{"id":10731,"date":"2022-06-15T08:59:08","date_gmt":"2022-06-15T07:59:08","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=10731"},"modified":"2025-04-09T23:30:53","modified_gmt":"2025-04-09T22:30:53","slug":"email-marketing-101","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/email-marketing-101","title":{"rendered":"Email Marketing 101: A Complete Guide For Newbies in 2022"},"content":{"rendered":"\n<p><strong>Updated 09\/04\/2025<\/strong><\/p>\n\n\n\n<p>The digital market industry has evolved at breakneck speed, sprouting so many more types of marketing options to pick from, this is supposed to be great news for marketers.<\/p>\n\n\n\n<p>However, too many options have caused most marketers to become paralyzed by the psychology of indecision whenever they have to choose a marketing platform to pick for their business promotion.<\/p>\n\n\n\n<p>Most successful marketers don\u2019t fall in this category of people who suffer indecision when it comes to choosing a marketing platform because they have learned to use the psychology of choice to their advantage. <\/p>\n\n\n\n<p>They make their first pick for email marketing in a pool of so many options.<\/p>\n\n\n\n<p>First, email marketing is cost-effective. Email platforms are often free or priced very affordably, which is why savvy online marketers and digital experts have no intention of giving it up any time soon.<\/p>\n\n\n\n<p>Second, email marketing campaigns are very easy to implement. <\/p>\n\n\n\n<p>With the help of email automation tools, you can run email campaigns 24\/7 without your direct involvement.<\/p>\n\n\n\n<p>Plus it is highly profitable. Email marketing continually delivers substantial investment returns, as you\u2019ll find out in the later sections of this guide. <\/p>\n\n\n\n<p>It\u2019s a tried and tested business investment that brings amazing results.<\/p>\n\n\n\n<p>Lastly, email marketing provides you with the most direct line of communication for conversion to sales, it&#8217;s the only reliable channel of communication that remains private. <\/p>\n\n\n\n<p>There is a direct connection and relationship between you and your target market and existing customers.<\/p>\n\n\n\n<p>Email marketing has helped businesses enormously and it is for this reason that we would continue to hold marketers&#8217; hands to the place of successful marketing by providing result-driven guides to drive massive sales for businesses.<\/p>\n\n\n\n<p>This beginner\u2019s guide will explain what email marketing is, how it works, and how to get started. <\/p>\n\n\n\n<p>At the end of it, you\u2019ll have a solid grasp of the basics along with the know-how to launch an effective email marketing strategy for your business using the impactful tips provided in this guide to drive sales.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#What_Is_Email_Marketing\" >What Is Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#How_Does_Email_Marketing_Work\" >How Does Email Marketing Work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#1_Choose_an_Email_Marketing_Service_Provider\" >#1. Choose an Email Marketing Service Provider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#2_Gather_Contacts_for_your_Email_Marketing_List\" >#2. Gather Contacts for your Email Marketing List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#3_simple_Creative_Tips_to_Grow_your_Email_List\" >#3 simple, Creative Tips to Grow your Email List<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#Mistakes_to_Avoid_Here\" >Mistakes to Avoid Here<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#3_Add_Contacts_to_the_All_Subscribers_List\" >#3. Add Contacts to the All Subscribers List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#4_Set_Up_Your_Welcome_Email\" >#4. Set Up Your Welcome Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#5_Recreate_a_Reusable_Email_Template\" >#5. Recreate a Reusable Email Template<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#6_Practice_writing_persuasively\" >#6. Practice writing persuasively<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#7_Spend_time_on_subject_lines\" >#7. Spend time on subject lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#8_Preview_and_test_before_you_send\" >#8. Preview and test before you send<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#9_Send_your_email\" >#9. Send your email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#10_Track_your_results\" >#10. Track your results<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#Advantages_and_Disadvantages_of_Email_Marketing\" >Advantages and Disadvantages of Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#Email_Marketing_Advantages\" >Email Marketing Advantages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#1_Speed_and_Time_Saving\" >#1. Speed and Time Saving<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#2_Ease\" >#2. Ease<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#3_Personalization_and_segmentation\" >#3. Personalization and segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#4_Immediate_response_and_power_of_choice\" >#4. Immediate response and power of choice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#5_Shareable\" >#5. Shareable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#_6_Integration\" >&nbsp;#6. Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#7_Conversions_and_increased_sales\" >#7. Conversions and increased sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#8_Real-time_Marketing\" >#8. Real-time Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#9_Environmentally-friendly\" >#9. Environmentally-friendly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#Disadvantages_of_Email_Marketing\" >Disadvantages of Email Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#1_Spam\" >#1. Spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#2_Design_problems\" >#2. Design problems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#3_Undelivered_Emails\" >#3. Undelivered Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#4_Resources_and_skills\" >#4. Resources and skills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#5_You_Need_an_Email_List\" >#5. You Need an Email List<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#Email_Marketing_Examples\" >Email Marketing Examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#1_The_Hustle\" >#1. The Hustle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#2_Airbnb\" >#2. Airbnb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#3_Quora\" >#3. Quora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#4_Quickteller\" >#4. Quickteller<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#Top_5_Email_Marketing_Tools_Every_Marketer_Should_Know\" >Top 5 Email Marketing Tools Every Marketer Should Know<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#1_MailChimp\" >#1. MailChimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#2_Sendinblue\" >#2. Sendinblue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#3_EasySendy\" >#3. EasySendy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#4_SendPulse\" >#4. SendPulse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#5_Omnisend\" >#5. Omnisend<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/adstargets.com\/blog\/email-marketing-101\/#Conclusion\" >Conclusion.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Email_Marketing\"><\/span>What Is Email Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The act of <a href=\"https:\/\/adstargets.com\/blog\/promote-your-business\/\" class=\"rank-math-link\">sending promotional messages<\/a>, typically to a group of people (Audience), using emails is what defines email marketing. <\/p>\n\n\n\n<p>In a broader sense, every email sent to a potential or current customer could be considered email marketing. <\/p>\n\n\n\n<p>It involves <a href=\"https:\/\/adstargets.com\/blog\/testimonial-advertising-examples\/\" class=\"rank-math-link\">using email to send advertisements<\/a>, request business, or solicit sales or donations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Email_Marketing_Work\"><\/span>How Does Email Marketing Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The most successful email marketing campaigns follow the effective sequence of events as putting the cart before the horse will not afford good hopes for your email marketing efforts. <\/p>\n\n\n\n<p>So to put priorities right, first things first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Choose_an_Email_Marketing_Service_Provider\"><\/span>#1. <strong>Choose an Email Marketing Service Provider<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email marketing services are designed to help businesses grow their customer bases and market their services and products. <\/p>\n\n\n\n<p>Working with a provider is the only way your business can leverage email marketing automation to effectively deliver messages to large groups of contacts or subscribers.<\/p>\n\n\n\n<p>The best email marketing services make it easy to create professional-looking emails, seamless workflows, and up-to-date contact or mailing lists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Gather_Contacts_for_your_Email_Marketing_List\"><\/span>#2. <strong>Gather Contacts for your Email Marketing List<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Being personal in online conversations makes your users feel more human and real and for this reason, there is every need to carefully build your email marketing list based on interests, age, gender, and more, you should be segmenting and personalizing your email marketing. <\/p>\n\n\n\n<p>This will ensure it is engaging and relevant to your audience.<\/p>\n\n\n\n<p>As a natural result of having targeted audiences, you&#8217;ll ultimately earn a higher engagement rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_simple_Creative_Tips_to_Grow_your_Email_List\"><\/span>#3 simple, Creative Tips to Grow your Email List<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>#1. Include Email Signup forms on your Site:<\/strong> most e-commerce platforms and content management systems make it simple to add email signup forms to your website. You can add them to a sidebar, the footer, or as an exit intent pop-up.<\/p>\n\n\n\n<p><strong>#2. Use Social Media to Encourage signups:<\/strong> Are your social media followers on your email list?<\/p>\n\n\n\n<p>&nbsp;Leverage <a href=\"https:\/\/adstargets.com\/blog\/social-media-marketing-strategy\/\" class=\"rank-math-link\">Social media platforms<\/a> to turn your followers into your subscribers and customers.<\/p>\n\n\n\n<p><strong>#3. CTAs:<\/strong> An email collection call-to-action (CTA) can be as simple as a button on your landing page that reads \u201cJoin our mailing list\u201d. That said, CTAs that imply value have a higher likelihood of being clicked.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/06\/image-15-1024x682-1.jpg\" alt=\"Workflow strategy for email marketing \" class=\"wp-image-10768\" srcset=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/06\/image-15-1024x682-1.jpg 1024w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/06\/image-15.jpg 300w, https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/06\/image-15-768x512-1.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistakes_to_Avoid_Here\"><\/span><strong>Mistakes to Avoid Here<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are several best practices that should be used in any email list building strategy, this should be adhered to religiously as neglecting to follow best practices can lead to low open and click rates, result in email blacklisting, and even have legal implications.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Contacts_to_the_All_Subscribers_List\"><\/span>#<strong>3. Add Contacts to the All Subscribers List<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is a foundational part of your online marketing strategy, growing your list is crucial, but, to see the best results, you\u2019ll need to manage it properly. You can improve your email performance metrics by optimizing your email list.<\/p>\n\n\n\n<p>If you aren\u2019t sure where to start, an email marketing automation tool makes it easy for you to collect, segment, and personalize your marketing campaigns for the best result.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Set_Up_Your_Welcome_Email\"><\/span>#<strong>4<\/strong>. <strong>Set Up Your Welcome Email<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>74% of new subscribers expect to receive a welcome email from you. Don\u2019t leave their hopes hanging. Subscribers who receive welcome emails show 33% more long-term brand engagement than those who don&#8217;t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Recreate_a_Reusable_Email_Template\"><\/span>#<strong>5<\/strong>. <strong>Recreate a Reusable Email Template<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While one-off emails take time to design, reusable templates help you to send out emails almost instantly. You only have to load the email template and replace the content or graphics with the elements that you need in the new email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Practice_writing_persuasively\"><\/span>#<strong>6<\/strong>. <strong>Practice writing persuasively<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Writing Persuasive marketing emails is about gently pulling your prospect from being a reader to becoming a buyer.<\/p>\n\n\n\n<p>When they engage with your emails, your audience is (more likely) in the consideration stage of your sales funnel. You want your email to get your prospective customer from Stage A, the consideration stage, to stage B, the purchase stage.<\/p>\n\n\n\n<p>This Simple 3-Step Persuasive Formula will do the magic trick for you. Just follow the formula, and answer the questions to create persuasive email content<\/p>\n\n\n\n<p>Headline: what are you offering?<\/p>\n\n\n\n<p>Message body: how will it help the reader? &nbsp;<\/p>\n\n\n\n<p>Call to action: what should they do next?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Spend_time_on_subject_lines\"><\/span>#<strong>7<\/strong>. <strong>Spend time on subject lines<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Do you know how long it takes to nail that first impression?<\/p>\n\n\n\n<p>Yes! The first seven seconds.<\/p>\n\n\n\n<p>So subject lines need to quickly grab the recipient&#8217;s attention. It&#8217;s estimated that subject lines with 50 characters or less result in 12% higher open rates and 75% higher <a href=\"https:\/\/adstargets.com\/blog\/5-tips-to-increase-your-advertising-click-through-rate-ctr\/\" class=\"rank-math-link\">click-through rates<\/a> than emails with longer subject lines.<\/p>\n\n\n\n<p>That\u2019s why you need a catchy email subject line every time you send an email to drag your user into the body of your copy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Preview_and_test_before_you_send\"><\/span>#<strong>8<\/strong>. <strong>Preview and test before you send<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After all the effort you put into crafting the best marketing emails, you don\u2019t want to overlook a single error as that will be devastating for your marketing efforts, that is why you need to preview and proofread the email before hitting send button.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Send_your_email\"><\/span>#<strong>9<\/strong>. <strong>Send your email<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your contact list is unique. Getting to know the habits of the people who fill it up is a process of trial and error, but every campaign is a learning opportunity. <\/p>\n\n\n\n<p>For example, when a career counsellor realized her audience reads her emails after work hours, she tried sending them at 6 p.m. instead of 11 a.m. Her open rates increased because her emails appeared at the top of her contacts&#8217; inboxes when they got home.<\/p>\n\n\n\n<p>Take note of any differences you see. <\/p>\n\n\n\n<p>Perhaps your campaigns with lower open rates were sent in the morning, while your campaigns with higher open rates were sent in the afternoon. Or perhaps you have better open rates when you sent on a Monday or Tuesday versus a Thursday or Friday.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Track_your_results\"><\/span>#<strong>10<\/strong>. <strong>Track your results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You had guessed that email marketing ends at the sending stage, right? but hell no, won`t you like to see if your email campaigns are driving results? <\/p>\n\n\n\n<p>Tracking your email campaigns is critical to ensuring you\u2019re driving results and reaching your goals or you need to change your approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantages_and_Disadvantages_of_Email_Marketing\"><\/span>Advantages and Disadvantages of Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Like Newton&#8217;s Third Law &#8220;for every action, there is an equal opposite reaction&#8221;. Yeah, that will come in handy for email marketing too despite its enormous marketing impact, there exit some pitfalls with it too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Advantages\"><\/span>Email Marketing Advantages <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is believed that the number of <a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">email users may hit 4.6 in 2025<\/a> according. This presents huge opportunities for businesses to be able to reach their audience through emails. However, let&#8217;s look at some of the advantages of using emails to reach your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Speed_and_Time_Saving\"><\/span>#<strong>1<\/strong>. <strong>Speed and Time Saving<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The time it takes to create an email newsletter is a lot shorter than creating campaigns for traditional media. <\/p>\n\n\n\n<p>Email helps you save time while reaching the largest audience possible. Once you have developed a template you can reuse it for numerous email campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ease\"><\/span>#<strong>2<\/strong>. <strong>Ease<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Learning how to end emails is fairly straightforward and easy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Personalization_and_segmentation\"><\/span>#<strong>3<\/strong>. <strong>Personalization and segmentation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the benefits of email marketing is that you can segment and tailor your message to capture different customer lists so that when they receive your message, they hold the impression that the message is especially for them, this will help boost their engagement with you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Immediate_response_and_power_of_choice\"><\/span>#<strong>4<\/strong>. <strong>Immediate response and power of choice<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unlike telephone marketing, recipients can read your message at a time that suits them.&nbsp; Customers can also update their preferences if they would like to receive different messages from you or unsubscribe if they feel they no longer want to receive your email communications<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Shareable\"><\/span>#<strong>5<\/strong>. <strong>Shareable<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the option to share an email newsletter, it&#8217;s easy for people to forward your email content, building your reputation by word-of-mouth or viral marketing. This may help influence new customers to become followers of your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_6_Integration\"><\/span>&nbsp;#<strong>6<\/strong>. <strong>Integration<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email makes it possible for marketers to unite their email service provider with systems like their CRM or point-of-sale system for even more personalized, relevant, and efficient messages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Conversions_and_increased_sales\"><\/span>#<strong>7<\/strong>. <strong>Conversions and increased sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email marketing can help businesses expand their reach, boost their conversion rates, connect with their audience, and increase sales. <\/p>\n\n\n\n<p>Email marketing is also effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture the customer relationship post-transaction and also encourage future purchases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Real-time_Marketing\"><\/span>#<strong>8<\/strong>. <strong>Real-time Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Through email marketing, you can connect with customers in real-time. It makes it possible to be to satisfy a customer`s need for immediacy; increase connections with your target audience and, increase the quality of engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Environmentally-friendly\"><\/span>#<strong>9<\/strong>. <strong>Environmentally-friendly<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email marketing is better for the environment than direct marketing by postal mail since nothing is printed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disadvantages_of_Email_Marketing\"><\/span>Disadvantages of Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2022\/06\/image-19.jpg\" alt=\"Disadvantages of Email Marketing (Spam)\" class=\"wp-image-23298\" style=\"width:840px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Spam\"><\/span>#<strong>1<\/strong>. <strong>Spam<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This unsolicited marketing approach of email marketing is not welcomed by most receivers of those emails. Commercial email or &#8216;spam&#8217; irritates consumers a lot.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Design_problems\"><\/span>#<strong>2<\/strong>. <strong>Design problems<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your email must be designed so that it appears as it should across multiple devices and email providers, be it mobile phones, desktops and PCs. So considering that email design and development can be hectic and tricky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Undelivered_Emails\"><\/span>#<strong>3<\/strong>. <strong>Undelivered Emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Poorly designed emails may not get delivered to intended receivers. When a mail server sends a lot of spam or is found to send suspicious content to multiple mail servers, a company often adds the offending mail server to a blacklist and that disables the server from delivering emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Resources_and_skills\"><\/span>#<strong>4<\/strong>. <strong>Resources and skills<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For a successful email campaign, you must ensure that you have the right copy, design and marketing list. When you don&#8217;t have the time or skills in-house, you commit resources to outsource some of these elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_You_Need_an_Email_List\"><\/span>#<strong>5<\/strong>. <strong>You Need an Email List<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With email marketing, you must start with building an email list for your campaigns to be effective. What is most intimidating to do is how to find from the scratch the people that your business target.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Examples\"><\/span>Email Marketing Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_The_Hustle\"><\/span>#<strong>1<\/strong>. <strong>The Hustle<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Hustle is a daily email newsletter that catalogues some of the day\u2019s most important headlines in business, tech, and culture. They send a healthy dose of news so that one doesn\u2019t necessarily get to read the BBC every day to get news updates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Airbnb\"><\/span>#<strong>2<\/strong>. <strong>Airbnb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Airbnb is an online marketplace for short-term lodging and vacation rentals. Airbnb acts as the broker throughout the transactions and provides this connection for a fee. Self-described as &#8221; A Community Built on Trust,&#8221; they have built up a strong reputation which supports that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Quora\"><\/span>#<strong>3<\/strong>.<strong> Quora<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quora is a question and answer website where people go to find information. Every piece of content on the site is generated by users, meaning it is created, edited, and organized by the same people that use the website. Your account is set up to receive emails of questions you might like or might be able to answer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Quickteller\"><\/span>#<strong>4<\/strong>. <strong>Quickteller<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quickteller is a robust consumer services platform for convenient airtime recharge, funds Transfer, and Bill Payments and does a lot of its marketing through emails to those on their email database.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_5_Email_Marketing_Tools_Every_Marketer_Should_Know\"><\/span>Top 5 Email Marketing Tools Every Marketer Should Know<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_MailChimp\"><\/span>#<strong>1<\/strong>. <strong>MailChimp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MailChimp made a name for itself in the email marketing world a long time ago, in part because it\u2019s free to use.<\/p>\n\n\n\n<p>This platform is super effective and easy to use, making it convenient for beginners, and with it, you can create lists from scratch, import subscribers, customize your emails, and track them all in one and the same platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Sendinblue\"><\/span>#<strong>2<\/strong>. <strong>Sendinblue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sendinblue is an all-in-one marketing software with features such as email marketing, marketing automation, SMS, Chat, CRM, Landing Pages, and Shared Inbox.<\/p>\n\n\n\n<p>You can store unlimited contacts and send up to 300 emails per day using the forever-free plan, or go further with a simple pricing model based on the monthly email volume. <\/p>\n\n\n\n<p>Plus, you can cover your entire marketing funnel in one place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_EasySendy\"><\/span>#<strong>3<\/strong>. <strong>EasySendy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>EasySendy is hybrid email marketing software. It allows you to build and run regular campaigns, auto-responder campaigns, and even drip email campaigns.<\/p>\n\n\n\n<p>As with other email marketing tools, it has a drag-and-drop editor, email list management, segmentation, and a variety of email templates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_SendPulse\"><\/span>#<strong>4<\/strong>. <strong>SendPulse<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is a sort of marketing automation powerhouse. Apart from the core marketing email toolset, SendPulse helps to automate SMS and Web Push notifications and messenger chatbot campaigns.<\/p>\n\n\n\n<p>With SendPulse, you can design custom subscription forms, create email templates, run A\/B tests, segment your subscribers, and much more, even with a free plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Omnisend\"><\/span>#<strong>5<\/strong>. <strong>Omnisend<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Omnisend is one of the more robust email marketing tools on this list, but it doesn\u2019t sacrifice user-friendliness. <\/p>\n\n\n\n<p>Omnisend offers a full suite of email marketing features, including a drag-and-drop visual builder, email capture tools, and tons of templates for both email and automation workflows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Email marketing is inexpensive; 99% of consumers check email at least once a day; easy to track ROI; Email marketing returns $42 for every $1 spent; 59% of users say email influences their purchase decisions.<\/p>\n\n\n\n<p>Also, Email marketing has a conversion rate of 2.3%, compared to 1% for social media; Email marketing platforms are easy to use and can reach a select audience at a very good speed. So with email marketing, there\u2019s really nothing to lose and so much to gain.<\/p>\n\n\n\n<p>Get started perfecting your email marketing strategies today and stay ahead of the game. You and your customers will be glad you did.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated 09\/04\/2025 The digital market industry has evolved at breakneck speed, sprouting so many more types of marketing options to pick from, this is supposed to be great news for marketers. However, too many options have caused most marketers to become paralyzed by the psychology of indecision whenever they have to choose a marketing platform [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":10766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1055],"tags":[1281,1280],"class_list":["post-10731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-campaigns","tag-email-marketing"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/10731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=10731"}],"version-history":[{"count":19,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/10731\/revisions"}],"predecessor-version":[{"id":23299,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/10731\/revisions\/23299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/10766"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=10731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=10731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=10731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}