{"id":10780,"date":"2022-07-24T12:45:23","date_gmt":"2022-07-24T11:45:23","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=10780"},"modified":"2026-02-23T17:53:04","modified_gmt":"2026-02-23T17:53:04","slug":"top-performing-banner-ad-sizes","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes","title":{"rendered":"Top Performing  Banner Ad Sizes in 2022: Guide and Tips For Effective Banner Advertising"},"content":{"rendered":"\n<p>Banner ads are one of the most prolific forms of display advertising used in today\u2019s online marketing. However, as with any marketing campaign, the success of a banner campaign boils down to creative quality or specifically banner ad sizes when it comes to banner advertising.<\/p>\n\n\n\n<p>Your banner ads must be compelling, attractive, and catchy. Only then will your marketing message get the opportunity to witness a breakthrough in the competitive online advertising space. Things like animation, the use of faces, brand colors, and clear text help banner ads stand out.<\/p>\n\n\n\n<p>In this article, I will bend over backward to guide you on how to build better ads that ultimately drive stronger banner performance in the advertising space.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#What_is_Banner_Advertising\" >What is Banner Advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#Top_performing_Banner_Advertising_in_2022\" >Top performing Banner Advertising in 2022<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#1_Medium_rectangle_300%C3%97250_ad_size\" >#1. Medium rectangle (300\u00d7250 ad size)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#2_Large_rectangle_336%C3%97280_ad_size\" >#2. Large rectangle (336\u00d7280 ad size)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#3_Leaderboard_728%C3%9790_ad_size\" >#3. Leaderboard (728\u00d790 ad size)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#4_Half-page_or_large_skyscraper_300%C3%97600_ad_size\" >#4. Half-page or large skyscraper (300\u00d7600 ad size)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#5_Mobile_leaderboard_320%C3%9750_ad_size\" >#5. Mobile leaderboard (320\u00d750 ad size)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#Banner_Ad_Sizes_For_Social_Media_Platforms\" >Banner Ad Sizes For Social Media Platforms<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#1_Instagram_Image_Sizes\" >#1. Instagram Image Sizes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#2_Instagram_Story_Image_Size\" >#2. Instagram Story Image Size<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#3_YouTube_Banner_Sizes\" >#3. YouTube Banner Sizes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#4_LinkedIn_Image_Sizes\" >#4. LinkedIn Image Sizes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#5_Twitter_Image_Sizes\" >#5. Twitter Image Sizes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#6_Facebook_Banner_ad_Sizes\" >#6. Facebook Banner ad Sizes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#Why_Does_Banner_Advertising_Still_Work\" >Why Does Banner Advertising Still Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#Best_Practices_for_Effective_Banner_Advertising\" >Best Practices for Effective Banner Advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#1_Use_Catchy_images_to_Draw_your_Audience_Into_Your_Ad\" >#1. Use Catchy images to Draw your Audience Into Your Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#2_Use_animation_to_overcome_banner-blindness\" >#2. Use animation to overcome banner-blindness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#3_Offer_free_trials_and_other_incentives\" >#3. Offer free trials and other incentives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#4_Spotlight_your_product\" >#4. Spotlight your product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#5_Inspire_urgency\" >#5. Inspire urgency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#6_Offer_Solution\" >#6. Offer Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#7_Give_your_banner_ads_a_professional_look\" >#7. Give your banner ads a professional look<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/adstargets.com\/blog\/top-performing-banner-ad-sizes\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Banner_Advertising\"><\/span>What is Banner Advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A banner ad is a digital billboard or display board using images to draw attention and send a message to the consumer about a product.<\/p>\n\n\n\n<p>A great banner ad draws the reader\u2019s attention through images of what\u2019s being advertised. They\u2019re bright, welcoming, and don\u2019t have much text, instead of using images or multimedia to convey a message for overall brand consideration.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/adstargets.com\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"90\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90-1.jpg\" alt=\"Advertise at AdsTargets\" class=\"wp-image-9655\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90-1.jpg 970w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90-1-300x28-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90-1-768x71-1.jpg 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/a><figcaption class=\"wp-element-caption\">Click The Banner To Advertise at AdsTargets<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_performing_Banner_Advertising_in_2022\"><\/span>Top performing Banner Advertising in 2022<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Are you looking for the most attractive <a href=\"https:\/\/adstargets.com\/blog\/banner-ads-sizes\/\" class=\"rank-math-link\">banner sizes<\/a> to draw subscribers&#8217; attention in 2022? When you are pouring money into Google, it is important to be aware of the banner ad sizes that could generate the most amount of attention and draw the conversion to your brand.<\/p>\n\n\n\n<p>Not knowing the appropriate banner ad sizes is one of the biggest mistakes made in <a href=\"https:\/\/adstargets.com\/blog\/guide-to-understanding-banner-advertising-cost\/\" class=\"rank-math-link\">banner advertising<\/a>, one that could result in a waste of a lot of resources.<\/p>\n\n\n\n<p>Here is a list of <a href=\"https:\/\/adstargets.com\/blog\/banner-ads-sizes\/\" class=\"rank-math-link\">5 top-performing banner ads<\/a> you could think of using to increase clicks, sales, and conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Medium_rectangle_300%C3%97250_ad_size\"><\/span>#1. Medium rectangle (300\u00d7250 ad size)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This type of banner ad is the most portable one out of all these options so it doesn\u2019t take up much space on a web page. It does well when it\u2019s ingrained within text content or when it\u2019s placed at the end of an article. <\/p>\n\n\n\n<p>Because of the convenient size, advertisers tend to prefer it because it\u2019s advantageous to display. At the same time, it\u2019s a good option when you\u2019re just getting started with display ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/300-x-250-Medium-Rectangle-\u2013-Banner-Experts-2022-07-24-13-49-16.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/300-x-250-Medium-Rectangle-\u2013-Banner-Experts-2022-07-24-13-49-16-1024x770.png\" alt=\"300X250 Banner Ad Size\" class=\"wp-image-11371\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/300-x-250-Medium-Rectangle-\u2013-Banner-Experts-2022-07-24-13-49-16-1024x770.png 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/300-x-250-Medium-Rectangle-\u2013-Banner-Experts-2022-07-24-13-49-16-300x226.png 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/300-x-250-Medium-Rectangle-\u2013-Banner-Experts-2022-07-24-13-49-16-768x577.png 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/300-x-250-Medium-Rectangle-\u2013-Banner-Experts-2022-07-24-13-49-16-1536x1155.png 1536w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/300-x-250-Medium-Rectangle-\u2013-Banner-Experts-2022-07-24-13-49-16.png 266w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Image credit: Web Banner Expert<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Large_rectangle_336%C3%97280_ad_size\"><\/span><strong>#2. Large rectangle (336\u00d7280 ad size)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Large Rectangle (336\u00d7280) is also a top-performing ad size as suggested by <a href=\"https:\/\/www.google.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Google<\/a>. Even though this banner ad size doesn\u2019t get as many impressions as the first one, it\u2019s still a popular option for advertisers. <\/p>\n\n\n\n<p>Since it\u2019s identical to the medium rectangle, it performs best when it\u2019s placed within text content or at the end of a post. Because it\u2019s slightly bigger than the <a href=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/300-x-250-Medium-Rectangle-%E2%80%93-Banner-Experts-2022-07-24-13-49-16.png\">300\u00d7250<\/a> ad size, it means that you will have more ad director<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/336-x-280-Large-Rectangle-\u2013-Banner-Experts-2022-07-24-12-12-32-1024x770.png\" alt=\"336X280 Banner Ad Size\" class=\"wp-image-11358\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/336-x-280-Large-Rectangle-\u2013-Banner-Experts-2022-07-24-12-12-32-1024x770.png 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/336-x-280-Large-Rectangle-\u2013-Banner-Experts-2022-07-24-12-12-32-300x226.png 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/336-x-280-Large-Rectangle-\u2013-Banner-Experts-2022-07-24-12-12-32-768x578.png 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/336-x-280-Large-Rectangle-\u2013-Banner-Experts-2022-07-24-12-12-32-1536x1155.png 1536w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/336-x-280-Large-Rectangle-\u2013-Banner-Experts-2022-07-24-12-12-32.png 266w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Web Banner Expert<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Leaderboard_728%C3%9790_ad_size\"><\/span><br><strong>#3. Leaderboard (728\u00d790 ad size)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This ad is usually set at the top of the page so that it is the first thing that web users see when they land On a page. <\/p>\n\n\n\n<p>If you wish to get your ad in front of many people as possible, then this is a good option to consider, since it performs well, commanding the highest impressions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"765\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/728-x-90-Leaderboard-\u2013-Banner-Experts-2022-07-24-12-18-08-1024x765.png\" alt=\"728X90 Banner Ad Size\" class=\"wp-image-11359\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/728-x-90-Leaderboard-\u2013-Banner-Experts-2022-07-24-12-18-08-1024x765.png 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/728-x-90-Leaderboard-\u2013-Banner-Experts-2022-07-24-12-18-08-300x224.png 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/728-x-90-Leaderboard-\u2013-Banner-Experts-2022-07-24-12-18-08-768x574.png 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/728-x-90-Leaderboard-\u2013-Banner-Experts-2022-07-24-12-18-08-1536x1148.png 1536w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/728-x-90-Leaderboard-\u2013-Banner-Experts-2022-07-24-12-18-08.png 268w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Web Banner Expert<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Half-page_or_large_skyscraper_300%C3%97600_ad_size\"><\/span>#4. Half-page or large skyscraper (300\u00d7600 ad size)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Half-page ad provides higher visibility due to its large size. It covers nearly half of the web page, which is suitable for better engagement. <\/p>\n\n\n\n<p>This means that, as an advertiser, you have a lot more elbow room to get your message noticed. But this comes with the pressure of needing some creative inspiration to come up with stunning visuals that draw people in to click on your banner ad. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/300x600a.png-2022-07-24-12-35-53-1024x770.png\" alt=\"300X600 Banner Ad Size\" class=\"wp-image-11360\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/300x600a.png-2022-07-24-12-35-53-1024x770.png 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/300x600a.png-2022-07-24-12-35-53-300x226.png 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/300x600a.png-2022-07-24-12-35-53-768x577.png 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/300x600a.png-2022-07-24-12-35-53-1536x1155.png 1536w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/300x600a.png-2022-07-24-12-35-53.png 266w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Web Banner Expert<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Mobile_leaderboard_320%C3%9750_ad_size\"><\/span><strong>#5. Mobile leaderboard (320\u00d750 ad size)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This banner ad size brings an optimum response from smartphone viewers only. This means this banner ad format is optimized for mobile devices only. Google doesn\u2019t design the Mobile Leaderboard ads for desktop, tablet, or laptop screens.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/adstargets.com\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"90\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90-1.jpg\" alt=\"Advertise at AdsTargets\" class=\"wp-image-9655\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90-1.jpg 970w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90-1-300x28-1.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/02\/970-90-1-768x71-1.jpg 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/a><figcaption class=\"wp-element-caption\">Click The Banner To Advertise at AdsTargets<\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/320-x-50-Mobile-Leaderboard-\u2013-Banner-Experts-2022-07-24-12-48-54-1024x770.png\" alt=\"320X50 Banner Ad Size\" class=\"wp-image-11361\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/320-x-50-Mobile-Leaderboard-\u2013-Banner-Experts-2022-07-24-12-48-54-1024x770.png 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/320-x-50-Mobile-Leaderboard-\u2013-Banner-Experts-2022-07-24-12-48-54-300x226.png 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/320-x-50-Mobile-Leaderboard-\u2013-Banner-Experts-2022-07-24-12-48-54-768x578.png 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/320-x-50-Mobile-Leaderboard-\u2013-Banner-Experts-2022-07-24-12-48-54-1536x1156.png 1536w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/320-x-50-Mobile-Leaderboard-\u2013-Banner-Experts-2022-07-24-12-48-54.png 266w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Web Banner Expert<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Banner_Ad_Sizes_For_Social_Media_Platforms\"><\/span>Banner Ad Sizes For Social Media Platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Tip<\/strong>: Try to keep your profile picture consistent across all your social accounts to improve brand recognition, if you are going to involve more than one social media platform in your ad campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Instagram_Image_Sizes\"><\/span><strong>#1. Instagram Image Sizes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/adstargets\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> is a platform that deals strictly with visuals and with all its users falling for only beautiful visuals alone, it would poor outing to put out <a href=\"https:\/\/adstargets.com\/blog\/banner-advertising-what-you-need-to-know\/\" class=\"rank-math-link\">sizes of banner ads<\/a> that won\u2019t stand out.<\/p>\n\n\n\n<p>Using the right Instagram post size makes a huge difference.<\/p>\n\n\n\n<p>Profile photo size: 110 x 110 pixels<\/p>\n\n\n\n<p>Photo size: 1080 x 1080 pixels<\/p>\n\n\n\n<p>Photo thumbnail: 161 x 161 pixels<\/p>\n\n\n\n<p>Appear on the home page at 110 x 110 pixels<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Instagram_Story_Image_Size\"><\/span><strong>#2. Instagram Story Image Size<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your IG story video or photo will have to be 1080 pixels wide by 1920 pixels in height.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_YouTube_Banner_Sizes\"><\/span>#3. YouTube Banner Sizes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your YouTube channel art needs to grab the visitor\u2019s attention and communicate what your channel is all about. So use this opportunity to create something original that will thrill your visitors.<\/p>\n\n\n\n<p>The excellent size for a YouTube channel art image is 2560px by 1440px.<\/p>\n\n\n\n<p>The safe area that will display on all devices is the central area of 1546px by 423px. Keep any logos, text, or image focal points in this area.<\/p>\n\n\n\n<p>Predominant file types are JPG, GIF, BMP, or PNG no larger than 6 MB.<\/p>\n\n\n\n<p>Make sure you\u2019re using an up-to-date version of your browser so you can upload files greater than 20 GB. The maximum file size you can upload to YouTube is 128 GB.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-27.jpg\" alt=\"Youtube Image and Banner Ad Size\" class=\"wp-image-11368\"\/><figcaption class=\"wp-element-caption\">Image credit: Tubeskills<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_LinkedIn_Image_Sizes\"><\/span>#4. LinkedIn Image Sizes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>LinkedIn Pages are available on multiple devices and screen sizes. When updating your LinkedIn Page images, we recommend the following specifications.<\/p>\n\n\n\n<p><strong>Tip<\/strong>: We recommend testing your logo to make sure it displays correctly on both light and dark backgrounds.<\/p>\n\n\n\n<p>Cover Image&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 1128 (w) x 191 (h) pixels&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 1128 (w) x 191 (h) pixels<\/p>\n\n\n\n<p><strong>Tip<\/strong>: We recommend uploading a high-quality image with limited text to ensure an optimal display on all devices and screen sizes. Our accepted image formats for uploads are PNG or JPEG.<\/p>\n\n\n\n<p>Main Image&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 1128 (w) x 376 (h) pixels&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 1128 (w) x 376 (h) pixels<\/p>\n\n\n\n<p>Custom Modules&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 502 (w) x 282 (h) pixels&nbsp; 502 (w) x 282 (h) pixels<\/p>\n\n\n\n<p>Company Photos&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 264 (w) x 176 (h) pixels&nbsp; 900 (w) x 600 (h) pixels<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-26-683x1024-1.jpg\" alt=\"LinkedIn Image and Banner Ad Size\" class=\"wp-image-11365\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-26-683x1024-1.jpg 683w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-26-200x300-1.jpg 200w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-26.jpg 133w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Image credit: Searchenginejounal<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Twitter_Image_Sizes\"><\/span><strong>#5. Twitter Image Sizes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As a leak, to make sure that your page stands out, your Twitter cover photo has to be larger and different from your profile photo.<\/p>\n\n\n\n<p>Twitter Cover Photo: Twitter recommends a 3:1 aspect ratio, 1500px X 500px size, and a maximum file size of 5MB.<\/p>\n\n\n\n<p>Twitter Profile photo: the standard aspect ratio of 2:1<br>Tweeted Images: The ideal image size and aspect ratios are 1200px X 675px and 16:9, respectively. The maximum file size is 5MB for photos and animated GIFs. You can go up to 15MB if you\u2019re posting via their website.<br>Twitter Card Image Size: your Twitter card images should fit 1.91:1 or 1200px X 628px dimensions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Facebook_Banner_ad_Sizes\"><\/span><strong>#6. Facebook<\/strong> Banner ad Sizes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook Event Image Sizes: Facebook event cover image size is 1200 x 628 pixels<\/p>\n\n\n\n<p>Facebook groups cover photo size for desktop is 1640 x 662<\/p>\n\n\n\n<p>Pixels For mobile is 1640 x 859 pixels<\/p>\n\n\n\n<p>Facebook Stories Ads \u2013 1080 x 1920<\/p>\n\n\n\n<p>Facebook Feed Video Ads \u2013 600 x 315<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"1024\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-25-963x1024-1.jpg\" alt=\"Facebook Image and Banner Ad Size\" class=\"wp-image-11363\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-25-963x1024-1.jpg 963w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-25-282x300-1.jpg 282w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-25-768x816-1.jpg 768w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/07\/image-25.jpg 188w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><figcaption class=\"wp-element-caption\">Image credit: Adpushup<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Does_Banner_Advertising_Still_Work\"><\/span>Why Does Banner Advertising Still Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/adstargets.com\/blog\/banner-advertising-how-to-advertise-banner-ads\/\" class=\"rank-math-link\">Banner advertising<\/a> does have the potential to send traffic to a website, and when the placement is done correctly, the likelihood of that visitor being interested in your products and services is high.<\/p>\n\n\n\n<p>This is because they are instantly noticeable because of their size or color, which draws the eye to the ad placed.<br>In a busy area, a banner can be used to separate a business from the rest of the crowd. Large banners are typically used as tools for an announcement because of their attention-grabbing ability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Effective_Banner_Advertising\"><\/span>Best Practices for Effective Banner Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Catchy_images_to_Draw_your_Audience_Into_Your_Ad\"><\/span><strong>#1. Use Catchy images to Draw your Audience Into Your Ad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>An eye-catching banner ad combines several visual aspects ranging from the image or video itself to things as basic as the colors and fonts you choose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_animation_to_overcome_banner-blindness\"><\/span><strong>#2. Use animation to overcome banner-blindness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Recent studies suggest that people now generally lose concentration after 8 seconds (A shorter attention span than that of your average goldfish).<\/p>\n\n\n\n<p>This fact is even more striking when you consider banner blindness, which is when users subconsciously ignore banners or anything that seems like an ad on their mobile devices. <\/p>\n\n\n\n<p>Persistent ads attempting to break through these boundaries via annoying animations can cause hostile feelings towards the brand amongst users.<\/p>\n\n\n\n<p>When designing to capture attention, the most important thing to keep in mind is contextualizing the environment in which the ad is served.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Offer_free_trials_and_other_incentives\"><\/span><strong>#3. Offer free trials and other incentives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most companies that use free trials say free trials account for up to 10% of new sales, according to a SaaS Metrics Report by Totango. Be like Disney for instance that offers new customers a free trial, relying on its content to keep them hooked.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Spotlight_your_product\"><\/span><strong>#4. Spotlight your product<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Give the advertised product the needed spotlight it deserves, without littering the page. This Nike ad works well chiefly because the brand avoids the urge to clutter it.<\/p>\n\n\n\n<p>Instead of providing multiple tiny pictures of shoes and hoping that the viewer can find one that appeals, it sets one shoe in front of their eyes. The bright colors help too. The viewer can\u2019t miss it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Inspire_urgency\"><\/span>#<strong>5. Inspire urgency<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Creating a sense of urgency in the customer is a proven way to drive sales.<br>Consider this.<br>Offer Something People Want_Set a Deadline_Create Scarcity_Use the Right Words_Offer a Bonus_Incentive_Write Powerful Subject Lines for Your Emails,<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Offer_Solution\"><\/span>#<strong>6. Offer Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Consumers have pain points and that is what takes them to the marketplace. Make sure your <a href=\"https:\/\/adstargets.com\/blog\/effective-banner-design-and-banner-advertising\/\" class=\"rank-math-link\">banner ad is designed<\/a> to offer them the solution they seek, as offering a solution is going to make your ad a click magnet.<\/p>\n\n\n\n<p>An ad that offers a solution is the only thing that makes sense to users, so when your banner ad promises them a solution, it inspires the existing users to upgrade, and those using other services or products to switch.<\/p>\n\n\n\n<p>You must define clearly in your banner ad what you are providing to your customers. For example, if a strong feature of a business is that it has a 24-hour opening, spell it out clearly.<\/p>\n\n\n\n<p>&#8220;We&#8217;re open 24 hours which means that you can get what you need when you need it, day or night.&#8221; This offers a significant solution to customers who may not need your service but are not sure night is the wrong time to contact you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Give_your_banner_ads_a_professional_look\"><\/span>#<strong>7. Give your <a href=\"https:\/\/adstargets.com\/blog\/banner-ads\/\" class=\"rank-math-link\">banner ads<\/a> a professional look<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your ad will be seeking attention, and sloppiness leaves a bad impression. Don\u2019t just throw something together. Take the time, and use ad-creation tools to earn your ads a stand-out place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You\u2019re ready. You know your display-ad basics, and practical and workable approaches to get started on sound footing.<\/p>\n\n\n\n<p>So put your foot down and get to work. You know what banner ads are, the appropriate size that fits the different social media platforms and other platforms, and also where to place them.<\/p>\n\n\n\n<p>You\u2019re also equipped with techniques for success and recommendations to help you get the most out of every buck you hand over to the <a href=\"https:\/\/adstargets.com\/blog\/google-display-network\/\" class=\"rank-math-link\">display networks<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banner ads are one of the most prolific forms of display advertising used in today\u2019s online marketing. However, as with any marketing campaign, the success of a banner campaign boils down to creative quality or specifically banner ad sizes when it comes to banner advertising. Your banner ads must be compelling, attractive, and catchy. Only [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11378,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,4,59],"tags":[1073,11,13],"class_list":["post-10780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banner-ads","category-banner-side-top","category-display-advertising","tag-banner-ad-sizes","tag-banner-ads","tag-banner-advertising"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/10780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=10780"}],"version-history":[{"count":25,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/10780\/revisions"}],"predecessor-version":[{"id":25015,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/10780\/revisions\/25015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/11378"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=10780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=10780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=10780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}