Reaching the right customers with your ads is critical to improving conversions. While it\u2019s possible that untargeted ads could catch the interest of online users, it\u2019s far more likely that this aimless ad shots ad approach will result in a disconnect between dollars spent and revenue generated.<\/p>\n\n\n\n
To ensure your ads are reaching the people in the right place, it\u2019s worth leveraging a function in the Google Display Network (GDN)<\/a> known as affinity audiences. Utilizing these audiences helps pinpoint customer segments that may be more likely to purchase your products, in turn driving more effective and beneficial ad spending.<\/p>\n\n\n\n Let\u2019s imagine you run a car dealership business stand where you mostly advertise used cars. By leveraging affinity audiences to advertise your business, Google will display your ads to students for example who are on a budget, mechanics, car enthusiasts, and so on. By doing this, you will target people who already are interested in used cars.<\/p>\n\n\n\n Affinity audiences are especially beneficial for boosting brand awareness and for drawing new customers in. So, don\u2019t expect large numbers of conversions since affinity audiences target impressions more than anything else.<\/p>\n\n\n\n In this article, I will walk through the best ways to leverage an affinity audience to draw in massive conversions in your digital marketing<\/a>.<\/p>\n\n\n\n