{"id":1133,"date":"2019-01-15T17:11:47","date_gmt":"2019-01-15T17:11:47","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=1133"},"modified":"2025-03-25T21:17:56","modified_gmt":"2025-03-25T21:17:56","slug":"online-advertising-roi-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/online-advertising-roi-what-you-need-to-know","title":{"rendered":"Online Advertising ROI: What you need to know"},"content":{"rendered":"<p><strong><span style=\"color: #000000;\">Updated 25\/03\/2025<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Online advertising ROI also is known as digital marketing ROI is simply the return on investment one is expected to achieve during their advertising campaign or digital marketing activity. It is often measured using several ways and medium.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">It is confusing to a lot of online advertising especially new advertiser to figure out what their advertising ROI on their <a href=\"https:\/\/adstargets.com\/blog\/how-to-choose-the-best-ppc-ad-network-for-publishers\/\">PPC<\/a> advertising. Due to that, you see questions like these &#8220;What Ad Network has good ROI?<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2019\/01\/Question.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1135\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2019\/01\/Question-1024x143.png\" alt=\"Online advertising ROI\" width=\"1024\" height=\"143\" \/><\/a>\u00a0This is a serious question to be considered cause a lot of digital marketers are out there wondering about how to get higher ROI on their Ad campaigns while others think there are specific Ad networks that give higher ROI on Ad campaigns.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">After I saw the above question, I decided to write this blog post to clear<\/span><span style=\"color: #000000;\">\u00a0the confusion and rather describe few but important steps on how you can actually achieve high <a href=\"https:\/\/r.search.yahoo.com\/_ylt=AwrCwOU2X59eXhcAHkUPxQt.;_ylu=X3oDMTByMjB0aG5zBGNvbG8DYmYxBHBvcwMxBHZ0aWQDBHNlYwNzYw--\/RV=2\/RE=1587531702\/RO=10\/RU=https%3a%2f%2fsupport.google.com%2fadwords%2fanswer%2f2365762%3fhl%3den\/RK=2\/RS=WptspjPx8JXSbC6B1NTa4eQTAlc-\" target=\"_blank\" rel=\"noopener\">ROI with your Ad campaign<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">See my answer below&#8230;<\/span><\/p>\n<p><span style=\"color: #000000;\">So\u2026 I was thinking it will be better to make one thing clear before jumping in the answer. All most Ad network especially Facebook, <a href=\"https:\/\/adstargets.com\/blog\/review-of-google-adwords-alternatives-ad-networks\/\">Google Ads<\/a>, Bing Ads, Yahoo Gemini have potentials to deliver good ROI on your Ad campaigns.<\/span><\/p>\n<p><span style=\"color: #000000;\">However, there are certain things you need to do as an advertiser to be able to achieve high ROI on your <a href=\"https:\/\/adstargets.com\/blog\/how-to-determine-advertising-cost-on-your-blog\/\">Ad campaigns<\/a>.<\/span><\/p>\n<p><span style=\"color: #000000;\">You should never expect to put Ads on any Ad network, sit back and get good ROI. That\u2019s the sad truth about <a href=\"https:\/\/adstargets.com\/blog\/top-tips-for-cheap-online-advertising-for-start-ups\/\">online advertising<\/a>.<\/span><\/p>\n<p><span style=\"color: #000000;\">Good ROI comes with certain procedures and tactics which I will lay below.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/online-advertising-roi-what-you-need-to-know\/#Audience_research\" >Audience research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/online-advertising-roi-what-you-need-to-know\/#Target_Audience\" >Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/online-advertising-roi-what-you-need-to-know\/#Evaluation_and_optimization\" >Evaluation and optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/online-advertising-roi-what-you-need-to-know\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Audience_research\"><\/span><span style=\"color: #000000;\"><b>Audience research<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">The first thing you need to do as an advertiser is to figure out where your audience is spending most of their time. You can be able to do this by simply looking at how they interact with your content on your social media. <\/span><\/p>\n<p><span style=\"color: #000000;\">Another way and the best is to use Facebook&#8217;s audience insight tool especially if you choose to use Facebook for your <a href=\"https:\/\/adstargets.com\/blog\/top-tips-for-effective-mobile-advertising\/\">advertising<\/a> campaign. There is more to this but I will stop here for now\u2026<\/span><\/p>\n<p><span style=\"color: #000000;\">Choosing the right <a href=\"https:\/\/adstargets.com\/blog\/best-nigerian-ad-network\/\">Ad network<\/a>: Once you are able to determine where your target audience is, it\u2019s time to decide which Ad networks will work best for you. <\/span><\/p>\n<p><span style=\"color: #000000;\">If you are targeting a global or national audience, my suggestion will be to use one of the Ad giants such as Facebook or Google Ads. <\/span><\/p>\n<p><span style=\"color: #000000;\">This way you will be able to target a larger audience and achieve a high <a href=\"https:\/\/adstargets.com\/blog\/roi-calculator\/\">ROI on your Ad campaign<\/a>.<\/span><\/p>\n<p><a href=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2019\/01\/Facebook-Audience-Insights-Tool-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1138\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2019\/01\/Facebook-Audience-Insights-Tool--1024x594.jpg\" alt=\"Audience research tool\" width=\"1024\" height=\"594\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span><strong><span style=\"color: #000000;\">Target Audience<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">Now that you have known where your audience is and chosen your desired ad Network, It\u2019s time to <a href=\"https:\/\/adstargets.com\/blog\/targeted-banner-advertising-to-reach-your-audience\/\">target your audience<\/a> which is one of the most important things for your Ad campaign. <\/span><\/p>\n<p><span style=\"color: #000000;\">You can target your audience based on several criteria such as their interest, industry, age, gender, location, and psychographic data about your best customers. <\/span><\/p>\n<p><span style=\"color: #000000;\">These tools give you the opportunity to reach your best audience. Make great use of them.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Evaluation_and_optimization\"><\/span><strong><span style=\"color: #000000;\">Evaluation and optimization<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">Once your Ad campaign starts going out, You don\u2019t stop there but rather keep evaluating and optimizing your Ads if possible on daily basis, this process involves looking at what is performing the best and focus target those audiences. <\/span><\/p>\n<p><span style=\"color: #000000;\">An example of this may be looking at which age group converts more and in what location, income levels and industry could be considered also. Looking at these data will allow you to target those audiences more and remove the categories that didn\u2019t perform well. <\/span><\/p>\n<p><span style=\"color: #000000;\">The benefits of doing this or following these <a href=\"https:\/\/adstargets.com\/blog\/21-online-advertising-companies\/\">online advertising<\/a> campaign stages and the process will be:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">It will save your <a href=\"https:\/\/adstargets.com\/blog\/calculate-your-advertising-cost-and-roi\/\">cost of advertising<\/a><\/span><\/li>\n<li><span style=\"color: #000000;\">More sales or conversions and<\/span><\/li>\n<li><span style=\"color: #000000;\">Overall High ROI<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">This is how you could achieve high ROI from your online Ad campaign using any Ad Network.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">Advertising online generally can be tricky but if the right steps are followed, getting higher <a href=\"https:\/\/adstargets.com\/blog\/\">ROI on advertising<\/a> is very possible on any of the gain Ad networks. I will like to see your comments in the comment section if you have good experience advertising online. Also, your ideas are very much welcome to help us improve this piece.<\/span><\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"\/\/i0.wp.com\/adstargets.com\/blog\/wp-content\/uploads\/2019\/12\/Advertising-ROI-488x1024.jpg\" alt=\"\" class=\"wp-image-2753\"\/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Updated 25\/03\/2025 Online advertising ROI also is known as digital marketing ROI is simply the return on investment one is expected to achieve during their advertising campaign or digital marketing activity. It is often measured using several ways and medium.\u00a0 It is confusing to a lot of online advertising especially new advertiser to figure out [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,20],"tags":[],"class_list":["post-1133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-online-advertising"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/1133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=1133"}],"version-history":[{"count":7,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/1133\/revisions"}],"predecessor-version":[{"id":23147,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/1133\/revisions\/23147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/3216"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=1133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=1133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=1133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}