{"id":13531,"date":"2022-11-25T10:34:59","date_gmt":"2022-11-25T10:34:59","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=13531"},"modified":"2024-10-03T23:27:12","modified_gmt":"2024-10-03T22:27:12","slug":"real-time-bidding-rtb","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/real-time-bidding-rtb","title":{"rendered":"Real time bidding (RTB): How It Works, Types, Benefits And Strategy"},"content":{"rendered":"\n

Manuscript: Ten dollars going once\u2026going twice\u2026 and sold to the highest bidder! yeaaaah<\/p>\n\n\n\n

Real time bidding is an auction setting where ad impressions are sold and bought, and these transactions take place in a blink of an eye.<\/p>\n\n\n\n

Once an advertiser\u2019s bid wins the auction, their digital ad<\/a> is immediately shown on the website or platform of the publisher.<\/p>\n\n\n\n

RTB auctions place the focus on impression-based bidding whereas static auctions tend to group impressions only allowing advertisers to bid on them in package deals.<\/p>\n\n\n\n

RTB enables both publishers’ websites and advertisers to control the bidding process by setting parameters such as the highest bid.<\/p>\n\n\n\n

The process can be a  turning point for publishers looking to smoothen the sale of their inventory.<\/p>\n\n\n\n

You might have guessed it, and you are right if you guessed that in this article we are going to be discussing real-time bidding in advertising.<\/p>\n\n\n\n

\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n