{"id":11430,"date":"2022-07-29T09:01:28","date_gmt":"2022-07-29T08:01:28","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=11430"},"modified":"2025-01-20T19:50:08","modified_gmt":"2025-01-20T19:50:08","slug":"19-native-advertising-examples","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/19-native-advertising-examples","title":{"rendered":"19 Successful and Effective Native Advertising Examples To Copy"},"content":{"rendered":"\n<p>Users don\u2019t want to be disturbed by intrusive advertising with no brand interaction. A majority of consumers prefer getting to know a company via articles rather than ads.<\/p>\n\n\n\n<p>The users prefer to read about a product or service through a story incorporated into the content naturally<\/p>\n\n\n\n<p><a href=\"https:\/\/adstargets.com\/blog\/native-advertising\/\" class=\"rank-math-link\">Native advertising<\/a> matches the design, layout, style, and language of the platform it features. Many websites have figured out a way to blend advert messages within the content, context, and flow of the user experience.<\/p>\n\n\n\n<p>With native marketing, businesses and brands can present their branded content in a very subtle yet convincing manner providing valuable and purposeful information to their audience and prospects convincing them that they value their consumers and their needs and would build on a relationship with trust and loyalty and not monetary reasons.<\/p>\n\n\n\n<p>When used effectively, native advertising can help drive conversions and improve brand reach considerably. Here are the best <a href=\"https:\/\/adstargets.com\/blog\/top-10-native-advertising-examples-that-works\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/top-10-native-advertising-examples-that-works\/\">native advertising examples<\/a> that we\u2019ve seen.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#What_is_Native_Advertising\" >What is Native Advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#19_Best_Native_Advertising_Examples_That_Weve_Seen\" >19 Best Native Advertising Examples That We\u2019ve Seen.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#1_Pepsi_and_TikTok_Trends\" >#1. Pepsi and TikTok Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#2_All_Because_of_You_by_Tee_Fletcher_and_Oreo_TV_Spot\" >#2. All Because of You by Tee Fletcher and Oreo TV Spot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#3_Domino_and_Snapchat\" >#3. Domino and Snapchat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#4_American_Eagle_Outfitters_and_Spotify\" >#4. American Eagle Outfitters and Spotify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#5_Sex_Education_and_Netflix\" >5. Sex Education and Netflix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#6_Duracell_Extra_Time_and_MediaCom\" >#6. Duracell (Extra Time) and MediaCom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#7_LiveMore_with_Vodafone_SuperNet_4G_and_Vodafone\" >#7. LiveMore with Vodafone SuperNet 4G and Vodafone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#8_Velaska_and_Taboola\" >#8. Velaska and Taboola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#9_Nike\" >#9. Nike<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#10_Vodafone_Turkeys_Campaign\" >#10. Vodafone Turkey\u2019s Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#11_Stranger_Things_Spotify\" >#11. Stranger Things &amp; Spotify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#12_All_Ears_on_You\" >#12. All Ears on You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#13_Allbirds_and_The_New_York_Times\" >#13. Allbirds and The New York Times<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#14_Eni_Energy_and_CNN\" >#14. Eni Energy and CNN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#15_KPMG_and_Forbes\" >#15. KPMG and Forbes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#16_Pukka_and_Amazon\" >#16 Pukka and Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#17_The_San_Diego_Zoo_and_Tik_tok\" >#17. The San Diego Zoo and Tik tok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#18_Wendys\" >#18. Wendy\u2019s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#19_KFC_and_Tik_Tok\" >#19. KFC and Tik Tok<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/adstargets.com\/blog\/19-native-advertising-examples\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Native_Advertising\"><\/span><a href=\"https:\/\/adstargets.com\/blog\/what-is-native-advertising\/\" class=\"rank-math-link\">What is Native Advertising<\/a>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is an advert format that replicates the environment and language of the host website. They are called native because they blend in and cannot be openly distinguished as sponsored ads.<\/p>\n\n\n\n<p>The purpose of a native ad is the promotion of a product, service, or brand. For it to successfully achieve that, it must predominantly mimic the qualities of the host platform, thereby earning the right for the promotional mention.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/adstargets.com\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"90\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90.jpg\" alt=\"Buy Quality web traffic\" class=\"wp-image-9565\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90.jpg 970w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90-300x28-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90-768x71-1.jpg 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/a><figcaption class=\"wp-element-caption\">Click to Start Your Ad Campaign ($0.01 per Click)<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_Best_Native_Advertising_Examples_That_Weve_Seen\"><\/span>19 Best Native Advertising Examples That We\u2019ve Seen.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Pepsi_and_TikTok_Trends\"><\/span>#1. Pepsi and TikTok Trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.tiktok.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> is the fastest-growing social platform globally; it covers 155 countries, with an average of one in three people using this app every day.<\/p>\n\n\n\n<p>It\u2019s also home to many different niche communities, ranging from music, dance, beauty, sport, fitness, fashion, art, food, and comedy. The list is non-exhaustive. These niches present their content in short videos.<\/p>\n\n\n\n<p>There are many brands advertising on TikTok, Pepsi has joined these brands are using TikTok to reach a young audience and build brand awareness.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pepsi.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Pepsi<\/a> is now advertising on TikTok because the audience is engaged and the ads are more interactive. I think Pepsi is doing a great job with <a href=\"https:\/\/adstargets.com\/blog\/tiktok-ads-strategy\/\" class=\"rank-math-link\">TikTok advertising<\/a> and sales.<\/p>\n\n\n\n<p>Their videos are creative and engaging, and they&#8217;ve been able to capture lots of attention with their content. Plus, their product seems to be a good fit for the platform, which is helping them to achieve success.<\/p>\n\n\n\n<p>&nbsp;With the trend of short video and live streaming, TikTok&#8217;s traffic is unstoppable. With TikTok, you are primed and ripe for opportunity in this landscape.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@pepsi\/video\/7114732993696206126\" data-video-id=\"7114732993696206126\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@pepsi\" href=\"https:\/\/www.tiktok.com\/@pepsi?refer=embed\" rel=\"noopener\">@pepsi<\/a> <p>Aaahh, the sweet sounds of Pepsi pops! <a title=\"asmr\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/asmr?refer=embed\" rel=\"noopener\">#ASMR<\/a> <a title=\"pepsi\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pepsi?refer=embed\" rel=\"noopener\">#Pepsi<\/a> <a title=\"satisfying\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/satisfying?refer=embed\" rel=\"noopener\">#satisfying<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Pepsi\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7115086591114218282?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Pepsi<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_All_Because_of_You_by_Tee_Fletcher_and_Oreo_TV_Spot\"><\/span>#2. All Because of You by Tee Fletcher and Oreo TV Spot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The advertisement puts a coronavirus twist on the events, showing a young boy and his grandfather sharing cookies over a virtual chat.<\/p>\n\n\n\n<p>The two laugh together as the grandpa shows the best way to duck the snacks. It just shows how there&#8217;s plenty for the older generations to teach the youngsters these days.<\/p>\n\n\n\n<p>It&#8217;s all accompanied by a song that has an almost timeless quality to it. Regardless of age, you can always snap your fingers with &#8220;All Because of You&#8221; by Tee Fletcher.<\/p>\n\n\n\n<p>The promotion of the song in the advert has resurrected it in the minds of those who knew it before and then the new generation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Domino_and_Snapchat\"><\/span>#3. Domino and Snapchat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The popular pizza brand Domino&#8217;s used Snapchat ads to launch their \u201cNew Bigger Better\u201d pizzas campaign in Europe. By using Snap Ads, Commercials and Filters, they reached more than 800k unique Norwegian Snapchatters around their restaurants.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/adstargets.com\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"90\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90.jpg\" alt=\"Buy Quality web traffic\" class=\"wp-image-9565\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90.jpg 970w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90-300x28-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90-768x71-1.jpg 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/a><figcaption class=\"wp-element-caption\">Click to Start Your Ad Campaign ($0.01 per Click)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>The campaign is created to be amusing for the audience and showcase different situations where the pizza is too big to carry.<\/p>\n\n\n\n<p>Snapchat advertising is a powerful tool within your social media mix, reminding marketers that there are many strategic ways to meet campaign objectives and business goals.<\/p>\n\n\n\n<p>Snap ads can help introduce your brand to an untapped market and the Domino`s ads success above is a unique example.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/videos.ctfassets.net\/inb32lme5009\/48CMp4J13BqLWxu9BoTaSL\/6994e265e22c1680471151bd043170bb\/Dominos_Video_375x667px.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_American_Eagle_Outfitters_and_Spotify\"><\/span>#4. American Eagle Outfitters and Spotify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Spotify has the most youthful user base of any other music streaming service, with 50% of users under the age of 34<\/p>\n\n\n\n<p>72% of Spotify listeners are millennials, which is the perfect spot for American Eagle Outfitters.<\/p>\n\n\n\n<p>To prove their commitment to being razor sharp on millennials, they even have a live real-time stream &#8216;Hear what Millennials are listening to.<\/p>\n\n\n\n<p>It looks like American Eagle is good for more than just comfy jeans and sweaters. The company decided to leverage the millennials platform, at the moment it has over 80 unique playlists to its name, with something for every month and big events like holidays and back-to-school season.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Sex_Education_and_Netflix\"><\/span>5. Sex Education and Netflix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Netflix takes the humor route to promote sex education. Sex Education is a web series by Netflix where teenagers can be seen exploring and struggling with their sexualities.<\/p>\n\n\n\n<p>This British series centers on Otis, a 16-year-old boy whose mother is a sex therapist. With the help of a friend, he begins to offer his own, secret therapy sessions to students throughout his school who are struggling with love and relationships.<\/p>\n\n\n\n<p>It is interesting how the media giant has optimized and publicized the series so well.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.netflix.com\/lt\/title\/80197526\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Duracell_Extra_Time_and_MediaCom\"><\/span>#6. Duracell (Extra Time) and MediaCom<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the quest to launch their new Optimum battery in Italy and shout out about its dual benefits of extra life and extra power Duracell approached MediaCom for an advert deal.<\/p>\n\n\n\n<p>MediaCom went into work immediately, creating a virtual broadcast sponsorship of UEFA Euro 2020, linking the message of Duracell to key moments in football when endurance and power are so critical to success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_LiveMore_with_Vodafone_SuperNet_4G_and_Vodafone\"><\/span>#7. LiveMore with Vodafone SuperNet 4G and Vodafone<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the #LiveMore campaign, Vodafone brings back familiar faces of the friendly &amp; young-at-heart couple, Asha and Bala.<\/p>\n\n\n\n<p>The campaign shows the warm elderly couple inaugurating a new restaurant, Asha\u2019s Kitchen, and captures the ease with which they use mobile technology and data to fulfill their dreams.<\/p>\n\n\n\n<p>&nbsp;It talks about the possibilities that Vodafone SuperNet 4G offers to customers. It is a great example of successful native advertising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Velaska_and_Taboola\"><\/span>#8. Velaska and Taboola<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Velaska is an Italian fashion with a focus on Hand-Crafted Men&#8217;s and women&#8217;s Footwear. The company needed to up its game for its Brand awareness creation and Taboola was its obvious choice as Advertising Network Partner.<\/p>\n\n\n\n<p>Velaska first executed a Homepage that told an alluring story about their Product for a First-time Customer.<\/p>\n\n\n\n<p>Leaving the remaining part of the campaign for Taboola who then created sponsored Content and directed the Advertisement Viewers to the Homepage of its Website.<\/p>\n\n\n\n<p>This <a href=\"https:\/\/adstargets.com\/blog\/taboola-native-ads\/\" class=\"rank-math-link\">Taboola Ads<\/a> Example had straightaway witnessed a 25% growth in generated Leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Nike\"><\/span>#9. Nike<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nike is another brand that&#8217;s reaping massively on TikTok. Their videos are always high quality, and they&#8217;ve been able to create some great content that&#8217;s resonated with users.<\/p>\n\n\n\n<p>I think Nike is a great example of a brand that&#8217;s mastered the art of native advertising and is using Tik Tok as the platform to make sales.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@footballbanteer\/video\/6984737881516412165\" data-video-id=\"6984737881516412165\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@footballbanteer\" href=\"https:\/\/www.tiktok.com\/@footballbanteer?refer=embed\" rel=\"noopener\">@footballbanteer<\/a> <p>This was the best ad ever made <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\" rel=\"noopener\">#viral<\/a> <a title=\"explorepage\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/explorepage?refer=embed\" rel=\"noopener\">#explorepage<\/a> <a title=\"explore\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/explore?refer=embed\" rel=\"noopener\">#explore<\/a> <a title=\"trending\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/trending?refer=embed\" rel=\"noopener\">#trending<\/a> <a title=\"like\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/like?refer=embed\" rel=\"noopener\">#like<\/a> <a title=\"follow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/follow?refer=embed\" rel=\"noopener\">#follow<\/a> <a title=\"tiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktok?refer=embed\" rel=\"noopener\">#tiktok<\/a> <a title=\"nike\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nike?refer=embed\" rel=\"noopener\">#nike<\/a> <a title=\"football\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/football?refer=embed\" rel=\"noopener\">#football<\/a> <a title=\"soccer\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/soccer?refer=embed\" rel=\"noopener\">#soccer<\/a> <a title=\"footballtiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/footballtiktok?refer=embed\" rel=\"noopener\">#footballtiktok<\/a> <a title=\"premierleague\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/premierleague?refer=embed\" rel=\"noopener\">#premierleague<\/a> <a title=\"fy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fy?refer=embed\" rel=\"noopener\">#fy<\/a><\/p> <a target=\"_blank\" title=\"\u266c Alors on danse - Slowed - Stromae\" href=\"https:\/\/www.tiktok.com\/music\/Alors-on-danse-Slowed-6942182583350332165?refer=embed\" rel=\"noopener\">\u266c Alors on danse &#8211; Slowed &#8211; Stromae<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Vodafone_Turkeys_Campaign\"><\/span>#10. Vodafone Turkey\u2019s Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vodafone, a pioneer in Telecommunication Offerings partnered with Taboola to create Strategic creative and implement a Device-based Bidding Strategy.<\/p>\n\n\n\n<p>A Device-based Bidding Strategy differentiates Mobile and Desktop Users. Based on the Device that is being used, it decides the best location to plant Advertisements about telecommunication offerings.<\/p>\n\n\n\n<p>Taboola provided Vodafone with the ability to take a look at each of the Publisher\u2019s Performances based on Platforms, Geographies, and other Divisions. This allowed Vodafone to create Strategic Text Creatives and eventually decrease their Cost Per Sale by 42 percent.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.vmlyr.com\/sites\/www\/files\/2020-08\/200703_Vodafone_Red%20Light_40sn_HD_Web_YK_v01_altyazi_2%5B2%5D.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Stranger_Things_Spotify\"><\/span>#11. Stranger Things &amp; Spotify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Spotify in partnership with Netflix has launched a native advertising campaign with Stranger Things which premiered recently.<\/p>\n\n\n\n<p>The advert gathered a lot of attention as it blends music from a listener\u2019s selection with a handful of \u201cStranger Things\u201d classics from the newest season.<\/p>\n\n\n\n<p>\u201cStranger Things\u201d demonstrated its ability to influence the Spotify charts and now companies are doubling down on consumer interest in the popular series to drive engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_All_Ears_on_You\"><\/span>#12. All Ears on You<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The campaign illustrated how listeners are entranced within audio \u201cbubbles\u201d. Spotify is promoting the benefits of its super-engaged audience to potential advertisers in its first global B2B campaign, with creative that pictures users of the platform encased in their beautiful bubbles of audio.<\/p>\n\n\n\n<p>The campaign, &#8220;All Ears on You,&#8221; depicts people going about their day in a busy city full of distractions (phones, traffic, etc.) Alongside them, Spotify users are immersed in their little worlds as they listen to their audio of choice.<\/p>\n\n\n\n<p>A woman engrossed in her music dances across a pedestrian crossing and then floated past the windows of a busy office; a man stuck in traffic turns on a <a href=\"https:\/\/adstargets.com\/blog\/digital-marketing-podcasts\/\" class=\"rank-math-link\">podcast<\/a> and can zone out; another woman chills out to a meditation track in her pod.<\/p>\n\n\n\n<p>This advert aims to reinforce to advertisers that Spotify delivers a fully immersed audience, with higher engagement than other media platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Allbirds_and_The_New_York_Times\"><\/span>#13. Allbirds and The New York Times<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A new campaign that highlights Allbirds\u2019 shoes are made from sustainably sourced materials is promoted on the platform\u2019s regular newsfeed with a sponsored tag.<\/p>\n\n\n\n<p>When users clicked on the article, they are taken to a unique page on The New York Times platform with beautiful graphics and supporting sound effects.<\/p>\n\n\n\n<p>The article is about how valuable birds are to our environment and the ways climate change is putting them at risk.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.allbirds.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Allbirds<\/a> as a company has a major focus on sustainability, and, has \u201cbirds\u201d in its name. The content`s beautiful animated graphics and soundtrack of bird sounds create an awesome experience for viewers and this goes to promote the company that sponsored the advert and even the one that advertised the brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-30-1024x683-1.jpg\" alt=\"Allbirds and The New York Times Ads example\" class=\"wp-image-11460\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-30-1024x683-1.jpg 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-30.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-30-768x512-1.jpg 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-30-1536x1025-1.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Eni_Energy_and_CNN\"><\/span>#14. Eni Energy and CNN<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This native advert from CNN about Eni(The Green River Project GRP) shows how a brilliantly simple idea can help people lift themselves and future generations from poverty to prosperity.<\/p>\n\n\n\n<p>And depicts how a country facing an exploding population and an economy reliant on gas and oil could feed its people and thrive.<\/p>\n\n\n\n<p>The advert tells a story of a remarkable story unfolding in southern Nigeria. The Niger Delta is known not just for its vast oil and gas reserves, but also for its criminal gangs and kidnappings<\/p>\n\n\n\n<p>And yet in this insecure, sometimes hostile territory, lives are being transformed. A project pioneered more than thirty years ago, is taking subsistence farmers and helping them to make a good living from their crops.<\/p>\n\n\n\n<p>Giving them enough money to educate their children, buy their homes, expand their farms and employ workers from their communities.<\/p>\n\n\n\n<p>CNN tells in detail about the activities of Eni through The Green River Project advert.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_KPMG_and_Forbes\"><\/span>#15. KPMG and Forbes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/brandstorytelling\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Forbes&#8217; BrandVoice<\/a> is a platform for native advertising and sponsored content.<\/p>\n\n\n\n<p>KPMG has leveraged this great platform to take its native content on Forbes to the next level, with a campaign called &#8220;The Great Rewrite.&#8221;<\/p>\n\n\n\n<p>&nbsp;The Great Rewrite centers on various industries and how they are being &#8220;rewritten&#8221; in a post-innovation age. The campaign look and feel are grand and ultra-modern, yet easy to navigate.<\/p>\n\n\n\n<p>This native advertisement connects KPMG with the future of innovation, while continually adding new &#8220;chapters&#8221; about various sectors. Each chapter is packed with content, including videos, featured articles, and content recommendations.<\/p>\n\n\n\n<p>This is a great native advertising example, just like its title, which is rewriting the rules of native in an ongoing, ever-growing, content-rich user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Pukka_and_Amazon\"><\/span>#16 Pukka and Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pukka herbs create delicious organic herbal teas that help you on your journey to a healthier and happier life.<\/p>\n\n\n\n<p>In a quest to create more awareness, the brand decided to engage the services of Amazon, an advertising outlet that understands how to persuade customers to spend more by creating native content that blends smoothly with its website`s culture and outlook.<\/p>\n\n\n\n<p>This ad mixes in well with the rest of the page while not hiding that it is sponsored content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-31-1024x1024-1.jpg\" alt=\"Pukka and Amazon Ad example\" class=\"wp-image-11461\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-31-1024x1024-1.jpg 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-31-300x300-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-31-150x150.png 150w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-31-768x768-1.jpg 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-31.jpg 200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_The_San_Diego_Zoo_and_Tik_tok\"><\/span>#17. The San Diego Zoo and Tik tok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The San Diego Zoo struck viral gold when they first joined TikTok because of their cute subjects_their very own zoo animals.<\/p>\n\n\n\n<p>The zoo uses trendy TikTok audio along with their zoo animals to create some of the most shared videos from the app.<\/p>\n\n\n\n<p>Thinking outside of the box doesn\u2019t necessarily mean you need a big budget. Sometimes your best content is right in front of you!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@sandiegozoo\/video\/7123342694927076651\" data-video-id=\"7123342694927076651\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@sandiegozoo\" href=\"https:\/\/www.tiktok.com\/@sandiegozoo?refer=embed\" rel=\"noopener\">@sandiegozoo<\/a> <p>The Drew Barrymore Effect <a title=\"drewbarrymoreedit\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/drewbarrymoreedit?refer=embed\" rel=\"noopener\">#drewbarrymoreedit<\/a> <a title=\"rhinosoftiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/rhinosoftiktok?refer=embed\" rel=\"noopener\">#rhinosoftiktok<\/a> <a title=\"rainonme\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/rainonme?refer=embed\" rel=\"noopener\">#rainonme<\/a> <a title=\"sdzsafaripark\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sdzsafaripark?refer=embed\" rel=\"noopener\">#sdzsafaripark<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Drew Barrymore\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7121392436584303406?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Drew Barrymore<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Wendys\"><\/span>#18. Wendy\u2019s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wendy\u2019s is no stranger when it comes to making a splash in the social world. They are known for their stand-out performance on social media platforms like <a href=\"https:\/\/twitter.com\/adstargets\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> and TikTok is no different.<\/p>\n\n\n\n<p>Wendy\u2019s was one of the first big brands to post on the app over a year ago and has since driven competitors to join the app.<\/p>\n\n\n\n<p>At face value, their <a href=\"https:\/\/www.tiktok.com\/@adstargets\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">TikTok videos<\/a> might seem incoherent, but it\u2019s far from that\u2014in fact, it\u2019s strategic. Scrolling through you\u2019ll see anything from a styrofoam head to reposted fan content, catering all to their meme culture audience.<\/p>\n\n\n\n<p>The randomness and the unscripted formats their adverts adopt on Tik Tok drive their loyal followers to stick around and keep Wendy\u2019s \u201con brand\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_KFC_and_Tik_Tok\"><\/span>#19. KFC and Tik Tok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>KFC is another brand that&#8217;s been doing a great job with TikTok. They&#8217;ve released some hilarious videos that have been a big hit with users, and their product seems to be a good fit for the platform. I think KFC is a great example of a brand that knows how to utilize TikTok to its fullest potential.<\/p>\n\n\n\n<p>So if you&#8217;re looking for some inspiration on how to create awesome TikTok ads and sales pitches, be sure to check out the channel of KFC. They&#8217;re doing a great job and definitely worth watching.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@kentuckyfriedchicken\/video\/6950309936140143877\" data-video-id=\"6950309936140143877\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@kentuckyfriedchicken\" href=\"https:\/\/www.tiktok.com\/@kentuckyfriedchicken?refer=embed\" rel=\"noopener\">@kentuckyfriedchicken<\/a> <p>Might be the best one yet\ud83d\ude0d\ud83d\ude0b @foodiemobbb <a title=\"kfchack\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kfchack?refer=embed\" rel=\"noopener\">#KFChack<\/a> <a title=\"friedchicken\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/friedchicken?refer=embed\" rel=\"noopener\">#friedchicken<\/a> <a title=\"kfcchickensandwich\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kfcchickensandwich?refer=embed\" rel=\"noopener\">#KFCchickensandwich<\/a> <a title=\"kfctok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kfctok?refer=embed\" rel=\"noopener\">#KFCtok<\/a> <a title=\"kfcchicken\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kfcchicken?refer=embed\" rel=\"noopener\">#KFCchicken<\/a> <a title=\"fastfoodhacks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fastfoodhacks?refer=embed\" rel=\"noopener\">#fastfoodhacks<\/a> <a title=\"lunchhack\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lunchhack?refer=embed\" rel=\"noopener\">#lunchhack<\/a> <a title=\"foodupgrade\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foodupgrade?refer=embed\" rel=\"noopener\">#foodupgrade<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - KFC\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6950309814493072133?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; KFC<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Native advertising is essential in a paid ad. It&#8217;s designed to match the look, feel, and function of the media format in which they appear. It exposes the reader to advertising content without sticking out like pop-ups that make the interface darker.<\/p>\n\n\n\n<p>Native ads are brand exposure cloaked in editorial content, so they don\u2019t tire out the audience. Native advertising engages the audience as long as the content is relevant and interesting. Putting out chances of the audience experiencing ad fatigue.<\/p>\n\n\n\n<p>These days, many native ads that we see online are truly spectacular. Some are eye-catching, others are original, and yet others offer inspiration for new <a href=\"https:\/\/adstargets.com\/blog\/promote-your-business\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/promote-your-business\/\">ways to promote<\/a> compelling content and capture mindshare.<\/p>\n\n\n\n<p>The 19 examples give a taste of how native advertising is constantly advancing, pushing the boundaries of content and design to create new, unexpected online brand experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Users don\u2019t want to be disturbed by intrusive advertising with no brand interaction. A majority of consumers prefer getting to know a company via articles rather than ads. The users prefer to read about a product or service through a story incorporated into the content naturally Native advertising matches the design, layout, style, and language [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-promotion-online-advertising"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/11430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=11430"}],"version-history":[{"count":14,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/11430\/revisions"}],"predecessor-version":[{"id":22308,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/11430\/revisions\/22308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/11473"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=11430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=11430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=11430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}