{"id":143,"date":"2018-06-21T12:04:46","date_gmt":"2018-06-21T12:04:46","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=143"},"modified":"2026-02-23T06:56:03","modified_gmt":"2026-02-23T06:56:03","slug":"banner-advertising","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/banner-advertising","title":{"rendered":"The Secret Behind Successful Banner Advertising and 3 Powerful Reasons Why You Should Be Using It"},"content":{"rendered":"\n

Updated 22\/04\/2025<\/strong><\/p>\n\n\n\n

Banner advertising<\/span> is known to be one of the most popular forms of advertising online. <\/span><\/p>\n\n\n\n

It’s no news that most it is also the most effective way of adverting online among many other methods of advertising but how does it start and how can online advertisers and publishers benefit most from it?. <\/span><\/p>\n\n\n\n

In this article, we are going to explain what is banner advertising, how it started, and how effective is banner advertising.<\/span><\/p>\n\n\n\n

Historically, the<\/span> first banner ad<\/a> was created on October 27 in 1994 on Wired Magazine (then it was called hotwired.com). <\/span><\/p>\n\n\n\n

The message on the simple but innovative banner ad states \u201cHave you ever clicked your mouse right here? You will\u201d. the<\/i> aim was to send traffic to the AT&T website. Now that you know how it all started, let’s jump into it.<\/span><\/p>\n\n\n\n

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Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n

  • What is Banner Advertising?<\/a><\/li>
  • What is Banner Ad?<\/a><\/li>
  • How do Banner Ads work?<\/a><\/li>
  • Why Should I Use Banner Advertising?<\/a><\/li>
  • Is Banner Advertising Effective?<\/a><\/li>
  • What are the Standard banner sizes for Advertising?<\/a><\/li>
  • How to Create a Banner for Advertising<\/a><\/li>
  • How Do I Advertise my Banner?<\/a><\/li>
  • How to Start Effective Banner Advertising?<\/a><\/li>
  • Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n

    <\/span>What is Banner Adve<\/span>rtising?<\/span><\/h2>\n\n\n\n

    The primary aim of banner advertising which is also known as display advertising is to direct potential customers to a website or a specific landing page. <\/span><\/p>\n\n\n\n

    Giving it visually and attractive, banner ads are usually used for promoting brands across different advertising platforms by simply sending traffic from the host website to the advertiser’s website or landing page. <\/span><\/p>\n\n\n\n

    Today anyone can start a banner advertising campaign through<\/span> Google Adwords<\/a> or<\/span> Ad networks<\/a> also called<\/span> display network<\/a>.<\/p>\n\n\n\n

    <\/span>What is Banner Ad?<\/span><\/h2>\n\n\n\n

    A Banner Ad is a web banner crafted by the advertiser and displayed on a website or a webpage that consists of an image (.jpg, .png, .gif) or of a multimedia object (usually created using<\/span> Flash<\/a> or HTML5).<\/span><\/p>\n\n\n\n

    Depending on the technology used in creating banner ads, it can be a static banner ad or an animated banner ad.<\/span><\/p>\n\n\n\n

    The static banner ad<\/b> can be a simple image or a visual that is acting just like an ad but technically it takes you to the advertiser’s website or landing page of the advertisement once you click on it.<\/span><\/p>\n\n\n\n

    One of the most asked questions about banner ads is \u201cWhat is an animated banner ad<\/em>?\u201d because of this, we decided to answer the question here as follows:<\/span><\/p>\n\n\n\n

    An animated banner ad<\/strong> (or web banner) is a type of digital advertising that is delivered by an ad server. <\/span><\/p>\n\n\n\n

    The aim is primarily similar to the static banner ad: to get noticed on the website and make the user click on it.<\/span><\/p>\n\n\n\n

    Also, you can call the<\/span> animated ad a programmatically generated display or sequential visual that creates the illusion that the objects in the image are moving. <\/span><\/p>\n\n\n\n

    To learn more about banner ads, watch the video below.<\/span><\/p>\n\n\n\n