{"id":12867,"date":"2022-11-15T16:06:09","date_gmt":"2022-11-15T16:06:09","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=12867"},"modified":"2022-11-15T16:06:11","modified_gmt":"2022-11-15T16:06:11","slug":"what-is-eat-in-seo-and-how-it-works","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/what-is-eat-in-seo-and-how-it-works","title":{"rendered":"What is EAT in SEO and how it works: Everything you need to know"},"content":{"rendered":"\n

This is 2022, and you have opened to read this guide, I like to guess and hope that my guess is correct you are in charge of managing SEO for your website and you are looking for ways to improve your ranking in the search engine. You want to impress Google, right? I will teach you how.<\/p>\n\n\n\n

Now tell me, what aspect would you wish to improve in search engine rankings<\/a>? If you already serve quality and unique content to the search engine, do you need anything else?<\/p>\n\n\n\n

A resounding yes!  Google considers the expertise of the content creator, the search engine giant is regularly progressing in the way it evaluates sites and where they rank, it considers a lot beyond quality content.<\/p>\n\n\n\n

It considers the trustworthiness & authoritativeness of the website.<\/p>\n\n\n\n

the search engine giant puts an investigative eye on all of these three-Expertise, Authoritativeness, and Trustworthiness (EAT)<\/p>\n\n\n\n

Before we dive deep into understanding E-A-T and how it impacts your search visibility & ranking, you should consider quality raters guidelines (QRG)<\/a>,\u00a0 as formally published by Google.<\/p>\n\n\n\n

Quality raters guideline is a 175 pages document created for highly trained quality raters with one main purpose of rating websites.<\/p>\n\n\n\n

Here\u2019s a brief on how it helps Google to improve its search performance:<\/strong><\/p>\n\n\n\n

Quality raters from all over the world are primarily responsible for rating various web pages using extensive guidelines (a.k.a QRG).<\/p>\n\n\n\n

QRG trains these quality raters with a comprehensive set of characteristics that differentiate a high-quality webpage from a low-quality webpage.<\/p>\n\n\n\n

Ultimately, feedback from the rating of thousands of quality raters is used to enhance the search algorithm.<\/p>\n\n\n\n

Point to consider that those quality rater ratings on various sites & web pages don\u2019t have any direct impact on the individual\u2019s search rankings.<\/p>\n\n\n\n

Rather, these ratings help Google to understand whether it is already showing high-quality pages on SERP results. If not, then Googlers (full-time Google corporation employees) work on improving the algorithm.<\/p>\n\n\n\n

Some of the key highlights that make QRG a must-read for all SEOs:<\/strong><\/p>\n\n\n\n

#1. Characteristics of high-quality pages<\/p>\n\n\n\n

#2. Why certain webpages will be considered a low-quality page<\/p>\n\n\n\n

#3. Understanding copied content<\/p>\n\n\n\n

#4. A ton of examples of high and low-quality pages<\/p>\n\n\n\n

#5.Page quality criteria<\/p>\n\n\n\n

#6. Important factors for page quality rating<\/p>\n\n\n\n

#7. And E-A-T<\/p>\n\n\n\n

So If you are serious about your site\u2019s SEO and don\u2019t want your search visibility to get killed by Google\u2019s EAT algorithm, then consider analyzing the \u2018quality raters guideline\u2019 as an assignment for you.<\/p>\n\n\n\n

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