{"id":13715,"date":"2022-12-07T15:03:17","date_gmt":"2022-12-07T15:03:17","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=13715"},"modified":"2025-05-15T14:57:28","modified_gmt":"2025-05-15T13:57:28","slug":"user-generated-content-complete-guide","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide","title":{"rendered":"User Generated Content (UGC): 4 Strategic Ways to Effectively Showcase It During the Event for Maximum Impact"},"content":{"rendered":"\n<p><strong>Updated 23\/03\/2025<\/strong><\/p>\n\n\n\n<p>Burberry requested its devoted fans to upload pictures of themselves and their friends putting on the brand\u2019s iconic trench coat.<\/p>\n\n\n\n<p>All Burberry had to do was collect the best submissions, which they displayed on a dedicated microsite and their Facebook page.<\/p>\n\n\n\n<p>Without taking you deep into this, I have shown you one great way how to display user generated content during an event.<\/p>\n\n\n\n<p>This article will suggest the best ways to the best ways to showcase consumer-generated media so that it stays in the face of your target market always.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#What_Is_User_Generated_Content\" >What Is User Generated Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#How_to_Display_User-generated_Content_During_the_Event\" >How to Display User-generated Content&nbsp; During the Event<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#1_Create_a_Social_Media_wall_with_UGC\" >#1. Create a Social Media wall with UGC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#2_Use_UGC_in_marketing_your_event\" >#2. Use UGC in marketing your event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#3_Run_a_live_contest\" >3. Run a live contest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#4_Run_social_media_campaigns\" >4. Run social media campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#Benefits_of_User_Generated_Content\" >Benefits of User Generated Content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#1_People_trust_user-generated_content_more_than_paid_ads\" >#1. People trust user-generated content more than paid ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#2_It_creates_a_community\" >#2. It creates a community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#3_User-generated_content_is_cost-effective\" >#3. User-generated content is cost-effective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#4_Wide_Reach_visibility_and_engagement\" >#4. Wide Reach, visibility, and engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#5_Provide_the_Fertile_ground_for_SEO_to_flourish\" >#5. Provide the Fertile ground for SEO to flourish<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#Sources_of_User_Generated_Content\" >Sources of User Generated Content?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#1_Customer\" >#1. Customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#2_Brand_Enthusiasts\" >#2. Brand Enthusiasts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#3_Employees\" >#3. Employees<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#Examples_of_Brands_that_Leverage_UGC\" >Examples of Brands that Leverage UGC<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#1_Coca-cola\" >#1. Coca-cola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#2_Burberry\" >#2. Burberry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#3_Lululemon\" >#3. Lululemon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#4_Starbucks\" >#4. Starbucks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#5_Travelex\" >#5. Travelex<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#6_Netflix\" >#6. Netflix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#7_Apple\" >#7. Apple<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/adstargets.com\/blog\/user-generated-content-complete-guide\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_User_Generated_Content\"><\/span>What Is User Generated Content?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"325\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-95.jpg\" alt=\"What is user-generated content\" class=\"wp-image-13743\" style=\"aspect-ratio:1.628654970760234;width:839px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-95.jpg 325w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-95-300x184-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-95-768x472-1.jpg 768w\" sizes=\"auto, (max-width: 325px) 100vw, 325px\" \/><figcaption class=\"wp-element-caption\">Image credit: Pixabay<\/figcaption><\/figure>\n<\/div>\n\n\n<p>User-generated content (UGC) is any form of content that has been created by unpaid or random positive reviews from someone in the crowd.<\/p>\n\n\n\n<p>This may include anything from opinions in eCommerce stores, blog posts, comments on social networks or platforms, articles in blogs, and more.<\/p>\n\n\n\n<p>UGC is basically a fan of some particular <a href=\"https:\/\/adstargets.com\/blog\/brand-advertising\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/brand-advertising\/\">brand advertising<\/a> a product.<\/p>\n\n\n\n<p>It can be extremely profitable for businesses, as it often provides a more authentic and personal view of a company or product than a <a href=\"https:\/\/mailchimp.com\/resources\/traditional-marketing\/#:~:text=Traditional%20marketing%20is%20any%20form,and%20TV%20and%20radio%20advertisements.\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">traditional advertising <\/a>campaign.<\/p>\n\n\n\n<p>When utilized effectively, User Generated Content can help to build trust and credibility for a business, as well as help to create an engaged community around its products.<\/p>\n\n\n\n<p>It can also be an <a href=\"https:\/\/adstargets.com\/blog\/5-best-on-page-seo-analysis-tools\/\" class=\"rank-math-link\">effective tool for SEO<\/a>, as it often contains keywords and phrases that are relevant to a brand`s niche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Display_User-generated_Content_During_the_Event\"><\/span>How to Display User-generated Content&nbsp; During the Event<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-96.jpg\" alt=\"How to display user-generated content\" class=\"wp-image-13744\" style=\"aspect-ratio:1.5021008403361344;width:840px;height:auto\"\/><figcaption class=\"wp-element-caption\">Image credit: Pixabay<\/figcaption><\/figure>\n<\/div>\n\n\n<p>UGC is a <a href=\"https:\/\/adstargets.com\/blog\/5-tools-you-need-to-create-content\/\" class=\"rank-math-link\">powerful tool in marketing<\/a> your event and there are many unique to display it right and in front of your target audience.<\/p>\n\n\n\n<p>UGC will make your event experience more engaging for your audience. Here is how you can display it:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_Social_Media_wall_with_UGC\"><\/span>#1. Create a <a href=\"https:\/\/adstargets.com\/blog\/engaging-social-media\/\" class=\"rank-math-link\">Social Media wall<\/a> with UGC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The most common and easy way to implement UGC is to curate the best user-generated content from social media platforms using an aggregation platform and present them on an interactive social media wall.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_UGC_in_marketing_your_event\"><\/span>#2. Use UGC in marketing your event<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>People trust authentic UGC more than the <a href=\"https:\/\/adstargets.com\/blog\/content-marketing-types\/\" class=\"rank-math-link\">marketing content<\/a> itself. UGC can be a major player in promoting your virtual events.<\/p>\n\n\n\n<p>Since everything is done online, it\u2019s difficult for people to trust an event host and speaker (unless a well-known speaker) and pay for events.<\/p>\n\n\n\n<p>So, if you are promoting your event, the best thing you can do is use pictures of your past events shared by your attendees. It will boost the purchase of your event ticket sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Run_a_live_contest\"><\/span>3. Run a live contest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>People love competition and winning free prizes, so what\u2019s better than running one at your event?<\/p>\n\n\n\n<p>Run a contest where your attendees have to share their entries via social media. Then you can gather and present them at your event. The game and UGC will encourage live participation at your event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Run_social_media_campaigns\"><\/span>4. Run social media campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can reshare the user-generated content on your social media wall and create a buzz. Get people curious and attentive at your event.<\/p>\n\n\n\n<p>You can also get your niche influencers in the loop to create more engagement and reach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_User_Generated_Content\"><\/span>Benefits of User Generated Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-97.jpg\" alt=\"Benefits of user-generated content\" class=\"wp-image-13745\" style=\"aspect-ratio:1.816867469879518;width:838px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-97.jpg 364w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-97-300x165-1.jpg 300w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><figcaption class=\"wp-element-caption\">Image credit: Pixabay<\/figcaption><\/figure>\n<\/div>\n\n\n<p>User-generated content is effective for numerous reasons, the most prominent being that it&#8217;s a version of <a href=\"https:\/\/adstargets.com\/blog\/12-examples-of-social-proof-marketing\/\" class=\"rank-math-link\">social proof<\/a>.<\/p>\n\n\n\n<p>It shows potential consumers that current customers are happy with your product. And if you are happy, chances are they will be too.<\/p>\n\n\n\n<p>Endorsements (even from a stranger) matter to us as consumers.<\/p>\n\n\n\n<p>Sites and platforms dedicated solely to feature user reviews are becoming more popular. Nearly 95 percent of buyers are going through online reviews before making a purchase today.<\/p>\n\n\n\n<p>In a summary, here are the importance of User-Generated Content<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_People_trust_user-generated_content_more_than_paid_ads\"><\/span>#1. People trust user-generated content more than <a href=\"https:\/\/adstargets.com\/blog\/paid-advertising\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/paid-advertising\/\">paid ads<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In today\u2019s age, customers are no longer convinced by obnoxious sales gimmicks. Now they look for a connection with other buyers.<\/p>\n\n\n\n<p>They want to know the real people behind the products they buy, they want to hear from them how good or bad the product is because they trust their fellow users more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_It_creates_a_community\"><\/span>#2. It creates a community<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Naturally, you want to boost your business returns. But if you do it the wrong way, you will segregate your buyers, and create a \u201cus versus them\u201d competitive mindset.<\/p>\n\n\n\n<p>When your business gets bigger, user generated content will create a sense of community among your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_User-generated_content_is_cost-effective\"><\/span>#3. User-generated content is cost-effective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You don\u2019t have to pay a marketing team to create content for you to put the word out that your product is solving the pain points of the <a href=\"https:\/\/adstargets.com\/blog\/demographic-targeting-guide\/\" class=\"rank-math-link\">target audience<\/a>.<\/p>\n\n\n\n<p>Your existing audience will do that for you, all for free.<\/p>\n\n\n\n<p>Your followers will create user-generated content to share their pleasant experiences, win a giveaway, or build a connection with people with similar buyer interests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Wide_Reach_visibility_and_engagement\"><\/span>#4. Wide Reach, visibility, and engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The first aim of any kind of <a href=\"https:\/\/adstargets.com\/blog\/social-media-marketing-strategy\/\" class=\"rank-math-link\">marketing strategy <\/a>is to reach the related audience with colossal exposure to improve engagement and conversions.<\/p>\n\n\n\n<p>You can encourage users to share their views using the hashtag when you create a campaign with your unique brand hashtags on <a href=\"https:\/\/adstargets.com\/blog\/social-media-advertising-2\/\" class=\"rank-math-link\">social media<\/a>.<\/p>\n\n\n\n<p>A brand can host a fun event for people to take part in like photo contests and this can be a great way to engage with your audience.<\/p>\n\n\n\n<p>This is a good strategy to increase reach visibility and engagement too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Provide_the_Fertile_ground_for_SEO_to_flourish\"><\/span>#5. Provide the Fertile ground for SEO to flourish<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When customers promote your product, they leave links to your website for others to find, improving your brand\u2019s SEO in the process.<\/p>\n\n\n\n<p>This can also improve your <a href=\"https:\/\/adstargets.com\/blog\/best-keyword-research-strategy\/\" class=\"rank-math-link\">keyword ranking<\/a> as certain words or phrases will be used to reach your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sources_of_User_Generated_Content\"><\/span>Sources of User Generated Content?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"334\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-98.jpg\" alt=\"sources of user-generated content\" class=\"wp-image-13747\" style=\"aspect-ratio:1.6696428571428572;width:840px;height:auto\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-98.jpg 334w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-98-300x180-1.jpg 300w\" sizes=\"auto, (max-width: 334px) 100vw, 334px\" \/><figcaption class=\"wp-element-caption\">Image credit: Pixabay<\/figcaption><\/figure>\n<\/div>\n\n\n<p>User-generated content was restricted by the &#8220;user&#8221; part of the equation in the past. People were always at the center of the content creation process, but their efforts were restricted by what technology permitted them to do.<\/p>\n\n\n\n<p>Today, we have access to a remarkably diverse array of platforms and applications that people use to create content, generating greater volume and variety than ever before.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Customer\"><\/span>#1. Customer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Consider unboxing videos on TikTok or making praise-filled Instagram posts.<\/p>\n\n\n\n<p>Customers are probably the most notable group from whom you will seek UGC, either because you have asked for it or because they have opted to share material about your brand on their own.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Brand_Enthusiasts\"><\/span>#2. Brand Enthusiasts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Loyalists, supporters, whatever you name your most devoted consumers, are normally the most excited about your product.<\/p>\n\n\n\n<p>As brand devotees are so dedicated to some brands, this audience category is excellent for reaching out to and requesting special UGC content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Employees\"><\/span>#3. Employees<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Employee-generated content (EGC) illustrates the value and passion behind your business.<\/p>\n\n\n\n<p>For example, photos showcasing staff packing or a video of a recent team meetup. This behind-the-scenes footage adds to brand identification and demonstrates authenticity across social and advertising platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Brands_that_Leverage_UGC\"><\/span>Examples of Brands that Leverage UGC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These are just a few examples of companies that got huge using UGC.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Coca-cola\"><\/span>#1. Coca-cola<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-99-1024x731-1.jpg\" alt=\"Share a Coke campaign\" class=\"wp-image-13748\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-99-1024x731-1.jpg 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-99-300x214-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-99-768x549-1.jpg 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/11\/image-99.jpg 280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Free Logo Design<\/figcaption><\/figure>\n<\/div>\n\n\n<p>When Coca-cola brought out its personalized coke bottles, the world went crazy for them. Dubbed the \u201cShare a Coke\u201d campaign, it took off all over the world with bottles named after real people in every different destination.<\/p>\n\n\n\n<p>To keep the momentum going, customers were asked to share pictures of themselves enjoying a drink with their personalized coke bottle on social media.<\/p>\n\n\n\n<p>The result? It was a season of amazing sales for the brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Burberry\"><\/span>#2. Burberry<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As I mentioned at the beginning of this article, Burberry makes the list of brands that have used UGC correctly and it brought them massive sales and conversions.<\/p>\n\n\n\n<p>Burberry\u2019s Facebook page grew above a million and became the biggest page in the luxury sector.<\/p>\n\n\n\n<p>Their eCommerce sales went up by 50 percent, and the microsite had 7.5 million views from 150 countries in the first year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Lululemon\"><\/span>#3. Lululemon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lululemon is a yoga clothing brand popular for its strong sense of community.<\/p>\n\n\n\n<p>One of the reasons behind its billion-dollar success is the brand\u2019s UGC. Lululemon launched a hashtag campaign to inspire brand partners and users to post pictures using their gear on <a href=\"https:\/\/adstargets.com\/blog\/50-instagram-stats-2022\/\" class=\"rank-math-link\">Instagram<\/a>.<\/p>\n\n\n\n<p>The campaign was a massive success. It raked in $4.6 million EMV across 1.4k posts from 678 creators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Starbucks\"><\/span>#4. Starbucks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It runs a photo contest every December to generate a buzz and most importantly to promote its product and offer rewards to the winner of the contest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Travelex\"><\/span>#5. Travelex<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Used contests to encourage their fans to share their best moments across multiple social media channels.<\/p>\n\n\n\n<p>Contests can allow authentic user engagement, bringing your customers closer to your page, and brand. It gets people talking on and off social media about what your brand is doing and can improve overall <a href=\"https:\/\/adstargets.com\/blog\/mobile-video-advertising\/\" class=\"rank-math-link\">brand awareness<\/a> of both web and brick-and-mortar stores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Netflix\"><\/span>#6. Netflix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After the launch of the second season of &#8220;Stranger Things,&#8221;&nbsp; the company realized that it was receiving most of its engagement on Instagram and so it took to the platform to start regramming posts from fans and influencers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Apple\"><\/span>#7. Apple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apple\u2019s #ShotOnIphone campaign was targeted at getting consumers to share their iPhone photos to highlight the quality of the company\u2019s phone cameras.<\/p>\n\n\n\n<p>The campaign was launched to spotlight the phone\u2019s new camera. On the initial launch, photos were used from 77 users, across 73 cities and 25 countries. <\/p>\n\n\n\n<p>It was a global challenge that invited users to submit their best photos using the hashtag #ShotoniPhone. From these photos, Apple curated images to display across media outlets and on over 10,000 billboards around the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Just like a regular event, a virtual event needs as much attention and engagement from your target audience to make it successful.<\/p>\n\n\n\n<p>Of all the practices and strategies, leveraging User Generated Content can be your best bet.<\/p>\n\n\n\n<p>In this article, I have suggested the best ways how to display user-generated content during events, leverage this guide to host engaging events that live your attendees with memories.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated 23\/03\/2025 Burberry requested its devoted fans to upload pictures of themselves and their friends putting on the brand\u2019s iconic trench coat. All Burberry had to do was collect the best submissions, which they displayed on a dedicated microsite and their Facebook page. Without taking you deep into this, I have shown you one great [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14054,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-promotion-online-advertising"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/13715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=13715"}],"version-history":[{"count":16,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/13715\/revisions"}],"predecessor-version":[{"id":23590,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/13715\/revisions\/23590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/14054"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=13715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=13715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=13715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}