Conversion Rate (CR)<\/a> is almost self-explanatory, it tells you whether the people who tap your ad proceed to download the application.<\/p>\n\n\n\nCR = number of conversions\/number of taps<\/strong><\/p>\n\n\n\nIt\u2019s crucial to note that by default, Apple search ads don\u2019t track in-app purchases. Rather, it judges downloads and re-downloads as conversions. This makes performance monitoring a bit tricky.<\/p>\n\n\n\n
<\/span>#5. Impression Share<\/span><\/h3>\n\n\n\nThe share of impressions your ad received from the total impressions served on the same keywords, in the same countries and regions.<\/p>\n\n\n\n
Impression share is displayed as a percentage range, such as 0-10%, 11-20%, 21-30%, and so on. This metric is only accessible in predefined Impression Share custom reports and also on the Recommendations page.<\/p>\n\n\n\n
<\/span>#6. Redownloads<\/span><\/h3>\n\n\n\nRedownloads happen when a user downloads\/install your app, deletes\/installs it, and downloads the same app over again following a tap on an ad on the App Store, or downloads the same app on another device.<\/p>\n\n\n\n
<\/span>#7. Post-Install Events<\/span><\/h3>\n\n\n\nPost-install events are not displayed in ASA. So, you can\u2019t see in-app purchases, subscriptions, or other valuable events within your Apple search ads dashboards.<\/p>\n\n\n\n
Yet, they are exceedingly valuable for mobile app publishers and marketers who depend on detailed statistics to inform campaign planning.<\/p>\n\n\n\n
After all, you are losing money if your campaigns are earning in downloads, but they aren\u2019t converting into subscriptions, trials, and in-app purchases.<\/p>\n\n\n\n
The good news is, there is a way to gain access to post-install insights. You will just need to link your Apple Search Ads with app attribution partners.<\/p>\n\n\n\n
By doing so, you can measure both the basic metrics, and post-install events like opens, conversions, purchases, and the like.<\/p>\n\n\n\n
<\/span>Is Apple Search Ads Rewarding? Ads in Apple Search are Necessity for iOS Apps.<\/span><\/h2>\n\n\n\nAs you may have observed, things start to get even more fascinating once your application has made it to the App Store and is ready to expand its user base with Apple Search Ads.<\/p>\n\n\n\n
Of course, the platform can not do everything for you, and you will still need to ensure you have got a converting paywall and that your subscription costing is at the right level.<\/p>\n\n\n\n
However, advertising in Apple Search is undoubtedly worth a try for marketers or developers looking to compete with the over 2.22 million apps in the store.<\/p>\n\n\n\n
<\/span>Conclusion<\/span><\/h2>\n\n\n\nAccording to Apple, 70% of App Store users use the search function to find their next tool, and 65% of downloads happen after the users actively search for a particular application.<\/p>\n\n\n\n
With such remarkable numbers, it\u2019s easy to see why Apple chose to launch a customer acquisition platform precisely for the search function.<\/p>\n\n\n\n
Yet, since Advertising in Apple Search is comparatively new, many developers are not sure if it\u2019s a suitable investment for them, and they do not even know how to get started.<\/p>\n\n\n\n
It is for such marketers and developers that this guide on Apple Search Ads is created to guide them through to get it right on marketing their application on the store.<\/p>\n","protected":false},"excerpt":{"rendered":"
Are you ready to take marketing your app to the next level? Don\u2019t know where to begin? Apple Search Ads might be a good place to start. Apple Search Ads is a platform that enables your app to be found on the App Store via the search functionality. It is a form of App Store […]<\/p>\n","protected":false},"author":19,"featured_media":14750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,50,1099],"tags":[1133,1134,1135,1136],"class_list":["post-14678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-promotion-online-advertising","category-pay-per-click","category-search-engine-marketing","tag-apple-search-ads","tag-apple-search-ads-cost","tag-apple-search-ads-placements","tag-apple-search-ads-targeting"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/14678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=14678"}],"version-history":[{"count":5,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/14678\/revisions"}],"predecessor-version":[{"id":16365,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/14678\/revisions\/16365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/14750"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=14678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=14678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=14678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}