{"id":12517,"date":"2022-09-27T14:00:19","date_gmt":"2022-09-27T13:00:19","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=12517"},"modified":"2024-10-04T11:58:50","modified_gmt":"2024-10-04T10:58:50","slug":"9-secrets-of-pitch-decks","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/9-secrets-of-pitch-decks","title":{"rendered":"\ufffcPitch Decks: 9 Secrets of Successful Pitch Decks\ufffc"},"content":{"rendered":"\n<p>If you want to raise money for your startup, you&#8217;ll need to create pitch decks. This document is used to persuade potential investors to part with their hard-earned cash. But how do you make sure your pitch deck is effective?<\/p>\n\n\n\n<p>Below are nine secrets to creating a successful pitch deck. If you follow these tips, you&#8217;ll be well on your way to securing the funding you need to take your business to the next level.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/9-secrets-of-pitch-decks\/#Secrets_of_Successful_Pitch_Decks\" >Secrets of Successful Pitch Decks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/9-secrets-of-pitch-decks\/#1_Keep_it_simple_and_uncluttered\" >#1. Keep it simple and uncluttered.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/9-secrets-of-pitch-decks\/#2_Use_color_sparingly_and_with_care\" >#2. Use color sparingly and with care.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/9-secrets-of-pitch-decks\/#3_Dont_get_bogged_down_in_jargon\" >#3. Don&#8217;t get bogged down in jargon.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/9-secrets-of-pitch-decks\/#4_Keep_the_tone_conversational\" >#4. Keep the tone conversational.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/9-secrets-of-pitch-decks\/#5_Highlight_the_unique_selling_points_of_your_product_or_service\" >#5. Highlight the unique selling points of your product or service.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/9-secrets-of-pitch-decks\/#6_Keep_it_short_and_sweet\" >#6. Keep it short and sweet.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/9-secrets-of-pitch-decks\/#7_Avoid_spelling_mistakes_and_grammatical_errors_at_all_costs\" >#7. Avoid spelling mistakes and grammatical errors at all costs.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/9-secrets-of-pitch-decks\/#8_Show_people_what_they_will_get_out_of_it\" >#8. Show people what they will get out of it.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/9-secrets-of-pitch-decks\/#9_Be_confident_not_arrogant\" >#9. Be confident, not arrogant.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adstargets.com\/blog\/9-secrets-of-pitch-decks\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Secrets_of_Successful_Pitch_Decks\"><\/span>Secrets of Successful Pitch Decks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Keep_it_simple_and_uncluttered\"><\/span><strong>#1. Keep it simple and uncluttered.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You want to make sure that your pitch deck is attractive and easy to follow. You don&#8217;t need anything fancy in terms of graphics\u2014just good old-fashioned text and images will do. The last thing you want is for potential investors to be distracted by a cluttered design when they should be paying attention to your pitch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_color_sparingly_and_with_care\"><\/span>#<strong>2. Use color sparingly and with care.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You want to attract potential investors, not put them off. One way of doing this is by using a limited number of colors on each slide. Using too many will reduce the impact of the message you&#8217;re trying to convey \u2013 like shouting in someone&#8217;s ear. (That would be very annoying and it would get you nowhere).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Dont_get_bogged_down_in_jargon\"><\/span>#<strong>3. Don&#8217;t get bogged down in jargon.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You may know what terms like &#8220;articulate,&#8221; &#8220;utilize&#8221; and &#8220;incentivize&#8221; mean, but not everyone else does. And in a pitch deck, jargon is a big no-no. <\/p>\n\n\n\n<p>People who are reviewing your pitch have probably heard it all before. Make sure that you define the uncommon words that you do use in your pitch deck so that everyone can understand what you&#8217;re trying to say.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Keep_the_tone_conversational\"><\/span>#<strong>4. Keep the tone conversational.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your pitch presentation is not about you; it&#8217;s about how much value your product or service will create. You need to be able to convince investors what a fabulous opportunity this is for them. <\/p>\n\n\n\n<p>The best way to do this is by creating an informal tone in your pitch deck that will engage the reader and draws them in so they feel confident about investing money in you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Highlight_the_unique_selling_points_of_your_product_or_service\"><\/span>#<strong>5. Highlight the unique selling points of your product or service.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Everyone knows that there is a ton of competition in every industry, so you have to find a way to stand out from the crowd. <\/p>\n\n\n\n<p>The best way to do this is by highlighting &#8220;unique selling points,&#8221; which will be different for every company depending on what they offer. The more unique selling points your company can highlight, the better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Keep_it_short_and_sweet\"><\/span>#<strong>6. Keep it short and sweet.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The best pitch decks are brief. You only have about ten seconds to convince potential investors that your business will be a success, so make sure you don&#8217;t waste any time with lengthy explanations. <\/p>\n\n\n\n<p>Remember, you want to show off what your <a href=\"https:\/\/adstargets.com\/blog\/business-advertising-ideas\/\" class=\"rank-math-link\">business has to offer<\/a> \u2013 not give a history of the company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Avoid_spelling_mistakes_and_grammatical_errors_at_all_costs\"><\/span>#<strong>7. Avoid spelling mistakes and grammatical errors at all costs.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No one wants to do business with people who can&#8217;t even get the basics right. If you use poor grammar, make spelling mistakes or slip up on your punctuation in your pitch deck, potential investors will think that this reflects the quality of your product or service. So make sure you proofread, proofread and then proofread again before handing over your pitch deck to anyone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Show_people_what_they_will_get_out_of_it\"><\/span>#<strong>8. Show people what they will get out of it.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It&#8217;s not enough to say that you&#8217;re creating an amazing product or service in a pitch deck; potential investors need to know what they will get out of the deal as well. <\/p>\n\n\n\n<p>So make sure that you talk about how their investment can benefit the business financially as well as create opportunities for them to make a name for themselves in the industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Be_confident_not_arrogant\"><\/span>#<strong>9. Be confident, not arrogant.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Being arrogant could put potential investors off. You need to be confident about your business and the value that you can bring without sounding too cocky. <\/p>\n\n\n\n<p>There is a fine line between being confident and arrogant, so make sure you draw this line by showing how valuable your business is in a way that&#8217;s inviting and not off-putting or intimidating.<\/p>\n\n\n\n<p>One great way to make the best pitch decks is to use Venngage \u2014 a <a class=\"rank-math-link\" href=\"https:\/\/venngage.com\/\" target=\"_blank\" rel=\"noopener\">free infographic maker<\/a> that offers awesome pitch deck designs for everyone. <\/p>\n\n\n\n<p>To give you an idea, here are some pitch deck examples from their website!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"1024\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/09\/image-216-814x1024.png\" alt=\"Successful Pitch Decks slides\" class=\"wp-image-12519\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/09\/image-216-814x1024.png 814w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/09\/image-216-238x300.png 238w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/09\/image-216-768x967.png 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/09\/image-216.png 159w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"1024\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/09\/image-217-767x1024.png\" alt=\"Pitch Decks slides\" class=\"wp-image-12520\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/09\/image-217-767x1024.png 767w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/09\/image-217-225x300.png 225w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/09\/image-217-768x1026.png 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/09\/image-217.png 150w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/><figcaption>Image credit: Venngage<\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"1024\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/09\/image-218-814x1024.png\" alt=\"\" class=\"wp-image-12521\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/09\/image-218-814x1024.png 814w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/09\/image-218-238x300.png 238w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/09\/image-218-768x967.png 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/09\/image-218.png 159w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><figcaption>Image credit: Venngage<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A well-designed presentation deck is an integral part of your business. So it&#8217;s important that you have one prepared before you start pitching potential investors. <\/p>\n\n\n\n<p>There are a ton of resources out there to help you create the perfect pitch deck, so take advantage of these and design something that will highlight what makes your product or service so great. <\/p>\n\n\n\n<p>You&#8217;ll be able to get the funding you need in no time at all after creating a pitch deck that is both informative and exciting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to raise money for your startup, you&#8217;ll need to create pitch decks. This document is used to persuade potential investors to part with their hard-earned cash. But how do you make sure your pitch deck is effective? Below are nine secrets to creating a successful pitch deck. If you follow these tips, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12528,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-promotion-online-advertising"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/12517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=12517"}],"version-history":[{"count":7,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/12517\/revisions"}],"predecessor-version":[{"id":12586,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/12517\/revisions\/12586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/12528"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=12517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=12517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=12517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}