Facebook Lookalike audiences are leveraged when you identify a high-value audience and want to find more people like them for your Facebook marketing.<\/p>\n\n\n\n
Lookalike audiences take an existing audience and use machine learning approaches to find new people who have the same characteristics and activities.<\/p>\n\n\n\n
This new audience may have a higher chance of also being high-value, and it can be used like any other audience for ad set targeting.<\/p>\n\n\n\n
Lookalike audiences anatomize existing consumers and their user profiles to find the common denominator between the existing audiences.<\/p>\n\n\n\n
This helps to find highly-qualified customers who ordinarily would have been difficult to identify and reach without having their lookalike in your sales net already.<\/p>\n\n\n\n
This expands the potential audience in various countries and applies to new differentiated audience segments. This technique saves time and lowers advertising costs for the acquisition of a new customer.<\/p>\n\n\n\n
In this article, I will walk you through the best methods to fish new audiences into your sales net using the Facebook Lookalike audiences approach.<\/p>\n\n\n\n