In the movie Familiar Grounds, two siblings, Benoit and Maryse, are living normal lives.<\/p>\n\n\n\n
Then something happened. A man falls out of the blues and says he is coming from the future. His arrival changed everything, turning Benoit and Maryse into strangers on familiar soil.<\/p>\n\n\n\n
To properly convey your message and not appear like a stranger on familiar grounds, it is crucial to know in detail, every bit of it, how advertising on LinkedIn works. <\/p>\n\n\n\n
A basic element of that is having sound knowledge of LinkedIn\u2019s ad dimensions and formats, which is better known as LinkedIn ads<\/a> specs.<\/p>\n\n\n\n Placing your ads on LinkedIn today is more of a necessity than an option and this is because LinkedIn is the place where your company needs to be to pull massive business traffic.<\/p>\n\n\n\n And as you must have known or heard, LinkedIn is the meeting arena for professionals with top seats at the decision-making table.<\/p>\n\n\n\n Those are not the kind of people you just craft shabbily content and push at. Your guess is as good as mine; they wouldn’t look at it twice.<\/p>\n\n\n\n Oh! Pull off that gloomy face, because the exciting news is that I am going to dedicate 9 pages to walk you through creating great ads that meet all of LinkedIn ads specs and are pleasant-tasting to all the professionals on the LinkedIn platform.<\/p>\n\n\n\n To begin, it would be in place if I remind you that LinkedIn offers five types of ads. And each has its spec and is tailored to allow your brand to engage your audience in several befitting ways.<\/p>\n\n\n\n Take a look at what each ad type offers and the specs that fit each of them.<\/p>\n\n\n\n