<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>TikTok is here to stay, for the fact that it survived Trump`s hate and waxing stronger means it can withstand whatever force is in its way, so believe it when I say TikTok marketing is here to stay.<\/p>\n\n\n\n<p>Thanks to Microsoft and other brands for stepping up, one of the most used apps today will be a big trend in 2023.<\/p>\n\n\n\n<p>With one-of-a-kind filters and editing functionalities, TikTok is a unique platform where brands, users, and influencers can show off their creativity.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Inside The Best Social Media Marketing Course\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9joEnHv8p9E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>With so much happening on TikTok, it is not coming as a surprise to see influencer marketing campaigns up the ladder of trends now.<\/p>\n\n\n\n<p>The popularity of TikTok has been nothing short of amazing and I am a fan standing and cheering it on the sidelines as I see it winning more attention to itself as we go into the future.<\/p>\n\n\n\n<p>TikTok became a preferred social media platform for users to share and watch short interesting video content during the worldwide lockdown and it continues to be the best-performing app in 2023.<\/p>\n\n\n\n<p>TikTok, similar to Instagram in the early days is a platform especially populated by content creators instead of brands, where creativity is the reigning demand.<\/p>\n\n\n\n<p>Given this, it makes sense why companies would want to leverage TikTok influencer marketing to promote their products.<\/p>\n\n\n\n<p>Influencers on TikTok can help businesses in creating more authentic content, increase exposure, and gain the trust of their <a href=\"https:\/\/adstargets.com\/blog\/identify-target-audiences-for-localization\/\">target audience<\/a>.<\/p>\n\n\n\n<p>By allowing key opinion leaders (KOLs) to create appealing content themselves, your team can unwind a little more from content creation and focus on other aspects of your business which is a big plus to your brand. You should have your hand on this trend already.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Influencers_Convert_into_social_media_managers\"><\/span>#2. Influencers Convert into social media managers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Gone are the days of simply collaborating with influencers.<\/p>\n\n\n\n<p>Brands are now bringing influencers on board to run their socials like a pro.<\/p>\n\n\n\n<p>Brands started recognizing that these social media celebrities have the skills and expertise to create a killer online presence for them too.<\/p>\n\n\n\n<p>Think about it this way: if an influencer can build a loyal following and keep their followers engaged, why not put that talent and effort to work for a brand?<\/p>\n\n\n\n<p>These influencers have a sound understanding of the social media landscape and can even help brands reach new audiences by tapping into their existing connections with other brands and influencers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Instagram_is_still_the_top_platform_for_influencer_marketing\"><\/span>#3. Instagram is still the top platform for influencer marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Are you ready to rock your influencer marketing campaigns to success?<\/p>\n\n\n\n<p>Here is the insider scoop: Instagram remains THE hotspot for influencer and brand collaborations.<\/p>\n\n\n\n<p>Instagram has taken the top spot on <a href=\"https:\/\/adstargets.com\/blog\/influencer-marketing-trends\/\">social media platforms<\/a> for influencer marketing campaigns. 68% of brands consider it the most crucial platform for their efforts.<\/p>\n\n\n\n<p>Stats reveal that 81% of people use Instagram to research products. And 35% of Instagram users will make a purchase on the platform.<\/p>\n\n\n\n<p>Instagram normally skews towards younger audiences. 31.7 percent of U.S. Instagram users are between 25 and 34 years old with the second-largest user group being 18 to 24-year-olds with a 25.7% share.<\/p>\n\n\n\n<p>Instagram influencers can drive high engagement on both standard Stories and feed posts. Stories, in particular, are an effective alternative for sponsored content, as it has a rough-and-ready and timelier feel than a user\u2019s regular feed.<\/p>\n\n\n\n<p>As a result, <a href=\"https:\/\/adstargets.com\/blog\/sponsored-articles-and-how-they-work-for-seo\/\">sponsored content<\/a> can feel more authentic and relatable.<\/p>\n\n\n\n<p>Additionally, features like live streaming and linking outside the platform help drive real-time engagement and sales action.<\/p>\n\n\n\n<p>Instagram has continued to add new and interesting features with Instagram Shop, Instagram Guides, and Instagram Reels.<\/p>\n\n\n\n<p>All of these add value to influencer marketing efforts and are exciting developments for the platform.<\/p>\n\n\n\n<p>If you are targeting a younger audience or focused on visually-oriented verticals Instagram definitely has the right elements for success.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"229\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/04\/image-5.jpg\" alt=\"Influencer marketing in social media platforms\" class=\"wp-image-15135\" style=\"width:864px;height:755px\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/04\/image-5.jpg 229w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/04\/image-5-300x262-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/04\/image-5-150x131-1.jpg 150w\" sizes=\"auto, (max-width: 229px) 100vw, 229px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Twitch_Influencer_Marketing_is_rising\"><\/span>#4. Twitch Influencer Marketing is rising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To keep up with the rising influencer marketing trends, it\u2019s important to look beyond the usual social media platforms of YouTube, Facebook, Instagram, and Twitter.<\/p>\n\n\n\n<p>In 2023, marketers are experimentalizing new social media platforms for influencer marketing.<\/p>\n\n\n\n<p>And so far, the latest influencer marketing trend shows that the popularity of Twitch is on the rise.<\/p>\n\n\n\n<p><strong>What is Twitch?<\/strong><\/p>\n\n\n\n<p>Twitch is a social media platform that enables influencers to make video live streams of whatever they are doing.<\/p>\n\n\n\n<p>On the platform, influencers can stream videos of gaming, painting, washing, cooking, music, and other activities.<\/p>\n\n\n\n<p>If you are unfamiliar with the Twitch social media platform, it may be hard to understand why this influencer marketing trend is picking up.<\/p>\n\n\n\n<p>On the surface look, Twitch may sound a lot like YouTube. However, Twitch targets to provide a community experience to its users. So, they do not allow sponsored links on the social media website.<\/p>\n\n\n\n<p>To advertise, companies can either sponsor an influencer\u2019s gaming session or a tournament. Brand mentions and sponsored videos are another emerging influencer marketing trend on Twitch.<\/p>\n\n\n\n<p>Twitch started as a platform to support gaming streams, but it has grown beyond that. It\u2019s catching the attention of brands in the beverage and food industry as well.<\/p>\n\n\n\n<p>The collaboration between Twitch influencer Tyler Blevins and UberEats was a huge success. In just one day, they received a lot of responses that UberEats had to end the offer prematurely.<\/p>\n\n\n\n<p>As a part of the influencer marketing campaign, Blevins played the game, Fortnite, while doing a live streaming of it on Twitch.<\/p>\n\n\n\n<p>For every result that he managed to get, UberEasts would offer a discount of 1%. He had to round off this task before the brand delivered food to his place.<\/p>\n\n\n\n<p>At the end of the time limit, Blevins was able to win a discount of 25% for his followers. After the gaming session, fans worldwide could avail of a discount of 25% by leveraging the code NINJAMOS.<\/p>\n\n\n\n<p>Because of the amazing response, UberEats decided to cancel the offer at the end of the day. Initially, the marketing strategy was supposed to run for three days.<\/p>\n\n\n\n<p>This kind of huge response that UberEats got reveals how Twitch is set to become a treasure for marketers and social media influencers.<\/p>\n\n\n\n<p>Twitch is a relatively new platform, so not many marketers are aware of it. If you are an early bird, you can use this influencer marketing trend to your advantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Live_shopping_to_play_a_greater_role_in_influencer_marketing_campaigns_in_India\"><\/span>#5. Live shopping to play a greater role in influencer marketing campaigns in India<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Live shopping is the latest trend in influencer marketing that has gained significant traction in India. With the growth of e-commerce and the increasing use of social media platforms, live shopping is becoming a common way for influencers to promote and sell products directly to their target audience.<\/p>\n\n\n\n<p>With its high engagement, convenience, increased conversions, personalization, and cost-effectiveness, live shopping offers a powerful <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/marketing-tools#:~:text=Marketing%20tools%20are%20techniques%2C%20resources,and%20track%20their%20progress%20afterward.\" target=\"_blank\" rel=\"noopener\">marketing tool<\/a> for brands to reach and engage with their <a href=\"https:\/\/adstargets.com\/blog\/target-market\/\">target market<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Influencer_subscriptions\"><\/span>#6. Influencer subscriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social platforms are trying out paid subscriptions. This has enabled certain newsletter services to also ride the wave and witness remarkable growth.<\/p>\n\n\n\n<p>Content creators can also leverage the subscription model to directly offer exclusive access to their audience to certain curated content.<\/p>\n\n\n\n<p>This can be beneficial to brands as well, as it would help them to focus on a more targeted subscriber community.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Searching\"><\/span>#7. Searching<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many people are turning to YouTube and Instagram for searches rather than being limited to only Google searches or Maps.<\/p>\n\n\n\n<p>Brands should keep this new avenue in mind when developing their <a href=\"https:\/\/adstargets.com\/blog\/b2b-digital-marketing-strategy\/\">marketing strategy<\/a>, especially around themes related to travel, restaurants, beauty, and recipes. The right Instagram or <a href=\"https:\/\/adstargets.com\/blog\/youtube-ad-examples\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/youtube-ad-examples\/\">YouTube campaign<\/a> can help remarkably boost brand-associated search results<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Short-form_video\"><\/span>#8. Short-form video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>YouTube is garnering billions of daily views via its new feature, YouTube Shorts. audiences prefer short-form to long-form videos; with a preference metric of 2.5x for the short-form video format.<\/p>\n\n\n\n<p>Influencers who are already sharing bite-sized videos on Instagram Reels can reuse them for YouTube Shorts.<\/p>\n\n\n\n<p>For brands that are willing to explore, YouTube\u2019s foray into short-form video content is worth experimenting with.<\/p>\n\n\n\n<p>While TikTok presently dominates the short-form video space in terms of cultural conversations, Google has been focused on spreading Shorts to compete and take over a large share of that space.<\/p>\n\n\n\n<p>It is already planning heavy investments to speed up the projected trajectory. Besides, with the restriction placed on TikTok in India since 2020, YouTube has had a remarkable advantage with respect to developing and growing YouTube Shorts in the country.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/04\/image-7.jpg\" alt=\"Influencer marketing trends\" class=\"wp-image-15144\" style=\"width:835px;height:556px\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/04\/image-7.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2023\/04\/image-7-150x100-1.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The social media landscape keeps evolving around the clock, and 2023 is not ready to be an exception in this advancement.<\/p>\n\n\n\n<p>It is vital to keep up with the latest influencer marketing trends, especially in our unforecastable post-pandemic world, with new, innovative, and volatile trends that tend to sporadically emerge.<\/p>\n\n\n\n<p>&nbsp;As technology continues to evolve and user behavior shifts, it&#8217;s important to stay on top of the game to keep one\u2019s brand relevant and effective in the fierce online competitive world<\/p>\n\n\n\n<p>This article rolled out the latest trends in Influencer Marketing In Social Media Platforms<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are in the second quarter of 2023, If you are reading this, I assume you are among the many other marketers willing to tuck you their conversion rates before this year comes to a wrap. As marketers,&nbsp; every waking day we have, it\u2019s an opportunity for us to improve our businesses and place them [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15139,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1007],"tags":[1144],"class_list":["post-15133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-influencer-marketing-trends"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/15133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=15133"}],"version-history":[{"count":7,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/15133\/revisions"}],"predecessor-version":[{"id":19765,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/15133\/revisions\/19765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/15139"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=15133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=15133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=15133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}