{"id":10824,"date":"2022-06-23T13:35:48","date_gmt":"2022-06-23T12:35:48","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=10824"},"modified":"2025-03-26T08:51:25","modified_gmt":"2025-03-26T08:51:25","slug":"keyword-research-guide","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/keyword-research-guide","title":{"rendered":"Keyword Research Guide: How to Choose Keywords for Your Website"},"content":{"rendered":"\n<p><strong>Updated 26\/03\/2025<\/strong><\/p>\n\n\n\n<p>At the start of every content marketing project, every marketer is supposed to have the commanding right to summon the Perfect Keywords for a website into their content to Win in Search Engine Results Pages (SERPs).<\/p>\n\n\n\n<p>Keyword Research helps digital marketers to figure out which keywords they should be using or which ones their buyers are using to search for their <a href=\"https:\/\/en.wikipedia.org\/wiki\/Product_(business)\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">products<\/a> or services.<\/p>\n\n\n\n<p>Make it easier for your customers to find your brand in searches by strategically placing keywords that the Search engine can easily and quickly find on the grid, to beat your opponent in the search engine competition and stand on the first page of every search in your industry.<\/p>\n\n\n\n<p>Every <a href=\"https:\/\/adstargets.com\/blog\/every-online-business-needs-seo\/\" class=\"rank-math-link\">SEO<\/a> website content project begins with you building your keyword list because those keywords are the key to your content. (See what I did there? No pun intended)<\/p>\n\n\n\n<p>Building your list means hunting down those keyword terms and phrases that your potential website visitors would use to search for your products and services using search engines.<\/p>\n\n\n\n<p>So your major goal when you compile your list is to match your list to your audience\u2019s searches.<\/p>\n\n\n\n<p>Let&#8217;s understand the term.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/keyword-research-guide\/#What_is_a_keyword\" >What is a keyword?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/keyword-research-guide\/#What_to_Consider_During_Keyword_Research\" >What to Consider During Keyword Research<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/keyword-research-guide\/#1_Who_Is_Your_Targeted_Audience\" >#1. Who Is Your Targeted Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/keyword-research-guide\/#2_Where_Is_The_Most_Traffic\" >#2. Where Is The Most Traffic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/keyword-research-guide\/#3_What_Keywords_Are_The_Least_Competitive\" >#3. What Keywords Are The Least Competitive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/keyword-research-guide\/#4_Test_Your_Search_Criteria_with_Google_AdWords_Before_You_Invest_in_Them\" >#4. Test Your Search Criteria with Google AdWords Before You Invest in Them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/keyword-research-guide\/#5_Keyword_ROI\" >#5. Keyword ROI<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/keyword-research-guide\/#How_To_Choose_The_Most_Profitable_Keywords\" >How To Choose The Most Profitable Keywords?&nbsp;&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/keyword-research-guide\/#1_Understand_user_intent_to_match_keywords_with_your_goals\" >#1. Understand user intent to match keywords with your goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/keyword-research-guide\/#2_Generate_topic_ideas\" >#2. Generate topic ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adstargets.com\/blog\/keyword-research-guide\/#3_Find_long-tail_keywords_with_the_highest_revenue_potential\" >#3. Find long-tail keywords with the highest revenue potential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adstargets.com\/blog\/keyword-research-guide\/#4_Use_the_Google_Keyword_Planner_tool_to_find_profitable_keywords\" >#4. Use the Google Keyword Planner tool to find profitable keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/adstargets.com\/blog\/keyword-research-guide\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_keyword\"><\/span>What is a keyword?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A keyword is a word or phrase that is a topic of significance. A word with the spotlight on it. A word that is the center of attention in <a href=\"https:\/\/adstargets.com\/blog\/b2b-content-marketing\/\" class=\"rank-math-link\">website content<\/a> is the keyword.<\/p>\n\n\n\n<p>That seems very simple, right? But yes, that is all that is with the keyword.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_to_Consider_During_Keyword_Research\"><\/span>What to Consider During Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Who_Is_Your_Targeted_Audience\"><\/span><strong>#1. Who Is Your <a href=\"https:\/\/adstargets.com\/blog\/targeted-banner-advertising-to-reach-your-audience\/\" class=\"rank-math-link\">Targeted Audience<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Having a good grasp of your target audience for SEO is crucial. <\/p>\n\n\n\n<p>When you know your target audience, you will be able to know what they\u2019re looking for; know what common problems they have; what solution they may be looking for, and know where they hang out seeking a solution.<\/p>\n\n\n\n<p>Once you arm yourself with the knowledge of these key bits of information, you can transform everything within your SEO strategy from the type of content you create, the landing pages, to where you promote your website and that would mean good tides for your brand ROI and <a href=\"https:\/\/adstargets.com\/blog\/free-seo-tools\/\" class=\"rank-math-link\">SEO ranking<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Where_Is_The_Most_Traffic\"><\/span><strong>#2. Where Is The Most Traffic?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you understand what your audience is searching for, you\u2019ll then need to rely on this knowledge to define the most possible popular search queries and choose them for optimizing your site content.<\/p>\n\n\n\n<p>People use keywords to find solutions when conducting research online. So if Know these people, you will have a grasp of what they possibly may be searching for online.<\/p>\n\n\n\n<p>When you know what they may be searching for online, you take a step further to guess possible keywords that may be used by them in their search queries. <\/p>\n\n\n\n<p>Getting the keywords right put your content in a good spot and in front of your audience so that when they conduct searches, you stand to gain more organic <a href=\"https:\/\/adstargets.com\/blog\/google-search-console\/\" data-type=\"URL\" data-id=\"https:\/\/adstargets.com\/blog\/google-search-console\/\">traffic from search engines<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_What_Keywords_Are_The_Least_Competitive\"><\/span><strong>#3. What Keywords Are The Least Competitive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Self-improvement gurus would say, \u201cDon&#8217;t compete with others. You compete with yourself. Settling for the least competitive keyword is a great idea because Low-competitive keywords are search queries that have fewer companies and websites competing for high organic rankings in search engines.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/adstargets.com\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"90\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90.jpg\" alt=\"Buy Quality web traffic\" class=\"wp-image-9565\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90.jpg 970w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90-300x28-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90-768x71-1.jpg 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/a><figcaption class=\"wp-element-caption\">Click the banners to Advertise at adstargets<\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"838\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/06\/image-17-1024x838-1.jpg\" alt=\"Online marketing Guide: SEO \" class=\"wp-image-10917\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/06\/image-17-1024x838-1.jpg 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/06\/image-17-300x245-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/06\/image-17-768x628-1.jpg 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/06\/image-17-1.jpg 245w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Because they have less competition, these keywords are good opportunities for an SEO plan.<\/p>\n\n\n\n<p>Targeting low-competition keywords with helpful content on your website can help you achieve your organic traffic goals with less off-page strategy or social promotion. <\/p>\n\n\n\n<p>Because they have less competition<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Test_Your_Search_Criteria_with_Google_AdWords_Before_You_Invest_in_Them\"><\/span><strong>#4. Test Your Search Criteria with Google AdWords Before You Invest in Them<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Launching a new <a href=\"https:\/\/adstargets.com\/blog\/google-ads-cost-in-2022\/\" class=\"rank-math-link\">Google Ads<\/a> search campaign is an exhilarating process. <\/p>\n\n\n\n<p>Excitement, anxiety, and fear are emotions that come to mind when you are about to click the Enable button on a new campaign.<\/p>\n\n\n\n<p>Take a deep breath!<\/p>\n\n\n\n<p>You are right to pause and take a deep breath to reconsider. <\/p>\n\n\n\n<p>Over the years, we have witnessed businesses grow from scratch into an empire on the back of hardworking AdWords campaigns. But, we\u2019ve also watched tens of thousands of dollars get flushed down the Google Ads drain due to mismanaged campaigns.<\/p>\n\n\n\n<p>So until you are sure, don\u2019t click the green button. <\/p>\n\n\n\n<p>Put on your AdWords headgear as you drive and learn how to build a profitable garden of <a href=\"https:\/\/ads.google.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Google Adwords<\/a> ads from the scratch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Keyword_ROI\"><\/span><strong>#5. Keyword ROI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Is the keyword valuable? Will it bring you the traffic you crave? <a href=\"https:\/\/adstargets.com\/blog\/roi-calculator\/\" class=\"rank-math-link\">Calculating ROI<\/a> for SEO is a struggle for even the most tenured <a href=\"https:\/\/adstargets.com\/blog\/blogger-seo-tips-that-can-boost-your-traffic\/\" class=\"rank-math-link\">SEO experts<\/a>.<\/p>\n\n\n\n<p>Yet, veterans of SEO have the advantage of keyword search volumes that provide insight into what people are interested in, this information that is not available to new entrants.<\/p>\n\n\n\n<p>Understanding the impact of SEO is essential, especially for SEO managers hoping to convince leadership that the investment is worthwhile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Choose_The_Most_Profitable_Keywords\"><\/span>How To Choose The Most Profitable Keywords?&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Do SEO Keyword Research (2025 Update)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/UFNjSrEc5Ko?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This is a process requiring some steps from start to finish. Because I am that \u201cthe more the details, the better\u201d kind of guy, I will take you through the process from start to finish. <\/p>\n\n\n\n<p>Let`s dive in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Understand_user_intent_to_match_keywords_with_your_goals\"><\/span><strong>#1. Understand user intent to match keywords with your goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>User intent is the reason why someone is searching for something on Google. What are they trying to achieve as a result of searching for that term?<\/p>\n\n\n\n<p>It may be to either<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>buy something<\/li>\n\n\n\n<li>to do something<\/li>\n\n\n\n<li>to find something<\/li>\n\n\n\n<li>to learn something<\/li>\n\n\n\n<li>to go somewhere<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Generate_topic_ideas\"><\/span><strong>#2. Generate topic ideas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The next phase in the publisher`s journey would be to brainstorm on a seed keyword (a short-tail keyword, usually with one or two words). How do you come up with seed keywords?<\/p>\n\n\n\n<p>If you have an existing website, a powerful place to find seed keywords is uncovering keyword phrases you already rank for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Find_long-tail_keywords_with_the_highest_revenue_potential\"><\/span><strong>#3. Find long-tail keywords with the highest revenue potential<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Content using long-tail keywords often generates better sales leads since they are more specific and focused on the buyer&#8217;s needs.<\/p>\n\n\n\n<p>&nbsp;So, while there may be only a few hundred search results per month, the people searching with that term are more likely farther along in their sales cycle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_the_Google_Keyword_Planner_tool_to_find_profitable_keywords\"><\/span><strong>#4. Use the Google Keyword Planner tool to find profitable keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>So the idea of the Google keyword planner tool is to help you find keywords that are relevant to the project. Google Keyword planner tools help you find a list of keywords that are relevant to your business so you know exactly which keywords are useful for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To be on the first page of the search engine is such a big thing for every marketer and this is because 75% of people will never scroll past the first page on a Google search results page. This is why keyword research is very important.<\/p>\n\n\n\n<p>For this reason, it is very important to take time to do the keyword research to stay in the face of your customer every time they search for content from your industry.<\/p>\n\n\n\n<p>Keywords act as a conduit pipe through which your target audience gets into your website, more reason you should pay attention to crafting the passage carefully for ease of access.<\/p>\n\n\n\n<p>Follow the recommended practices outlined in this article on choosing the keywords for your website. You will be well on your way to a profitable and fair ranking result from search engines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated 26\/03\/2025 At the start of every content marketing project, every marketer is supposed to have the commanding right to summon the Perfect Keywords for a website into their content to Win in Search Engine Results Pages (SERPs). Keyword Research helps digital marketers to figure out which keywords they should be using or which ones [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10908,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1211,1053,1201],"class_list":["post-10824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-promotion-online-advertising","tag-keyword-research","tag-seo","tag-serps"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/10824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=10824"}],"version-history":[{"count":18,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/10824\/revisions"}],"predecessor-version":[{"id":23150,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/10824\/revisions\/23150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/10908"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=10824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=10824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=10824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}