{"id":14232,"date":"2023-01-06T11:45:21","date_gmt":"2023-01-06T11:45:21","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=14232"},"modified":"2026-02-23T09:50:34","modified_gmt":"2026-02-23T09:50:34","slug":"tiktok-ads-manager-how-to-create-tiktok-ads","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/tiktok-ads-manager-how-to-create-tiktok-ads","title":{"rendered":"TikTok Ads Manager: 8 Proven Ways to Successfully Create TikTok Ads"},"content":{"rendered":"\n<p><strong>Updated 20\/05\/2025<\/strong><\/p>\n\n\n\n<p>Marketers and advertisers are like hunters who spend time studying the habits and pacing of their prey so that they would know where to place their traps and bring the game home.<\/p>\n\n\n\n<p>Taking time to make this study makes things easier for you<\/p>\n\n\n\n<p>And what is hard for others becomes seamless for you<\/p>\n\n\n\n<p>So, with that premises established, together, we will dive into the focus of this article properly.<\/p>\n\n\n\n<p>TikTok ads manager is your starting point for running ads on Tiktok. It&#8217;s an all-in-one tool for creating ads, managing when and where they will run, and tracking how well your campaigns are performing toward your marketing goals.<\/p>\n\n\n\n<p>With the <a href=\"https:\/\/adstargets.com\/blog\/linkedin-ads-manager\/\" class=\"rank-math-link\">Ads Manager <\/a>app, you can keep an eye on your ad campaign while you are on the go.<\/p>\n\n\n\n<p>Wherever you are, you will have the power to create and edit ads, track performance, and manage ad budgets and schedules.<\/p>\n\n\n\n<p>As a new bride on the block, <a href=\"https:\/\/adstargets.com\/blog\/tiktok-for-b\" class=\"rank-math-link\">Tiktok<\/a> is receiving a lot of attention from the market that cut across \u2014 age, gender, occupation, (and almost) anything \u2014 you will be sure to reach them through <a href=\"https:\/\/adstargets.com\/blog\/facebook-ads-performance\/\" class=\"rank-math-link\">Facebook ads<\/a>.<\/p>\n\n\n\n<p>However, note that TikTok is NOT the usual marketing platform<\/p>\n\n\n\n<p>It\u2019s a place where users go to have fun, to be entertained, not to be sold to<\/p>\n\n\n\n<p>So, to get true success with <a href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-strategy\/\" class=\"rank-math-link\">TikTok ads<\/a>, you have to go with the flow of what people there expect, desire, and look out for<\/p>\n\n\n\n<p>And very very importantly, never ever go against it, otherwise, you will stand out like a leper in a nudist village.<\/p>\n\n\n\n<p>This article underpins Tiktok Ads Manager: How to Create, Manage, Analyze Your Tiktok Ads.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-manager-how-to-create-tiktok-ads\/#How_Do_Marketers_Create_Manage_and_Analyze_their_Tiktok_Ads\" >How Do Marketers Create, Manage, and Analyze their Tiktok Ads?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-manager-how-to-create-tiktok-ads\/#_Step_1_Create_your_TikTok_ad_account\" >#. Step 1. Create your TikTok ad account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-manager-how-to-create-tiktok-ads\/#2_Step_2_Create_and_install_the_TikTok_Pixel\" >#2. Step 2. Create and install the TikTok Pixel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-manager-how-to-create-tiktok-ads\/#3_Step_3_Create_a_new_campaign\" >#3. Step 3: Create a new campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-manager-how-to-create-tiktok-ads\/#4_Step_4_Create_an_ad_group\" >#4. Step 4: Create an ad group<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-manager-how-to-create-tiktok-ads\/#1_Choose_the_promotional_type_or_goal\" >#1. Choose the promotional type or goal:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-manager-how-to-create-tiktok-ads\/#2_Select_the_ad_placement\" >#2. Select the ad placement:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-manager-how-to-create-tiktok-ads\/#3_Select_your_creative_type\" >#3. Select your creative type:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-manager-how-to-create-tiktok-ads\/#4_Define_your_target_audience\" >#4. Define your target audience:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-manager-how-to-create-tiktok-ads\/#5_Select_a_delivery_type\" >#5. Select a delivery type:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-manager-how-to-create-tiktok-ads\/#_Step_6_Create_a_new_ad\" ># Step 6: Create a new ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-manager-how-to-create-tiktok-ads\/#7_Measure_your_ad_performance\" >#7. Measure your ad performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-manager-how-to-create-tiktok-ads\/#8_Choose_your_metrics\" >#8. Choose your metrics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-manager-how-to-create-tiktok-ads\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_Marketers_Create_Manage_and_Analyze_their_Tiktok_Ads\"><\/span>How Do Marketers Create, Manage, and Analyze their Tiktok Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The short answer to the above long question is Tiktok Ads Manager.<\/p>\n\n\n\n<p>While it can look intimidating at first glance, once you get to know <a href=\"https:\/\/adstargets.com\/blog\/guide-to-tiktok-advertising\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/guide-to-tiktok-advertising\/\">Tiktok Ads Manager<\/a>, you will find it\u2019s an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Step_1_Create_your_TikTok_ad_account\"><\/span>#. Step 1. Create your TikTok ad account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-50-1024x432-1.jpg\" alt=\"Create your account on Tiktok \" class=\"wp-image-14234\" style=\"width:686px;height:289px\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-50-1024x432-1.jpg 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-50-300x127-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-50-768x324-1.jpg 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-50.jpg 474w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Mega digital<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>The first step is easy:<\/strong> start by creating an account on the Tiktok ads manager.<\/p>\n\n\n\n<p>Select your billing country or region and then choose whether you are using the account for a business or individual purpose. Then click on NEXT<\/p>\n\n\n\n<p>Enter basic information such as your email address and password. Then type in a verification code sent to your email.<\/p>\n\n\n\n<p>If you choose to sign up with your phone number, then you will have the verification code sent through your phone number instead.<\/p>\n\n\n\n<p>Confirm that you have read, and agree to the terms and conditions, then click on SIGN UP<\/p>\n\n\n\n<p>Once your brand receives approval, log in to your dashboard and finish the initial account setup according to the onscreen instructions.<\/p>\n\n\n\n<p>Then you can jump to the next step below to create TikTok ads<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Step_2_Create_and_install_the_TikTok_Pixel\"><\/span>#2. Step 2. Create and install the TikTok Pixel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"324\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-51.jpg\" alt=\"Create and install Tiktok pixel\" class=\"wp-image-14236\" style=\"width:634px;height:392px\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-51.jpg 324w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-51-300x185-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-51-768x475-1.jpg 768w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/><figcaption class=\"wp-element-caption\">Image credit: Jungle topp<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Now you will need to install the TikTok Pixel (a snippet of code on your website that gathers information about site events) such as how users arrived on your website, what device they are using, and where they are located.<\/p>\n\n\n\n<p>After selecting STANDARD MODE or DEVELOPER MODE, you will create your Pixel by first setting up a WEB EVENT in your TikTok Ads Manager.<\/p>\n\n\n\n<p>Remember to review your cookie consent settings before utilizing your Pixel. Then download or copy the Pixel code and paste it into your site header.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Step_3_Create_a_new_campaign\"><\/span>#3. Step 3: Create a new campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-52-1024x529-1.jpg\" alt=\"Create a new campaign\" class=\"wp-image-14237\" style=\"width:658px;height:339px\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-52-1024x529-1.jpg 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-52-300x155-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-52-768x397-1.jpg 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-52.jpg 387w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Sprout Social<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Create an ad campaign under the CAMPAIGN tab and click on the CREATE button.<\/p>\n\n\n\n<p>This will give you the alternative to choose your campaign objective, whether you want to drive traffic, and get app installs or conversions.<\/p>\n\n\n\n<p>Done with that, give your campaign a name and set a level minimum budget for the campaign.<\/p>\n\n\n\n<p>You can set a lifetime budget to quickly reach as many users as possible. But if you set a daily budget, you can gradually but steadily reach out to your <a href=\"https:\/\/pagelist.net\/blog\/connect-with-your-target-audience-efficiently\/\" target=\"_blank\" rel=\"noopener\">target audience<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Step_4_Create_an_ad_group\"><\/span>#4. Step 4: Create an ad group<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-53.jpg\" alt=\"Step 4: Create an ad group\" class=\"wp-image-14238\" style=\"width:775px;height:392px\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-53.jpg 395w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-53-300x152-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-53-768x389-1.jpg 768w\" sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/><figcaption class=\"wp-element-caption\">Image credit: influencermarketinghub<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Create an ad group to define campaign budgets, audiences, and placements for your ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Choose_the_promotional_type_or_goal\"><\/span>#1. Choose the promotional type or goal:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Choose either \u201cApp Install\u201d or \u201cWebsite\u201d as your promotion type.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Select_the_ad_placement\"><\/span>#2. Select the ad placement:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your choice of ad placement will determine where your ads will show on TikTok and its partner platforms.<\/p>\n\n\n\n<p>If you are just getting started with TikTok ads, you can choose AUTOMATIC PLACEMENT to have the platform place your ads for maximum reach and value. You can also manually place ads across the platform and its news feed apps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Select_your_creative_type\"><\/span>#3. Select your creative type:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"258\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-54.jpg\" alt=\"Select your creative type\" class=\"wp-image-14239\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-54.jpg 258w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-54-300x232-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-54-768x594-1.jpg 768w\" sizes=\"auto, (max-width: 258px) 100vw, 258px\" \/><figcaption class=\"wp-element-caption\">Image credit: Social Media Examiner<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Turn on the AUTOMATED <a href=\"https:\/\/adstargets.com\/blog\/what-is-creative-optimization\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/what-is-creative-optimization\/\">CREATIVE OPTIMIZATION<\/a> feature, and TikTok will create variations of your content and test its engagement. You can turn off this feature at any time you so wish.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Define_your_target_audience\"><\/span>#4. Define your target audience:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Decide the audience for your ad by selecting gender,&nbsp; location, and age group. You can also specify user languages, add users with specific interests, and include users who have previously interacted with your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Select_a_delivery_type\"><\/span>#5. Select a delivery type:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Decide either standard or accelerated delivery. Standard delivery ensures your ad will appear during high-traffic times all through your ad delivery period, with your ad budget spread constantly across that time frame.<\/p>\n\n\n\n<p>Accelerated delivery means your <a href=\"https:\/\/adstargets.com\/blog\/promote-your-business\/\" class=\"rank-math-link\">ad budget<\/a> is devoted to getting the most eyeballs on your ad as quickly as possible.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Make Successful TikTok Ads for 2024 (Step-by-Step Tutorial)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/tT1jRBDq06M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">How to create tik tok ads<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Step_6_Create_a_new_ad\"><\/span># Step 6: Create a new ad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Done with setting up your ad group, you can go ahead and configure your first ad. TikTok offers you the option to upload either a video or an image file as your ad creative.<\/p>\n\n\n\n<p>For best results, ensure to follow the recommended ad specs. This will ensure that your ad looks great on TikTok and get a pass mark across all the partner platforms.<\/p>\n\n\n\n<p>After creating an ad that matches your taste, you will have the option to preview it and get an idea of how it will appear on the screen of TikTok users.<\/p>\n\n\n\n<p>At this point, you can also find out if your ad needs some modification before you submit it for review.<\/p>\n\n\n\n<p>You can further tailor-make your ad by naming it so it\u2019s easier to differentiate between different ads within the same ad group.<\/p>\n\n\n\n<p>Then enter your ad text using 12-100 characters max to get your message across even more effectively. This text will appear above your ad.<\/p>\n\n\n\n<p>Next, you will have the option to choose between numerous calls to action depending on the action you want your audience to do.<\/p>\n\n\n\n<p>So you can ask your audience to SIGN UP, DOWNLOAD NOW, CONTACT US, BOOK NOW, SHOP NOW, APPLY NOW or LEARN MORE. Then click on SUBMIT to finish creating your ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Measure_your_ad_performance\"><\/span>#7. Measure your ad performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The task isn\u2019t over after launching your ad; you should also measure your performance to see how the campaign is paying off or dwindling.<\/p>\n\n\n\n<p>TikTok offers native analytics that can show you how your ad is doing in terms of impressions, clicks, conversions, and more.<\/p>\n\n\n\n<p>You can even test and compare the performance of different ad creatives and placements to see what works best for you. The first thing you should do in your analysis is deciding what metric to analyze.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Choose_your_metrics\"><\/span>#8. Choose your metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-55-1024x488-1.jpg\" alt=\"Choose your metrics\" class=\"wp-image-14241\" style=\"width:623px;height:297px\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-55-1024x488-1.jpg 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-55-300x143-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-55-768x366-1.jpg 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/12\/image-55.jpg 420w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Social Insider<\/figcaption><\/figure>\n<\/div>\n\n\n<p>The last thing you want to do is gauge every metric that is available to you. Because you can\u2019t possibly pay the desired attention to all of them, and the worst part is, some proxy metrics may lead your decisions astray.<\/p>\n\n\n\n<p>Good metrics often tell you if you are achieving your goal and help you enhance your performance. For eCommerce advertising, a good indicator of your campaign\u2019s success is:<\/p>\n\n\n\n<p><strong>#1. <a href=\"https:\/\/adstargets.com\/blog\/return-on-ads-spend-roas\/\" class=\"rank-math-link\">Return on ad spend (ROAS)<\/a>: <\/strong>This metric tells you if you are bringing more revenue than what you are investing in ads.<\/p>\n\n\n\n<p>If you want to get a picture of ad performance, you can check:<\/p>\n\n\n\n<p><strong>#2. <a href=\"https:\/\/adstargets.com\/blog\/5-tips-to-increase-your-advertising-click-through-rate-ctr\/\" class=\"rank-math-link\">Click-through rate(CTR)<\/a>: <\/strong>shows how often users click your ads. According to the Founder of Social Savannah, on TikTok, a good CTR is above 1%.<\/p>\n\n\n\n<p>If your CTR falls below 1%, you may want to test different creatives.<\/p>\n\n\n\n<p><strong>#3.Cost per click (CPC):<\/strong> this shows how much you are paying for each click on your ad.<\/p>\n\n\n\n<p>Going down to the funnel, you can see if visitors on your site have high buying intent by tracking:<\/p>\n\n\n\n<p><strong>#4. <a href=\"https:\/\/manychat.com\/blog\/increase-add-to-cart-rate\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Cost per add to cart<\/a>:<\/strong> this tells you how much you are paying when someone adds an item to their shopping cart.<\/p>\n\n\n\n<p><strong>#5. <a href=\"https:\/\/www.facebook.com\/business\/help\/1925989814089259\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Cost per checkout initiated<\/a>:<\/strong> tells you how much you are paying when someone starts a checkout.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tiktok ads manager is a useful tool that can create, launch, manage and track the <a href=\"https:\/\/adstargets.com\/blog\/top-tips-for-effective-mobile-advertising\/\" class=\"rank-math-link\">advertising campaign<\/a> on TikTok.<\/p>\n\n\n\n<p>Now let me give you a rundown of all the things you CAN do with Tiktok ads manager.<\/p>\n\n\n\n<p>With this great tool, you can get an overview of the TikTok Ads and other important information on budgets and performance, etc.<\/p>\n\n\n\n<p>You can check all the campaigns and manage them in one place.<\/p>\n\n\n\n<p>You can create Ads quickly with this page.<\/p>\n\n\n\n<p>You can use materials and ad templates here. It can also help you find your target audience.<\/p>\n\n\n\n<p>So you see, the ads manager is a must-have for every marketer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated 20\/05\/2025 Marketers and advertisers are like hunters who spend time studying the habits and pacing of their prey so that they would know where to place their traps and bring the game home. Taking time to make this study makes things easier for you And what is hard for others becomes seamless for you [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14401,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,1007],"tags":[],"class_list":["post-14232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-advertising","category-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/14232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=14232"}],"version-history":[{"count":12,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/14232\/revisions"}],"predecessor-version":[{"id":24972,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/14232\/revisions\/24972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/14401"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=14232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=14232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=14232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}